ITALIAN FACTORY 2024
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COMPANY INTRODUCTION<br />
HSA excels in Private Label manufacturing for the export market, as well as distributing its<br />
own brands.<br />
In the last few years, HSA has been going through an important evolution summarized with an<br />
acronym PDD: Product, Digitalisation and Distribution. HSA started its activity in 1982 with a<br />
great expertise in hair colors, but in recent years the company has enlarged its portfolio to other<br />
categories such as haircare and skincare. Private labelling represents 75% of the turnover, while<br />
our brand distribution covers the other 25%.<br />
Internal R&D labs are the main resource of the company and they enable to provide a<br />
complete range of innovative products. Anyway, we not only provide products to our clients,<br />
but also strategic support regarding new trends, statistics and any other information that<br />
might help them develop new ranges and products. All the digital information, through<br />
e-books and blogs can be easily viewed on HSA website.<br />
Digitalisation is fundamental to develope our business in this fast-evolving world. HSA is very<br />
active on social media, editing a blog, issuing newsletters and other communication streams.<br />
All this digital activity is getting a lot of attention, for example, last year in the USA our article<br />
views increased by 400%.<br />
An important step in the development of our private label department happened when we<br />
started serving different kinds of clients - today we produce for companies selling online, or<br />
in retail stores, for example in the USA we are cooperating with brands selling in Ulta which<br />
has recorded an impressive growth in the beauty categories.
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