The SubPostmaster Magazine

Planning ahead
DATES FOR
YOUR DIARY
6
MAY
EARLY
BANK HOLIDAY
27
MAY
SPRING
BANK HOLIDAY
3
JUNE
START DISPLAYING
FATHER’S DAY
STOCK
13
JUNE
11-13
MAY
NFSP ANNUAL
CONFERENCE
AND RETAIL
EVENT 2024
JUNE
PRIDE
MONTH
4-5
JUNE
INTERNATIONAL
GREETING CARDS
SHOW
16
JUNE
BANK HOLIDAY
SEASON
As the UK heads towards
the spring, and hopefully
some early summer
weather, the bank holiday season
looms and with it comes enhanced
retail opportunities. According to a
YouGov survey of 20,000 consumers, it
is revealed that millions of consumers
are planning to go shopping on the
UK’s forthcoming bank holiday
weekends, with shopping being
reported to be the fourth most
popular bank holiday activity. Make
sure your stores are ready for this
increased footfall!
GET SPORTY
Whether you are a sports fan or not,
it’s very difficult not to be swept up in
the buzz, excitement, and community
spirit of events such as Euro 24,
Wimbledon, and the Olympics. This
atmosphere is a great promotional
and sales springboard – why not
consider promotions and visual
merchandising that is themed with
the team or the sport? This could
include team colours, team names
and specialised products that
promote the event and might also
encourage further sales through
impulse purchasing.
SUPPORT PRIDE
June is Pride Month and over the
years we have seen more and more
businesses openly supporting and
embracing their LGBTQ+ customers
and colleagues, attracting a loyal
customer base. From rainbowthemed
merchandise to exclusive
offers and promotions, your business
can tap into the Pride momentum to
help boost sales. Our NFSP retail
partner Amscan offers a fantastic
range of Pride products. See p31 for
Amscan's contact details.
EURO 2024
BEGINS
1
JULY
WIMBLEDON
BEGINS
12
JULY
BANK HOLIDAY NI
FATHER'S DAY
8
JULY
START
DISPLAYING
BACK TO
SCHOOL STOCK
26
JULY
SUMMER
OLYMPICS
BEGINS
FATHER’S DAY
Father’s Day is just as important as
Mother’s Day when it comes to
bringing in sales for your business
every year. If you’re not planning a
marketing campaign or instore
activities for this occasion, you could
be missing out on potential sales.
Options include running social
media contests, providing exclusive
discounts or creating joint
promotions, and maximising on your
visual merchandising instore.
Many of your customers will be
looking for the perfect card and gift to
give to the father figure in their life.
NFSP retail partner History &
Heraldry offers bespoke giftware
tailored to Father’s Day. To find out
more visit p31 for contact details.
For card inspiration and help with
your merchandising and displays,
you could contact one of our many
NFSP greeting card retail partners,
who are experts in
their field. You can
view our full list of
greeting card retail
partners by scanning
the QR code.
A MUST-SEE EVENT FOR GREETING CARDS
The International Greeting Card Show is the UK’s only trade exhibition dedicated to the greeting
card industry. PG Live is now firmly established in the greetings calendar. A focused, compact
show, it is the ideal place to source fresh products and find exciting new publishers and artists.
4-5 June 2024,
Business Design Centre, London
Find out more by visiting
www.progressivegreetingslive.com
30
The SubPostmaster April 2024