Jeweller - May 2024

News
Proceed with caution: Latest insights
after analysis of Aussie jewellery sales
The latest analysis of the Australian jewellery market by Retail Edge Consultants
has unearthed some intriguing trends.
Analysis of data collected from more than 400 independent retailers revealed
that sales in March declined by 5 per cent on a year-on-year comparison and 7
per cent on a two-year comparison.
Retail Edge general manager Leon Van Megen said that measuring against
any month in 2022 and early 2023 is a comparison with what’s known as the
‘COVID-19 bubble’.
“As we work our way into more directly comparable periods, we should start to
see sales come broadly in line with the most recent non-COVID time period,” he
explained.
These insights followed established trends in the sales analysis from February,
which documented a 4.3 per cent decline.
In a positive outcome, the average sale was $257, a 7 per cent improvement
compared with the past year ($241). Unit sales for the month decreased by 10
per cent, marking a third consecutive year of decline in March.
Among the specific categories, diamond jewellery recorded a 12 per cent decline
on a year-on-year comparison and a 28 per cent decrease compared with 2022.
“This major decline in the largest category continues to impact total business
performance. Managing diamond stock remains critical to managing your total
inventory, which continues to be the single biggest driver of the accumulation of
aged stock,” Van Megen added.
“Managing aged stock with a careful plan will help jewellers avoid a cashflow
squeeze. It’s about buying strategically and selling well.”
Silver and alternative metal jewellery improved by 1.1 per cent year-on-year,
while colour gemstone jewellery was close to neutral, with a 0.4 per cent
decrease by the same comparison.
Precious metal jewellery without a gemstone or diamond declined by 0.9 per
cent on a one-year comparison and 19 per cent when compared with 2022.
The pattern in laybys was highlighted by a 5.8 per cent increase in dollar terms
between new orders and pickups or cancellations. Services, including repairs,
decreased by 37 per cent.
There was also a 7.5 per cent increase for special orders in dollar terms
between new orders and pickups or cancellations.