PetFood PRO 2/2024
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.
We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.
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New Omega-3 Range to be<br />
Showcased at Petfood Forum<br />
<strong>2024</strong><br />
INGREDIENTS<br />
Veramaris® Pets joins dsm-firmenich’s growing petfood portfolio – discover this and more at stand 1306,<br />
Petfood Forum, April 29 - May 1, <strong>2024</strong>, Kansas City.<br />
dsm-firmenich, innovators in nutrition,<br />
health and beauty, will showcase its full<br />
range of ingredients at Petfood Forum<br />
<strong>2024</strong> including the latest addition to the<br />
company’s portfolio, Veramaris® Pets –<br />
the world’s most powerful and complete<br />
omega-3 solution for cats and dogs. At<br />
stand 1306, attendees can also discover<br />
DHAgold alongside innovative taste<br />
ingredients and gut health-supporting<br />
nutrients, to help pet nutrition brands<br />
create food, treats and supplements that<br />
are good for pets, good for producers and<br />
good for the planet.<br />
Photo: shutterstock_2290425993_ret_AI<br />
Ensuring the world’s access to<br />
omega-3s, sustainably<br />
Veramaris® Pets algal oil is the latest addition<br />
to dsm-firmenich’s petfood portfolio.<br />
Containing 60% eicosapentaenoic acid<br />
(EPA) and docosahexaenoic acid (DHA) –<br />
the highest of any solution on the market<br />
– it delivers more than double the potency<br />
of equivalent fish-oil while also providing<br />
enhanced taste and stability benefits.<br />
Around 930 billion fish are removed from<br />
the oceans each year, just to supply the<br />
pet food industry with fish oil and meal. 1<br />
Veramaris® Pets aims to change this as an<br />
infinitely consistent and scalable source<br />
of omega-3 that does not rely on fish<br />
stocks. With Veramaris® Pets joining dsmfirmenich’s<br />
growing petfood portfolio,<br />
producers will benefit from the company’s<br />
worldwide team of experts, global supply<br />
chain and access to a leading range of<br />
nutritional and taste products.2<br />
At Petfood Forum, dsm-firmenich will<br />
also showcase DHAgold, which offers<br />
petfood brands even more versatility<br />
in DHA fortification. This easy-to-use<br />
powder is made from fermented algae<br />
and is scientifically proven to support<br />
brain health in dogs. In one study, a group<br />
of 8- to 11-year-old dogs were fed food<br />
containing DHAgold for 6 months and<br />
displayed significantly improved memory<br />
and visual performance.3<br />
All bite, no bark<br />
Additionally, at Petfood Forum <strong>2024</strong><br />
dsm-firmenich will spotlight its flavorenhancing<br />
solutions for improving the<br />
taste in petfood applications with a<br />
Cheddar cheese flavor concentrate. Made<br />
using genuine Wisconsin Cheddar cheese<br />
and whey, this versatile spray-dried<br />
powder helps producers craft irresistible<br />
food for dogs.<br />
Petfood Forum <strong>2024</strong> attendees will also<br />
be able to learn more about Leva-Mos®<br />
– a convenient, spray-dried, prebiotic<br />
powder that supports healthy digestion,<br />
gastrointestinal health and immunity<br />
by stabilizing the gut microflora and<br />
strengthening intestinal barrier function<br />
in dogs.<br />
Discover your next petfood<br />
partner<br />
“It’s our ambition to create ingredients that<br />
are good for pets, good for producers and<br />
good for the planet,” says George B. Josef,<br />
Global Head Marketing & Nutritional Lipids<br />
for petfood at dsm-firmenich. “We have<br />
the same dedication to crafting delicious,<br />
nutritious and sustainable solutions as pet<br />
parents do to caring for their furry friends.<br />
And we combine this ethos with decades<br />
of science-based research and expertise,<br />
leading technology and substantial<br />
investment in innovation. The result is a<br />
range of high-quality, safe ingredients that<br />
pet parents want and their cats and dogs<br />
love. Stop by stand 1306 at Petfood Forum<br />
<strong>2024</strong> to discover how we can help you<br />
balance taste, health, sustainability and<br />
cost to engage today’s pet parents, and<br />
fuel happy, healthy pets at every life stage.”<br />
Technology & Marketing<br />
1FAO, 2018 2Veramaris® will continue as a joint venture between dsm-firmenich and Evonik<br />
Nutrition & Care GmbH focused on the aqua feed market. 3The oil-rich alga Schizochytrium<br />
sp. as a dietary source of DHA improves shape discrimination learning associated with visual<br />
processing in a canine model of senescence. [K.B. Hadley, J. Bauer, N.W. Milgram, Clinical<br />
Research Department, DSM Nutritional Products, Columbia, MD 21045, USA]<br />
For more information<br />
www.dsm.com/food-beverage/en_US/about-us/events/join-us-atpetfood-forum-<strong>2024</strong>.html<br />
Issue 2 <strong>2024</strong><br />
21
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