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PetFood PRO 2/2024

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

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Emsland Group at Interzoo<br />

INGREDIENTS<br />

Interzoo <strong>2024</strong><br />

May 7-10<br />

Nuremberg<br />

Hall 4 Booth 4-420<br />

The Emsland Group will be exhibiting for<br />

the first time at the Interzoo in Nuremberg<br />

from May 7 to 10. The Emsland Group is an<br />

international company that manufactures<br />

innovative products based on plant-based<br />

raw materials for the pet food processing<br />

industry, among others.<br />

The plant-based ingredients of the<br />

Emsland Group are made from peas<br />

and potatoes. In line with their guiding<br />

principle — “using nature to create”<br />

— the company has developed the<br />

innovative Empet® products for domestic<br />

and commercial animal nutrition. The<br />

components of potatoes and peas are<br />

ideal to support the market trends. These<br />

materials offer the possibility to produce<br />

non-GMO, natural and gluten- and grainfree<br />

products. The portfolio of the Emsland<br />

Group for animal nutrition consists of<br />

proteins, fibers, potato flakes and starches.<br />

Pet food should contain various amino<br />

acids. Although pets are capable<br />

of producing the majority of these<br />

themselves, there are 10 (essential)<br />

amino acids which they cannot generate.<br />

Peas and potatoes are excellent sources<br />

of easily digestible vegetable proteins<br />

and therefore our Empet® protein<br />

ingredients supplement the daily diet.<br />

These ingredients are rich in essential<br />

amino acids such as lysine, methionine,<br />

cysteine, valine, and arginine. Empet® pea<br />

and potato proteins offer many appealing<br />

qualities such as a low ash content as<br />

well as a lack of GMOs, allergens, grains<br />

and gluten. In terms of sustainability,<br />

these plant-based proteins are also more<br />

sustainable than their animal-based<br />

counterparts.<br />

Fibers can play a very important role in a<br />

pet’s diet. Insoluble fibers are responsible<br />

for creating a feeling of fullness without<br />

adding any calories. A higher fiber content<br />

in everyday animal feed increases the<br />

quantity of feed without increasing its<br />

energy content, meaning that the animal<br />

feels full without overeating. Especially<br />

for overweight animals, this can make it<br />

easier to implement a weight loss diet; it<br />

can also improve the feeling of fullness for<br />

animals that are constantly hungry, aiding<br />

in the prevention of obesity. The Emsland<br />

Group’s Empet® E 5 ingredients play what<br />

could be called a “mechanical” role in<br />

the digestive tract. Fibers have proven<br />

effective in relieving the symptoms of<br />

various diarrheal diseases. Fibers even<br />

can be helpful for diseases of the liver and<br />

kidneys. They lower the pH value in the gut<br />

and thus reduce the amount of ammonia<br />

released, which in turn provides relief<br />

to the metabolism through the positive<br />

effect of fibers’ strong ability to absorb<br />

water on diarrheal diseases.<br />

Potato flakes produced from fresh<br />

potatoes are applicable in a wide range<br />

of wet and dry pet food products, for<br />

example in products made by an extrusion<br />

process. In animal nutrition, potato flakes<br />

are used as a cold water functional binder,<br />

dough improver or for optimizing process<br />

viscosity for extrusion.<br />

Meet the Emsland Group at the Interzoo<br />

at booth 4-420 and discover their plantbased<br />

ingredients made from potatoes<br />

and peas.<br />

Technology & Marketing<br />

For more information<br />

www.emsland-group.de/en<br />

Photos: Emsland Group<br />

Issue 2 <strong>2024</strong><br />

25

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