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Factoring A/R Management Letters of Credit keeping you on course. visit us @ www.Merchantfactors.com LA Office: 800 S. Figueroa St. Suite 730 CA 90017 NY Office: 1430 Broadway, NY 10018 We’d like to introduce ourselves. We’re BB&T. Since 1872, BB&T has helped clients manage, grow and protect their businesses with a complete range of financial services. And with Domestic and International Factoring, we can help your company improve cash flow, reduce costs, access working capital, and stay protected when doing business globally. John Merille, Vice President Factoring Los Angeles, CA 213-236-3680 jmerille@bbandt.com 14 CALIFORNIA APPAREL NEWS August 5–11, 2011 David Ellis, SVP National Sales Manager, Factoring Atlanta, GA 404-442-5137 david.ellis@bbandt.com BB&T is one of the largest financial services holding companies in the U.S. with $159 billion in assets, over 1,800 financial centers and 2,400 ATMs in 12 states and Washington, D.C. BB&T. Member FDIC. BBT.com. ©2011 Branch Banking and Trust Company. since 1985 Contact: Donald Nunnari Regional Manager 213.347.0101 Dnunnari@merchantfactors.com ©2011 Merchant Factors Corp. By Connie Cho Contributing Writer NEW YORK—After a successful introduction in Las Vegas last August, swimwear exhibitors bowed at the CurveNY trade show in New York. The show, which is produced by Riverside, Conn.–based CurvExpo Inc., was held at the Jacob K. Javits Convention Center July 31–Aug. 2. CurvExpo also produces the biannual CurveNV show in Las Vegas. The show welcomed 3,193 attendees and 315 domestic and global brands. There were also return visits with more than 50 percent of buyers working the floor for two days, according to CurvExpo. Most exhibitors reported that business was steady. “People are buying and writing orders,” said Laurence Teinturier, CurvExpo’s executive vice president. “This industry is doing well. You always need a good bra; you need a good swimsuit.” One swimwear brand making its CurveNY debut was Irvine, Calif.–based Beach Bunny. “It’s been good for us to launch ourselves on the East Coast,” said sales director Sarah Spada. Beach Bunny exhibited its Cruise and Spring collections, which included the brand’s signature Lady Lace swimsuits and its new bridal swim collection. One standout was a nautical-inspired red, white and blue–striped piece with bow trims. Coming from trade shows in Miami and CurvExpo in Paris, Beach Bunny is gaining an audience outside of California. “The exposure the brand is getting in general from attending these shows is going to pay off,” Spada said. “We haven’t done a lot of shows prior to this year. Getting our name out there is a good step in the right direction for us.” United Kingdom–based lingerie line Fleur of England is celebrating its 10th anniversary this year and has shown at CurveNY for several seasons. “What I like about Curve is tRAdE ShOW REPORt Swimwear, Staples and Specialty at CurveNY A model in a look by Else Lingerie GETTING BEACH-READY: New to CurveNY, Irvine, Calif.–based swimwear label Beach Bunny showed its collection of sexy suits, including a nautical-inspired, pinup-worthy bikini (left) as well as glamorous coverups (right). you get a really good quality of buyer,” said designer and founder Fleur Turner. “People really like to write orders here. It’s really important if you want to be in the U.S. market to come to a show like Curve.” For Spring, Fleur of England presented a light and sheer collection of gowns, panties and bras with pops of pink and lime green. The brand is carried at specialty boutiques and retailer Barneys New York. Another label new to CurveNY was Miamibased swimwear brand Luli Fama. Luli Fama presented a “La Vida Es un Carnaval” (“Life Is a Carnival”)–themed collection. Printed pieces can be mixed and matched with solids in the same color scheme and matching hardware for a versatile collection, according to designer Lourdes “Luli” Hanimian. “You can make it to you. It identifies better with the BACK TO BASICS AND BEYOND: New York–based Samantha Chang found its buyers attracted to both basics and luxury items, such as silk with leavers lace. customer,” Hanimian said. “Not only for the customer but also for merchandising in the store, it makes a huge impact.” Hanimian said despite being new to the show, she reported meeting with new buyers as well as established clients, including Blum’s, based in New York, and Brio Bodywear, based in Canada. The show was positive for burgeoning brand Two Figs, based in San Francisco. Two Figs specializes in high-end loungewear and sleepwear featuring camisoles, chemises and gowns for cup sizes D through G made from Swiss lace embroidery. The label picked up an estimated 15 to 25 stores at the show, according to Chris and Deb Figge, the husband-and-wife team behind the line. “The show far exceeded our expectations,” Chris Figge said. “The quality of the buyer is good here. They’re serious about writing orders.” ●
Deréon Nude Footwear Kork-Ease Cordani Michael Antonio Envy Footwear CL by Chinese Laundry Deréon Rough Justice On the Level A hybrid of sorts, the “flatform” tops the shoe list this season. In between a wedge, a platform and a flat, the flatform has a subtle but stylish incline. Walk in comfort and with high style in the latest wardrobe addition for Spring. Michael Antonio Studio Au Naturel Go au naturel with shoes this Spring—but don’t fret about sacrificing style. This season’s shoes take natural to a whole new level. Think stacked cork, woven grasses, braided raffia, tonal woods, fun leathers and more. Envy Footwear FAShION Rough Justice Kork-Ease Skin by Nude Rough Justice Block Party Spring has sprung with bold color blocking. From colorful brights to tone-on-tone palettes and even natural textures combined for surface interest, color blocking is sure to be the life of the party this season. Step Into Spring at ENKWSA LAS VEGAS—Designers are stepping into Spring with a colorful flair. Key trends stood out with panache at the ENKWSA show, held at the Sands Expo & Convention Center July 27–29. Shoe designers continue to explore color blocking, animal prints and ethnic designs, as well as flirty new floral prints, for the season ahead. Also key were natural elements as a part of a “back-to-basics” trend and the “flatform,” which literally evened out this season’s shoe fashions. Here is a look at the freshest looks of the season. —N. Jayne Seward and Jacqueline Bosman Soles Gee’ WaWa Footwear Nude Footwear Rough Justice Dollhouse Footwear Dollhouse Footwear GoMax Footwear Floral Frenzy Florals have blossomed this Spring. With both bright and soft floral prints being shown on just about every type of shoe, this trend offers a fun and girly flair. From ladylike heels to everyday flats and fun sandals, florals have it covered. Rough Justice August 5–11, 2011 CALIFORNIA APPAREL NEWS 15
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