Take Your Showroom with You & Access Anytime, Anyw<strong>here</strong> Create lookbooks for presenting your line. View contact information for customers and stores. Get maps and directions for customers. View open-to-sell details. Take customer orders - even use a barcode scanner. Process payments with credit card reader integration. Print order confirmations. With your orders already in AIMS, no manual order entry required when you return to the office! 18 CALIFORNIA APPAREL NEWS August 5–11, 2011 Experience the power of AIMS RemoteLink with AIMS for iPad Contact us today & ask about our Show Special limited-time offer. Use offer code SHOWSP-AI. Call: 310-361-5710 Email: sales@aimstsi.com Visit: www.aimstsi.com AIMS_B&W_4834 x675_82011.indd 1 7/28/2011 5:28:44 PM Risk. We’ll take it. Our clients look to Milberg Factors to assume the credit risk in their business, to smooth their path to success. We could cover only the safest bets — but that’s not good enough. We’ll get to know you and work with you, so you can build your business knowing your credit needs are covered. As specialists in factoring and financing, we’ve been taking risks and earning clients’ confidence for over seven decades. W<strong>here</strong> others might pull back, we step forward. And that lets you relax. Milberg Factors, Inc. A TRADITION OF ENTREPRENEURIAL FINANCE www.milbergfactors.com Call Dan Milberg, SVP, NY 212.697.4200 Dave Reza, SVP, LA 818.649.8662 Ernie White, SVP, Winston Salem 336.714.8852 ©2011 Milberg Factors, Inc. Pete & Greta at Lapis Lapis 319 N. Canon Drive Top-selling items include a summery blouse by Johnny Was, which retails for $120, and a black-edge jacket from the Los Angeles–based Pete & Greta label. It retails for $340. WhAt’S ChECkINg beverly hills Unique: Shopping on N. canon Drive Day or night, Beverly Hills’ North Canon Drive is a lively place. A steady parade of people strolls down the thoroughfare, dining at bustling sidewalk cafes such as Il Pastaio or checking into the stately Montage Beverly Hills hotel. Just a couple of blocks away from iconic fashion destination Rodeo Drive, North Canon Drive is also a shopping street. It is the address for several boutiques, such as the multi-line Avedon, as well as flagship stores for independent brands, including menswear label Eddia and Royal Order, a rock ’n’ roll–inspired jewelry line that also offers some apparel. Fashion sold on the street is a mix of formal and “premium” or high-fashion casual. But in order to thrive on Canon, fashion retailers must guarantee their merchandise is unique, according to Avedon co-owners Reza Shekarchian and Yasmine Farmanara. “It has to be about stuff you don’t already have,” Farmanara said. And if the street’s shoppers don’t have it, they will open their wallets. “People who come <strong>here</strong> are buying more,” Shekarchian said. —Andrew Asch Avedon 417 N. Canon Drive Looking for the new black? The new “it” happens to be brightly colored collared shirts at Avedon. “We sell a lot of color, period,” said shop co-owner Reza Shekarchian. Top-selling shirt brands are Georg Roth Los Angeles and Sweden-based label Eton. Avedon’s private-label brand, also named Avedon, has been selling well at the boutique. Avedon’s fitted blazer with peaked lapels retails for $895. It comes in designs of seersucker, houndstooth and a solid navy. Another big seller for women is the Graham & Spencer asymmetrical silk draped top. It retails for $140, Farmanara said. It gives the wearer a classic Greek look that could be worn with jeans. Also popular is Graham & Spencer’s matte jersey dress, which retails for $285, and the matte jersey dress with leather details, which retails for $260. Eton at Avedon Georg Roth Los Angeles at Avedon Royal Order at Royal Order Eddia 238 N. Canon Drive Eddia founder and designer Eddia Mirharooni said his label is best known for its colorful, detailed shirts and ties that sport cross stitch- Eddia at Eddia ing and pleated fabrics. One-of-a-kind ties retail for $500. Ties from the brand’s main Eddia Collection typically retail for $185. Other popular items in the store include a white shirt with organza front panels, which retails for $325, and a sports jacket with floating shoulders, or shoulders cut slightly away from the body of the blazer, which retails for $1,500. check the web <strong>Apparel</strong><strong>News</strong>.net Avedon at Avedon Royal Order 341 N. Canon Drive The most popular apparel item at this rock ’n’ roll jewelry shop is the brand’s long tank dress. The sheer, pink tank dress is emblazoned with skull and fleurde-lis icons, and it retails for $80. For more What’s Checking
PROJECTSHOW.COM The new digital resource for fashion news, insider events, and updates on your favorite brands, stores, and trends Follow us on Twitter @PROJECTSHOW Like us on Facebook FACEBOOK.COM/PROJECTSHOW
Change language