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Target to Pay $389,000 in EKB Textiles Copyright Case<br />

Target Corp. has been ordered to pay<br />

more than $389,000 and attorney’s fees to<br />

Los Angeles–based EKB Textiles Inc. following<br />

a recent copyright-infringement trial<br />

in U.S. District Court in Los Angeles.<br />

A jury handed down its verdict on<br />

July 27, said Stephen M. Doniger, who represented<br />

EKB Textiles, also known as Caribbean<br />

Blues Inc. Doniger claims the verdict was<br />

one of the top four largest copyright verdicts<br />

issued by the federal Central District of <strong>California</strong><br />

in the past two years. His Culver City,<br />

Calif.–based firm, Doniger/Burroughs APC,<br />

also won a judgment of more than $500,000<br />

for United Fabrics International against retailer<br />

Lane Bryant last year.<br />

“When you realize that it will go to a jury,<br />

you need to respect copyright—or it will cost<br />

you,” Doniger said.<br />

Target’s co-defendants were Kandy Kiss<br />

of <strong>California</strong>, NC <strong>Apparel</strong> Inc., LF USA<br />

Inc. and Samsung C&T America Inc. A<br />

LF USA representative said the company has<br />

no comment on the case. Rollin A. Ransom<br />

of the Los Angeles office of Sidley Austin<br />

LLP represented Target in the early part of<br />

the case, which was filed last year. In court<br />

documents, Ransom argued that Target had<br />

not infringed on the rights of EKB and t<strong>here</strong><br />

was no substantial similarity between the fabric<br />

represented by EKB and the print that was<br />

sold at Target.<br />

The trial focused on EKB print #4644, a<br />

floral/paisley print with a geometric border<br />

pattern.<br />

EKB had sold the design to various manufacturers,<br />

who then used the print to make<br />

various womenswear styles. In 2010, an EKB<br />

employee found the print being sold at a<br />

Southern <strong>California</strong> Target store for a beach<br />

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2 CALIFORNIA APPAREL NEWS August 5–11, 2011<br />

NEWS<br />

Side by Side: EKB’s fabric is pictured on left,<br />

and Target’s “Beachy Keen” dress is pictured<br />

on right.<br />

coverup dress, called the “Beachy Keen,”<br />

which was sold under Target’s private-label<br />

brand Xhilartion. The colors, layout and the<br />

composition of the design remained the same,<br />

but a few details were changed. Specifically,<br />

some of the flowers in the EKB design were<br />

changed to diamond shapes, according to<br />

Doniger.<br />

EKB’s suit was filed last year, and a ceaseand-desist<br />

letter was sent to Target in March<br />

2010. The retailer replied, saying it would<br />

look into the matter, according to Doniger,<br />

who said Target sold out of items using the<br />

EKB print by July.<br />

The number of copyright-infringement<br />

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cases has been increasing for the past decade,<br />

according to Crystal A. Zarpas of law firm<br />

Mann & Zarpas LLP. In such cases, juries<br />

and judges must determine if defendants have<br />

access to the original work and whether the<br />

original work and the alleged copy are substantially<br />

similar.<br />

Changing a few details of the original design<br />

is not a guarantee against a copyrightinfringement<br />

claim. “T<strong>here</strong> is no 30 percent<br />

rule, as many in the industry falsely believe,”<br />

Zarpas said.<br />

Copyright-infringement cases have increased<br />

because of the ease of registering<br />

a copyright, said Frank J. Colucci of New<br />

York–based intellectual-property-rights firm<br />

Colucci & Umans.<br />

“We do not believe that t<strong>here</strong> is any discernible<br />

pattern in jury verdicts,” Colucci<br />

said. However, big retailers can find themselves<br />

at a disadvantage because of their large<br />

volume of vendors. “Target sells numerous<br />

products that they obtain from vendors and<br />

other parties whose policies with respect to<br />

copyrighted works may not be as stringent as<br />

theirs,” Colucci said.—Andrew Asch<br />

China/Costa<br />

Rica Free-Trade<br />

Agreement Begins<br />

China has free-trade agreements with Peru<br />

and Chile in South America, but on Aug. 1,<br />

the international trade giant kicked off its<br />

first free-trade pact with a Central American<br />

country.<br />

The new free-trade agreement between<br />

China and Costa Rica, countries that signed<br />

an accord more than a year ago, has gone into<br />

effect.<br />

China’s major exports to Costa Rica include<br />

textiles, machines, electric appliances,<br />

vegetables, fruits, cars, chemical products,<br />

raw fur and leather. Costa Rica’s chief exports<br />

to China are coffee, beef, pork, fruit<br />

juices and jam.<br />

Last year, Costa Rica imported $25.5 million<br />

in textiles from China, according to the<br />

Costa Rica Department of Commerce.<br />

Chinese fabrics are not allowed to be used<br />

for duty-free goods coming in from Costa<br />

Rica to the United States. The only exception<br />

is if they are under the short-supply list approved<br />

by the member countries of the freetrade<br />

agreement. The China/Costa Rica freetrade<br />

agreement could make short-supply<br />

textiles cheaper in Costa Rica because they<br />

wouldn’t be subject to tariffs. But Nicaragua<br />

already has trade-preference levels, allowing<br />

them a certain amount of outside fabric to be<br />

used in garments sent to the United States.<br />

The new agreement means about 60 percent<br />

of the two countries’ products immediately<br />

will be duty-free. Tariffs on another 30 percent<br />

of goods will gradually expire after five<br />

to 15 years.<br />

In addition to tariff-free entries for products,<br />

the two countries have agreed to open<br />

their service sectors. Costa Rica will allow<br />

free service trades in 45 sectors, including<br />

telecommunications, business services, construction,<br />

real estate, distribution, education,<br />

environment services, information-technology<br />

services and tourism, while China will<br />

open seven sectors in return, including IT<br />

services, real estate, market research, translation<br />

and interpretation, and sports.<br />

In 2010, the value of bilateral trade between<br />

the two countries was $3.8 billion, a<br />

19 percent jump over 2009. China, which received<br />

$3.1 billion in goods from Costa Rica<br />

in 2010, has become the Central American<br />

country’s second-largest export market, after<br />

the United States.—Deborah Belgum<br />

WEEK<br />

In RevIew<br />

<strong>California</strong><br />

Levi’s gets strategic. San Francisco–<br />

based Levi Strauss & Co. named Beto<br />

Guajardo global vice president of strategy.<br />

Guajardo was most recently vice<br />

president of North America strategy for<br />

Avon. He also served as vice president<br />

of global sales strategy and vice president<br />

of Asia Pacific strategy and new<br />

business development for the direct-toconsumer<br />

beauty brand.<br />

R&R auction a hit. The asset auction<br />

of luxury cars, jeans and sewing equipment<br />

once owned by Los Angeles–<br />

based denim brand Rock & Republic<br />

was a hit, according to Great American<br />

Group LLC, the Woodland Hills–<br />

based asset-disposition and appraisal<br />

company that conducted the auction.<br />

The sale drew more than 500 registered<br />

buyers and a standing-room-only<br />

crowd for the July 26 auction, according<br />

to Great American Group, which<br />

described it as one of its most popular<br />

auctions held. Among the auction<br />

highlights was a 1965 Shelby Mustang<br />

GT 350 SR, which sold for $141,250.<br />

Rock & Republic filed for bankruptcy<br />

protection last year. Earlier this year,<br />

the brand was acquired for $57 million<br />

by Greensboro, N.C.–based VF Corp.,<br />

which inked an exclusive licensing deal<br />

for the Rock & Republic label with<br />

Kohl’s Corp.<br />

SMP turns 1. Upscale lifestyle mall<br />

Santa Monica Place is celebrating the<br />

one-year anniversary of its renovation<br />

with three days of shopping promotions<br />

and restaurant deals beginning Aug. 5.<br />

Nearly two years of construction and<br />

a $265 million budget transformed<br />

the 1980s-era enclosed shopping mall,<br />

designed by Frank Gehry, into a threelevel<br />

luxury open-air retail and dining<br />

district with sweeping views of the<br />

beach and the Pacific Ocean. Owned by<br />

Macerich Co., the retail center features<br />

a mix of upscale chain and independent<br />

retail, including Bloomingdale’s, Nordstrom,<br />

CB2, Nike, Louis Vuitton, Tiffany<br />

& Co, Burberry Brit, Tory Burch,<br />

Barneys Co-Op, Michael Kors and Kitson,<br />

among other retail attractions.<br />

International<br />

Gap opens in Rome. San Francisco–<br />

based Gap Inc. opened its first Gap flagship<br />

store in Rome on Via del Corso.<br />

Last year, the company opened its first<br />

Gap and Banana Republic stores in Milan<br />

and launched an e-commerce website<br />

tailored to the European market.<br />

Quote of the Week<br />

Narco-beauty: That’s what the<br />

fake boobs and bums are about.<br />

Drug traffickers want this kind<br />

of femininity—and very young<br />

women go along with it because<br />

they think it is a passport to<br />

a better life. … But today,<br />

we are pushing women to be<br />

financially independent and opt<br />

for a different kind of elegance.<br />

—Lila Ochoa, editor in chief of Colombian<br />

women’s magazine Fucsia, talking to Vogue<br />

at Colombiamoda in Medellin

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