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OUR PEOPLE<br />

Rexam way impact program<br />

Three years after its launch, The Rexam Way<br />

still plays a big part in everything we do, but<br />

how does it help improve our performance<br />

and create a single culture?<br />

Nick Richardson,<br />

Program Director for the<br />

Rexam Way Impact<br />

Program, reminds us<br />

how creating a single<br />

culture adds value to the<br />

Rexam Way and the<br />

whole company.<br />

“As we have been rolling out the Impact<br />

Program throughout the business, I have been<br />

consistently asked three questions; Why is the<br />

Rexam vision important? What is the purpose<br />

of the Rexam Way? and, How are they going<br />

to contribute to improving our performance?<br />

These are important questions which need<br />

answers if Rexam is to continue to grow. To<br />

start with, we need to look at our vision… ”<br />

”To be the leading<br />

consumer<br />

packaging group.”<br />

Our Vision – Why is it important?<br />

Our vision is a clear signpost to the future and<br />

provides a valuable focus to all our stakeholders<br />

- customers, employees, investors and<br />

even suppliers. Once we know where we are<br />

going as a business, we can define relevant<br />

strategies to take us on this road. This alignment<br />

responsibility<br />

<strong>case</strong> study<br />

across all areas of Rexam significantly<br />

improves our chances of success.<br />

Our vision provides a signpost of where<br />

Rexam intends to be in the future. It explains<br />

the business we are in and provides a shared<br />

sense of purpose and focus for all of our efforts.<br />

It is the forward thinking image that we must<br />

have of our goals.<br />

What is The Rexam Way?<br />

The Rexam Way is a combination of strategic<br />

business initiatives, built on our core values,<br />

that guide us, express our beliefs and reflect<br />

our hopes for the kind of company we want<br />

to create. They are shared beliefs that will<br />

take us towards our Vision. The Rexam Way<br />

therefore connects our vision to our values<br />

and is comprised of seven core elements;<br />

Vision – the overall statement of what Rexam<br />

is seeking to become, this explains what we<br />

want to be.<br />

Mission – the overall direction that way we<br />

have decided we need to reach the vision.<br />

Strategic Measures – how Rexam’s performance<br />

will be evaluated by employees, suppliers,<br />

customers, shareholders and analysts etc.<br />

Which is vital in attracting investment into our<br />

business.<br />

Tactical Measures – these are indicators that<br />

will tell us if we are on the right road. These<br />

are things we can probably see and assess<br />

ourselves against each day.<br />

Tactical Objectives – The goals and objectives<br />

that we encounter each day, these are things<br />

EMPLOYEE DEVELOPMENT<br />

Creating one culture<br />

– The Rexam Way

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