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Download PDF (1.3MB) - J Sainsbury plc

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Greater choice,<br />

greater value<br />

Left: <strong>Sainsbury</strong>’s buyers search<br />

the world to find new vegetable<br />

varieties and recipe ideas that<br />

can be passed on to customers.<br />

Examples of sweet potatoes<br />

include the red-fleshed variety<br />

from North America and a yellow<br />

variety from the West Indies.<br />

Customer research has repeatedly<br />

told us that there is demand for<br />

increased variety in our pepper<br />

range. The Ramiro pepper is a new,<br />

exceptionally sweet member of the<br />

capsicum family. By virtue of its<br />

distinctive shape and taste, the Ramiro<br />

offers a talking point for the pepper<br />

connoisseur or simply a departure from<br />

the norm for culinary fans.

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