Accenture Communications Solutions

Accenture Communications Solutions
A new generation of innovative, market-tested solutions to drive growth, increase operating
excellence and improve profit and cash enhancement.
Solutions for a new era of growth
A sense of cautious optimism is now increasingly
being expressed across the communications industry
sectors. The past couple of years have been tough,
and the future is likely to bring a degree of continued
uncertainty. Yet, more and more, industry leaders are
speaking once again of growth strategies, fueled by a
major technology-led innovation wave that could well
become the dominant story of the next decade.
To position themselves for future growth within today’s
rapidly evolving business and technology ecosystem,
service providers need to begin executing an aggressive
innovation agenda focused on:
• Driving growth: Focusing on new product segments
and adjacent markets, as well as on more effective
marketing and sales strategies. Inorganic growth
opportunities also are essential, either through inmarket
consolidation or geographic expansion.
• Increasing operating excellence: Transitioning from
product-centric to customer-centric operations, and
managing alliances more effectively. Companies also
must increase their use of outsourcing across the
value chain.
• Improving profit and cash optimization: Freeing
up cash from legacy operations to fund network
build-outs, and dramatically reducing costs for nonstrategic
products such as voice.
Accenture Communications Solutions: A suite of
integrated offerings to drive high performance
To support both growth and cost imperatives,
Accenture delivers an innovative suite of marketleading
solutions, services and assets. This solutions
suite—Accenture Communications Solutions—supports
the critical dimensions of a communications company’s
strategy, operations, IT and business functions (see
Figure 1). The solution suite supports innovation and
competitive differentiation in the areas of:
• Channel transformation
• Marketing transformation
• Product innovation
2 Accenture Communications Solutions
• Network operations
• IT transformation
• Corporate operations
The Accenture advantage
Accenture is the recognized market leader in telecom
consulting and outsourcing solutions. 1 We serve
wireline, wireless, cable and satellite communications
network operators, as well as new entrants, mobile
virtual network operators (MVNOs) and Internet players.
With more than 20 years of experience in technology
integration and operations management, Accenture has
developed long-standing relationships with 18 of the
world’s top 20 communications companies, and 41 of
the top 50. Accenture has the global scale and reach
to deliver innovative and comprehensive solutions to
address the critical needs of service providers.
Accenture helps communications companies
generate more value from their assets, operations
and human resources, bringing new products and
services to market in a faster and more cost-effective
way. Rather than focusing on short-term actions
with limited impact on business success, we work
closely with our clients to create the technology and
business capabilities that help them outperform their
competition.
Our market approach is built upon a foundation
of market-tested, industry-leading practices that
work to reduce risk and jump-start the delivery of
profitable services to the marketplace. Accenture
Communications Solutions provides a broad spectrum
of business and technology offerings and services that
help our communications clients unlock profitable
growth, improve operations and achieve high
performance.
1 Hot Telecom, “Global Market Analysis – Telecom Consulting 2009,” January 2009.