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Accenture Communications Solutions

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Corporate Operations<br />

Energy Management and Sustainability<br />

Assets and tools that help providers reduce their carbon footprint and enable the reduction of carbon emissions in<br />

other sectors.<br />

Challenges and opportunities<br />

As sustainability issues such as climate<br />

change and renewable resources drive<br />

consumer behaviors and regulatory changes,<br />

communications and high-tech companies<br />

are turning their attention to the role they<br />

should be playing in the advancement of<br />

the sustainability agenda and in leveraging<br />

that agenda for profitable growth.<br />

Within their own companies, providers<br />

are looking for ways to improve their<br />

sustainability programs, in part because<br />

of the cost savings involved. Energy<br />

consumption of servers has doubled in<br />

the last eight years, and office equipment<br />

now accounts for 15 percent of energy<br />

consumption. Companies are looking for<br />

new ways to reduce their carbon footprint<br />

and develop more sustainable supply chains.<br />

<strong>Communications</strong> technologies are central<br />

to the reduction in energy consumption,<br />

enabling companies to save money, help<br />

the environment and improve their<br />

brand reputation.<br />

How <strong>Accenture</strong> can help<br />

<strong>Accenture</strong> helps service providers integrate<br />

communications technologies into<br />

sustainable solutions and improve energy<br />

management of the network.<br />

Based on our experience working<br />

with clients around the world, several<br />

key areas offer the most opportunity<br />

to improve energy efficiencies and<br />

reduce the carbon footprint leveraging<br />

communications technologies:<br />

• Green Supply Chain: Companies<br />

currently using business-to-business<br />

services in supply chain or customer<br />

field service automation, enabled by<br />

wireless wide area networks, can produce<br />

significant environmental savings—<br />

eliminating up to 100,000 tons of carbon<br />

dioxide per year, and saving 1.5 trillion<br />

BTUs of total energy.<br />

• Wireless Fleet Management: By<br />

implementing a variety of fleet<br />

management technologies, enterprises<br />

can reduce fuel usage and harmful<br />

greenhouse emissions. Research<br />

indicates that the typical FORTUNE<br />

500 manufacturing organization could<br />

save up to 58,000 gallons of fuel per<br />

year, which would reduce carbon<br />

dioxide emissions by 580 tons per year. 1<br />

Wireless global positioning systems<br />

(GPS), automated vehicle location (AVL),<br />

and telematics systems are some of<br />

technologies capable of delivering these<br />

benefits.<br />

• Smart Buildings: A building’s electricity<br />

consumption can be reduced by<br />

implementing wireless motion sensors<br />

connected to lights and air conditioning<br />

systems to improve office and warehouse<br />

energy efficiency, and external sensor<br />

networks for the reduction of water<br />

and pesticide usage and even remote<br />

temperature and airflow monitoring in<br />

data centers.<br />

• Intelligent City/Smart Grid: Connecting<br />

utility executives and metropolitan<br />

leaders around the world who are<br />

committed to deploying smart electric<br />

grids that manage the flow of energy<br />

more effectively and efficiently is the<br />

focus of this technology.<br />

• Green IT <strong>Solutions</strong>: This technology<br />

concentrates on products, services<br />

and practices designed to improve the<br />

efficiency of computing resources to<br />

reduce the environmental impact of<br />

IT utilization.<br />

While delivering these kinds of solutions<br />

for clients around the world, <strong>Accenture</strong><br />

also helps them implement software-based,<br />

sustainability performance management<br />

systems to track progress against goals,<br />

quantify impacts on the business and<br />

facilitate internal and external reporting.<br />

To implement our solutions and services, we<br />

follow a market-tested, structured approach:<br />

• Portfolio Assessment: Defines a potential<br />

list of low-carbon products and services.<br />

• Market Assessment: Identifies target<br />

industry verticals and associated energy<br />

reduction requirements.<br />

• Capability Assessment: Identifies existing<br />

capabilities as well as barriers to taking<br />

solutions to market.<br />

High performance delivered<br />

<strong>Accenture</strong> is working within our R&D<br />

practice, as well as with clients, to<br />

develop innovative solutions to improve<br />

sustainability. One unique asset is what we<br />

call the <strong>Accenture</strong> Green Maturity Model.<br />

This Web-enabled tool consists of a series<br />

of questions about an IT organization’s<br />

current approach, followed by analytics to<br />

assess the implications of the responses.<br />

We also have developed what we call<br />

the <strong>Accenture</strong> Green Technology Suite, a<br />

complementary suite of tools created by<br />

<strong>Accenture</strong> Technology Labs and <strong>Accenture</strong><br />

Technology Consulting to help clients easily<br />

create sound green strategies with business<br />

benefits that can lead to high performance.<br />

Why <strong>Accenture</strong><br />

<strong>Accenture</strong>’s green network agenda takes<br />

a holistic view of a mobile provider’s<br />

environmental footprint to improve energy<br />

management within the carrier network.<br />

Our sustainability practice has conducted<br />

significant market research to build a<br />

portfolio suite targeted to enterprises<br />

within each of the industries we serve.<br />

<strong>Accenture</strong> also has established relationships<br />

with large communications providers<br />

globally, where we have gained deep insight<br />

into existing capabilities and opportunities<br />

for joint go-to-market solutions.<br />

1 “Go Green and Save Green: Wireless Fleet<br />

Management Cuts Emissions While Reducing<br />

Operating Costs,” networkfleet, 2008.<br />

<strong>Accenture</strong> <strong>Communications</strong> <strong>Solutions</strong> 41

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