18_can102607lettersi.. - California Apparel News
18_can102607lettersi.. - California Apparel News
18_can102607lettersi.. - California Apparel News
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Showroom Profiles<br />
Caste Inc.<br />
Gerry Building<br />
Suite 703<br />
(213) 627-6768<br />
After trying the multi-line rep route<br />
for the past year, owners of the Los Angeles–based<br />
contemporary men’s label<br />
Caste Inc. decided to open a corporate<br />
showroom in the Gerry Building. The<br />
launch coincides with the debut of a new<br />
women’s contemporary line.<br />
The main force behind Caste is Dong<br />
Ming Pan, better known as “Pan,” who<br />
runs operations as well as oversees design.<br />
Under Pan, Caste has carved a<br />
niche providing value and contemporary<br />
styling. It’s best known for its cashmere<br />
knits, starting at $50.<br />
T-shirts start at $15. The line is sold in specialty boutiques, including Fred Segal and<br />
Villains.<br />
The new women’s line features mostly silk dresses wholesale priced from $50 to $130.<br />
The initial roll-out includes floral kimono dresses in silk along with metallic-coated linen<br />
dresses, floral prints and others. Everything is made near Shanghai, China.<br />
Shadi Tehranirad is the sales rep and assists in marketing and other areas.<br />
“The great thing about our line is that it’s contemporary, yet looks great on younger as<br />
well as older women,” Tehranirad said, adding that the showroom may add other companyowned<br />
lines in the near future.—Robert McAllister<br />
New Lines<br />
New Lines<br />
Continued from page 11<br />
Nobody Denim<br />
Thread Social<br />
Vincent Jewelry<br />
BPMW<br />
Suite 1009<br />
Barking Irons<br />
B. Son<br />
Claw $<br />
Emperor’s New Clothes<br />
Endovanera<br />
LA Denim Atelier<br />
Penfield<br />
Public School<br />
Yoko Devereaux<br />
NEW LINES<br />
The <strong>News</strong><br />
Lobby F<br />
Band of Outsiders<br />
Josh Goot<br />
Rose<br />
Shipley and Halmos<br />
Showroom Seven<br />
Mezzanine 3<br />
Erickson Beamon<br />
Sunglasses<br />
Handwritten<br />
Sue Stemp<br />
Blue Bird Showroom<br />
Suite 204<br />
And Cake Loungewear<br />
Gara Danielle<br />
Natalie Anne<br />
Nola Singer<br />
The Agency Showroom<br />
Suite 210<br />
Cicada<br />
Erica Anenberg<br />
Shantilly Jewelry<br />
Joey Showroom<br />
Suite 215<br />
J.O.B.<br />
Melanie Dizon<br />
Sophia Eugene<br />
Butik<br />
Suite 219<br />
Alexandra Dillon<br />
Nugaard Designs<br />
Terry by Sookwear<br />
Namaste Greenhouse<br />
Suite 328<br />
Ajna<br />
B’sbee<br />
Ciel<br />
Katharine Hamnett<br />
Perfectly Imperfect<br />
Atlas Showroom<br />
Suite 409<br />
Bureau<br />
Nave<br />
Posso the Spat<br />
Soni & Cindy<br />
The Smooth Company<br />
Movement Showroom<br />
Suite 525<br />
Andrea S.<br />
Gerry Building<br />
NEW<br />
SHOWROOMS<br />
Caste Showroom<br />
Suite 703<br />
Caste<br />
Creative Recreation<br />
Suite 704<br />
Creative Recreation<br />
NEW LINES<br />
Karma<br />
Suite 203<br />
5 Crown Tees<br />
Bread & Butta Tees<br />
Chica Boom Clothing<br />
Crooked Monkey Tees<br />
Streetwise Sales<br />
Suite 401<br />
Baby Phat Headwear<br />
GERRY DEBUT: Sales rep Shadi Tehranirad and a<br />
few knits from Caste Inc., now open in L.A.’s Gerry<br />
Building<br />
Oak Bay<br />
Rich Yung<br />
Level 7 Showroom<br />
Suite 407<br />
Engine 9<br />
iT Jeans<br />
Suite 701<br />
!iT In The Loop<br />
Nikki & Lucy Showroom<br />
Suite 702<br />
Doll House<br />
Paris Hilton Collection<br />
TEMPORARY<br />
EXHIBITORS FOR<br />
MARKET DURING<br />
OCT. 26–29<br />
Boutique Lingerie Show<br />
Suites 501 and 502<br />
Blue Life<br />
Boulee<br />
Daughters of the<br />
Revolution<br />
Kerri Wilder Jewelry<br />
Kettle Black<br />
Stelle by Gilber Gilmore<br />
Findings<br />
Suite 608<br />
Isabel Morant/Etoile<br />
Maggie Ward<br />
Minden Chan<br />
Riot Showroom<br />
Suite 611<br />
Afshin Feiz<br />
Cassette<br />
Chris Habana Jewelry<br />
Cloak & Dagger<br />
Cosa Nostra<br />
Disaya<br />
Dress<br />
Eventide<br />
Hussy<br />
SAS Showroom<br />
Suite 614<br />
Claudie Pierlot<br />
Eliza Gran Kids<br />
Foley + Corinna<br />
Laloo<br />
Publika<br />
Syla by Sylvie Cachay<br />
Community Service<br />
Suite 1135<br />
Kritik<br />
The following are new lines carried by showrooms at the Gerry Building, located at 910 S.<br />
Los Angeles St., Los Angeles. The <strong>California</strong> <strong>Apparel</strong> <strong>News</strong> lists new tenants and lines each<br />
market-week issue.<br />
Anne Lewin<br />
Barbara<br />
Crabtree & Evelyn<br />
Dana Pisarra<br />
Derek Rose<br />
Disney Couture<br />
Eminence<br />
Gossard London<br />
Huit<br />
Keep Me<br />
Lavit Lingerie<br />
Montelle<br />
Panache<br />
Princesse Tam Tam<br />
Ravage<br />
Samantha Chang<br />
Shock Absorber<br />
The Little Bra Co.<br />
Zovo<br />
Extreme<br />
Makeover<br />
It was time for a change.<br />
The new <strong>California</strong> <strong>Apparel</strong> <strong>News</strong> Web site is<br />
now dramatically improved: beautifully designed,<br />
better functioning and more interactive than ever.<br />
See the new Trends section and search the archives<br />
for your favorite trends, both past and present. The<br />
Fashion Slideshows will dazzle you with extensive<br />
runway coverage. The new Calendar section lets you<br />
visit all 2007 & 2008 trade shows and events, locate<br />
them on Google Maps and save to your calendar.<br />
The Classifi ed section is searchable,<br />
divided by category and FREE!<br />
It’s better than ever.<br />
Visit the new <strong>California</strong> <strong>Apparel</strong> <strong>News</strong> Web site<br />
and see for yourself.<br />
CALIFORNIA<br />
<strong>Apparel</strong><strong>News</strong>.net<br />
Where fashion get down to businesssm<br />
OCTOBER 26–NOVEMBER 1, 2007 CALIFORNIA APPAREL NEWS 13
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