18_can102607lettersi.. - California Apparel News
18_can102607lettersi.. - California Apparel News
18_can102607lettersi.. - California Apparel News
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Rug-Store Owner Killed in Fashion District<br />
A 71-year-old Iranian immigrant who owned a rug store<br />
in the Fashion District was shot and killed during an armed<br />
robbery on Oct. 23.<br />
It was the first murder in the Fashion District since<br />
2002, said Lt. Paul Vernon of the Los Angeles Police Department.<br />
Ebrahim Torbati was sitting at his desk at the front of<br />
Rug City at 840 S. Santee St. when an African-American<br />
man came in to look at rugs, Vernon said.<br />
“He came back with a gun and robbed the owner, demanding<br />
money,” Vernon said.<br />
There was a scuffle, and the robber, aged 20 to 25 years<br />
old, shot Torbati in the neck at 4:15 p.m., Vernon said. The<br />
store owner was rushed to County-USC Hospital, where<br />
he later died, police said.<br />
The robber fled, getting into a white Toyota Camry that<br />
was waiting with two women inside about a block away,<br />
Vernon said.<br />
Police are looking for the below-five-foot-five-inch suspect,<br />
who was wearing a gray T-shirt and gray baseball<br />
hat when the robbery occurred. It was unclear how much<br />
money was taken.<br />
“We will put a composite<br />
[sketch] together, and we’re running<br />
down other leads,” Vernon<br />
said, noting there was one eyewitness<br />
in the store when the<br />
robbery occurred.<br />
Police noted that Torbati’s<br />
desk, where he kept his cash in<br />
a cardboard box, was near the<br />
store’s front door and visible to<br />
passersby. “It might be the reason<br />
for a robber to pick one business<br />
over another,” Vernon said,<br />
cautioning store owners to keep<br />
their money out of sight and farther<br />
from the front windows.<br />
Torbati, who lived in Tarzana,<br />
Calif., came to the United States<br />
about 20 years ago. He imported<br />
Persian-style rugs from Belgium,<br />
China and Egypt. He never married<br />
and had no immediate family<br />
in the area, police said.<br />
Friends said he had a sister in<br />
New York, who was flying to Los<br />
Angeles after she learned of her<br />
brother’s death, and another sister<br />
in Israel.<br />
Rug City was closed the day after<br />
the murder, but someone had<br />
left a white glass candle burning<br />
on Torbati’s desk, where a bloodsplattered<br />
newspaper lay. A narrow,<br />
empty cardboard box where<br />
Torbati kept his cash sat nearby.<br />
Merchants in the mostly Iranian<br />
enclave of Santee Street were<br />
shocked by their friend’s death.<br />
Next door at J. & R. Textile,<br />
which sells sheets and bedspreads,<br />
owner Jacob Molaei said<br />
he was busy with a customer and<br />
didn’t hear anything until an ambulance<br />
pulled up. “I walked out,<br />
and suddenly I see my friend has<br />
been shot,” Molaei said.<br />
Molaei had known his neighbor<br />
for about six or seven years.<br />
“He was a happy man, talking to<br />
everyone and laughing,” he said.<br />
Ebrahim Rafy, who had known<br />
Torbati for 10 years, had a desk<br />
inside Rug City, where he conducted<br />
his business as a middleman<br />
for fabric and other goods.<br />
Every day, he and Torbati each<br />
bought a different Persian newspaper<br />
and worked on the crossword<br />
puzzles together. Rafy left<br />
the store at 2 p.m., before the<br />
armed robbery occurred, but got<br />
a call at 5 p.m. that his friend had<br />
been shot.<br />
“I can’t believe he’s dead,” Rafy<br />
said. “I couldn’t sleep all night. I<br />
felt he was talking to me, working<br />
on a crossword puzzle.”<br />
Anyone with information about<br />
the robbery and murder can call<br />
LAPD Det. Al Marengo at (213)<br />
972-1249.—Deborah Belgum<br />
High-End Contractor to Grow Production<br />
The Evans Group, the high-end contractor that specializes<br />
in contemporary and young-designer production, will<br />
be moving its production facilities to a larger space. The<br />
new space, at 7,500 square feet, is twice as big as the Evans<br />
Group’s current facility, which also houses patternmakers,<br />
samplemakers and other personnel. Currently, the Evans<br />
Group reserves 2,000 square feet for production at its facility<br />
in Los Angeles’ Toy District.<br />
The move, which is set for Dec. 1, will allow the company<br />
to increase its cutting capabilities by four times, and<br />
add upwards of 70 additional sewers, said Jennifer Evans,<br />
the company’s founder. “We’re beginning to hire sewers<br />
now,” Evans said, adding that she hopes to complete all<br />
new hires within the next six months. Designers will see<br />
the contractor’s new production capabilities for the Spring<br />
2008 season.<br />
Besides giving the company room to grow, the move may<br />
also have the effect of lowering its production prices. “With<br />
a solid system now in place and the added space to grow,<br />
we will be able to reach economies of scale there by offset-<br />
ting the high management costs of our company and ultimately<br />
lower costs,” Evans said. Additional hands will also<br />
ease production scheduling, which has been an issue for the<br />
boutique contractor.<br />
When the production department moves to its new<br />
home, which is just one mile from the Evans Group’s current<br />
location, the patternmakers, samplemakers, a complete<br />
fitting room and small retail area will take over the<br />
original space. “We are very excited about finally reaching<br />
this point, which we had aimed for the end of the year to<br />
do. We feel this will allow us to truly service the market of<br />
smaller designers and revive domestic, high-end production,”<br />
Evans said.<br />
Earlier this fall, the company opened a new San Francisco<br />
office, which is being used for fittings and sample sewing.<br />
Evans hopes to continue to open similar locations in other<br />
cities. The Evans Group’s clients include Cosa Nostra, Society<br />
for Rational Dress, Jeremy Scott, Morphine Generation,<br />
Geren Ford, Juan Carlos Obando, Anzevino &<br />
Florence and Grey Ant.—Erin Barajas<br />
PTC PLM KNOWLEDGE FORUM: TUESDAY, DECEMBER 11th, 2007, SANTA MONICA, CA<br />
TIME TO VALUE<br />
GETTING THE MOST OUT OF PLM<br />
PLM IS TOUTED AS THE CURE-ALL FOR INEFFICIENT PRODUCT DEVELOPMENT.<br />
Achieving impactful benefits beyond the hype requires careful planning of people, process and technology.<br />
The PLM Knowledge Forum, sponsored by PTC and KSA, draws on the experience of retailers and<br />
brands worldwide. Lessons learned and proven best practices will help you make informed decisions<br />
on your own PLM strategy.<br />
KEY LEARNINGS:<br />
� Real World Examples of “Time to Value” – Featuring Converse, Reitmans, and Umbro<br />
� Accurately Defining PLM to build a Compelling Business Case<br />
� Being Smart about Process – Eliminating Bad Habits<br />
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� Sustaining the Value of PLM – Winning Over the Users<br />
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PTC’s process-oriented approach to PLM is successfully changing the way companies improve product<br />
development. For more information or to register, please go to: www.ptc.com/go/plmforum<br />
Sponsored By:<br />
©2007 Parametric Technology Corporation (PTC). PTC and the PTC logo are trademarks or registered trademarks of PTC.<br />
OCTOBER 26–NOVEMBER 1, 2007 CALIFORNIA APPAREL NEWS 5