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18_can102607lettersi.. - California Apparel News

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Rug-Store Owner Killed in Fashion District<br />

A 71-year-old Iranian immigrant who owned a rug store<br />

in the Fashion District was shot and killed during an armed<br />

robbery on Oct. 23.<br />

It was the first murder in the Fashion District since<br />

2002, said Lt. Paul Vernon of the Los Angeles Police Department.<br />

Ebrahim Torbati was sitting at his desk at the front of<br />

Rug City at 840 S. Santee St. when an African-American<br />

man came in to look at rugs, Vernon said.<br />

“He came back with a gun and robbed the owner, demanding<br />

money,” Vernon said.<br />

There was a scuffle, and the robber, aged 20 to 25 years<br />

old, shot Torbati in the neck at 4:15 p.m., Vernon said. The<br />

store owner was rushed to County-USC Hospital, where<br />

he later died, police said.<br />

The robber fled, getting into a white Toyota Camry that<br />

was waiting with two women inside about a block away,<br />

Vernon said.<br />

Police are looking for the below-five-foot-five-inch suspect,<br />

who was wearing a gray T-shirt and gray baseball<br />

hat when the robbery occurred. It was unclear how much<br />

money was taken.<br />

“We will put a composite<br />

[sketch] together, and we’re running<br />

down other leads,” Vernon<br />

said, noting there was one eyewitness<br />

in the store when the<br />

robbery occurred.<br />

Police noted that Torbati’s<br />

desk, where he kept his cash in<br />

a cardboard box, was near the<br />

store’s front door and visible to<br />

passersby. “It might be the reason<br />

for a robber to pick one business<br />

over another,” Vernon said,<br />

cautioning store owners to keep<br />

their money out of sight and farther<br />

from the front windows.<br />

Torbati, who lived in Tarzana,<br />

Calif., came to the United States<br />

about 20 years ago. He imported<br />

Persian-style rugs from Belgium,<br />

China and Egypt. He never married<br />

and had no immediate family<br />

in the area, police said.<br />

Friends said he had a sister in<br />

New York, who was flying to Los<br />

Angeles after she learned of her<br />

brother’s death, and another sister<br />

in Israel.<br />

Rug City was closed the day after<br />

the murder, but someone had<br />

left a white glass candle burning<br />

on Torbati’s desk, where a bloodsplattered<br />

newspaper lay. A narrow,<br />

empty cardboard box where<br />

Torbati kept his cash sat nearby.<br />

Merchants in the mostly Iranian<br />

enclave of Santee Street were<br />

shocked by their friend’s death.<br />

Next door at J. & R. Textile,<br />

which sells sheets and bedspreads,<br />

owner Jacob Molaei said<br />

he was busy with a customer and<br />

didn’t hear anything until an ambulance<br />

pulled up. “I walked out,<br />

and suddenly I see my friend has<br />

been shot,” Molaei said.<br />

Molaei had known his neighbor<br />

for about six or seven years.<br />

“He was a happy man, talking to<br />

everyone and laughing,” he said.<br />

Ebrahim Rafy, who had known<br />

Torbati for 10 years, had a desk<br />

inside Rug City, where he conducted<br />

his business as a middleman<br />

for fabric and other goods.<br />

Every day, he and Torbati each<br />

bought a different Persian newspaper<br />

and worked on the crossword<br />

puzzles together. Rafy left<br />

the store at 2 p.m., before the<br />

armed robbery occurred, but got<br />

a call at 5 p.m. that his friend had<br />

been shot.<br />

“I can’t believe he’s dead,” Rafy<br />

said. “I couldn’t sleep all night. I<br />

felt he was talking to me, working<br />

on a crossword puzzle.”<br />

Anyone with information about<br />

the robbery and murder can call<br />

LAPD Det. Al Marengo at (213)<br />

972-1249.—Deborah Belgum<br />

High-End Contractor to Grow Production<br />

The Evans Group, the high-end contractor that specializes<br />

in contemporary and young-designer production, will<br />

be moving its production facilities to a larger space. The<br />

new space, at 7,500 square feet, is twice as big as the Evans<br />

Group’s current facility, which also houses patternmakers,<br />

samplemakers and other personnel. Currently, the Evans<br />

Group reserves 2,000 square feet for production at its facility<br />

in Los Angeles’ Toy District.<br />

The move, which is set for Dec. 1, will allow the company<br />

to increase its cutting capabilities by four times, and<br />

add upwards of 70 additional sewers, said Jennifer Evans,<br />

the company’s founder. “We’re beginning to hire sewers<br />

now,” Evans said, adding that she hopes to complete all<br />

new hires within the next six months. Designers will see<br />

the contractor’s new production capabilities for the Spring<br />

2008 season.<br />

Besides giving the company room to grow, the move may<br />

also have the effect of lowering its production prices. “With<br />

a solid system now in place and the added space to grow,<br />

we will be able to reach economies of scale there by offset-<br />

ting the high management costs of our company and ultimately<br />

lower costs,” Evans said. Additional hands will also<br />

ease production scheduling, which has been an issue for the<br />

boutique contractor.<br />

When the production department moves to its new<br />

home, which is just one mile from the Evans Group’s current<br />

location, the patternmakers, samplemakers, a complete<br />

fitting room and small retail area will take over the<br />

original space. “We are very excited about finally reaching<br />

this point, which we had aimed for the end of the year to<br />

do. We feel this will allow us to truly service the market of<br />

smaller designers and revive domestic, high-end production,”<br />

Evans said.<br />

Earlier this fall, the company opened a new San Francisco<br />

office, which is being used for fittings and sample sewing.<br />

Evans hopes to continue to open similar locations in other<br />

cities. The Evans Group’s clients include Cosa Nostra, Society<br />

for Rational Dress, Jeremy Scott, Morphine Generation,<br />

Geren Ford, Juan Carlos Obando, Anzevino &<br />

Florence and Grey Ant.—Erin Barajas<br />

PTC PLM KNOWLEDGE FORUM: TUESDAY, DECEMBER 11th, 2007, SANTA MONICA, CA<br />

TIME TO VALUE<br />

GETTING THE MOST OUT OF PLM<br />

PLM IS TOUTED AS THE CURE-ALL FOR INEFFICIENT PRODUCT DEVELOPMENT.<br />

Achieving impactful benefits beyond the hype requires careful planning of people, process and technology.<br />

The PLM Knowledge Forum, sponsored by PTC and KSA, draws on the experience of retailers and<br />

brands worldwide. Lessons learned and proven best practices will help you make informed decisions<br />

on your own PLM strategy.<br />

KEY LEARNINGS:<br />

� Real World Examples of “Time to Value” – Featuring Converse, Reitmans, and Umbro<br />

� Accurately Defining PLM to build a Compelling Business Case<br />

� Being Smart about Process – Eliminating Bad Habits<br />

� Effective Implementations – Phasing to Win<br />

� Sustaining the Value of PLM – Winning Over the Users<br />

� PLM Partnerships – Winning with People, Process, and Technology<br />

PTC’s process-oriented approach to PLM is successfully changing the way companies improve product<br />

development. For more information or to register, please go to: www.ptc.com/go/plmforum<br />

Sponsored By:<br />

©2007 Parametric Technology Corporation (PTC). PTC and the PTC logo are trademarks or registered trademarks of PTC.<br />

OCTOBER 26–NOVEMBER 1, 2007 CALIFORNIA APPAREL NEWS 5

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