18_can102607lettersi.. - California Apparel News

New Lines
California Market Center
The following are new lines carried by showrooms at the California Market Center, located at 110 E. Ninth St., Los Angeles.
The California Apparel News lists new tenants and lines each market-week issue. Compiled by Rhea Cortado
NEW SHOWROOMS
Hobo International
A1075
Hobo Belt Collection
Hobo Eyewear/Sunglasses
Hobo Eyewear/Readers
Cindy Clark
B511
Company C Sales
Dex & Stella Trend-driven fashion
jewelry, necklaces and bracelets
Fever Contemporary sweaters and knit
tops
Shirt Passion Contemporary European
sportswear geared toward American
customers
Two Flowers by Jasmine & Lily
Dresses, wovens and knits in prints and
solids
Onovo Royaluxe Apparel
B540
Femme Onovo Women’s collection
Onovo Men’s collection
Renee and Co.
B598
Drive Jeans Contemporary men’s and
ladies’ denim
Kaporal 5 French-based dual-gender
collection
One Life Women’s casual streetwear with
an edge
Silver Dagger Men’s and women’s
embellished item-driven collection and
accessories
Tika Bella Belts and bags
Tough Jeansmith Contemporary
unisex bag collection
Traffic People London-based knit and
woven dresses
NEW LINES
CONTEMPORARY
X-Group
A223
Rockstyle
Gary Lippy Sales
A251
Carlopik Contemporary European
sportswear and dresses
It’s Me Crossover item-driven sportswear
Creative Concepts
A272
Aventures Des Toiles Innovative
cuts and detailing, based on seven artists
each season
Carol Herzog and Erin Herzog
A278
Randy Kemper Better-sportswear line
Skotts Washable Suede jackets and
pants
S&J Marcher, LTD
A280
Calipso Modal and Pima cotton tanks,
tops and dresses, and garment-dyed tees
Stephanie Manos Sales
A283
Flatiron Workshop Washed-cotton
shirts, liberty-print blouses, sheer-striped tees
and shirt dresses
Arlene Henry Sales
A286
Baxis & Baxis European fabric noveltyitem
jackets
Camela Me Designer from France
Manyus Fun, flared and flirty skirts
Rep et Trois
A294
Inherit Casual, all-organic sportswear
Pure Color Contemporary jean collection
with an emphasis on fit, fabric and power
colors
Nu Paris
A509
Oton Couture Modern, funky, chic
women’s and girls’ apparel
Rebecca Bacon Inc.
A534
Jules Madison
Yana Couture
Yana K
Yana K
A559
Yana Couture High-end, evening and
cocktail attire
Yana K Los Angeles Casual dress
collection in silks, knits and cottons
Rande Cohen Showroom
B513
Mimi & Coco Contemporary T-shirts
and dresses
My Tribe Contemporary leather jackets
and tees
Wrap-Up Suede-like embellished robes
Jennifer Michelle Sales
B520
Velvet Rose Dip-dyed, crystal-encrusted
tees with graphics
Landa Sales
B523
Be.ology Positive-affirmation tees
Hale Mary Showroom
B530
G-Lish Hand-embellished tanks
Life Evolving Consciously aware
clothing and yogawear
Agent Icon Showroom
B531
Heike Jarick Luxurious fabric, tailoring
and classic lines
San & Soni Distinguishing construction
New Lines page 10
M A R Y B R E N N A N & C O.
L.A. Market | Spring ’08 | October 26-29
LAUNCHING 2 NEW AND NOT-TO-BE-MISSED APPAREL LINES !
YSIS (YOUR SLIP IS SHOWING) - fl irtatious and beautifully crafted embellished slips to be worn
interchangeably under playfully interpreted classic dresses
LUSINE - fresh, sexy and fabulous! day to evening knit tops and dresses
Also Exhibiting:
Monique Leshman - gorgeous and in-demand, hand-beaded tunics and more (moniqueleshman.com)
Peonie Swimwear - glamorous and sexy Brazilian swim line for bathing beauties (peonieswim.com)
Archive jewelry - everyone’s favorite charm necklaces! (archive.com)
Beth Lauren jewelry - “elegant and intricate, like works of art” Lucky Mag (bethlauren.com)
Candace Ang jewelry - “the perfect fusion between punk and girly” Ellegirl.com (candaceang.com)
Diane Yang jewelry- “I want, I need, I have to have it” In Style
Pink Paisleys jewelry- a favorite designer among L.A.’s “IT” girls!
Cheryl Default jewelry - hip, timeless, earthy and original!
Georgia Fletcher - one-of-a-kind icon jewelry
Showroom Profiles
Liza Stewart
Showroom
California Market
Center
Suite B535
(213) 622-9669
Liza Stewart’s
2,400-square-foot location
in the California
Market Center
is designed to be as
internationally eclectic
as the landscape
of Los Angeles. A dividing
brick wall and
archway is an ode to
Los Angeles’ Olvera
Street, and Louis XIV
French period–style
furniture adds texture to the global flavor.
“What I wanted to do is create different environments within our
room,” Stewart said, since some buyers spend the whole day in the
showroom viewing multiple collections. “I think it frames the collections
best.”
Stewart’s showroom has been in the California Market Center for 11
years. Her showroom roster includes the easy knit Carilyn Vaile Black
Label and the bamboo fabric–based Carilyn Vaile Green Label line, New
York–based Walter, New York–based Cynthia Steffe, Nougat London,
Los Angeles–based Maria Bianca Nero, Los Angeles pant line Bendix
and Los Angeles–based item tops line Mezon.
Collection-based lines are what Stewart knows best. Before she moved
to Los Angeles 12 years ago, she worked in the Chicago sales showroom
of her father, Marshall Stewart, who represented brands such as Nicole
Miller, Calvin Klein, Halston, Andrea Jovine and Adrienne Vittadini.
“That’s what [buyers] come to me for. It’s become our specialty
because we understand collection merchandising and sales,” Stewart
said. “It’s a different formula than just a jean line. You’re building a brand
within your stores.”—Rhea Cortado
Cooper Design Space | 860 S. Los Angeles St., Ste. 208 | 213.244.1281 | marybrennanco.com
OCTOBER 26–NOVEMBER 1, 2007 CALIFORNIA APPAREL NEWS 9
OCTOBER 26–NOVEMBER 1, 2007 CALIFORNIA APPAREL NEWS 9