The Gamer's Quarter - Issue #6 - TextFiles.com
The Gamer's Quarter - Issue #6 - TextFiles.com
The Gamer's Quarter - Issue #6 - TextFiles.com
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92<br />
If you should choose to<br />
offer none to the brick-andmortar<br />
game stores and<br />
larger electronic retailers,<br />
I really don’t think they<br />
would put up too much of<br />
an argument, seeing as<br />
how they have traditionally<br />
made a very low profit per<br />
system sold. Furthermore,<br />
the actual cost of building<br />
a system might be paid off<br />
<strong>com</strong>pletely with some sales.<br />
No auction would go for less than $500<br />
or $600 ever, especially if you allow for<br />
no preorders, even through your own<br />
website. Why offer a preorder to little<br />
Timmy Gamerstein for $600 when his<br />
parents might pay twice that? And so<br />
what if they don’t? <strong>The</strong>re are millions<br />
of other parents standing behind them,<br />
hovering over their <strong>com</strong>puters waiting<br />
for a chance to bid on their children’s<br />
happiness; millions of technophiles<br />
wanting a less-costly Blu-ray movie<br />
player; millions of PSP owners looking<br />
for the shiny new fix.<br />
<strong>The</strong> benefits, mentioned and unmentioned,<br />
would greatly outweigh the cost<br />
for creating such a site and informing<br />
the public. Such a bold and radical<br />
plan would fetch a few interviews in<br />
magazines both videogame related and<br />
unrelated. An online-only approach<br />
would be both revolutionary and very<br />
progressive. <strong>The</strong> Sony image would<br />
be<strong>com</strong>e faster, sleeker, and even more<br />
powerful. Newspaper ads, internet ads,<br />
and movie ads should already be in the<br />
budget, right? Use these to inform and<br />
educate how the public should plan on<br />
getting a PS3 this fall.<br />
Sadly, I cannot say I don’t see any<br />
objections to the whole matter. Not<br />
everyone has internet access or credit<br />
<strong>The</strong> Gamer’s <strong>Quarter</strong> <strong>Issue</strong> <strong>#6</strong><br />
cards. But they really aren’t the “target<br />
PS3 audience,” in my opinion – they<br />
aren’t the people who would pay $500<br />
or $600 and have HD televisions. Some<br />
might say this would raise the price of<br />
the system out of anyone’s reach. But if<br />
that were true, then who’s winning the<br />
auctions? Also, there is a slight possibility<br />
of some parties winning PS3s at<br />
lower prices and selling them on eBay<br />
when the demand was greater, making<br />
the PS3 in to something like a videogame<br />
bond. However, if the website and sales<br />
are successful and go off without any<br />
problems, the dependable and trusted<br />
Sony will still get more per system<br />
auction instead of “Games4Less56”<br />
on eBay.<br />
I can’t emphasize enough how<br />
important it is to strike while the iron<br />
is hot. Holidays, new Playstation<br />
system, Internet auctions – these <strong>com</strong>e<br />
together to create the perfect storm of<br />
consumer frenzy. Wasting this opportunity<br />
on the hundreds of thousands<br />
of systems <strong>com</strong>ing out could mean<br />
hundreds of millions of dollars lost.<br />
If 250 thousand systems were sold at<br />
$500 and 250 thousand systems sold<br />
at $600 (averaging $550 per system),<br />
the total would be $275 million. If 100<br />
thousand systems were respectively sold<br />
at $650, $700, $800, $900 and $1000,<br />
the total would be $400 million. That’s a<br />
difference of $125 million US dollars, well<br />
worth the financial investment of<br />
the website.<br />
Finally, Sony, I’ll take this quick<br />
moment to openly admit that I’m only<br />
guessing these really low estimates<br />
and assuming 500 thousand systems<br />
for the launch. You have the real market<br />
analysts, databases and resources to<br />
prove me sort of right or <strong>com</strong>pletely<br />
wrong.<br />
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