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The Gamer's Quarter - Issue #6 - TextFiles.com

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92<br />

If you should choose to<br />

offer none to the brick-andmortar<br />

game stores and<br />

larger electronic retailers,<br />

I really don’t think they<br />

would put up too much of<br />

an argument, seeing as<br />

how they have traditionally<br />

made a very low profit per<br />

system sold. Furthermore,<br />

the actual cost of building<br />

a system might be paid off<br />

<strong>com</strong>pletely with some sales.<br />

No auction would go for less than $500<br />

or $600 ever, especially if you allow for<br />

no preorders, even through your own<br />

website. Why offer a preorder to little<br />

Timmy Gamerstein for $600 when his<br />

parents might pay twice that? And so<br />

what if they don’t? <strong>The</strong>re are millions<br />

of other parents standing behind them,<br />

hovering over their <strong>com</strong>puters waiting<br />

for a chance to bid on their children’s<br />

happiness; millions of technophiles<br />

wanting a less-costly Blu-ray movie<br />

player; millions of PSP owners looking<br />

for the shiny new fix.<br />

<strong>The</strong> benefits, mentioned and unmentioned,<br />

would greatly outweigh the cost<br />

for creating such a site and informing<br />

the public. Such a bold and radical<br />

plan would fetch a few interviews in<br />

magazines both videogame related and<br />

unrelated. An online-only approach<br />

would be both revolutionary and very<br />

progressive. <strong>The</strong> Sony image would<br />

be<strong>com</strong>e faster, sleeker, and even more<br />

powerful. Newspaper ads, internet ads,<br />

and movie ads should already be in the<br />

budget, right? Use these to inform and<br />

educate how the public should plan on<br />

getting a PS3 this fall.<br />

Sadly, I cannot say I don’t see any<br />

objections to the whole matter. Not<br />

everyone has internet access or credit<br />

<strong>The</strong> Gamer’s <strong>Quarter</strong> <strong>Issue</strong> <strong>#6</strong><br />

cards. But they really aren’t the “target<br />

PS3 audience,” in my opinion – they<br />

aren’t the people who would pay $500<br />

or $600 and have HD televisions. Some<br />

might say this would raise the price of<br />

the system out of anyone’s reach. But if<br />

that were true, then who’s winning the<br />

auctions? Also, there is a slight possibility<br />

of some parties winning PS3s at<br />

lower prices and selling them on eBay<br />

when the demand was greater, making<br />

the PS3 in to something like a videogame<br />

bond. However, if the website and sales<br />

are successful and go off without any<br />

problems, the dependable and trusted<br />

Sony will still get more per system<br />

auction instead of “Games4Less56”<br />

on eBay.<br />

I can’t emphasize enough how<br />

important it is to strike while the iron<br />

is hot. Holidays, new Playstation<br />

system, Internet auctions – these <strong>com</strong>e<br />

together to create the perfect storm of<br />

consumer frenzy. Wasting this opportunity<br />

on the hundreds of thousands<br />

of systems <strong>com</strong>ing out could mean<br />

hundreds of millions of dollars lost.<br />

If 250 thousand systems were sold at<br />

$500 and 250 thousand systems sold<br />

at $600 (averaging $550 per system),<br />

the total would be $275 million. If 100<br />

thousand systems were respectively sold<br />

at $650, $700, $800, $900 and $1000,<br />

the total would be $400 million. That’s a<br />

difference of $125 million US dollars, well<br />

worth the financial investment of<br />

the website.<br />

Finally, Sony, I’ll take this quick<br />

moment to openly admit that I’m only<br />

guessing these really low estimates<br />

and assuming 500 thousand systems<br />

for the launch. You have the real market<br />

analysts, databases and resources to<br />

prove me sort of right or <strong>com</strong>pletely<br />

wrong.<br />

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