Active Citizens Global Toolkit - Active Citizens - British Council

Recruiting Participants
Below is a suggested approach. Agree on your target group and approach
with your organisation and the British Council.
When joining the programme participants should have:
� A strong sense of their own identity and culture
� Established local networks (e.g. social, professional, religious etc)
� Interest in learning and broadening horizons
� Be an able communicator
� Value fairness and social justice.
Age
The audience will not sit within a particular age group, but rather in a
phase of life during which individuals: are out of primary/secondary
school, are well networked within an immediate community, have the time
and inclination to consider their aspirations, have a passion for further
learning and want to engage in social action.
Recruitment strategy
Work with your partner organisation and the British Council to ensure the
programme is attractive and responds to the needs of the community. One
way to promote Active Citizens is to emphasise that the programme builds
intercultural, leadership, project planning and delivery skills (see Profile of
an Active Citizen). In addition to this, you may want to include content that
reflects local community needs. For example, skills for literacy, social
entrepreneurship or the arts. Resources to support this are available in
Resources section of the Active Citizens website:
http://activecitizens.britishcouncil.org/content/resources.
Globally connected, Locally engaged - Active Citizens: Toolkit. Copyright © 2011 (v2 2012) The British Council
This material may not be reproduced in any manner without the written permission of the copyright holders.
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