Message Ausgabe 3/2012 - Messe Stuttgart

Location Stuttgart
For 92 percent of the member companies asked from the IHK Reutlingen, Messe Stuttgart is an important economic factor.
Important economic factor
Are companies in the Neckar-Alb region also benefiting from Messe Stuttgart?
A recent survey confirms this to be the case.
“Key to Markets”: the Messe Stuttgart
slogan stands for the ideal location of
the company in one of the strongest
economic regions in Europe – with an
industrial density that is among one of
the highest worldwide. Every year visitors
and exhibitors from the region,
the neighbouring countries and the entire
world descend on the trade fairs
and congresses taking place in the
Filder region, benefiting from the
superb location and services on offer.
Market leaders and key players, startups
and companies from expanding
industries all come to do business at
the heart of the strong Baden-Württemberg
economy.
The major importance of Messe Stuttgart
for the neighbouring regions has
also recently been confirmed by a joint
survey carried out by the Reutlingen
Message 3 | 2012
Chamber of Industry and Commerce
(IHK Reutlingen) and Messe Stuttgart,
which looked at the economic influence
of the trade fair on the Neckar-
Alb region.
Strengthening the region
The figures themselves speak volumes:
for around 92 percent of those IHK
Reutlingen member companies surveyed,
Messe Stuttgart is an important
economic factor for the region. Over
90 percent admit to having already visited
a trade fair in Stuttgart, 82 percent
of whom had a professional reason for
doing so. Three quarters of those companies
asked have also exhibited at the
trade fair, and saw impressive results
from their time there. There are also
additional synergy effects to be gained
by companies from Messe Stuttgart:
more than every fourth company takes
advantage of the trade fair’s close proximity
to extend invitations to customers
and business partners; 36 percent
state that customers have made visits
to their company after attending a
trade fair in Stuttgart. And every second
company asked can imagine organising
something at the flexible
event location that is Messe Stuttgart.
13 percent benefit directly from the
trade fair or its exhibitors as suppliers
or service providers, while for a large
number of companies this constitutes
up to ten percent of overall turnover.
“The great location of Messe Stuttgart
right at the heart of leading international
companies from the automotive
and mechanical engineering sectors,
from electrical engineering and IT, as
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