Message Ausgabe 3/2012 - Messe Stuttgart

News – Trends
The new trade fair grounds before the gates of the state capital boast, among other things, ideal accessibility.
Full house for five years
In October 2007 the official opening ceremony of new Messe Stuttgart took place.
Operating profitably from the very beginning,
turnover and visitor figures
doubled: the new Messe Stuttgart was
a success from the start. On 19 October
2012, celebrations will be held to mark
five years since the opening of the exhibition
grounds in the Filder region. The
Plenty of famous faces at the official
opening of Messe Stuttgart in 2007.
Message 3 | 2012
grounds were officially opened in 2007,
a ceremony attended by Germany’s former
Federal President Horst Köhler, the
former State President Günther Oettinger,
Lord Mayor Wolfgang Schuster
and 2,500 invited guests. This cere-
mony was followed by a three-day
event that highlighted where “Innovation
meets Emotion”, with around 400
companies showcasing a cross-section
of the region’s strong economy to approx.
180,000 visitors. Today, five years
on, the new Messe Stuttgart has become
an important economic factor for the
region and the state of Baden-Württemberg
(read all about this on page
12, “Messe Stuttgart strengthening
the region”).
There were as many as 17 new trade fair
themes organised for the first full business
year; the 105,200 square metres of
hall space on the sprawling grounds was
almost booked out right from the off
and proved to be just as well utilised as
the former Killesberg site that was only
half its size. Stuttgart’s flagship trade
fairs, such as CMT, Europe’s largest
public trade fair for leisure-time and
tourism, doubled in size and since occupy
all halls. The ICS International Congress
Center Stuttgart, one of the largest
in Germany with an overall capacity
for 10,000 guests, also saw positive developments
from early on: there were
already 40 events registered in 2008.
“Europe’s most modern trade fair centre
is proving to have a powerful magnetism,”
explained Messe Stuttgart’s
Managing Director Ulrich Kromer. A
conclusion that can still be drawn
today, five years down the line.
In addition to the growth of its exhibitions
for both trade and public visitors,
the organisers are also looking forward
to a number of new events in 2012.
“Messe Stuttgart is an internationally
recognised location, providing the
Baden-Württemberg economy with
the necessary window to global markets,”
explains Managing Director Roland
Bleinroth.
Even more facts, figures and background
information will be included in “Five
Years of New Messe Stuttgart”, appearing
in the next edition of Message at
the start of January 2013.
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