Message Ausgabe 3/2012 - Messe Stuttgart

Opinions
Good news first: The business mood in the IT sector – which will be represented from 23 to 25 October in Stuttgart at
IT & Business and DMS Expo – remains good, despite the international debt crisis. In this country, in 2012 the sector will
grow by around two per cent, while in the BRIC countries the situation is somewhat better.
Dr. Bernhard Rohleder, Managing
Director of the German Association
for Information Technology, Telecommunications
and New Media (BITKOM)
Editor:
Landesmesse Stuttgart GmbH,
70629 Stuttgart
Responsible: Thomas Erken
Editorial office and production:
correct. – Klaus G. Danner,
70182 Stuttgart,
Telephone: +49 (0) 7 11/45 79-5 51
Editorial staff:
Christine Bender, Anja Bräutigam,
Claudia Döttinger, Gerd Fleischer,
Stephanie Josst, Jens Kohring,
Corina Lang, Andreas Ott, Sonja
Otterbach, Petra Ponier-Sure,
Message 3 | 2012
Economically, this is of fundamental significance. The IT sector differs from
all other sectors on account of its cross-sector function. As the second big-
gest industrial employer, just behind mechanical engineering, it is important
not only in its own right. For every job in the IT sector, there are also three
to five jobs in industries that apply IT. Only one third of computer specialists
work in the IT sector itself, two thirds work where IT has concrete applica-
tions and is converted into products. The theme “IT applied” is therefore of
major significance – in particular also for the location of Baden-Württemberg
with its strong mechanical engineering and plant construction sectors and its
automobile industry.
“Excellent infrastructure”
The focal point of many IT projects – in particular also in medium-sized firms – is currently such themes as business
intelligence, cloud computing and the integration of mobile end devices into the IT environment: with in part double-
digit growth rates for data communication and cloud computing. Such themes as are central at IT & Business and
DMS Expo. The two events are the most important marketing and sales platforms for our sector in the second half
of the year, at which the IT sector will have the opportunity to make contacts above all with customers from me-
dium-sized businesses. And in an environment with an excellent infrastructure, optimum transport connections and
an extremely customer-oriented trade fair management: The best preconditions for successful IT trade fair business.
IMPRINT
Axel Recht, Elvine-Isabella Schuller,
Karolin Simon, Silvia Stoll, Manuela
Walter, Micaela Wieber-Thielmann,
Christine Wiedmann
Photos: Apartmenthotel Residenz
Steinenbronn, Ralph Benda
Gastronomie GmbH, BITKOM e. V.,
correct., fairXperts GmbH, Festo,
FLEET Foodshow GmbH, FLEET
Events GmbH, Friedrichsbau-
Varieté, IHK-Exportakademie
Baden-Württemberg, DER KREIS,
Landes-museum Württemberg,
OSPA Schwimmbadtechnik, RETRO
Promotion GmbH, Schommer
Media GmbH, Seebruckenmühle,
Stadt Marbach am Neckar, Stage
Entertainment GmbH, Silvia Stoll,
Martin Stollberg, Stuttgart-Marketing
GmbH, TrauDich! Messe GmbH,
Konstantin Tschovikov/Messe
Stuttgart, Wilhelma Zoologisch-
Botanischer Garten Stuttgart,
Layout, composition, repro proof:
Gerhard Baumann GmbH &
Co. KG, 71638 Ludwigsburg
Telephone: +49 (0) 71 41/688 96-3
Graphics: Gabriele Kleefeld
Advertisements:
Beck Medien- und Verlags-GmbH,
73732 Esslingen,
Contact: Karin Weber,
Telephone +49 (0) 7 11/33 59 16,
Telefax +49 ( 0) 7 11/93 78 93-9,
E-mail: weber@beckmedien.de
Print:
Bertsch KG MEDIENPRODUKTION,
70771 Leinfelden-Echterdingen
Messe Stuttgart:
Messepiazza 1, 70629 Stuttgart,
Telephone: +49 (0) 7 11/185 60-2436,
Telefax: +49 (0) 7 11/185 60-2305
Internet: www.messe-stuttgart.de
E-mail:
thomas.erken@messe-stuttgart.de
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