Hispanic Cyberstudy - AOL Advertising

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Hispanics love and trust the internet Hispanics are more enthusiastic about the benefits of the internet than the General Market – so much so that they have more confidence in online product ratings than the opinions of their friends. 28% Friends’ Opinions 72% Product Rating Sites “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
They view the internet as a place of discovery and connection 64 51 57 43 44 25 36 30 27 15 The best place to keep up with current events Always go to the internet to find deals Use the internet to keep up with pop culture Hispanic General Market Internet is an important tool for building a better life Hispanics have a high regard for the internet as a medium for information and socialization. Fully one-third of all Hispanics, regardless of acculturation and life stage, view the internet as a key component in building a better life. A great place to meet people with similar views
Page 1 and 2: Hispanic Cyberstudy Marketing to th
Page 3 and 4: The basics
Page 5 and 6: The American Yardstick Market segme
Page 7 and 8: Pursuing passions online
Page 9 and 10: Entering the mainstream Internet us
Page 11: Young Hispanics log on most Online
Page 15 and 16: Not only are they technology leader
Page 17 and 18: Everything you know is wrong Accult
Page 19 and 20: The Hispanic power user AGE: 34 GEN
Page 21: Connecting through life stages
Page 24 and 25: A new perspective the importance of
Page 26 and 27: Biculturals and US Dominants are yo
Page 29 and 30: Media consumption Online Hispanics
Page 31 and 32: Quality matters Hispanics distrustf
Page 33 and 34: When English is preferred... Don’
Page 35 and 36: Summary Hispanics are influencing t
Page 37: the team Liz Bloom, Maria Pousa, Mi

Hispanic Cyberstudy - AOL Advertising

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