Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Appearance counts<br />
Be respectful with creative executions, images<br />
It has pictures of people who look like me<br />
For those who prefer Spanish marketing<br />
40.8%<br />
For those who prefer English marketing<br />
57%<br />
0 20 40 60 80 100<br />
Media representation issues become more important for more acculturated and younger <strong>Hispanic</strong>s.<br />
Imagery should be carefully selected to provide positive identification with culture without stereotyping.
Change language