Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
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Entering the mainstream<br />
Internet usage among <strong>Hispanic</strong>s is catching up to the general population<br />
75%<br />
65%<br />
55%<br />
45%<br />
35%<br />
2002 2009<br />
57<br />
41<br />
<strong>Hispanic</strong> General Market<br />
Since our first study in 2002, the number of <strong>Hispanic</strong>s online has grown significantly – faster, in fact,<br />
than the total US online population. The online adoption gap between <strong>Hispanic</strong>s and the General<br />
Market has narrowed to 13 points over the past few years.<br />
*Note: General Market data provided by PEW Research Center in July 2008; <strong>Hispanic</strong> data provided by <strong>AOL</strong> <strong>Advertising</strong> Cyber Study in July 2008.<br />
71<br />
58
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