Hispanic Cyberstudy - AOL Advertising

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Entering the mainstream Internet usage among Hispanics is catching up to the general population 75% 65% 55% 45% 35% 2002 2009 57 41 Hispanic General Market Since our first study in 2002, the number of Hispanics online has grown significantly – faster, in fact, than the total US online population. The online adoption gap between Hispanics and the General Market has narrowed to 13 points over the past few years. *Note: General Market data provided by PEW Research Center in July 2008; Hispanic data provided by AOL Advertising Cyber Study in July 2008. 71 58
Page 1 and 2: Hispanic Cyberstudy Marketing to th
Page 3 and 4: The basics
Page 5 and 6: The American Yardstick Market segme
Page 7: Pursuing passions online
Page 11 and 12: Young Hispanics log on most Online
Page 13 and 14: They view the internet as a place o
Page 15 and 16: Not only are they technology leader
Page 17 and 18: Everything you know is wrong Accult
Page 19 and 20: The Hispanic power user AGE: 34 GEN
Page 21: Connecting through life stages
Page 24 and 25: A new perspective the importance of
Page 26 and 27: Biculturals and US Dominants are yo
Page 29 and 30: Media consumption Online Hispanics
Page 31 and 32: Quality matters Hispanics distrustf
Page 33 and 34: When English is preferred... Don’
Page 35 and 36: Summary Hispanics are influencing t
Page 37: the team Liz Bloom, Maria Pousa, Mi

Hispanic Cyberstudy - AOL Advertising

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