Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
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Biculturals and US Dominants are younger<br />
<strong>Hispanic</strong> Dominant<br />
21<br />
5<br />
39<br />
21<br />
14<br />
Bicultural<br />
21<br />
9<br />
27<br />
18<br />
25<br />
US Dominant<br />
20<br />
6<br />
32<br />
15<br />
27<br />
Young and Free Young Family Mature Family Prime of Life Empty Nester<br />
The preference for English among the younger segments is also influenced by the demographic<br />
composition of Bicultural and US Dominant <strong>Hispanic</strong>s, who tend to be younger and more engaged<br />
in the digital lifestyle – making them the sweet spot for most advertisers.<br />
100%<br />
50%<br />
0%
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