Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
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Quality matters<br />
<strong>Hispanic</strong>s distrustful of Spanish language sites<br />
I trust the Spanish Site More<br />
3.1%<br />
Spanish site has more useful information<br />
2.8%<br />
One of the reasons why so many <strong>Hispanic</strong>s prefer English content is their mistrust of sites<br />
in Spanish, which often are little more than literal translations of English content. Only 3% of<br />
respondents found Spanish language sites more trustworthy and useful than those in English,<br />
leaving an important percentage of the <strong>Hispanic</strong> segment feeling underserved.
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