Hispanic Cyberstudy - AOL Advertising

When English is preferred...
Don’t generalize – be relevant
It takes into account my ties to home country
36
It reflects my experience in the US
33
0 20 40 60 80 100
% Consume content in English multiple times per week
It Matters Very Important
33
33
Even where there is a high preference for English content and marketing – particularly among
young Hispanics – a remarkable 66% of the audience finds it important that content takes into
account their home country and their experience in the US.