Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
Hispanic Cyberstudy - AOL Advertising
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Can you say it in English?<br />
Can’t do all the same things<br />
on Spanish site<br />
The English site is better /<br />
more comprehensive<br />
English site has more detail<br />
than the Spanish Site<br />
English site has more<br />
useful information<br />
English site has better<br />
deals than the Spanish<br />
8.8%<br />
17.9%<br />
25.3%<br />
23.1%<br />
21.1%<br />
In general, <strong>Hispanic</strong>s recognize the disparity between the availability of English and Spanish language<br />
content. They perceive English sites as more comprehensive, detailed and useful than Spanishlanguage<br />
counterparts. This belief is prevalent across all levels of acculturation and life stages.
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