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Pesticides and Risk Communication PPP-52 - Purdue Pesticide ...

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message simple <strong>and</strong> to the point. Don’t risk sounding evasive or arrogant,<br />

<strong>and</strong> don’t be a know-it-all!<br />

Be Courteous<br />

Courtesy demonstrates respect <strong>and</strong> can earn you the trust of your<br />

audience. As you draw people into your presentation, be aware of<br />

cultural differences <strong>and</strong> be careful not to embarrass anyone. A word or<br />

gesture meant to embellish your talk may offend someone, out of<br />

context, so be very cautious; a remark gone wrong is a high price to pay<br />

to make a point or to generate a laugh. And remember: The genuine,<br />

old-fashioned h<strong>and</strong>shake is still an effective method of recognition that<br />

tells people you are pleased to see them <strong>and</strong> interested in what they<br />

have to say.<br />

Address People by Name<br />

Addressing people by name is an effective way to connect with the<br />

audience. At many programs, each person wears a name tag. Call<br />

people you know, by name; but if the person to whom you are speaking<br />

is not a friend or acquaintance, address them by their last name preceded<br />

by Mr. or Ms. When someone asks a question, ask his name <strong>and</strong><br />

use it in response.<br />

Listen to Others<br />

A true expert is always interested in learning about others’ experiences<br />

relative to his field. So be a good listener. Wherever you go, ask<br />

people to share their personal knowledge on pesticides <strong>and</strong> pesticide<br />

management. They may add a local twist that you have not encountered<br />

elsewhere—<strong>and</strong> you might learn something! People love to tell their<br />

own tales, <strong>and</strong> your interest in what they have to say will establish good<br />

rapport <strong>and</strong> exp<strong>and</strong> your expertise.<br />

Answer Questions<br />

Some speakers instill audience participation by taking questions<br />

throughout their presentation. But this approach works for some speakers<br />

<strong>and</strong> not others. It serves people who cannot focus on whatever else<br />

you have to say unless <strong>and</strong> until they get their question answered, but it<br />

can be distracting for you <strong>and</strong> others. Also, questions breed questions;<br />

<strong>and</strong> it is easy to get caught up answering questions <strong>and</strong> deplete your<br />

allotted time without addressing everything you had planned.<br />

If you cannot maintain your momentum when fielding questions,<br />

simply tell your audience, up front, that you will leave plenty of time for<br />

30

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