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Pesticides and Risk Communication PPP-52 - Purdue Pesticide ...

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The public draws from these sound bites <strong>and</strong> headlines in forming<br />

opinions on the benefits <strong>and</strong> risks that pesticides pose. They are left to<br />

judge which group of dueling experts is more credible <strong>and</strong> which has<br />

the consumer’s best interest at heart. The critical role of the educator in<br />

this plight is to help consumers cut through volumes of technical,<br />

contradictory, <strong>and</strong> sometimes frightening information in concluding<br />

where to place their confidence.<br />

The issue of consumer (mis)underst<strong>and</strong>ing is major. Consumers are<br />

asked to make increasingly difficult risk decisions for themselves <strong>and</strong><br />

their families, based on complex scientific <strong>and</strong> technical information.<br />

This publication outlines the history of commercial pesticide development<br />

<strong>and</strong> regulation <strong>and</strong> describes the educator’s role in helping the<br />

consumer form an educated opinion.<br />

The History of Public Debate on<br />

<strong><strong>Pesticide</strong>s</strong><br />

The Early Years:<br />

A Public Focused on Benefits<br />

A review of the early years reminds us how productive the<br />

debate has been <strong>and</strong> piques our concern for the issues we<br />

face today. When commercial pesticides were<br />

first used in agriculture in the 1930s <strong>and</strong><br />

1940s, the public in general welcomed <strong>and</strong><br />

applauded them. DDT, the first widely used<br />

<strong>and</strong> recognized synthetic pesticide, was of<br />

such obvious benefit that it spurred the<br />

development of new pesticides for use in<br />

the home, on the farm, <strong>and</strong> in the workplace.<br />

The benefits of pesticides were easily<br />

demonstrated <strong>and</strong> observed—<strong>and</strong> very convincing.<br />

There prevailed a strong public conception that<br />

technology could solve all problems.<br />

Food. <strong><strong>Pesticide</strong>s</strong> reduce the negative impact of<br />

pests on crop production <strong>and</strong> facilitate sustainable<br />

yields on fewer acres of farml<strong>and</strong>. They protect our<br />

crops, our stored grain, <strong>and</strong> our processed food;<br />

6

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