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TRANSFORMING THE EAST COAST ECER - Driving Development ...

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August 4, 2009<br />

Gambang Halal Park<br />

Within the <strong>ECER</strong> SEZ, the Gambang Halal Park is another significant <strong>ECER</strong> manufacturing project. As a part<br />

of value-added industry development, Gambang Halal Park will see the emergence of food and non-food<br />

industries produced in accordance with the Syariah principles. The Halal Park will also house incubation<br />

centres for small and micro-food enterprises.<br />

The MSC Malaysia Pahang Initiative is part of the MSC Malaysia<br />

National Rollout plan which aims to spread MSC Malaysia benefits<br />

and value proposition nationwide, and to reach out to both industry<br />

and the community at large. With Pahang joining the MSC Malaysia<br />

family, it is envisaged that the rakyat in Pahang will embrace and<br />

benefit from ICT in their daily lives.<br />

With the guidance and support of the Federal Government, MSC<br />

Malaysia Pahang Initiative aims to integrate ICT into the mainstream<br />

of various Pahang development programmes and sectoral activities.<br />

MSC Malaysia Pahang Initiative will complement the East Coast Economic Region (<strong>ECER</strong>), crafting innovative<br />

approaches to develop rural areas, modernise agriculture, enhance industrial productivity and tourism<br />

revenues, uplift education and quality of life, and facilitate public services delivery.<br />

Through a collaborative effort by the State Government and Multimedia <strong>Development</strong> Corporation (MDeC),<br />

MSC Malaysia Pahang Initiative is conceived to capture holistically all three (3) development thrusts of<br />

MSC Malaysia, namely development of ICT as a growth industry (ICT-I); development of ICT as an enabler<br />

(ICT-E) for Government and economic sectors; and development of ICT for society (ICT-S) to empower and<br />

uplift the quality of life of the rakyat. Fast-tracking critical enablers such as ICT infrastructures and human<br />

capital to support all three development thrusts will be given due emphasis.<br />

In the beginning, MSC Malaysia Pahang will underscore efforts to strengthen demand generation from the<br />

rakyat, public sector and existing industries. Key to this would be accelerating affordable broadband and<br />

convenient computing access (including in the rural areas); enhancing awareness of ICT benefits; boosting the<br />

ICT literacy and adoption rates state-wide; and incorporating ICT and multimedia applications in existing and<br />

new societal development programmes that have mass rakyat participation.<br />

Applications of ICT in pre-indentified socio-economic programmes have been made affirmative by the State<br />

Government, such as those for unemployed youth, uplifting rural and urban poor education programmes, and<br />

new income generation programmes. This would indeed give a better meaning of ICT to the rakyat.<br />

<strong>ECER</strong> Special Economic Zone<br />

Pekan Automotive Industrial Park<br />

<strong>THE</strong> MSC MALAYSIA PAHANG INITIATIVE :<br />

COMPLEMENTING ICT INTO <strong>ECER</strong> DEVELOPMENT<br />

The Automotive Industrial Park (AIP) development will position the Pekan-Peramu area as an automotive<br />

manufacturing and assembly as well as R&D hub. Strategically located close to the Kuantan Port, the AIP<br />

provides a cost-competitive advantage to vehicle and component manufacturers / assemblers looking for an<br />

automotive supply and distribution base for the ASEAN and the Asia Pacific regions.<br />

AIP’s key characteristics include:<br />

• A self-contained park to cater for automotive manufacturing and assembly activities with supporting<br />

facilities, residential and recreational amenities, plug-and-play concept offering infrastructure ready with<br />

ready-built factories for R&D activities and assembly plants<br />

• A one-stop centre providing value-added services for speedy processing in all aspects of business and<br />

operations set-up. Innovative and flexible financial incentives for companies deciding to locate their<br />

operations at the AIP.<br />

AIP is estimated to generate over RM4 billion in investments throughout its 4 stages of development, with a<br />

total of 10,580 jobs expected to be created.<br />

The Building Blocks of MSC Malaysia Pahang and Jumpstart Programmes<br />

ICT - I Programmes ICT - E Programmes ICT - S Programmes<br />

3. MSC Malaysia<br />

Cybercentre@Putra<br />

Square Kuantan<br />

4. MSC Malaysia Incubator<br />

and Technopreneur<br />

<strong>Development</strong><br />

5. Pahang Technology<br />

Resources and<br />

Universiti<br />

Malaysia Pahang<br />

Industry-Academia<br />

Programme<br />

6. Pahang e-Pihak<br />

Berkuasa Tempatan<br />

(ePBT)<br />

7. Pahang e-Procurement<br />

8. Pahang Geospatial<br />

- Forestry<br />

9. Teaching and Learning<br />

Made Effective (TELME)<br />

10.Parental Awareness<br />

11.Pahang ICT Awareness<br />

Drive<br />

12.Bridging Community<br />

Through Sports<br />

13. Community<br />

<strong>Development</strong><br />

Supply Generation Demand Generation<br />

Fast-tracking Enabler Programmes<br />

1. High Speed Broadband Technology<br />

2. MSC Malaysia Pahang Knowledge Workers <strong>Development</strong> Initiative<br />

PAGE 15<br />

14. Pahang Workforce Entry<br />

and Efficiency Training<br />

(PWEET)<br />

15. Creativity <strong>Development</strong>

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