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TRANSFORMING THE EAST COAST ECER - Driving Development ...

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PAGE 22 August 4, 2009<br />

PRESERVING HERITAGE<br />

The East Coast Economic Region<br />

Deeply embedded within the community, the <strong>ECER</strong>’s distinctive culture and heritage permeate the Region’s cultural identity.<br />

Batik, Songket, Tenun, Wood-carving and Silverware are among the most recognizable handicrafts of the <strong>ECER</strong>. While all are characteristically<br />

from the east coast of Peninsular Malaysia, each one embodies the uniqueness and flair of the people of the <strong>ECER</strong>.<br />

Handicraft preservation is undoubtedly one of the most important cornerstones of <strong>ECER</strong>’s philosophy. It not only empowers communities as the<br />

<strong>ECER</strong> rides through the wave of development, heritage preservation also ensures a sustainable future for generations to come.<br />

The <strong>ECER</strong> is host to major handicraft initiatives, including the development of Handicraft Villages, which act as the production and marketing<br />

centre of niche products for the global market, the implementation of “Head-Start” programmes which help foster the development of new SMEs<br />

in handicraft manufacturing, as well as opening up Centres of Excellence which will gather skilled artisans and their proteges keen on keeping<br />

alive these arts and handicrafts.<br />

Major handicraft initiatives located throughout the <strong>ECER</strong> are:<br />

• Batik & Silverware : Kota Bharu, Kelantan<br />

• Wood-carving : Temerloh, Pahang and Besut, Terengganu<br />

• Songket Weaving : Chendering, Terengganu<br />

• Tenun Weaving : Pekan, Pahang<br />

• Handicraft Villages : Kota Bharu, Kelantan<br />

Kuala Terengganu, Pulau Pasir and Besut, Terengganu<br />

Pekan, Pahang<br />

• Centres of Excellence : Centre for Heritage and Culture, Universiti Malaysia<br />

Kelantan Skills Training and Accreditation and Certification<br />

Centre for Wood-based Products, Universiti Teknologi MARA

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