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TRANSFORMING THE EAST COAST ECER - Driving Development ...

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August 4, 2009<br />

TRANSFORMATION BASED ON INHERENT STRENGTHS<br />

Kelantan<br />

Kelantan’s geographical positioning will enable it to serve as the<br />

principal east coast cross-border trading and tourism centre. The state’s<br />

geographical advantage as a border to Thailand and the Indochina region<br />

will be fully exploited, along with the entrepreneurial talents of its people.<br />

The state’s recognition of the rakyat as its key resource and engine of<br />

economic growth will also be emphasised with the establishment of a<br />

major education hub in Kota Bharu-Bachok and new tertiary institutions<br />

such as the Universiti Malaysia Kelantan (UMK), Universiti Teknologi<br />

MARA (UiTM) and Universiti Sains Malaysia’s medical campus. Kelantan’s<br />

specialities in agro-based activities is duly recognised and projects such<br />

as herbal cultivation in Gua Musang and Jeli, integrated fisheries in Tok<br />

Bali, aquaculture projects in Pergau and poultry production in Gua Musang<br />

and Jeli will be pursued. Activities in other clusters will also be initiated,<br />

including the manufacturing of Halal food and non-food products at Pasir<br />

Mas. With regards to property, the Kota Bharu City Centre will be developed<br />

to spur commercial growth and a new retail and leisure landscape will be<br />

added to the city. Handicraft products by the state’s master craftsmen,<br />

such as silverware and wood-carvings, also have potential for growth and<br />

will be rightly promoted within the <strong>ECER</strong>.<br />

The way forward for the <strong>ECER</strong>’s economy will very much center on developing several<br />

key sectors inherent within each state and by leveraging on resources already in<br />

place to develop the <strong>ECER</strong>’s social and economic landscape.<br />

Mersing, Johor<br />

The district of Mersing in Johor will be developed to<br />

emerge as an important mainland coastal tourism<br />

destination, with highly developed tourist facilities<br />

to accommodate the needs of visitors to the area.<br />

It will be the gateway to the Mersing group of<br />

islands (including Pulau Besar, Pulau Rawa, Pulau<br />

Aur, Pulau Sibu and Pulau Pemanggil) and into the<br />

ecotourism centre of the Endau-Rompin National<br />

Park. Accessibility to Mersing will be significantly<br />

improved through the construction of the East Coast<br />

Expressway, and the upgrading of the coastal road.<br />

Pahang<br />

The East Coast Economic Region<br />

Pahang will be developed as the <strong>ECER</strong>’s main industrial and logistics hub. It will focus<br />

largely on resource-based downstream manufacturing activities such as rubber-based,<br />

wood-based, Halal food and non-food industries. Through the Kuantan Port City (KPC),<br />

Pahang will also become an integrated industrial and logistics hub for the petrochemical,<br />

palm oil, automotive and container markets, as well as a major industrial and manufacturing<br />

zone serving the entire Asia Pacific region. KPC will also be the site for a Palm Oil Industry<br />

Cluster (POIC), one of its manufacturing components specialising in the downstream palm<br />

oil industry. Pahang will also be developed to excel in ecotourism as the gateway to Taman<br />

Negara and in mainland coastal tourism through Pantai Sepat, which has been earmarked<br />

for resort and hotel development. Human capital will be nurtured through the newlyestablished<br />

Universiti Malaysia Pahang and the International Islamic University Malaysia,<br />

as well as the Universiti Teknologi MARA Jengka campus.<br />

Terengganu<br />

PAGE 7<br />

Terengganu is being strategically positioned to be a dynamic<br />

tourism gateway to the <strong>ECER</strong>. It will offer diverse and unique<br />

tourism attractions in the areas of mainland coastal tourism<br />

and sustainable island tourism, as well as ecotourism, urban<br />

tourism, and cultural and heritage tourism. The state is also the<br />

leading oil, gas and petrochemical hub in the Region and will<br />

see its petrochemical industry benefiting through interstate<br />

synergy from Kertih to Gebeng, including the establishment of<br />

the Kertih Polymer Park (KPP) with support infrastructure and<br />

services within the petrochemical zone in Kertih. Terengganu<br />

will also be geared to support agro-based activities such as<br />

the Kuala Berang Goat Research & Innovation Centre, Goat<br />

Multiplier Farm in Kuala Berang, Goat Commercial Farm in<br />

Telaga Papan, the planting of Kenaf in Setiu, Fish Collection,<br />

Packaging & Processing Centre (CPPC) in Kuala Kemaman<br />

and aquaculture activities in Kenyir Lake. Additionally, the<br />

state will focus on human capital development through its<br />

concentration of reputable tertiary institutions including<br />

Universiti Darul Iman Malaysia (UDM), Universiti Malaysia<br />

Terengganu (UMT), Kuala Terengganu Polytechnic and Dungun<br />

Polytechnic, as well as the establishment of the Taman Ilmu<br />

(Knowledge Park) in Besut.

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