TRANSFORMING THE EAST COAST ECER - Driving Development ...

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PAGE 8 August 4, 2009 The East Coast Economic Region THE ECER’S FIVE CLUSTERS OF ECONOMIC DEVELOPMENT The ECER cultivates a positive environment, built on the Region’s strengths in 5 economic clusters and supporting key enablers. Tourism This important economic cluster for the ECER states will focus on six distinct segments of tourism, namely mainland coastal tourism, sustainable island tourism, urban tourism, culture and heritage tourism, crossborder tourism and ecotourism. In total, the ECER states will benefit from over 32 tourism projects with an estimated investment value exceeding RM16 billion and the capacity to generate over 40,000 new jobs within the tourism industry. In addition, hallmark events that will create a strong multiplier effect and attract an international audience to the ECER are also being studied for value-added development. Among them are tourism-related projects at Pantai Seri Tujuh, Tumpat, Kelantan; Kampung Penarik-Pulau Besar, Merang and Pantai Teluk Bidara, Dungun in Terengganu; Pantai Sepat and Cherating, Kuantan, Pahang and Pantai Mersing, Johor. Other main highlights within the tourism cluster include: Mainland Coastal Tourism Mersing’s coastal area will soon be transformed into an integrated tourism destination and gateway to the Mersing group of islands. The project involves the development of coastal resorts and hotels, a new commercial business area and various other related components. Activities to revitalise ECER’s coastal strips to take advantage of the pristine sea frontage and exclusivity of many ECER beaches were also undertaken throughout 2008, including active promotion to potential investors. Sustainable Island Tourism Home to some of the most beautiful islands and coral reefs in Malaysia, ECER’s island destinations have attracted a steady stream of tourists over the years, prompting the future development direction to ensure preservation and protection of islands, with major tourist accommodation to be shifted on the mainland. Action plans include maintaining the island’s carrying capacity; ensuring sustainable developments; improving and upgrading jetties, medical facilities, solid waste treatment and sewerage; as well as developing sustainability indicators for monitoring and accreditation purposes. Urban Tourism Urban centres of the east coast are to be re-energised into vibrant tourism magnets – equipped with modern comforts, while maintaining its age-old charm and cultural identity. Through this urban development initiative, much opportunity lies in the development of high-end as well as budget accommodation, food and beverage outlets with a local or foreign theme, as well as better organised retail outlets for marketing local handicrafts and delicacies. Culture and Heritage Tourism The Homestay / Kampung Stay programmes are developed to enhance the participation of the local population as well as supplement their income. There are currently more than 40 Homestay / Kampung High-end PVC pipes Oil, Gas & Petrochemical Stay Programmes in the ECER. The notable ones that have gained industry recognition include Kampung Pasir Belanda in Kelantan; Kampung Teluk Ketapang in Terengganu; Kampung Kuala Medang in Pahang; and Kampung Air Papan Laut in Mersing, Johor. Cross-border Tourism The east coast’s proximity with neighbouring Thailand makes it a strategic gateway for tourism and commerce, improving the economic activities that have existed at several towns on the Malaysia-Thailand border in Kelantan and the Indochina region. Border towns such as Pengkalan Kubor, Rantau Panjang and Bukit Bunga will be transformed into bustling hubs for shopping, dining and recreational activities. Ecotourism Unrivalled wealth of biodiversity and natural attractions gives the ECER great potential for development in ecotourism, especially for adventure based attractions such as rock climbing, white-water rafting, and boat rides deep into the heart of the rainforests. ECER is also home to numerous protected animals and plant species, as well as home to Taman Negara, the nation’s primary national park which straddles the borders of Kelantan, Terengganu and Pahang, and the Endau-Rompin Park, another world-famous national park. Hallmark Events Hallmark events that attract an international audience to the ECER will also create a strong multiplier effect. They generate employment opportunities and improve the business climate in local communities. Various hallmark events are being studied for value-added development. The petroleum industry is well-established in the ECER, with the installation of major oil, gas & petrochemical facilities and supporting infrastructure already in place in Kertih, Terengganu and Gebeng, Pahang. The development strategy for the oil, gas & petrochemical cluster is to expand and enhance the value of existing products; and enhance linkages with the downstream manufacturing-based activities. The Kertih Integrated Petrochemical Complex (KIPC) focuses on the ethylene-based product streams, whilst the Gebeng Integrated Petrochemical Complex (GIPC) focuses on the propylene-based product streams. With the availability of polymer resins at these two facilities, there is a strong potential to develop downstream applications and nurture the growth of the plastics and polymer industry and the development of SMEs.
August 4, 2009 Manufacturing The ECER presents an abundance of opportunities for investors in the manufacturing industries to establish their manufacturing presence in this Region, taking advantage of the rich resources and raw materials already in place, extending the current value chain by adding value to existing feedstock from the Region. Agriculture Agriculture has benefited from a renewed business-focus approach, driven by the private sector. With the introduction of high-yielding planting material, new location of upstream plantations and modern farming techniques as well as improved agro-based processing, biotechnology and delivery systems, agriculture in the ECER has flourished. The agriculture cluster has been aligned to develop along the entire value chain, from applied research to delivering quality products to the consumer table, to fulfil the nation’s goals in increasing Human Capital Human capital in the ECER is an integral part of the strategy to ensure the availability of an adequate pool of a skilled and knowledgeable workforce to meet the demands of accelerated development, generated through the various clusters. In the ECER, investors’ human capital needs will be facilitated via smart collaborations with universities in nurturing a professional and capable workforce for investor-specific industries. The East Coast Economic Region The manufacturing strength of the ECER is mainly resource-based, led by the petrochemical, woodbased and food processing sectors. Non resource-based industries such as automotive assembly and distribution, heavy industries, handicraft, boat building and repair will be enhanced to be more competitive. productivity and competitiveness. In line with national agriculture policies, the focus will be on developing sustainable business components within the entire value chain of food-based crops, livestock, herbal and fisheries in an operationally feasible and financially viable manner. The aim is not only to increase productivity and competitiveness, but also to deepen links with other sectors, venture into new frontier areas, and conserve and utilise natural resources on a sustainable basis. Centres of Excellence in the ECER Initiatives Location Centre for Industry-Academia Collaboration (CIAC) UMK, UMT, UDM, UMP, UiTM Machang, UiTM Dungun & UiTM Jengka Regional Centre for Halal Products Universiti Darul Iman Malaysia (UDM) Centre for Innovativeness & Product Creativity Universiti Teknologi MARA (UiTM) Machang Campus Centre for Heritage and Culture Universiti Malaysia Kelantan (UMK) Hospitality & Tourism Management and Universiti Teknologi MARA (UiTM) Tourist Guide Training Centre Dungun Campus Institute of Biodiversity & Marine Oceanography Universiti Malaysia Terengganu (UMT) Centre for Biotechnology and Herbal Research Universiti Darul Iman Malaysia (UDM) Skills Training and Accreditation & Certification Universiti Teknologi MARA (UiTM) Centre for Wood-based Products Jengka Campus Entrepreneurship & Management Training Programme Universiti Malaysia Kelantan (UMK) Post-Graduate Studies on Facilities Management Universiti Malaysia Terengganu (UMT) Biodegradable Products and Biofuel Research Centre Universiti Malaysia Pahang (UMP) Centre for Social Development Universiti Malaysia Terengganu (UMT) PAGE 9
Page 1 and 2: TRANSFORMING THE EAST COAST A COMME
Page 3 and 4: August 4, 2009 ECER : DRIVING DEVEL
Page 5 and 6: August 4, 2009 ECER STRATEGIC INITI
Page 7: August 4, 2009 TRANSFORMATION BASED
Page 11 and 12: August 4, 2009 ECER MAKING PROGRESS
Page 13 and 14: August 4, 2009 Economic Zone INTERN
Page 15 and 16: August 4, 2009 Gambang Halal Park W
Page 17 and 18: August 4, 2009 ECER Special Economi
Page 19 and 20: August 4, 2009 SME Development Prog
Page 21 and 22: August 4, 2009 A NEW LIFE IN MUKIM
Page 23 and 24: August 4, 2009 ECER - REACHING OUT

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