2010 Postgraduate Prospectus - University College Falmouth

Creative Vi�on
The Creative Enterprise Cornwall (CEC)
scheme provided an exciting opportunity
for MA Creative Advertising student, Carl
Halford, to work on a new promotional
campaign for one of Falmouth’s hippest
independent businesses – and earn
£600 in the process.
I did my CEC placement as an ongoing
project over about five weeks. I spoke to the
client, Here and Now Shop and Gallery, about
their current situation and what they needed
and wanted, then I’d produce some work, take
it to them to see what they thought, see what
changes needed making, go away and do
some more work on it and then present it to
them again.
I chose Here and Now because I wanted
to help a small, original and independent
business that would really benefit from the
free work. I felt a real affinity for the business
and wanted to get involved and use my skills
and interests together to create an interesting
campaign. It wasn’t in the main high street –
it’s a little bit off the beaten track – so needed a
bit more promotion.
There are a lot of really interesting creative
businesses in this area. As far as I’m
concerned, Falmouth is the creative hub of
the UK. It has so many talented artists, designers
and performers based there – although they
don’t all get the recognition they deserve. It’s a
really inspiring place to live and work.
The most useful aspect of the project was
gaining first-hand experience of being a
freelance creative and being able to speak
to the client directly. Quite often as a creative,
you’re put away in one room and it’s the
account managers who actually speak to the
client then give you the brief. To have those
discussions and go through that process, from
the initial idea to presenting first visuals to the
final product, was great.
When I finished the placement, I agreed to
keep in touch and continue helping with
her promotional materials – whether on a
conceptual, production or strategic basis –
for the duration of my stay in Falmouth.
CEC is a fantastic opportunity which
complemented the course perfectly. I’d really
recommend it to other students. It’s a lot of
work – it’s definitely not free money – but it’s
very worthwhile and gives you the opportunity
to hone your professional skills in a local
business that will really appreciate the benefits.
www.heregallery.co.uk
“CEC �ves you a fanta�ic opportun�y
to hone your profes�onal �ills � a
local bu�ness that will really
appreciate the benefits.”
Carl Halford, MA Creative Advertising student
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