Customer service - Commissaries.com

Commissaries save customers billions
Millie Slamin
Office of communication
W
ith savings at
31.7 percent,
customers flocked
to commissaries for
groceries, bargains at case lot
sales and to remote areas for
even more savings at Guard and
Reserve on-site sales.
“This year was also a recordbreaker
for DeCA as we nearly
reached $6 billion in sales for
fiscal 2009,” said DeCA Director
and CEO Philip E. Sakowitz Jr.
“I have to say that we achieved this
because we never lost sight of our
commitment to our No. 1 priority
– delivering a premier commissary
benefit to America’s military and
their families.”
Generating sales of $5.98
billion, customer transactions
increased at stores worldwide,
with DeCA reporting customer
savings of $2.77 billion.
“Our mission is to bring
this valued nonpay benefit to
the deserving men and women
of our armed forces, military
retirees and their families, and
to maximize their savings” said
Sakowitz. “We have done that
and more this year, and for that
I thank our loyal customers and
everyone at DeCA.”
In just its second year, Guard
and Reserve on-site sales brought
in $9.1 million in sales and
saved customers $4.2 million.
There were other campaigns
and programs – not to mention
coupon redemption – that also
put customer savings over the top.
“We have passed along a
tremendous savings to our
customers that equates to an
annual savings of about $3,300
for a family of four,” Sakowitz
explained. “I cannot tell you how
comforting it is to know that in
!
hotsales
Doraleen Wells, cashier at Fort Lee Commissary, Va., treats her customers to a
charming smile at checkout. DeCA photo: Rick Brink
today’s struggling economy we
are able to not only provide this
benefit – we are able to help them
save money as well.”
The agency’s marketing
campaigns, as well as its sales and
informational programs, served to
strengthen customers’ commitment
Fort Campbell joins seven stores
hitting million transactions in fiscal 2009
1. NB Pearl Harbor, Hawaii 1,318,893i
2. NB San Diego, Calif. 1,232,138h
3. Fort Belvoir, Va. 1,141,796h
4. Ramstein AB, Germany 1,136,388h
5. Fort Lewis, Wash. 1,108,801i
6. Fort Campbell, Ky. 1,087,645h
7. Fort Bragg South, N.C. 1,057,499h
8. Fort Meade, Md. 1,027,255hn
ih Indicates comparison to fiscal 2008 figure
to take advantage of their benefit
and shop at the commissary.
“And from our achievement,
we were able to pass along
$2.77 billion in savings to our
customers, proving that shopping
the commissary is truly ‘worth the
trip!’”n
‘Million transactions club’
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