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Official Show Guide - director-e

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COMPANY PROFILE<br />

Reap What You Sow<br />

As Lauffenmühle turns 175, its belief that ‘first<br />

we must earn what we want to spend’ sends<br />

out a strong message that has never been<br />

more relevant within the textile industry<br />

Warntec fabric<br />

Lauffenmühle has always preferred to<br />

choose its own path rather than follow<br />

the crowd. It’s the only fully integrated<br />

textile manufacturer of yarns and fabrics<br />

for work and protectivewear in Germany,<br />

and in the West stands out amid a sea of service<br />

industries that have opted to source offshore<br />

rather than manufacture in-house. But sticking to<br />

its guns as a manufacturer is certainly paying off.<br />

As Lauffenmühle celebrates its 175th birthday<br />

this April, its firsthand experience and expertise<br />

as a manufacturer is proving to be an invaluable<br />

asset in the face of the global economic<br />

downturn.<br />

Biotec Silver<br />

‘Lauffenmühle’ means ‘the mill at<br />

the waterfall’ - a nod to the<br />

company’s impressive<br />

history and the<br />

land on<br />

which it’s<br />

built.<br />

Established in 1834 as one of<br />

Europe’s first spinning and<br />

weaving companies,<br />

Lauffenmühle’s main factory sits<br />

on the small river ‘Wutach’ in<br />

Germany’s idyllic Black Forest.<br />

Carrying on a tradition that began<br />

centuries ago when people used<br />

millstones to harness the power<br />

of the water, it’s now part of the<br />

family-owned private equity<br />

DAUN group and has around<br />

400 employees.<br />

Using its very own state-of-theart<br />

technology for spinning,<br />

weaving and finishing, it can<br />

produce, exclusively in Germany,<br />

some of the most innovative<br />

fabrics for corporatewear,<br />

uniforms, workwear and PPE on<br />

the market.<br />

Why manufacturing matters<br />

Managing <strong>director</strong> Volker Steidel says that<br />

Lauffenmuhle’s heritage plays an intrinsic role in<br />

the company’s ethos: “We have a strong<br />

philosophy in manufacturing and production. We<br />

really know what we are selling because<br />

we have made it with our brains<br />

and with our hands, and this<br />

creates confidence. We<br />

have many competitors<br />

who buy fabrics from<br />

the Far East and just<br />

do the dyeing and<br />

finishing in Europe, but<br />

we buy the fibre and spin<br />

it into yarn using our own<br />

spinning machines in<br />

Germany. From this yarn<br />

the fabrics are woven and<br />

Lauffenmuehle Production Weaving<br />

those are finished, all in our own production plants<br />

in southern Germany.”<br />

Volker also believes that, in these times of global<br />

economic uncertainty, manufacturing has become<br />

more important than ever. “For many years, very<br />

intelligent people from the UK and the US have<br />

tried to tell us that manufacturing is not important<br />

and that we should concentrate on services, but<br />

at the moment, with the global financial climate,<br />

we have so many debts because we need to learn<br />

that we must first earn the money before we can<br />

spend it. How can we earn with services and<br />

make it sustainable? The majority can only earn<br />

something if they have created something.”<br />

Tough regulations for tough fabrics<br />

Lauffenmühle prides itself on creating a range of<br />

comfortable hi-tech fabrics - e.g. stretch,<br />

antimicrobial, colour woven and highly visible,<br />

52 www.<strong>director</strong>-e.com www.fabric<strong>director</strong>-e.com www.workwearshow.co.uk

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