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Official Show Guide - director-e

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NEWS<br />

Douglas Bailey joins Stuncroft<br />

Douglas Bailey has been<br />

appointed managing<br />

<strong>director</strong> of Clubclass<br />

corporatewear division<br />

and Stuncroft Personal<br />

Tailoring. Doug had<br />

previously spent 19<br />

years as Brook<br />

Taverner’s <strong>director</strong> of<br />

corporatewear but<br />

decided to leave in<br />

November last year to<br />

pursue new<br />

challenges.<br />

“After 11 brochures and thousands of<br />

meetings discussing the Brook Taverner<br />

business, the time had come for me to try<br />

something new,” he says. “I have only good<br />

memories of my time at Brook Taverner and<br />

wish them the very best for the future.”<br />

After considering a number of offers, Doug<br />

decided to accept a position with Stuncroft.<br />

“It’s a terrific opportunity to take a relatively<br />

small, well funded company with a brilliant<br />

team of people in place and help it to realise its<br />

undoubted potential. I’m really excited about<br />

News<br />

the quality of tailoring that Stuncroft is capable<br />

of in the group’s factory in Romania.”<br />

Starting life in the made-to-measure<br />

department of Hepworth Menswear in the early<br />

80s, Doug moved on to become a manager of<br />

a large Next store. He helped to revolutionise<br />

the demand for stock supported corporate<br />

tailoring with the ‘wardrobes’ business<br />

collection, and has spoken at seminars and<br />

written articles on all aspects of corporate<br />

clothing.<br />

Doug is confident that he can help Clubclass<br />

grow over the next three years. “The business<br />

is very strong and has the heritage to<br />

manufacture first class tailored clothing for men<br />

and women. I’m asking customers to once<br />

more give me a chance and have a look at<br />

what Clubclass has to offer.”<br />

<strong>director</strong>-e would like to take this<br />

opportunity to thank Clubclass for<br />

sponsoring the company’s clothing at the<br />

2009 Workwear and Corporate Clothing<br />

<strong>Show</strong>. <strong>director</strong>-e will be wearing Clubclass<br />

tailored suits during the two-day event<br />

in April.<br />

DNA Protects Yorkshire Wool<br />

Applied DNA Sciences Inc. (APDN), a provider of DNA-based security solutions, has completed<br />

the successful application of SigNature DNA at every stage of the woollen textile<br />

manufacturing process in Yorkshire.<br />

This first phase of the ‘DNA in Textiles’ project was fully funded by Yorkshire Forward in collaboration with<br />

the Textile Centre of Excellence and its consortium of companies. Applied DNA is embarking on the next<br />

phase of the wool protection programme, a multimillion pound commercialisation programme that will<br />

likely include second-phase funding from Yorkshire Forward.<br />

Bill Macbeth, managing <strong>director</strong>, Textile Centre of Excellence, said: “We see the importance and<br />

relevance of using DNA to safeguard our brands and our industry here in Yorkshire. We need to protect<br />

the quality and reputation of the textiles and apparel we make. We manufacture the best woollen cloth in<br />

the world and DNA can be effective in helping us to combat the rising tide of counterfeit goods.”<br />

Applied DNA demonstrated the ease of application of SigNature DNA to wool at each stage and proved<br />

its ability to withstand different textile manufacturing processes, including dyeing, scouring, washing and<br />

dry cleaning.<br />

Silver Sensation<br />

Sanitized AG is launching a distinct new<br />

product - Sanitized Silver is an antimicrobial<br />

finish that can be applied without a binder,<br />

not only during the exhaust process but now<br />

also during the padding process.<br />

“This is good news for textile manufacturers<br />

because delicate and stretchable fabrics can now<br />

be protected against bacteria and odour by using<br />

Sanitized Silver,” Darrell Burnette, the company’s<br />

new business development manager for North<br />

America, says. Developed and produced in<br />

Switzerland, Sanitized Silver is based on silver salt<br />

(not metallic silver), which is scientifically<br />

recognised as having natural antimicrobial<br />

properties.<br />

As a result, when applied as a finish to fabric,<br />

Sanitized Silver acts on the bacterial cell<br />

membranes, which prevents their growth and<br />

hinders the reproduction of the bacteria<br />

responsible for the development of unpleasant<br />

odours, offering optimal freshness and comfort.<br />

Sanitized Silver also carries bluesign approval and<br />

the Oeko-Tex 100 registration (class IIV).<br />

Sustainable Clothing<br />

Action Plan<br />

A new action plan to make fashion more<br />

sustainable and less environmentally<br />

damaging was launched at the start of<br />

London Fashion Week by Defra Minister<br />

Lord Hunt. The Sustainable Clothing<br />

Roadmap brought together over 300<br />

organisations, from high street retailers<br />

to designers and textile manufacturers,<br />

to battle the environmental impacts of<br />

‘throwaway fashion’.<br />

Companies including wholesale blank<br />

apparel brand Continental Clothing, Marks &<br />

Spencer, Tesco and Sainsbury’s signed up to<br />

take actions to make a significant difference<br />

to the environmental footprint and social<br />

inequalities that blight some of the<br />

production and retail processes of consumer<br />

fashion.<br />

According to Defra, the clothing and textiles<br />

sector in the UK alone produces around 3.1<br />

million tonnes of CO2, two million tonnes of<br />

waste and 70 million tonnes of waste water<br />

per year - with 1.5 million tonnes of<br />

unwanted clothing ultimately ending up in<br />

landfill.<br />

Action takers for the roadmap will be<br />

concentrating on improving environmental<br />

performance and improving traceability<br />

across the supply chain. They will also<br />

promote and raise awareness of sustainable<br />

clothing.<br />

56 www.<strong>director</strong>-e.com www.fabric<strong>director</strong>-e.com www.workwearshow.co.uk

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