electronic telephone sets coaxial cable systems - The history of ...

material of a more general nature was introduced
as from 1927 in Ericsson News.
It was therefore questionable whether its
emphasis at that time was consistent with
its original object. This, in conjunction
with the considerable cost increases,
called for a review of the company's publication.
After the composite number 4/6
1932 no further number was issued during
that year. Attention was instead concentrated
on preparations for reorganization
of the journal.
What appeared especially to have been
lacking in The L. M. Ericsson Review was
articles of acquisition value for sales. It
was considered that a new journal should
contain, for example, popularly written
descriptions of new products, descriptions
of interesting plants, popular articles on
telephone operation, notices of major
orders within the Group, and also biographical
data and advertisements of
Ericsson products. An impartial, chiefly
technical, publication accompanied by
news items was the goal to be aimed at.
The planned reorganization, however.
had as its object not merely a partially
new editorial programme but also a reduction
of costs, and at the same time a typographical
metamorphosis. It was found,
for example, that a tidying up of the typography
could lead to an improved economy
as a result of better use of paper
and reduction of the typesetting costs.
After the half-year pause in its publication
the journal came out again in 1933 in
a new and considerably more modern
form. Product and plant descriptions now
dominated the contents and an editorial
innovation was resumes of the contents of
the simultaneously started publication
Ericsson Technics. The latter formed a
separate organ for the purely scientific
material which had been published in The
L. M. Ericsson Review prior to the reorganization,
and was intended to present
a representative picture of the scientific
development work of the Group.
THE
L.M, ERICSSON
REVIEW
L. M. Ericssons
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//i /9_?5 (i radical change was made in the entire journal, which was given a more modern form
Purely typographically The L. M. Ericsson
Review appeared in 1933 as a new
journal. The cover, with the name printed
in display colour, contained a full-page
photograph with a motif associated with
the work of the Group. Gothic type was
introduced in headings and ingresses, the
illustrations were adapted to the type page
width, three-column type and smaller size
of type started to be introduced for less
important material.
During 1934 the same course was followed
both as regards content and typography,
but in 1935 new changes were
made, chiefly for cost-saving purposes.
The 2- and 3-column type was replaced
by a single broad double-column page
with a single-column margin on the left
for illustrations. The size of illustrations
was also standardized to three formats:
width of illustrations column, width of
text column and type page width.
The war years 1940—1945
As from the outbreak of war in 1939
the situation for the company's journals
quickly changed. Ericsson Review for the
last quarter of the year, however, was
issued in all languages. In the following
year, 1940, the situation was such that
four numbers were issued in Swedish
alone, but supplemented somewhat later
by two Spanish numbers which contained
the chief contributions from the four
Swedish numbers. This procedure, which
was used in order to some extent to cater
chiefly for the South American markets,
was repeated in the 1941 volume.
Apart from the fact that the paper
situation necessitated a reduction both of
quantity and quality of printing paper, the
journal was issued as usual in its Swedish
edition during the war years.