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Fire-Alarm Installation in the<br />

Samaritaine Stores at Paris<br />

In 1935 Ericsson Review was given the appearance which it has largely retained until 1974<br />

With the end <strong>of</strong> the war in 1945 the<br />

issue <strong>of</strong> foreign editions was resumed, but<br />

not to the same extent as before the war.<br />

<strong>The</strong> German and French editions were<br />

shelved pending the return <strong>of</strong> normal<br />

conditions. <strong>The</strong> long break in publication<br />

<strong>of</strong> the English edition made it advisable to<br />

collect some <strong>of</strong> the articles published<br />

during the war in a composite Englishlanguage<br />

edition in 1945. A similar composite<br />

number was issued in supplementation<br />

<strong>of</strong> the normal Spanish edition.<br />

Owing to the stoppage <strong>of</strong> the flow <strong>of</strong><br />

technical information concerning the<br />

company's activities during the war years<br />

and to the positive attitude to the composite<br />

numbers issued in 1945, the 1946<br />

English and Spanish editions as well were<br />

increased by two numbers each.<br />

<strong>The</strong> German edition was not resumed<br />

until 1950, the French edition not until<br />

1964. <strong>The</strong> publication <strong>of</strong> foreign language<br />

editions was then the same as before 1940.<br />

Ericsson News — a news sheet<br />

At an early stage it was considered that<br />

the interests <strong>of</strong> the company and <strong>of</strong> the<br />

readership would not be fully met within<br />

the normal scope <strong>of</strong> the journal and with<br />

the previous frequency <strong>of</strong> publication,<br />

usually six double numbers per annum.<br />

After the first three annual volumes,<br />

therefore, it was decided to add to Ericsson<br />

Review a separate news sheet which,<br />

under the name Ericsson News, would be<br />

published once a month. This should<br />

contain brief notices concerning orders<br />

and deliveries <strong>of</strong> major interest, and data<br />

concerning the activities and development<br />

<strong>of</strong> the company and its associated enterprises.<br />

<strong>The</strong> new Ericsson News was published<br />

for the first time in April 1927 and distributed<br />

to all who had hitherto received <strong>The</strong><br />

L. M. Ericsson Review, but also to persons<br />

and institutions who might be as­<br />

sumed to be interested in brief articles and<br />

notices concerning the activities <strong>of</strong> the<br />

Group. Owing to the heavy rise <strong>of</strong> costs<br />

and the serious crisis for the company<br />

in 1932, Ericsson News was discontinued<br />

for the time being.<br />

At the end <strong>of</strong> the thirties the need to<br />

distribute general news material concerning<br />

the Group again came to the fore.<br />

<strong>The</strong> thought was therefore brought up<br />

again, this time in the form <strong>of</strong> four pages<br />

in the Swedish edition <strong>of</strong> Ericsson Review,<br />

<strong>of</strong> creating a "journal within the journal".<br />

<strong>The</strong> resumed news sheet, however,<br />

came to a stop again with the outbreak <strong>of</strong><br />

war in the autumn <strong>of</strong> 1939. To quote<br />

from No. 4/1939: "In view <strong>of</strong> the present<br />

world situation and the necessity <strong>of</strong> not<br />

spreading news <strong>of</strong> Swedish industry's<br />

deliveries and activities in other respects,<br />

it has become difficult to make the contents<br />

<strong>of</strong> Ericsson News as comprehensive<br />

as would be desirable. As the journal can<br />

therefore no longer fulfil its function <strong>of</strong><br />

being <strong>of</strong> use to its readers, its publication<br />

will cease for the time being."<br />

<strong>The</strong> much tried 4-page news section<br />

could be reintroduced in 1952, this time<br />

under the name Ericsson News Throughout<br />

<strong>The</strong> World, later changed to Ericsson<br />

News. To a large extent it was edited on<br />

the same principles as its predecessors,<br />

even if typography and illustrations were<br />

changed to meet the demands <strong>of</strong> the time,<br />

and was introduced in all language editions.<br />

<strong>The</strong> limited space now necessitated,<br />

as before, a considerable sifting <strong>of</strong> the<br />

contents, in which a fairly abundant illustrational<br />

material from the working life<br />

<strong>of</strong> the Group had also to be given space<br />

as a counterweight to the other more technical<br />

content.<br />

<strong>The</strong> goals and their realization<br />

<strong>The</strong> goals <strong>of</strong> Ericsson Review, to which<br />

the name was simplified after "<strong>The</strong> L. M."<br />

had been discarded in 1935, had from its<br />

III

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