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{ on your mind } LOVING POLISH BY NUMBERS Editor’s Note: A few notes from our Facebook k fans (www.facebook.com/nailsmag) about our September cover: Jennie Brown: This is a great looking cover...very creative. Yvette Pitt: I love color by numbers! This is a fabulous cover! ! Holly L. Schippers: Fun :o) Cristy Turbill: Fantastic! Editor’s Note: Our article “Should You Be a Groupon Groupie?” in the September issue got some daily deal advertisers talking about their experiences. NO FANS OF GROUPON I’m a booth renter at a salon, and I’m still trying to build my clientele. The owner asked me if I wanted to do a Groupon. I said, “Sure.” (I am the only nail tech at our salon.) The deal was on February 6, and it sold 231 spa pedicures — a $40 value for $20! OMG! I was crying my eyes out the next day at work. How was I going to do all of these people? I normally only work four days a week. I was now working fi ve days a week and these people were so demanding of my time. The Groupon said “upon availability” — that’s my availability. But the people who bought the deal did not care about that. I also had people who didn’t show up or call to cancel. I had non-tippers and people with the worst feet I have ever seen in my entire 17 years of doing nails. I found myself working six days a week, calling people from my home, making appointments, changing their appointments because they got sick or something came up. It was a horrible experience and I was so stressed out. These Groupon groupies don’t come back. They are waiting for the next deal/coupon! I have done 177 people and only two of 36 | NAILS MAGAZINE | NOVEMBER 2011 PPooll shh 2 them came back. That isn’t even 1%. I went through a ton of product, toe separators, foam slippers — all for what? I only made $9.50 a pedi on these people because Groupon takes half of the $20 it was sold for. You don’t make anything on these things and some of these people don’t tip on the full value of the coupon or at all. I had to tell all of my regular clients who usually just call before they come in that they’d have to make standing appointments or else I wouldn’t be able to get them in. The Groupon customers were taking up all the appointments. All I have to say is that this was the worst experience I have ever done in my life! Been there, done that, won’t ever do it again. Dannielle Cunningham Raleigh, N.C. I own a little nail salon called The Healthy Alternative Hand and Foot Spa. I ran a LivingSocial deal for a mani/pedi combo and I would never offer that again. I found the mani/pedi specials are for the bargain hunters and you don’t get return clients. All of the people who bought the coupon were great people, but they want a deal and will go from shop to shop for it. Suzanne Pinkston Via e-mail 6 6 by NNuummbbers 1 SEPTEMBER 2011 1 1 1 1 1 1 16 4 1 18 17 1 10 WWW.NAILSMAG.COM 19 20 na0911Cover–New.indd na0911Cover–New.indd 22 7/27/11 7 5:08:50 PM 1 1 1 31 30 31 1 32 1 1 11 1 1 32 1 32 1 8 1 1 A BOBIT BUSINESS MEDIA PUBLICATION Publisher Cyndy Drummey Cyndy.Drummey@bobit.com Associate Publisher Michelle Mullen Michelle.Mullen@bobit.com Associate Publisher/Editor Hannah Lee Hannah.Lee@bobit.com Managing Editor Sree Roy Sree.Roy@bobit.com Features Editor Judy Lessin Judy.Lessin@bobit.com Senior Editor Tim Crowley Tim.Crowley@bobit.com Editorial Assistant Joanne Tucker Joanne.Tucker@bobit.com Contributing Writers Michelle Pratt, Erin Snyder Dixon Art Director Danielle Parisi Danielle.Parisi@bobit.com Associate Art Director Ajay Peckham Ajay.Peckham@bobit.com Graphic Artist Kimberly Pham Kim.Pham@bobit.com Production Manager Carla Benavidez Carla.Benavidez@bobit.com Western Sales Manager Michelle Mullen, (310) 533-2465 Michelle.Mullen@bobit.com Eastern Sales Manager Mary Baughman, (562) 377-0465 Mary.Baughman@bobit.com Marketing/eMedia Coordinator Myla Diaz Myla.Diaz@bobit.com Audience Marketing Manager Katie Fillingame For subscription inquiries: (888) NAILS-44, bobitpubs@halldata.com Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2400 (310) 533-2507 Fax www.nailsmag.com Chairman Edward J. Bobit CEO/President Ty F. Bobit Chief Financial Offi cer Richard E. Johnson
©2011 Creative Nail Design, Inc. Power Polish • On Like Polish • Wears Like Gel • Off In Minutes (Really!) patent pending SCAN. WATCH. LEARN. cnd.com HELLO FLAWLESS. 2-week perfect, glorious, high-gloss shine is here! Email. Tweet. Blog away. Write that novel—with flawless nails the whole way through!
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