+ + FREE!

NOVEMBER 2011
’Tis the
Season
for RETAIL
Bring in the
Reinforcements
An Easy Guide
to Nail Repairs
WWW.NAILSMAG.COM
aIs for
Autoclave:
THE ABCs OF
SANITATION
HIRING THE
RIGHT PERSON
FOR THE JOB
“ I AM
THANKFUL
FOR… ”

AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY. www.nailsmag.com/fi fi /22101
In Salon: May 1, 2011
ORLY Nail Lacquers are Free of DBP, Formaldehyde & Toluene

HOLIDAY SOIREÉ
androgynie
ma cherie
oui le chateau
au champagne
ingenue
Each lacquer includes FREE mini nail file.
(while supplies last)
800.275.1111 orlybeauty.com
Gigi is wearing OUI

le
chateau
androgynie
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
MANI MINI GIFT SET
Includes one each of fi ve .18 Fl Oz / 5.3 mL mani mini
ITEM # 48147
KIT DIMENSIONS:
6.5” W X 3.25” H X 1.25” D
NEW
IN MINI
GIFT WITH PURCHASE
FREE SUEDE* WRISTLET WITH FEATHER CHARM
WITH 3 - .6OZ BIRDS OF A FEATHER SHADES
KIT DIMENSIONS:
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au
champagne
ma
cherie
AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS.
HOLIDAY STOCKING STUFFERS
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cozy socks
winter
wonderland
meet me
under the
mistletoe
glitz

FROM ORLY®
GIFT SETS FOR EVERYONE ON YOUR HOLIDAY LIST
• • • •
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nail lacquers.
naughty
=
=
HOLIDAY SOIREÉ
6-PIX
Includes one .6 Fl Oz / 18 mL bottle of each nail
lacquer from the Holiday Soireé color collection.
ITEM # 45082
KIT DIMENSIONS:
8” W X 3.5” H X 1.375” D
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Includes Sea Gurl, Peachy
Parrot and Fowl Play.
ITEM # 45046
GIFT WITH PURCHASE
FREE BLACK
LEATHER* WRISTLET
WITH 3 - .6OZ HOLIDAY SOIREÉ SHADES
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KIT DIMENSIONS:
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• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
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gurl
peachy
parrot
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play
GIFT WITH PURCHASE
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WITH 3 - .6OZ HOLIDAY SOIREÉ SHADES
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KIT DIMENSIONS:
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owl
sweet
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Includes Nite Owl, Sweet
Peacock and Lucky Duck.
ITEM # 45047
lucky
duck

© 2011 Disney
UNFROGETTABLE
COLORS!
ONLY IN THEATERS

RAINBOW
CONNECTION
GLITTERS
12-PIECE DISPLAY
CONTAINS NO DBP,
TOLUENE, OR FORMALDEHYDE
Nail Lacquers feature OPI’s exclusive
EXCUSE
MOI!
GLITTERS *
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GONZO!
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Find us on:
*All Glitters also available in
Axxium Soak-Off Gel Lacquers for a limited time.
ProWide Brush (Patent pending). Call 800.341.9999 ©2011 OPI Products Inc.

©2011 Creative Nail Design, Inc. Model is wearing Oilslick Colour layered with Emerald
Shimmer, Ice Blue Shimmer, Violet Shimmer & Copper
Shimmer Effects. Visit our site to learn more.
SCAN. WATCH. LEARN.
cnd.com

NATURAL LOOK BOLD LOOK
WHO ARE YOU?
The quick-change artist?
The brush-n’-go girl?
50 Colours & 15 Effects provide endless
possibilities to decorate and play.
Colours are the clothes and Effects the
accessories. With three levels of bling the
Effects can take you from subtle to bold!
Perfect for the playful chameleon!
From CND.

“Beautiful
Base.
Flawless
Finish.
The steps to perfect color.”
Nourishing base coats and super shiny top coats
help enrich, strengthen and protect nails.
Fabulous manicures deserve the essie treatment.
866 . 348 . 9208 www.essie.com
America’s nail salon expert.
Since 1981

“I like to arm myself with
cocktail bling.”
winter
2011
brooch the subject
bangle jangle
school of hard rocks
size matters
bobbing for baubles
DBP, Toluene and
Formaldehyde free
cocktail bling
For more information,
call 1.866.313.7845
USA’s nail salon expert.
Since 1981. essie.com

Kaitlynn Bree is wearing Gelish “After Dark”

Performs like Gel, Applies like Polish
...and
84Colors
Counting!
Gelish. "The Permanent Manicure."
Lasts, lasts and lasts!
Gel-polish in a bottle
Light-cures to totally dry in 10, 20, 30 seconds
www.gelish.com
They’re Gonna Gotta Get Gelished!
Ask your local distributor for
genuine Gelish today
Made in the USA
www.nailsmag.com/fifi/22285

©2011 Creative Nail Design, Inc.
SCAN. WATCH. LEARN.
cnd.com

WHO ARE YOU?
The go-getter?
The glamour gurrrrl?
Brisa Gel is a study in contrasts.
Perfect, natural-looking nails flexible
enough to go anywhere or vivid bold
nails for the ultimate style statement.
Sculpt. Enhance. Extend.
Or just correct the tiniest of flaws!
The Brisa Gel System.
From CND.
7 YEARS IN A ROW!

www.nailsmag.com/fifi/22260

WHAT DO THESE HAVE IN COMMON?
FERRARI ®
ITALIA 2011
IPAD
1 AND 2 (AND SOON, 3)
•They all represent the fi nest quality
•They all have a release date
•The initial demand exceeds current production
IT’S WORTH THE WAIT!
OPI LED LIGHT
Unlike most UV and LED lights that are made in China, the OPI LED Light is
engineered and designed at our Hollywood, California home.
Each is hand assembled, inspected and approved before leaving our facility.
And made to last, with a full one year warranty.
LED bulbs are guaranteed for fi ve years!
We are working 24/7 to build as many OPI LED Lights as we can to satisfy the demand.
We won’t stop until everyone has one!
Place your order now with your Authorized OPI Distributor
to be one of the fi rst to own the best LED light in the industry.
Call 800.341.999 or visit www.opi.com ©2011 OPI Products Inc.
“Ferrari” and the “Italia 2011” are trademarks owned by Ferrari S.p.A. “iPad,” the iPad tablet, and the iPad icons are
trademarks owned by Apple, Inc. OPI is not affi liated with Ferrari, S.p.A. or Apple, Inc., nor has this OPI advertisement
or the OPI LED Light been authorized, sponsored, or otherwise approved by Ferrari, S.p.A. or Apple, Inc.

THE WAVELENGTH OF THE FUTURE
LIGHTNING-SPEED, FIVE FINGER CURE.
QUALITY YOU CAN TRUST.
BUILT TO LAST.
Designed, engineered and assembled by OPI in the USA
Individually tested and approved • Certifi ed for use worldwide
Patent Pending

cnd.com
©2011 Creative Nail Design, Inc.

THE SEASON
OF LUXE.
Here’s to reveling in luxury, to frosting
the world with glamour, to enjoying all
of the decadent festivities of the season.
Indulge with abandon—or spoil someone
you love with a bit of sparkle.
Holiday treasures. From CND.

www.nailsmag.com/fifi/22285

Introducing Gel Pro from NSI.
Because different clients require different ‘cures’.
NSI Gel Pro. Coming 2012. You asked. We answered. See how it differs from Polish Pro.
Then, add soak-off, LED/UV–curable Gel Pro to your toolkit and make a difference for the
clients who need it most.
-Polish Pro
Solvent-based – mix of gel and nail polish
UV– curable
Available in 60 colors
Perfect for healthy natural nails
Alternative for clients who normally get
natural manis/pedis with traditional polish
For more information, visit us at nsinails.com/gelpro. Or, call 1-800-354-6741.
Because you’re more than Just a Nail Girl.
You’re a customer, too — ours. And we hear you.
®
nail systems international
“ Here’s something that’ll make you feel even better —
NSI is lowering the everyday price of Polish Pro to
$14.95 per bottle — same as Gel Pro!”
www.nailsmag.com/fifi/22135
-Gel Pro
Pure gel
LED/UV– curable
Launching with 24 captivating colors
All-gel formula adds more strength
and durability for weakened nails
Alternative for clients transitioning from
enhancement services (acrylic, gel)

EXPERIENCE THE
WOW-FACTOR.
Dashing Diva French Wrap Manicure

2.
1.
APPLY
French Wrap Plus
CLIP
Application tab to
release French color
3.
APPLY
Dashing Diva Base Seal
and Top Seal
4.
RESULTS
A perfect French
manicure that lasts
on natural nails
www.nailsmag.com/fifi/22231
It’s All About the WOW
Patented innovation provides:
No-chip, no-smudge French mani’s
Up to 2 weeks of flawless wear
Perfect smile lines, every time

www.nailsmag.com/fifi/22296

www.nailsmag.com/fifi/22265

{ }
in this issue November 2011 Volume 29, No. 10
122
116
112
28 | NAILS MAGAZINE | NOVEMBER 2011
108
130
Cover Look
Nails: Elsbeth Schuetz, Orange, Calif.,
ms-management agency LA
Photographer: Vu Ong
Model: Carrie Jacobson, Body Parts Models
Features
108
The ABCs of Sanitation
A is for apple, unless you are a nail tech on the frontlines
of client safety. Join in an alphabetical micro-tour of how
we clean up.
112
’Tis the Season for Retail
Holiday season is the perfect time to revamp your retail stock.
Deck your salons with the latest and greatest holiday-themed
products, and celebrate the holiday season in style.
116
Your Guide to Nail Repairs & Reinforcements
There are a variety of nail issues, from the everyday bittennails
to the all-out chip or crack, that require you to call in
reinforcements. Whether using acrylic or gel (or even a tea
bag), we off er some ways to strengthen nails.
122
I Am Thankful For…
To celebrate Thanksgiving and get in the holiday spirit, we
asked nail techs: What, in your professional life, are you
thankful for?
130
To Smooth a Callus
It’s rough out there these days, and we’re not even talking
the economy. It’s those craggy and cracked patches of
dead skin that pop up from toes to heel and can become
debilitating to a client’s sole if left untreated. Here’s a
sampling of callus products to help keep feet soft and
smooth this winter.
NOVEMBER 2011
’Tis the
Season
for RETAIL
Bring in the
Reinforcements
An Easy Guide
to Nail Repairs
WWW.NAILSMAG.COM
aIs for
Autoclave:
THE ABCs OF
SANITATION
HIRING THE
RIGHT PERSON
FOR THE JOB
“ I AM
THANKFUL
FOR… ”
na1011cover.indd 2 9/27/11 4:25:07 PM
page
112
page
116
page
108
page
88
page
122

yOPI
ICONIC OPI COLORS
IN A NEW, POLISH-ON GEL FORMULA!
With innovative gel technology polished
to perform, GelColor by OPI gives
clients weeks of glossy OPI color in
lightning-speed, LED-cured services
only your salon can deliver!
Call your Authorized Professional OPI Distributor for
availability and information about GelColor by OPI
or log on as a professional at www.opi.com
Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.

{ in this issue
72
❏ good attitude
❏ loves nails
❏ strong work ethic
❏ high energy
❏ confident
❏ gentle touch
88
}
62
86
92
30 | NAILS MAGAZINE | NOVEMBER 2011
Technique 53
56
Demos
Step-by-steps from Dip It and Eliminer
60
Signature Services
Step-by-steps for a Sweet Potato
Pedicure and a Spiced Eden Pedicure
62
Dashing Diva’s DesignFX Alternatives
Dashing Diva nail artist Young Kim has
come up with a clever way of blending
these new nail art appliqués.
Style 65
68
Nail Art Studio
Step-by-steps on new nail art designs
72
Her Nails in Lights
One nail tech shares her story of
uprooting her quiet Midwestern life
for a chance to make it as a celebrity
manicurist in New York City.
76
Show Us Your…Alternatives to Jetted
Spa Thrones
If you don’t want to hassle with
disinfecting jetted spa thrones, take a cue
from these fi ve examples of alternative
foot soak set-ups.
78
Boutique: Essential Oils and Diff users
Off er these room-freshening items for
your client’s home use.
Business 81
86
Reader to Reader
If a genie told you that you could open a nail
salon in any city anywhere in the world, in
what city would you open your salon?
88
The Right Person for the Job
One of the most important decisions you
make as a salon owner is the staff you hire.
Do you have a system in place to make sure
you’re hiring the right person?
92
Salon Profi le
20 Lounge off ers memberships that deliver
a range of perks to clients. This nail bar
presents an educational and laid-back
experience.
Health 99
102
Under the Microscope: Beau’s Lines
Beau’s lines are ridged or grooved lines that
run horizontally across the nail.
104
New Medical Treatments for the Aging Hand
When it comes to revealing a person’s age,
the back of the hand is more telling than the
face and neck. Dermatologists are applying
new technologies to add volume to the hand
as well as remove dark brown age spots.
106
Secret Ingredient: Cuticle Oil
A closer look at what goes into common
cuticle oils.
In Every Issue
34 On My Mind
36 On Your Mind
40 Nails File
48 Freebies & Giveaways
50 On The Road
134 Reader Nail Art
138 Product Spotlight
144 Ad Index
151 Deal Sheet
170 My Other Life

GEL INNOVATIONS FROM ORLY COLOR EXPERTS
YOU’VE MET YOUR MATCH
AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS. www.nailsmag.com/fifi/22168
For a manicure that lasts as long as
your pedicure, match fingers to toes
with one of ORLY’s 32 Gel FX shades.
Matchy matchy.
800.275.1111 orlybeauty.com

.com Find
Deck
the
Salon
Halls.
Salons get
into the
December
holiday spirit
with a slew of th themed d
decorations. Get inspired
and learn how to add a little
holiday pizzazz to your own
space with our salon holiday
decor photo gallery.
www.nailsmag.com/deckthehalls
Go
Low-Flow.
It’s no secret that
pedicure spas can use
a lot of water. Luckily,
spa manufacturers have
been steadily decreasing
the amount of water needed to o
perform satisfying pedicures, so here’s a look at
their latest low-water-usage options.
www.nailsmag.com/lowflowpedis
32 | NAILS MAGAZINE | NOVEMBER 2011
log on every day to…
mag.com
everything you’re looking for on www.nailsmag.com. Whether you’re
researching, shopping, or designing, you’ll fi nd inspiration and answers at our website.
JOBY Nail Art: If you’re a nail professional,
I found this great resource of a website:
nailsmag.com
www.twitter.com/nailsmag
Learn a New Callus Smoothing
Technique.
The new Eliminer Callus
Removal System is a safe
and eff ortless power-driven
fi ling system that quickly
smooths out calluses. Watch
a step-by-step on NAILStv.
www.nailsmag.com/video/Eliminer
Recruit Nail Techs
for Your Salon.
Our article “50 Places to Find New
Nail Techs” covers everything from
recruiting at schools to networking
among your contacts to online
websites to assist in your search.
www.nailsmag.com/50places
of the Month

www.nailsmag.com/fifi/22119

{
on my mind
}
What are you
thankful for? Log on
to www.facebook.com/
nailsmag and tell us.
(And turn to page 122 to
see what other nail techs
and salon owners are
thankful for this year.)
Hannah.Lee@bobit.com
34 | NAILS MAGAZINE | NOVEMBER 2011
What I’m
Thankful For…
Back in late August I wrote a post on our Facebook wall
asking nail techs to tell me what you were thankful for in your
professional lives. From some of you who are thankful for your
clients to others who are thankful for your employees (or employers), we get what
you’re saying. A great work environment is something I think anyone can
relate to and be thankful for.
In the spirit of the season and being fair, I thought I’d answer my own question
right here on this page. There are many things I’m thankful for. And when it comes
to my professional life, that couldn’t be more true. Without further ado, may I
present a few of the things I’m thankful for at work.
1. The NAILS team. Above all else, I’m so lucky to work with such an amazing
group of people. It starts with a great boss and continues with the rest of our stellar
team — edit, graphics, sales, production, web, and audience marketing. We love
what we do here at NAILS and we have a great time doing it.
2. You — our readers. What would this magazine even be without you?
NAILS consistently strives to put out the best possible content to help inspire you
and to help you improve your business. You send in inspirational stories, cool
service ideas, helpful techniques, and beautiful nail styles. You call us and tell us
what you love. (And you call us and tell us what you don’t love.) All of which helps
shape what you see in the pages of this magazine from month to month.
3. Social media. We’ve learned that social media and social networking
(especially Facebook and Twitter) are a great way to reach out to a larger audience.
We’ve “met” so many new nail techs — especially international techs — through
these sites, and it’s really exciting to be able to engage in real-time conversations
with you all this way. It also allows us to bring you information more quickly than
simply relying on a monthly print magazine.
4. E-mail, the Internet, and my iPhone. That might sound silly. But when
I started here almost 13 years ago, we were barely using the Internet and e-mail to
do business and iPhones were probably only a sparkle in Steve Jobs’ eye. Through
the Internet, we can more easily access salons, products, and news from all over
the world. And e-mail and my iPhone allow me to stay in constant contact with
everyone no matter where I am.
5. Professional product manufacturers. No matter how big the nail
industry is ($6.27 billion last year), it still feels like a tight-knit, family-oriented
community. Company principals are often seen working their booths at trade
shows, meeting their customers, and helping to educate all of you on better ways to
use their products and make more money at the salon level. Do you think the food
and beverage industry could say the same thing about the president of Coke?
6. New technologies. All of the gel-polish hybrid products that have been
released over the last few years are really helping to reinvigorate the industry.
What a great way to help pull salons out of the recession — by offering them an
exciting new service that clients can’t seem to get enough of. I’m constantly looking
forward to new colors, new products, and other innovations in the industry.
7. Working in California. Not to gloat, but I’m also pretty thankful that our
offi ce is located in Southern California, where there’s a mild climate, a more relaxed
atmosphere, many of the top nail companies, and an abundance of salons!
All in all, I’d say I have to agree with so many of you. A great work environment
is defi nitely something to be thankful for.

©2011 Creative Nail Design, Inc.
SCAN. WATCH. LEARN.
cnd.com
GOOD-BYE
FLAWED.
No more edge wear. No more chips,
scratches or dulling. No more signs of
wear after a couple of emails.

{ on your mind
}
LOVING POLISH BY NUMBERS
Editor’s Note: A few notes from our Facebook k fans
(www.facebook.com/nailsmag) about our
September cover:
Jennie Brown:
This is a great looking cover...very creative.
Yvette Pitt:
I love color by numbers! This is a fabulous cover! !
Holly L. Schippers:
Fun :o)
Cristy Turbill:
Fantastic!
Editor’s Note: Our article “Should You
Be a Groupon Groupie?” in the September
issue got some daily deal advertisers
talking about their experiences.
NO FANS OF GROUPON I’m a booth
renter at a salon, and I’m still trying to
build my clientele. The owner asked me if
I wanted to do a Groupon. I said, “Sure.”
(I am the only nail tech at our salon.) The
deal was on February 6, and it sold 231 spa
pedicures — a $40 value for $20! OMG!
I was crying my eyes out the next day at
work. How was I going to do all of these
people? I normally only work four days a
week. I was now working fi ve days a week
and these people were so demanding of
my time.
The Groupon said “upon availability”
— that’s my availability. But the people
who bought the deal did not care about
that. I also had people who didn’t show
up or call to cancel. I had non-tippers
and people with the worst feet I have ever
seen in my entire 17 years of doing nails.
I found myself working six days a
week, calling people from my home,
making appointments, changing their
appointments because they got sick or
something came up. It was a horrible
experience and I was so stressed out.
These Groupon groupies don’t come back.
They are waiting for the next deal/coupon!
I have done 177 people and only two of
36 | NAILS MAGAZINE | NOVEMBER 2011
PPooll shh
2
them came back. That isn’t even 1%.
I went through a ton of product,
toe separators, foam slippers — all
for what? I only made $9.50 a pedi on
these people because Groupon takes
half of the $20 it was sold for. You
don’t make anything on these things
and some of these people don’t tip on
the full value of the coupon or at all.
I had to tell all of my regular clients
who usually just call before they come
in that they’d have to make standing
appointments or else I wouldn’t be
able to get them in. The Groupon
customers were taking up all the
appointments. All I have to say is that
this was the worst experience I have
ever done in my life! Been there, done
that, won’t ever do it again.
Dannielle Cunningham
Raleigh, N.C.
I own a little nail salon called The
Healthy Alternative Hand and Foot
Spa. I ran a LivingSocial deal for a
mani/pedi combo and I would never
offer that again. I found the mani/pedi
specials are for the bargain hunters
and you don’t get return clients. All
of the people who bought the coupon
were great people, but they want a deal
and will go from shop to shop for it.
Suzanne Pinkston
Via e-mail
6
6
by
NNuummbbers
1
SEPTEMBER 2011
1
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4
1
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WWW.NAILSMAG.COM
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A BOBIT BUSINESS MEDIA PUBLICATION
Publisher Cyndy Drummey
Cyndy.Drummey@bobit.com
Associate Publisher Michelle Mullen
Michelle.Mullen@bobit.com
Associate Publisher/Editor Hannah Lee
Hannah.Lee@bobit.com
Managing Editor Sree Roy
Sree.Roy@bobit.com
Features Editor Judy Lessin
Judy.Lessin@bobit.com
Senior Editor Tim Crowley
Tim.Crowley@bobit.com
Editorial Assistant Joanne Tucker
Joanne.Tucker@bobit.com
Contributing Writers
Michelle Pratt, Erin Snyder Dixon
Art Director Danielle Parisi
Danielle.Parisi@bobit.com
Associate Art Director Ajay Peckham
Ajay.Peckham@bobit.com
Graphic Artist Kimberly Pham
Kim.Pham@bobit.com
Production Manager Carla Benavidez
Carla.Benavidez@bobit.com
Western Sales Manager
Michelle Mullen, (310) 533-2465
Michelle.Mullen@bobit.com
Eastern Sales Manager
Mary Baughman, (562) 377-0465
Mary.Baughman@bobit.com
Marketing/eMedia Coordinator Myla Diaz
Myla.Diaz@bobit.com
Audience Marketing Manager
Katie Fillingame
For subscription inquiries:
(888) NAILS-44, bobitpubs@halldata.com
Send business and editorial correspondence to:
3520 Challenger St., Torrance, CA 90503
(310) 533-2400
(310) 533-2507 Fax
www.nailsmag.com
Chairman Edward J. Bobit
CEO/President Ty F. Bobit
Chief Financial Offi cer Richard E. Johnson

©2011 Creative Nail Design, Inc.
Power Polish
• On Like Polish
• Wears Like Gel
• Off In Minutes
(Really!)
patent pending
SCAN. WATCH. LEARN.
cnd.com
HELLO
FLAWLESS.
2-week perfect, glorious, high-gloss shine is here!
Email. Tweet. Blog away. Write that novel—with
flawless nails the whole way through!

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38 | NAILS MAGAZINE | NOVEMBER 2011
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{ on your mind
WEB POLL
Printed newspaper or magazine
Online website (not including group coupon
websites), including online newspapers or
magazines
Radio
Group coupon (such as Groupon or Living Social)
Event sponsorship
Printed phone directory
Other medium not listed above
I don’t pay for ads
}
What’s been the medium of your most successful
paid ad campaign?
13%
26%
2.6%
7.8%
1.3%
1.3%
9.1%
39%
Log on to www.nailsmag.com to answer this month’s question
and check back here to see what other nail techs have to say.
LOVE NAILSMAG.COM
I am an esthetician and I
go on NailsMag.com every
day! NAILS Magazine is so
helpful with my everyday
work. I love all the tips,
pictures, and new products
that come out. It keeps me
up-to-date on all the latest
trends. If there is a way I
could get a picture of a set of nails I have done on your website
please let me know. I would absolutely love that! Thank you
for your time and consideration.
Cindy Panagiotou
Maple Ridge, B.C., Canada
Editor’s Note: Thanks Cindy! We’re running a picture of
your nails right here in the magazine and we’ll also use them
on our 365 Days of Nail Art blog. If you’d like to send in more
art for the blog, you can e-mail pictures to editor@nailsmag.
com. Make sure to include your full name, salon name, where
you live, and what you used to do the nails.

I was in the San Juan
Is Islands on vacation and
my m husband snapped this
picture of me reading the
latest issue of NAILS.
Heidi Hankins
Tiptations Tiptatio Full Service Salon, Poulsbo, Wash.
Do you have a picture of yourself reading NAILS? Send a pic to
Hannah.Lee@bobit.com and make sure to include your name,
salon name, city, state, and a brief synopsis.
WHERE
CAN I FIND?
Where in the world
is NAILS Magazine?
CORRECTIONS In the October issue’s Monster Mash nail art
feature on page 100, the attribution for Amanda Lenher of Las
Vegas, and Erica Plyter of Hinesville, Ga., were inadvertently
switched. The correct acknowledgement is as follows:
Amanda Lenher of Las Vegas Erica Plyter of Hinesville, Ga.
I’m a nail technician in Namibia and I’m
looking for new products and techniques. I
need to fi nd a supplier of IBD products.
Tallichya Jorge
Via e-mail
Editor’s Note: We talked to ibd and unfortunately they
do not have a distributor in Namibia. The closest one is
in South Africa. You can try A&V Beauty Products at (27)
11-783-0340. You can fi nd more information about ibd
products and techniques at www.ibdbeauty.com.
Where can I purchase Wilaverde polish remover?
Nancy Becker
Via e-mail
Editor’s Note: You can fi nd the eco-friendly polish
remover online at www.bodipure.com. They have an
online store where you can purchase their products.
Psssst…
Send your comments to Hannah.Lee@bobit.com
or send us a letter via snail-mail to Hannah Lee, 3520
Challenger St., Torrance, CA 90503.
(NAILS Magazine reserves the right to edit letters for space and clarity.
Please include your name, address, phone number, and e-mail address.)
www.nailsmag.com/fifi/22106
NOVEMBER 2011 | NAILS MAGAZINE | 39

{ nails fi le
}
London Art
Exhibition
Shines Spotlight
on Nails
Called Nailphilia, London’s fi rst-ever nail art
exhibition took place in September at the
DegreeArt.com Execution Room. Through
every medium imaginable, the exhibition
delved deep into the world of nails,
merging fashion and art and redefi ning
everything you thought you knew about
the aesthetic of the fi ngertips, according to
curator Ryan Lanji.
Alongside DegreeArt.com artists,
Nailphilia boasted established nail
technicians such as Marian Newman,
Sophy Robson, Sam Biddle, Mike Pocock,
Megumi Mizuno, Antony Buckley, Jenny
Longworth, Sue Marsh, and The Illustrated
Nail as they showcased their talents
and techniques through installation,
photography, fi lm, and books. The event
was sponsored by DegreeArt.com, Sweet
Squared, and Scratch Magazine.
40 | NAILS MAGAZINE | NOVEMBER 2011
1
3
2
4
1. Courtesy of Sam Biddle 2. Courtesy of Sweet Squared
3. Courtesy of Sweet Squared 4. Courtesy of Megumi Mizuno
OPI Honors Disney’s
“The Muppets”
This holiday season, OPI pays homage to America’s favorite
Muppet friends as they hit the big screen in Disney’s “The
Muppets.” With an all-star cast including Jason Segel, Amy
Adams, Chris Cooper, Kermit, Miss Piggy, and the entire
Muppet crew, the family comedy opens in theaters nationwide
on November 23. Inspired by the fi lm’s namesake lively and
colorful characters, OPI is launching 12 limited-edition nail
lacquers in November. The line features six shimmery reds
and neutrals, as well as six other glitter-packed shades.
“OPI is so excited to work with Disney to celebrate this
long-awaited movie release,” said Suzi Weiss-Fischmann,
OPI executive VP and artistic director. “Not only do the
Muppets inspire fun, bright, and joyful colors, the fashionable
Miss Piggy lends her name to three high-shine pink-based
hues, ranging from bold red fl ecked with silver to a multidimensional
strawberry shade.” >>>

www.nailsmag.com/fifi/22285

{ nails fi le
}
To Peru With Polish
It seems like the wonders of nail
polish speak volumes in any language.
Shannon Byrd, a nail tech at Modern
Beauty Shop in Albemarle, N.C.,
discovered this when she accompanied
a church group on a trip to a Peruvian
orphanage, the New Life Children’s
Home. “Our main objective was to help
move a Christian School to its new
location, to help out at the orphanage,
to take the children gifts
and supplies, and to hand
out Spanish Bibles,” says
Byrd. “I told all of my
clients about what I had
planned and they were
all so supportive. A lot
of them even gave me
donations to help fund the
trip and items to take to
the orphanage. With the
money I received, I was
able to purchase extra nail
polish to give to the girls, along with toboggan hats, bouncy balls, hair
bows, and candy for all the children.
“We were all challenged to go outside of our comfort zone and
connect with the Peruvians.” Knowing just a few words of Spanish
proved to be a barrier at fi rst, but then Byrd broke out the polish. “By
taking the time to polish the girls’ nails and make them feel special,
we found a language understood by all. Fashion and beauty are a
language all their own as is art, so I expressed my art form with nail
polish! It proved to be a very rewarding trip,” she says.
42 | NAILS MAGAZINE | NOVEMBER 2011
Giving Guests the
Star Treatment
As hotel amenities go, it’s way better than
a mint on the pillow. How about a celebrity
nail tech delivered to your suite — along with
appetizers, complimentary cocktails, and a
special gift? The Color Me Fierce package
at the St. Giles Hotel New York - The Court
includes manicure services and nail art
designs from the talented hands of nail tech
Lisa Logan. Logan has worked with many
celebrities including Madonna, Lady Gaga,
Beyonce, Katy Perry, and Eve. She’s also
created eight patterns for Minx for the “Minx
Professional for Lisa Logan” line.
For a limited time, Logan will personally
provide hotel patrons booking the Color Me
Fierce package with a signature manicure/
pedicure in the comfort of their suite or
outdoors on the terrace. The package, which
includes accommodations for two, is priced at
$599 per night. Tax and tip are extra. >>>

www.nailsmag.com/fifi/22102

{ nails fi le
}
A Tip from a
Winner
One of our industry’s top competitors,
Azumi Kanene Williams says time
constraints and temperature are her
greatest challenges in the competition
arena. “For instance, in Salon Success,
we’re allotted only one-and-a-half hours
and just about every competition is
freezing cold. The temperature not only
increases drying time, but can also numb
the fi ngers,” says the ONS team member
and owner of Azumi Nail in Honolulu.
Her solution and advice to others:
Sculpt the Salon Success-style French
nails as close to credit card thin as
possible so you don’t have to spend
as much time fi ling and can devote
more time to polish and clean up. “I
used to not consider those things very
important, but no longer. Many points
can be lost for sloppy fi nishing work and
often the difference between winning
and losing can be just one point,” says
Kanene Williams. “I fi nd making a
timetable and having my model inform
me of the time situation during the
competition also helps a lot.”
44 | NAILS MAGAZINE | NOVEMBER 2011
Tammy Taylor’s Got New Digs
After 25 years in one location, Tammy Taylor Nails has moved and
expanded, doubling its space. “Our biggest concern was trying to
fi gure out how we were going to make this huge move without closing
down,” says company founder Tammy Taylor. “We knew closing
could be very inconvenient for our clients and we did not want to
disrupt their service or deliveries.” Thanks to amazing teamwork,
the move was accomplished in just three days — without closing.
“The Tammy Taylor team planned and organized this move so well
it was like a beautifully choreographed performance,” she says.
The company’s new address is Tammy Taylor Nails, Inc., 2001 Deere Ave.,
Santa Ana, CA 92705. The phone number remains (800) 93-TAMMY.
Forever French
Makes It to the
Small Screen
In late March, Kerry Webber, owner of
Forever French Nail Systems and the
Forever French salons in Norwood and
Franklin, Mass., received an unexpected
phone call. It was from the art department
coordinator for an ABC Family original
movie titled “Teen Spirit.” During the
conversation, the coordinator explained
she was interested in acquiring Webber’s
products and posters for a nail salon scene
in the movie. “They saw my website and
loved the advertisement posters,” Webber
says. “They wondered if they could borrow
them along with my products to use as props in the nail salon scene.”
Webber was initially cautious. “I thought it was a hoax,” Webber says. “I
researched to see if it was real.” The request was genuine and Webber’s products
were featured in the movie that premiered in August.
While Webber was more than willing to personally demonstrate her expertise
on camera, an actress played the part of the nail technician in the movie. “They said
if their nail actress didn’t work out they would let me know,” says Webber. “I would
have been there in a heartbeat to do the movie scene.” >>>

www.nailsmag.com/fifi/22109

{ nails fi le
}
Why Join
the CCA?
Education and insurance top the list of
reason techs should join the California
Cosmetology Association (CCA).
“There are six educational events
off ered every year to all our members
throughout the state of California.
We also typically coordinate student
competitions as we know they are
the future beauty professionals,” says
Mary Lou Amaro, state president
of the CCA. In addition, one of the
association’s main functions is to
be the legislative watchdog for the
industry. “Laws may be enforced in
Sacramento without our knowledge
that could have a tremendous impact
on our business,” says Amaro. “It is our
duty to keep our professionals updated
and represented when issues arise as
well as come together when we need
to veto a bill.”
Insurance is often an out-of-pocket
expense when working in a salon and
is more costly on an individual plan.
“Under a group plan, you can purchase
insurance at an aff ordable rate and
without an examination so no one who
applies will be denied,” says Amaro. If
you are affi liated with a CCA member,
other family members may also apply
for insurance.
For more information, go to www.
the-cca.com or call (800) 482-3288.
46 | NAILS MAGAZINE | NOVEMBER 2011
Is Your Salon
Shellac Certifi ed?
The CND Shellac Salon Certifi cation
program will assure salon customers
across the U.S. that their Shellac services
are authentic and of the highest quality. The certifi cation
program will inspect and showcase salons that provide quality Shellac
services. To be certifi ed, salons are required to provide the complete CND Shellac
service to clients — from application to removal. Certifi ed salons will be listed on
CND’s Find a Salon Locator, receive free Shellac salon merchandising materials,
and have the opportunity to participate in other business-building programs. To be
certifi ed, a CND representative will visit the salon and review protocol as well as
educate salon employees on CND services. In addition, the salon must fulfi ll the
following requirements:
> Use the full Shellac system and Brisa or CND UV Lamp (no mixing brands)
> No fi ling of the natural nail surface during application or removal
> Removal with CND Shellac Wraps (or foil and cotton) and pure acetone
(no soaking in a bowl)
> Proper manicure preparation using ScrubFresh
> 99% isopropyl alcohol to remove the tacky layer
> SolarOil application to condition the nail and cuticle area at end of the service
“The implementation of CND’s Shellac Salon Certifi cation Program will ensure the
ultimate experience for clients and will provide a great incentive to nail professionals
to provide exemplary Shellac services,” says CND founder Jan Arnold.
Salons wishing to receive certifi cation are required to register on the Shellac Salon
Registration page on www.cnd.com. If salons are already registered, they can call the
hotline and request certifi cation. Call (800) 833-NAIL with any questions.
Visit Poshé.com
With its clean design, the new Poshé website (www.poshe.com)
refl ects classic Poshé branding. Poshé uses elements found naturally
within the nail plate to nourish and condition, without the use of
dehydrating techniques. The result is strong, long, natural nails that
resist breakage. All Poshé nail care products are formaldehyde- and
toluene-free.

ock solid
AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
www.nailsmag.com/fifi/22168
ORLY Nail Lacquers are Free
of DBP, Formaldehyde & Toluene
MINERALFX
emberstone
rock the
world
stone cold
rock it
rococo
a-go-go
800.275.1111 orlybeauty.com

freebies
giveaways!
To enter to win, go to
www.nailsmag.com/freebies by November 30.
The Wrist-Assist Relieves
Pain and Strain
The Wrist-Assist from R.S. Innovations LLC is designed
to ease the pain of repetitive strain associated with the
nail industry. It supports the weight of the client’s hand
while still allowing movement in all directions. This helps
the technician avoid lifting, reaching, and fi ghting clients
with tense hands. Three lucky readers can win this
eff ective ergonomic tool.
Win Ten
Terrifi c
Talons’
Nail Oil
for Men
Ten Terrifi c
Talons Natural
and Organic
Male Nail Oil
is packaged
with guys in mind. The nail oil comes in a handsome
cobalt blue glass vessel with a roller ball lid and is
placed in a tuxedo box. It works great as a nail and
cuticle oil during manicures as well as a retail item for
your gentlemen clients. Four winners will receive a
collection of six bottles.
Congratulations to
September’s Winners
Three readers received wall murals from Alfalfa Nail
Supply and 10 readers received Glow in the Dark Nail
Lacquer from Republic Nail.
48 | NAILS MAGAZINE | NOVEMBER 2011
{and}
Receive a
Sampler
of INM
Clear Gel
Go to www.nailsmag.com/freebies
to fi nd web-exclusive giveaways.
Use the promo code 6245 at INM Canada’s website
(www.inmcanada.ca) and receive a sampler of INM’s
Integrity Clear Gel. This one-step gel is designed to save
the tech time and money. Apply a thin coat as bonder,
apply white and pink, then use the clear gel as builder gel.
Clear Gel is also a top coat gel because after the tacky
layer is removed the nail has a high-shine that will
outperform any top coat. Quantities are limited. One
sample per person.
Enter NAILS’ 2012 Nail Mural Contest
Why decorate only one nail when you can decorate fi ve — or 10 — and
create a winning mural masterpiece? We’re asking all you talented nail
artists to submit your fi nest designs to NAILS’ Nail Mural Contest. The
winning entry will receive $100!
Murals must depict a continual theme across a series of fi ve or 10
nail tips. Entries can portray any topic — from landscapes to people to
abstract themes. They will be judged on artistry and use of the format.
For inspiration, check out a slideshow of last year’s entries at www.
nailsmag.com/2011mural.
Submissions should be mailed to Nail Mural Contest, 3520
Challenger St., Torrance, CA 90503 and must be received by NAILS by
December 7, 2011. Please include your contact information (including
day and evening phone numbers and e-mail address) along with a brief
explanation of your theme.
Winners will be announced
in the March issue.
Murals by Diana Ferrer (left) and KazukoTomiyama (right)
.com

www.ezfl ow.com
www.nailsmag.com/fifi/22110

{ on the road
}
CA GA for My Wedding Nails
When there’s a wedding on the NAILS staff , you can bet that the bridal nails get a huge
amount of attention. My nails were custom designed by Minx in Southern California and
applied by Tashina “Poochie” Green of Poochiez Pawz Nail Studio in Atlanta. BY SREE ROY
Traditionally, a Bengali-Hindu bride’s face must be covered for the fi rst
portion of the ceremony, until the “shubha dristi” or “fi rst glance.” Some
brides might be bummed, but I was happy guests could admire my
glistening red-and-gold nails as I clutched the deep green paan leaves
that covered my face. Wedding photography by Slava Slavik Photography
50 | NAILS MAGAZINE | NOVEMBER 2011
CREATIVE INSPIRATION After fi ve years of seeking out the best nail art
designs and chronicling the most avant-garde nail trends for NAILS, I longed
for something more than a traditional French manicure on my wedding day.
My husband-to-be and I were having a traditional Hindu wedding, which,
lucky for me, meant the entire two-day affair would be saturated in color. Red,
gold, green, and white would dominate, with my sari itself being a deep red
and metallic gold. I wanted nails that would make an equally bold statement.
Because my wedding was across the country (where my family lives), I was wary
of getting a handpainted design because I wouldn’t get a chance to try out the
look ahead of time. I racked my brain and started thinking about all of the Minx
Nails nail coating designs I see every season, especially the amazing custom
ones showcased in our annual New York Fashion Week article. Trying not to
get my hopes up, I contacted the co-founders of Minx, Janice Jordan and Dawn
Lynch-Goodwin, to see if there was any chance they could make a custom Minx
pattern for my wedding. They agreed to meet with me at a West Hollywood,
Calif., hotel and asked me to bring my bridal sari blouse.

FUN FACTS
> The bulk of the custom designs
Minx creates are for celebrities
and clothing designers’ runway
shows. The company recently
launched a Customizer for Minx
nail stylists on its website (www.
minxnails.com/customizer.
aspx), but it comes with a steep
price tag (over $1,000). But if
it’s Minx your client wants for
her wedding, I bet she’ll fi nd
one she loves in an existing
pattern. Some of my favorites are
Burgundy with Golden Lightning
Moons (for other Indian brides),
Minx Professional Bridal (a lovely
lace design for a traditional
bride), and anything from the
Tease Me line, which features
two solid colors on each nail
(pick the colors that best match
the color scheme!).
> I probably shouldn’t have been
so concerned that my Minx
wouldn’t last through my
wedding if I had it applied up to a
week ahead of time. (My original
plan was to have it applied in Los
Angeles before I left for Atlanta.)
Janice Jordan told me Beyonce
got Minxed a full fi ve days before
she performed at the Inaugural
Ball in front of the president.
> Minx’s PR woman visited a Bliss
Spa in New York about a month
after my wedding with more than
40 of the company’s patterns
on hand. She let the manager
pick one as a gift…and he picked
the sample she had of my bridal
Minx! Of all the patterns, he said
it was the most striking.
> Poochie gets several of her key
mobile manicuring supplies from
The Home Depot. She strapped
a home supply store cushion
to her knee to make it more
comfortable for me to balance
my hands or feet on, and all of
her nail supplies are organized
within a Stanley Mobile Work
Center, normally meant for pliers
and other household tools.
> Poochie learned graphic design,
so she could design her own
business cards and other
marketing materials.
PICKING THE PATTERN I was so happy when Janice and Dawn agreed to design
the custom Minx. And even more thrilled that they had a lot of design ideas. We
agreed that gold-toned nails would complement the wedding’s look and feel, and
Janice amazed me by saying they could literally duplicate the pattern of the sari
onto the nails, if I’d provide her with a scan. (NAILS graphic artist Kimberly Pham
literally stuck the sleeve of my blouse in the offi ce scanner when I got back.) Janice
explains, “We normally start by interviewing the person that the designs are for in
order to get an understanding of what look they want. We do part of the work on a
computer but to get the exact look we often brew up special colors and will spend
hours to get the look that is Minx.” I found out later that my Minx took about 10
hours to design. Once the metallic silver envelope with the designs landed on my
desk, of course I tore it open immediately. They’d given me several patterns to
choose from, and all of the NAILS team “ohh”ed and “ahh”ed. I then turned to
our readers — the best nail experts — to help me pick which specifi c patterns to
wear. I posted the choices on our From the Editors blog (blogs.nailsmag.com/
editor) and went with the ones that got the most votes, #2 for my fi ngernails and
#4 for my toes.
ATLANTA APPLICATION Now I just had to fi nd a nail tech to apply the Minx, so
Janice and Dawn introduced me to Tashina “Poochie” Green of Poochiez Pawz Nail
Studio in Atlanta. Actually, when Poochie called me, I realized that I knew her via
e-mail already, as she hosts the Annual Nail Techs Talk Workshop in Atlanta. Her
willingness to provide continuing education to other techs gave me a lot of confi -
dence in her. Poochie was amazing — she actually got my fi ngernail Minx to last
not only for the two crazy days before my wedding, but through my entire honeymoon!
Plus she didn’t even bat an eye when I asked if we could do the application
in the hotel’s laundry room (I was sharing a hotel room with some family members
who were still asleep). At the end of the service, she also gave me a nail fi le, so that
in case anything frayed (nothing did), I could simply fi le it off. My nails looked
so amazing on my big day. They were seriously the talk of the wedding. Wedding
guests and even random hotel guests would stop me to ask, “Can I see your nails?” I
wore gold shoes for the ceremony y and reception p and the toenails looked like they’d y
literally been gilded in
gold. My mother-inlaw
was impressed that
I’d thought far enough
in advance to precisely
match the nails to the
bridal sari (which she’d
personally purchased
for me as a gift) — that
should give me enough
brownie points to last
through our fi rst anniversary
at least!
NOVEMBER 2011 | NAILS MAGAZINE | 51

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enhancements
Call 800-341-9999 or visit www.opi.com ©2011 OPI Products Inc.
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Ridge Filler
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Natural Nail
Strengthener
Strength to endure

Complementary Colors
When it comes to picking colors that go together, sometimes it can
be a challenge. A client may request a nail art design and then pick
a nail polish color she wants as the base, but you might not be sure
what other color paints to use to make sure they all complement
each other.
Kathleen M. M. Ringwood-Wood of Poughkeepsie, N.Y., advises
techs to go to the paint aisle at their local home improvement
store and look at the paint chips on display. Most times there will
be paint chips with three, four, or more colors that have been preselected
as complementary colors. “You know they will go well
together,” says Ringwood-Wood, “because they have been picked
out by professional designers. And every season, the stores will
come out with diff erent colors in many diff erent combinations. You
can collect them, keep them, and then use them as reference.”
1. Ringwood-Wood took two polish colors that roughly matched
two shades on a paint chip display.
2. She then chose paint colors to try to match the other colors on
the display. It is sometimes necessary to mix colors together to get
them to match correctly. Ringwood-Wood chose ivory, plum, and
golden yellow. And she mixed a dusty green with a metallic gold to
get a more accurate green shade.
3. For the plum-colored polish, she used Finger Paints’ If It Ain’t
Baroque, Don’t Fix it!, and applied intersecting lines using the
complementary colors.
4. For the gold nail, she used Dashing Diva’s Butta-Me-Up and
chose a fl ower design to create a more delicate look for the color
combinations. >>>
TECHNIQUE }
1
2
3
4
NOVEMBER 2011 | NAILS MAGAZINE | 53

www.nailsmag.com/fifi/22198
54 | NAILS MAGAZINE | NOVEMBER 2011
Box Joint
Precision
Antoine de Paris’ #14 Professional Cuticle
Nippers, made with cobalt stainless
steel, come in a 5-mm. jaw. The box joint
construction on these razor-sharp nippers
allows for a precise jaw and cutting edge.
Antoine de Paris nippers are available in
many jaw sizes, single or double spring, as well as gold or satin fi nish for a
more individualized look. All Antoine De Paris nippers come with the box joint
construction to give more precision in the jaw, and they are engineered to fi t the
natural movement of your hand for greater control, precision, and ease of handling.
For more information on this product, go to www.nailsmag.com/fi fi /22411.
Pixie Polish
Hannah Lee (no, not the editor)
is a young new nail artist that
has taken her passion to the
channels of YouTube and
created a splendid sampling
of cute nail art tutorials. The
designs feature colorful and fun
artwork that Lee makes using
primarily a toothpick dipped
into paint. The videos are sped
up and set to upbeat music so
viewers can quickly watch exactly how Lee makes her designs, down to the very
last detail. Lee fi rst started her channel, “Pixie Polish” in October of last year,
and she currently has 29 videos posted, with the most popular one receiving
over 18,830 views. The nails vary from marbling designs to lollipop swirls to
panda bears and cupcakes and have varying diffi culty levels to challenge every
nail tech. You can check out Pixie Polish at www.youtube.com/pixiepolish.
Speed Dry
On the Fly
The new Naro Cordless Nail Dryer can eff ectively dry nails on even the smallest of
workstations, and with its cordless functionality and low weight it can quickly be transported
anywhere in the salon. The unit has an AC adaptor to charge it and will work for three hours
continuously. It will last in stand-by mode for seven days. The dryer has three diff erent
automatic time settings at 10-, 15-, and 20-minute intervals, and after the time is up the
unit will shut off to preserve power. The drying fans produce a steady stream of air that will
help polishes dry quicker so clients do not smudge their polish after leaving the manicure
table. For more information, go to www.nailsmag.com/fi fi /22412.

Q
{
A } QAND
Can you tell me why when I use a top coat on acrylic nails the shine
does not come out well? I must admit I don’t do the three-way shine
after using the fi nal white block prior to a polish application, but is there
a best top coat for pure, long-lasting shine?
There are two different kinds of top coats: air-dry top coats and
gel top coats. The air-dry top coats do not shine as well as the gel
top coats.
I suggest using a gel top coat, and I recommend Young Nails’ Finish
Gel. It cures in 90 seconds and guarantees a two-week shine.
Lamp and bulbs also make a difference in fi nal shine. I recommend
using 9-watt bulbs and four bulbs in a lamp as ideal.
You also mention you’re using polish. Keep in mind that you cannot
use a gel top coat over polish. If the polish is not 100% dry it will crack
the gel top coat. If you’re putting polish on, then in that case you should
use an air-dry top coat. I suggest Young Nails’ Ultra Violet (YUV) top
coat. It has a purple hue to make colors really pop.
— Amanda Dodge is a Young Nails educator from American Fork, Utah.
If you’re going to use an air-dry top coat, remember that the
smoother the surface the top coat is applied to, the better the shine
results will be. This means moving up through fi le grits from 180
up to at least a 1,200-grit buffer, which I use with oil. I recommend
using CND’s Solar Oil because it penetrates and actually speeds the
curing process of the acrylic. Then, after cleaning the nails to remove
excess oil, I apply both a base coat and top coat. Here again I go with
CND products. Stickey Base Coat is great and helps fi ll in any possible
remaining roughness and helps the top coat stick better. I follow
with Super Shiney Top Coat. It leaves a really hard fi nish, has UV
inhibitors, and keeps a lasting shine.
— Bonnie Rios is an educator for CND from Rio Rancho, N.M.
Have a technique question?
(about product application, troubleshooting, etc.)
E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer.
Nails by Denae Sambrano
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www.nailsmag.com/fifi/22196
NOVEMBER 2011 | NAILS MAGAZINE | 55

TECHNIQUE}
1 2 3 4
Dip It
Acrylic Nail
Application
For more information, go to www.nailsmag.com/fi fi /22311
.com
Watch a video of the Dip It System:
www.nailsmag.com/video/DipIt.
56 | NAILS MAGAZINE | NOVEMBER 2011
demos
Dip It from Parley Innovative Solutions is a new
acrylic dipping system that uses nanotechnology
to maximize product performance. The system is
non-yellowing, odorless, and offers an easy way to apply acrylic
enhancements. Fills can also easily be done with this system.
1. Santize hands and use an e-fi le with a fi ne sanding band to
remove excess cuticle and shine off the natural nail. Apply the
Foundation/Builder liquid on all 10 fi ngernails and let dry.
2. Apply a thin layer of Structure/Base Gel starting from above
the middle of the nail bed to the free edge. Brush back and
forth three times, ensuring it is evenly applied.
3. Dip the nail into the white powder at a 45° angle to create a
smile line. Tap the fi nger after removal to shake off excess.
4. Dip the entire nail into the pink powder at a 45° angle. Tap to
remove excess each time. Apply a thin layer of Structure/Base
Gel to the entire nail after. Repeat this step for all fi ve fi ngers.
5. Apply Promoter/Setting Dryer Liquid to the entire nail plate.
Repeat steps 1 - 4 on the other hand.
6. Using a medium nail fi le, shape the sidewalls to create the
desired shape. Use an e-fi le to remove imperfections and fi nish
the arch of the nail. Buff all 10 fi ngernails.
7. Wash hands (do not use soap), and dry thoroughly. Apply a
medium coat of Promoter/Setting Dryer Liquid to the entire
nail on all 10 fi ngernails. Dry in front of a fan for 30 seconds.
8. Apply two thin layers of Gloss Top Coat. Fan dry for 60 seconds,
and repeat on the other hand. Apply cuticle oil and massage.
5 6 7 8

www.nailsmag.com/fifi/22260

TECHNIQUE}
Eliminer Callus
Removal System
1 2
58 | NAILS MAGAZINE | NOVEMBER 2011
demos
For more information, go to www.nailsmag.com/fi fi /22312
The new Eliminer Callus Removal System
is a safe and effortless power-driven fi ling
system that quickly smoothes out calluses.
The Eliminer RotoFile consists of the RotoFile base,
which fi ts most electric fi les, and the disposable RotoFile
cap, which just twists on. No sterilization is required
since the disposable cap is thrown away after use on each
client. The system also includes Prep Solution, which
promotes light exfoliation and prepares the area for the
Eliminer procedure, and After Care Cream, a hydrating
solution that promotes rapid healing of treated areas.
The After Care Cream can also be retailed to clients to
maintain smooth and healthy skin.
1. Clean the client’s feet and apply Eliminer Prep
Solution to the callused area.
2. Wrap the feet in warm, moist towels for three
minutes.
3. Take the disposable fi le head and attach it to the bit
base. Line up the grooves on the side of the head and
turn it clockwise. Set the drill speed to medium or
high. The adjustment should be determined by the
thickness of callus. Remove the towels.
4. Start fi ling, working in a rotating motion as you
remove the dead skin cells. Light to medium pressure
is required for comfortable exfoliation. Move about
the foot adjusting the RotoFile to the different
angles. Desired results should be determined by the
smooth look of the skin. Do not over exfoliate and
stop immediately if redness occurs.
5. Proceed with pedicure as you normally would, and
dispose of the RotoFile head.
6. After the pedicure, apply After Care Cream. This
also makes an excellent retail product for clients to
maintain smooth and healthy skin.
.com
Watch a video of the Eliminer Callus Removal
System: www.nailsmag.com/video/Eliminer.
3 4
5
6

Model is wearing
Walk The Runway.
Brush.
Soak.
Repeat.
Wear.
©2011 Entity Beauty Inc.
Entity One
Color Couture.
Forget everything
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to the next level.
We’ve combined
the long-lasting,
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and no dry time.
It’s everything you
love about color.
Only better.
entitybeauty.com
www.nailsmag.com/fifi/22131

TECHNIQUE}
Aracely’s Nails uses:
Sweet potatoes, olive oil, brown sugar, unscented
lotion, base coat, polish, top coat.
1. Before the client arrives, steam slices of peeled
sweet potato. Put aside a few slices for the soak
and puree the rest of the potatoes and add a little
bit of olive oil for the mask. For the scrub, mix brown
sugar with olive oil.
2. Soak the client’s feet in warm water with a few
slices of steamed peeled sweet potato and a bit of
brown sugar for 10 minutes.
3. Prep nails. Smooth calluses.
4. Exfoliate the client’s feet and lower legs with the
homemade brown sugar-olive oil scrub. Rinse off
the scrub.
5. Apply the sweet potato-olive oil mask to the
client’s feet and lower legs. Wrap the lower legs in
plastic bags, and cover with hot towels for fi ve to 10
minutes. Then unwrap and remove the mask.
6. Massage with any brand of unscented lotion.
7. Clean under the nails and nail plates. Apply base
coat, two coats of polish, and top coat.
price: $55
Want to see your signature service here?
E-mail details to sree.roy@bobit.com.
60 | NAILS MAGAZINE | NOVEMBER 2011
signature services
Sweet Potato Pedicure
Aracely’s Nails, Chicago
Alternate Names:
Thanksgiving Pedicure
Pass the Sweet Potatoes Pedi
Sweet Potato Pie Feet Treat
1
2
6

Garden City Red Door Spa uses:
Spa 7/52 Bath Crystals and Heel It; Epi-clenz Hand Antiseptic; Footlogix
Callus Off ; Salt of the Earth Spiced Eden Creamy Sugar Glow and Spiced
Eden Body Crème; antibacterial hand soap, acetone, paraffi n; CND Cuticle
Away, ScrubFresh, Stickey, Super Shiney, Solar Oil, and Solar Speed Spray;
Essie nail polish.
1. Soak the client’s feet in warm water with Spa 7/52 Bath Crystals.
2. Apply antibacterial hand soap to exfoliating gloves and rub together to
create foam. Wash the client’s feet and lower legs. Dry the client’s feet
with a towel.
3. Apply Epi-clenz Hand Antiseptic on your hands and your client’s feet.
4. Start nail prep, including removing existing polish with acetone and
applying CND Cuticle Away. Put the client’s left foot back into the
water and prep the right foot fi rst (as follows).
5. Spray Footlogix Callus Off onto plastic wrap and place on the client’s
calluses.
6. Finish nail prep, including shaping and cuticle detailing. Apply base
coat.
7. Remove the plastic wrap. File calluses with a Pedi Pro Tool Foot File for
up to three minutes. Place the right foot back into the bath, then repeat
steps 5-7 with the left foot.
8. Remove the client’s right foot from the bath. Massage Salt of the Earth
Spiced Eden Creamy Sugar Glow into the client’s feet and lower legs
until it becomes a thick paste. Place the right foot back into the bath,
then repeat with the left foot.
9. Don exfoliating gloves and wash off the scrub. Remove the gloves. Use
a wand or a hot wet towel to wipe off the remainder. Remove feet from
the bath and dry with a towel.
10. Massage the client’s feet and lower legs with Salt of the Earth Spiced
Eden Body Crème for 10 minutes.
11. Place each of the client’s feet inside a paraffi n bag. Cover with towels
and/or booties. After three minutes, remove the paraffi n.
12. Wipe nails with a lint-free square dipped in acetone to clean the base
coat. Wipe nails with a lint-free square dipped in CND ScrubFresh.
13. Apply CND Stickey base coat. Apply a thin layer or two of Essie polish.
Apply CND Super Shiney top coat.
14. Apply a small amount of Spa 7/52 Heel It into the heels and other
callused areas on the foot.
15. Massage CND Solar Oil into the client’s eponychiums.
16. Spray CND Solar Speed Spray onto the nails.
Spiced Eden Pedicure
Garden City Red Door Spa, Long Island, N.Y.
price: $80
Alternate Names:
Luxurious Eden Pedicure
Salt of the Earth Pedi
Nice Spice Pedicure
NOVEMBER 2011 | NAILS MAGAZINE | 61
5
8
11

TECHNIQUE}
Dashing Diva’s
DesignFX Alternatives
Dashing Diva’s new
DesignFX line is comprised
of 36 unique nail appliqués
that apply easily for fullcoverage
wear and often
match 3-D bling with
intricate and brightly
colored designs.
For those of you who want
to take it one step further,
resident Dashing Diva nail
artist Young Kim has come
out with a clever new way of cutting up and blending these
appliqués to give nail techs even more freedom to let their
creativity shine with the fun patterns. The appliqués deliver great
adhesion, easy control, and promise to wear beautifully for up to
two weeks.
Here’s how you can create your own custom nails by cutting and
mixing different DesignFX appliqués.
1. Create a color base by using Dashing Diva Gelife Pure Gel.
a. Apply one layer of Gelife Base Gel. Cure.
b. Apply two layers of Gelife Color Gel. Cure after each layer.
c. Apply one layer of Gelife Top Gel. Cure.
d. Remove tacky inhibition layer with at least 90% pure alcohol.
2. Carefully cut the first piece of DesignFX appliqué into the
desired shape and size. Use a craft knife blade for more
controlled and precise cuts.
3. Using tweezers, peel and place the cut appliqué onto the nail.
Smooth it out completely while firmly securing the edges.
4. Either trim or file the overhanging appliqué to make it flush
with the edges of the nail bed. When filing, first use a 100-grit
file then switch to smooth the edge with a fine 180-grit file.
5. Repeat steps 2–4 until the desired design is achieved.
6. Seal and finish with Dashing Diva Gelife Pure Gel. Cure for 30
seconds under a 40-watt LED light or two minutes under a
36-watt UV lamp:
a. Apply one layer of Gelife Base Gel. Cure.
b. Apply one layer of Gelife Top Gel. Cure.
c. Remove tacky inhibition layer with at least 90% pure alcohol.
62 | NAILS MAGAZINE | NOVEMBER 2011
1
3
5
HELPFUL HINTS:
> Begin with a sketch of the fi nal nail design.
> For a simple alternative without a color base,
apply cut appliqués to natural nails, then add a
layer of Gelife Base Gel followed by a layer of
Gelife Top Gel, curing in between each gel layer.
> Use your imagination. You can combine pieces
from several diff erent appliqué patterns or stick
to one for a simpler look.
2
4
6

www.nailsmag.com/fifi/22104

NEW
DS TEMPTATION & DS BOLD
CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR.
Style for Fall 2011 is all about dazzling color.
New DS temptation and DS bold from Designer Series by OPI complement this fall’s fashion
season brilliantly with the seductive glamour of the Designer Series diamond-dust formulation.
NEW NEW
DS extravagance DS reserve DS opulence DS refl ection DS classic DS glow DS mystery DS radiance DS magic DS temptation DS bold top coat
SHOWN SHOWN
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE • Nail Lacquers feature OPI’s exclusive ProWide Brush (Patent pending). • Call 800.341.9999 ©2011 OPI Products Inc.

This Zesty Zebra design from Trendy
Nail Wraps is part of the company’s
total coverage line. The company
also has pre-cut French options.
www.nailsmag.com/fi fi /22421
Celebrity favorite Minx Nails off ers nail art
coatings in eye-catching chrome patterns,
including this pattern of Gold Leaves.
Some of its coatings are transparent,
making them ideal for layering.
www.nailsmag.com/fi fi /22422
From NCLA (Nail Couture Los
Angeles) come these self-adhesive
designer nail wraps, which come
with two sheets and a nail fi le. The
design shown is called Secession
Kicks, and to create a diff erent look,
you can fl ip some of the company’s
designs and wear them bottom up.
www.nailsmag.com/fi fi /22423
Cala Nail Strips come in a variety
of trendy designs, including a Bling
series that includes raised rhinestone
patterns and solid glitter patterns for
rockstar nails. They can be used with
natural or artifi cial nails.
www.nailsmag.com/fi fi /22424
STYLE}
No Muss, No Fuss
Nail Art Coatings
Full-coverage nail art coatings — also known
as appliqués, decals, wraps, and foils — let
you apply nail art without ever busting out a
striper brush or a glitter shaker, even in chrome
textures or with rhinestones. Get your salon on
board with this trend by stocking up on these
spill-proof options.
Dashing Diva DesignFX off ers fullcoverage
nail art designs, many of which
come in packets of complementary (not
identical) patterns, so each nail can make
its own statement. Shown is Permission
to Stare, one of the Bling patterns, which
means that rhinestones come attached.
www.nailsmag.com/fi fi /22425
The Glam Collection from Art
Club promises full-fashion nails in
an instant, as these self-sticking
decals lay right over the nail for a
hot new look. Shown is Hearts of
Gold, which features blinged-out
hearts that have a raised texture
you can actually feel.
www.nailsmag.com/fi fi /22426 >>>
NOVEMBER 2011 | NAILS MAGAZINE | 65

MY TRUE COLOR
DEEP RICH LAYERS OF FALL
Kudos 2 U + Kudos Glaze + Fructoes SPFX
Sing out fall’s opulent hues of hyacinth and
plum with this “must-have” base, layered
with a topcoat for lustrous sheen, and
an SPFX for shimmer that’ll shake
the chill.
www.shopwetpaintnails.com
www.nailsmag.com/fifi/22307
66 | NAILS MAGAZINE | NOVEMBER 2011
TREND
watch: aviation chic
Pilot- and stewardess-inspired looks
touch down on the fashion runways.
Debbie Belleville,
Tumbleweeds &
Lace Salon,
Craig, Colo.
Fit for Royalty
Excalibur Nail Crystals by Republic
Nail are stunning embellishments for
your clients’ nails. Many of the crystals
mimic the colors of real gemstones, such
as emeralds, sapphires, and amethysts.
There are more than 50 colors of the nail
crystals to choose from.
For more information, go to
www.nailsmag.com/fi fi /22427.
Jennifer Anaya,
Friend’s Salon
and Spa,
Holland, Mich.
Read My Nails
PHOTOGRAPHY BY HAMY PHAM
If you still get a hard copy of the newspaper, here’s a use for it you may not have
thought of: newspaper nails. This isn’t newsprint embedded within layers of gel
(though that’s a cool trick as well), it’s a transfer of the newsprint onto the nail
— so you can off er this style even if you’re at a natural nails-only salon. Polished
Day Spa in Houston adapted this technique after seeing it on several nail blogs. It
charges $30 for the nails. Here’s how the salon creates the look:
1. Do a standard manicure using a light color (so the newsprint will show). Let
the nail polish dry completely before the next step.
2. Dip the nail into alcohol for fi ve seconds.
3. Put the newspaper print face down onto the nail and press fi rmly and evenly
for 15 seconds. (Darker newsprint shows up better than fi ne print.)
4. Peel back the newspaper slowly without smudging the print.
5. Let dry for about one minute, then apply top coat to seal.
PHOTOGRAPHY ©ISTOCKPHOTO.COM/ARSENIK

Lovely Lacquer
Developed by Julep Nail Parlor, a
Seattle-based nail salon chain, Julep Nail
Vernis is a professional-quality line of
runway-inspired nail colors and fi nishes.
Each shade is named after women Julep
admires and celebrates (shown are
bright pink Niecy, sunny yellow Blake,
and turquoise Jaime). Julep brings its
mission of empowering women to life via
Powered by Girlfriends, a program that
donates $1 from the sale of every polish to
organizations that support women.
For more information, go to www.
nailsmag.com/fi fi /22428.
3 Ways to Bling Out Nails
Have you heard of the $51,000 manicure, a nail service that puts 10 carats of actual brilliant
white cut polished diamonds on the free edge of clients’ fi ngertips to create what may
possibly be the most expensive French manicure ever? It’s dubbed The Iced Manicure and
is off ered by nail team Cherish…Me (www.cherish-me.com), which promises it will travel
worldwide to perform this exclusive service.
While we haven’t spotted that manicure yet on anyone’s nails around NAILS’ Los
Angeles headquarters, we have noticed an uptick in bejeweled and high-end nail looks at
salons worldwide. Here are a few of our favorites:
> For $49 spa clients at the Tocaloma Spa at
Pointe Hilton in the Tapatio Cliff s Resort, Phoenix,
can have their toes glamorized with a service that
utilizes stunning Swarovski crystals instead of nail
polish. The glittering crystals (up to 90 of them)
last up to three weeks and several extra crystals
for at-home touch-ups are provided.
> The swanky Ritz London hotel gives yet
another reason for the expression “puttin’ on the
Ritz” with its new “The Ritz Manicure,” which was
created in conjunction with Jeff Pink, the founder
of Orly. The manicure, which costs £85 (about
$136), is a full-on hand treatment that ends with
a unique French style “with liberal lashings of
luxury,” as the Ritz London’s website proclaims.
The gold Orly polish is swiped thinly at the
free edge, with a bonus line of polish extending
diagonally across the nail.
> At Immix Hair Gallery & Day Spa in Conyers,
Ga., Big Diamond Nails take over 200 Swarovski
crystals, and, for the length shown, cost $100.
Nail tech Bresay DeFoor says, “I use Young Nails
clear acrylic, then lay down silver foil and encase
it. I then shape and glue all of the crystals, then
top with gel top coat and cure.”
www.nailsmag.com/fifi/22240
NOVEMBER 2011 | NAILS MAGAZINE | 67

STYLE}
Falling Leaves
1. Polish the nail red and clean up the smile
line.
2. Put orange polish on a make-up sponge,
then dab it on the nail from the smile line to
the center. Put brown polish on the sponge,
then dab it from the center to the free edge.
3. Use Orly Instant Artist nail art polish in Jet
Black to draw an outline of three leaves
diagonally across the nail.
4. Use gold and orange nail foil to fi ll in the leaf
outlines. Add two small pieces of foil outside
the leaves for accents. Add two orange
rhinestones.
Cute Polka Dot French
1. Apply sparkly white acrylic to the
free edge and sheer pink acrylic over
the rest to create a French. Use a
striper brush and hot pink paint to
highlight the smile line.
2. Use a dotter tool and black paint to
add polka dots on the free edge.
3. Use a striper brush and purple paint
to add a bow on the free edge. Apply
a clear rhinestone in the center of
the bow.
nail art studio
68 | NAILS MAGAZINE | NOVEMBER 2011
Roxy Carrillo, Los Angeles
Hannah Lee, www.youtube.com/pixiepolish, Atlanta
.com
Jade Sewell, Just Nails, Great Falls, Mont.
Let Them Eat Cake
1. Polish the nail dark purple.
2. Apply one coat of sheer shimmer blue
polish.
3. Use white polish to paint a little more than
half of the nail, creating a slight curve.
4. Use hot pink acrylic paint and a toothpick
to make small dots to outline the cake.
5. Use a diff erent pink acrylic paint and a
toothpick to create three hearts under the
top layer of the cake.
6. Use aqua acrylic paint and a toothpick to
make three vertical lines on the top layer
for candles.
7. Use yellow acrylic paint and a toothpick
to add a teardrop on top of the candles to
create a fl ame.
Watch this step-by-step on NAILStv:
www.nailsmag.com/cakevideo.
PHOTOGRAPHY BY KELLY BRACKEN

Fall Foliage
1. Polish the nail a shimmery light tan. Polish a
bit of yellow onto a small piece of make-up
sponge, then tap it onto the nail.
2. Polish a bit of light orange onto a small piece
of make-up sponge, then tap it onto the
nail.
3. Polish a bit of dark orange onto a small piece
of make-up sponge, then tap it onto the
nail.
4. Polish a bit of red onto a small piece of
make-up sponge, then tap it onto the nail.
Stamp the nail with three black maple leaves
(shown is Bundle Monster Plate BM04).
Candice Manacchio, Branford, Conn.
Cassi Banning, Tips & Toes, Great Falls, Mont.
Want to see your
nail art how-to here?
Mail your tips (one for each step) and instructions to Sree
Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA
90503. Make sure to include your name, salon name (if
applicable), city, state, and contact information.
Mood Ring Nails
1. Polish the nail in two coats of CND Colour Oil
Slick.
2. Polish one thick vertical stripe of CND Eff ect
Emerald Shimmer down the center of the nail.
3. Polish one vertical stripe of CND Eff ect Ice
Blue Shimmer on the far left of the nail, slightly
overlapping the center stripe.
4. Polish one vertical stripe of CND Eff ect Violet
Shimmer on the far right of the nail, slightly
overlapping the center stripe.
5. Polish one coat of CND Eff ect Copper Shimmer
over the entire nail to blend all of the lines and
give a mood ring eff ect.
Brie Minar, www.nailsbybrie.blogspot.com, League City, Texas
For more nail art
step-by-steps, visit
www.nailsmag.com/style, ,
then click on Nail Art.
Dark Angel
1. Paint the free edge with silver acrylic
paint. Paint the rest white to make a
French.
2. Use a striper brush and red paint to
highlight the smile line.
3. Use a dotter tool and black acrylic
paint to draw a half circle on one end
of the smile line, then make layers of
feathers emitting from the dot.
.com
NOVEMBER 2011 | NAILS MAGAZINE | 69

www.nailsmag.com/fifi/22276

www.nailsmag.com/fifi/22197

STYLE}
The author, celebrity manicurist Julie Kandalec (left), works the
Essie booth at New York Fashion Week in February 2011.
One day about 10 years ago, I
was watching a TV show that
went behind the scenes of a
new thriller movie when the documentary
explained that, to better match the
character’s creepy demeanor, a nail
stylist was called in to extend the leading
actor’s bitten nail beds with acrylic. I’d
had my cosmetology license for about
two years back then, as well as a good
job at Jenniffer & Co. Salon in Mentor,
Ohio, but the thought that popped into
my head was, “How can I do that?”
I was born and raised in Ohio and I’d
never lived anywhere else, so I started
with what I knew, slowly doing hair and
nails for photo shoots to build my portfolio.
My fi rst shoot was in 2001, when
my boss hired beauty photographer Tom
Carson to come to the salon to shoot
new trends for magazine submissions
and marketing materials. From that
photo shoot, one of my step-by-steps,
actually a men’s haircut and color, was
72 | NAILS MAGAZINE | NOVEMBER 2011
Her Nails in Lights
published in international hair color
magazine Men’s Passion International.
It was a full page, and even though it
was for hair, I’ll never forget how it felt
when I saw my name in print next to
that photo of my work.
I kept doing photo shoots, but in
Ohio, there aren’t many fashion and
beauty photographers and models,
and the overall style of the photos just
wasn’t what I needed to build a really
strong portfolio. So I eventually started
fl ying myself to Los Angeles to shoot
with models and photographers there.
I fl ew to L.A. about two to four times
a year for the next two years, paying
for the trips out of my pocket. I used a
buddy pass once, but the other tickets
were around $300 each. I traveled as
cheaply as I could, staying with friends
or renting sublets that I found on
Craigslist (like a bedroom in someone’s
house), instead of staying in hotels. It
might sound crazy, but my boss, my
Many techs dream of a career
in which their nail designs are
published on magazine covers
and adorn the fi ngers and toes
of the hottest celebrities. One
nail tech shares her story of
uprooting her quiet Midwestern
life for a chance to make it as
a celebrity manicurist in New
York City. BY JULIE KANDALEC
clients, and my family all understood
what I was doing.
It was during one of these
shoots in L.A. that a make-up
artist recommended me to beauty
photographer Courtney Dailey. Dailey,
the make-up artist, and I set up a test
shoot (meaning it wasn’t necessarily
going to be published) and we decided
that we wanted the nails and the lips
to match. I chose turquoise simply
because it’s my favorite color, and the
make-up artist had the exact lip color.
When I got the photos back, I took
the initiative to send them to Scratch
magazine. The editor loved it, and it
became the August 2009 cover of the
magazine and my fi rst solo cover ever.
In January 2010, it was announced
that I won the NAILS Cover Tech
Contest (Tom Carson shot those covers
for me as well). Between winning
that contest, keying fi ve shows at
New York Fashion Week, another

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successful trip to L.A., and an e-mail
recommendation from my mentor and
celebrity artist coach Crystal Wright,
I got an interview in New York City
with Timothy Priano, the president
of agency Artists by Timothy Priano.
He was straight to the point with me:
“Why aren’t you living in New York?”
I replied, “If you sign me, I’ll move.” I
fl ew home and began packing my three
bedroom condo that night.
I hated to leave my salon of nearly 10
years, but at the same time I couldn’t
wait to get to New York and start
working. Everyone there knew it was
a long time coming that I would move!
To take over my clientele of about 75
regulars, I hired and trained two new
nail techs for the already busy nail
department. I simultaneously decided
on the perfect day to move: October 10,
2010, or 10/10/10, for good luck.
I’ve moved apartments a few times
since that October. My fi rst three weeks
I rented a room in a gorgeous Upper
West Side brownstone that wasn’t much
larger than a queen-size bed for $1,000
a month. Then, I moved to adorable
74 | NAILS MAGAZINE | NOVEMBER 2011
2
JANUARY 2010
Welcome to My
HOME [SALON]
22 PRODUCTS
by Nail Techs,
for Nail Techs
Coworkers Play Our
“NEWLYWED” GAME
READER-WRITTEN ISSUE
4
WWW.NAILSMAG.COM
10th Annual
Cover Tech Contest
COVERS ARE
BETTER THAN
[see page 104
for the other
winning cover]1
na0110_cover1.indd 2 12/11/09 3:32:48 PM
Hoboken, N.J., but the commute on the
subway got to be too much with my 35
lb. nail kit! So I now live in Manhattan.
I got licensed in New York shortly
after I moved (I still have my Ohio
license). Luckily, I was over the fi ve
year mark at Jenniffer & Co., which in
New York meant I didn’t have to take
the test over. I did have to get a physical
though, plus my former boss had to fi ll
out some paperwork detailing how long
I’d worked at her salon and spelling out
my strengths.
Since my move, I work an average of
three to fi ve shoots a week, plus events
like Fashion Week and seeing private
clients. In the past year, I’ve worked with
celebrities including Kim Cattrall, Glenn
Close, Rose Byrne, Andie MacDowell,
Eve, and Mia Wasikowska. My nails
have been published in Italian Vogue,
Russian Vogue, Shape, Ladies’ Home
Journal, Self, Marie Claire, BlackBook,
and Esquire. I have done nails for shows
at New York Fashion Week, including
celeb favorite Tadashi Shoji, and others.
I’ve worked with products from a huge
array of nail manufacturers. An updated
1. This shot, taken by beauty
photographer Courtney Dailey,
was in her portfolio when she
met with the agency Artists
by Timothy Priano. 2. Some of
Kandalec’s favorite nails were
these for Russian Vogue, which
were gold foil and encrusted
in Swarovski crystals. 3. These
patriotic nails by Kandalec
were featured in a spread
in the August 2011 issue of
Shape. 4. Kandalec won NAILS’
Cover Tech Contest in 2010,
which increased her visibility.
portfolio of my work can be seen on my
website, www.juliekandalec.com.
My job isn’t always easy though. I
haven’t done a client at a real manicure
station in over a year. I carry everything
I need with me, which is 100+ bottles
of polish, implements, treatments,
towels, nail tips, nail art, and more.
And since I don’t have a car, I take it
all on the subway, through the heat,
the rain, and the slush. I’ll get calls at
11 p.m. for an 8 a.m. call time the next
day. But it’s a true pleasure to be called
upon to pamper a model or celebrity
before she gets in front of the camera
or goes to a big event.
There are more than 8 million
people in New York City, and the city is
swimming with people in the business,
so we have a lot in common. Anything
is possible here. One of my favorite
memories is from one of my fi rst jobs
after moving, a multi-day shoot in which
I was able to become great friends with
the beauty team and the photographer.
The photographer in particular, Yu Tsai,
was very entertaining, telling jokes and
dancing between shots.
For those of you who have the same
dream I did, I encourage you to go for it.
Just remember, experience is priceless.
I worked for years for free. I oversaw
small events, college fashion shows, and
less-than-glamorous jobs. To succeed,
you have to have talent, but it’s even
more important that you have the
personality and the drive. It took a lot
of time, sacrifi ce, and initiative, and I
wouldn’t change a single thing. ng.
If you want more on Julie
Kandalec’s career path, follow w
her on Twitter: @julieKnailsNYC. YC.

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STYLE}
Show
[Us]
Your…
Alternatives to
Jetted Spa Thrones
If you don’t want to hassle
with the extra steps involved in
disinfecting jetted spa thrones,
take a cue from these fi ve
examples of pretty and functional
alternative foot soak set-ups.
76 | NAILS MAGAZINE | NOVEMBER 2011
<

WILDFLOWERS,
CAPE CORAL, FLA.
“I use a Continuum Pedicute
and a Turip chair from IKEA.
It’s futuristic looking and super
comfy! The Pedicute doubles as
the perfect glitter toes station
too because if you are not using
the tub, you can place your UV
light right where the tub goes.”
— Lauren Wireman
LE SALON AND TINOS TOTAL
NAILS, GREAT FALLS, MONT.
“I had my hubby and a good friend build me an entire
pedi throne. It’s tiled at the bottom with an oak
platform and has a gorgeous overstuffed chair, a
plumbed pedi bowl that drains, and a Moen faucet.”
— Steph Costantino
THE PAINTED NAIL, CHEYENNE WELLS, COLO.
“My husband custom built my pedicure station with used bar sinks. They are built
into the station and elevated, so I don’t have to bend way down. I also have marbles
in the bottom for clients to roll their feet on.” — Krystal Tallman
<

STYLE}
boutique
Essential oils have many uses: burn the oils in a diff user, use as a
perfume, or dab some on a warm cloth and use for dusting and
cleaning. Consider off ering these diff using kits as retail items to your
clients — or try them out to make your salon smell warm and inviting.
1. Synergy Essentials has several diff users to
choose from, such as the wood diff user that
comes with a timer, an ultrasonic diff user
that uses water to disperse the therapeutic
aromas, or the basic plug-in warmer. Synergy
Essentials off ers around 100 diff erent
essential and carrier oils in UV-proof bottles,
including specialized oils such as immune
system therapy.
www.nailsmag.com/fi fi /22431
2. Rocky Mountain Oils off ers hundreds
of organic oils available in blends, singles,
and kits. The electric Spa Scenter diff user
(pictured) is only one of various types
of essential oil diff users that uses cold
evaporation to get the therapeutic elements
of the oil into the air.
www.nailsmag.com/fi fi /22432
78 | NAILS MAGAZINE | NOVEMBER 2011
essential oils and diffusers
3. Eden Botanicals off ers 200 pure essential
oils, and many are available in sample sizes.
Oils like Cocao Absolute, Lime Essence,
Sandalwood, and others can easily be made
into personalized blends. The company also
provides blend recommendations for each.
www.nailsmag.com/fi fi /22433
4. Off ered in more than 160 diff erent types
of singles and blends or in aromatherapy
packages, essential oils from Young Living
Essential Oils are made from the company’s
own farms around the world. Young Living’s
Aria Ultrasonic Diff user contains unique
features such as a remote that allows you
to control the built-in sounds or enjoy the
multicolored LED lights. You can also plug in
your own music device.
www.nailsmag.com/fi fi /22434
5. With many types of diff users — including
the hand-crafted Terra Cotta Pendant
Diff user (pictured) that holds scents for
weeks and can be used anywhere —
Mountain Rose Herbs off ers essential oils
that are obtained by steam distillation. All
oils are certifi ed organic and include scents
like Eucalyptus Lemon and other basics like
Spearmint and Orange.
www.nailsmag.com/fi fi /22435
6. The Anion Aroma Diff user from Alfalfa
Nail Supply uses ultrasonic technology to
break up the essential oil into extremely fi ne
micro-particles that stay in the air longer.
Available in many great scents, Alfalfa’s
Botanical Escapes Essential Oils are designed
to rejuvenate, refresh, and renew the senses.
www.nailsmag.com/fi fi /22436
PHOTOGRAPHY BY KIMBERLY PHAM

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7C@CIF B5=@G
H

BUSINESS}
Heads or Nails
The concept at Hot Heads and Cool Claws is simple:
beautiful nails for the ladies and expert haircuts for
their husbands and kids. Located in Albuquerque,
N.M., the thriving salon and barbershop is owned
by husband and wife Jason and Shauni Kelly. “About
four years ago I started attending and teaching at
trade shows with Young Nails,” says Shauni, a 12-year
veteran of the industry. “My husband attended the
Long Beach show with me and was inspired by Greg
Salo to do nails. But when he visited beauty colleges,
he decided he didn’t want to be in a female-dominated
atmosphere.” So he decided to become a barber
instead. “I did nails the whole time he was in school
and had client after client tell me how convenient it
would be if they could bring their husband and children
for haircuts while they received their nail services,” she
recalls. Apparently, her clients were onto something.
What started out as just the two of them is now home
to three barbers, two nail techs, three cosmetologists
specializing in nails, and a cosmetologist specializing
in women’s hair design. >>>
NOVEMBER 2011 | NAILS MAGAZINE | 81

www.nailsmag.com/fifi/22285
Swapping
Services
Nail techs are a generous
bunch, but does that
generosity extend to
giving free services to
salon colleagues? We
asked techs: How do you
charge your coworkers
for services?
We usually exchange services,
but if I’ve already had, say,
my hair done, then I just
give them a discount — about $10 off the
normal price. This way we don’t feel like
we owe each other and I still make a little
money to at least replace the product.
Leah Carranko
Posh Salon & Spa, Madera, Calif.
We always trade out services.
A pedicure is always good
to trade with our massage
therapist for an hour massage. Needless to
say I am always reminding them they need
to have their toes done once a month! My
shoulders and back depend on it.
Mindy King
Tara Day Spa, Rolla, Mo.
We charge 20% of the price
of the service to cover product
and the technician has to
be willing to accept the booking fi rst. Plus
we tip the technician for the services. So,
for example, if the service is a full set for
$50, they pay $10. If it’s a $30 fi ll, they pay
$6. But they still tip the technician 10%-
20% of the full price. That way no one
takes advantage of anyone else.
Deena Blythe
Deena’s Nail Clinic, Quartzsite, Ariz.
We barter services. Times are
tough so we all try to take care
of each other and our families.
Meechelle Wolford-Swicegood
Studio 101 Salon & Spa, Swanton, Ohio
I give a 25% discount for services.
Keren Clark
Nails By Keren, The Villages, Fla.
We trade services, but we also
know that our clients have
priority. If a client wants to
schedule then we get bumped. It sucks
when your greys are showing and your
skin needs exfoliation!
Amy Cerioni
Aqua Essentials Day Spa & Salon,
Madera, Calif.
We set a small base price for
each service ($10 for color;
$8 for nails, etc.) that is paid
to the salon to cover product costs. Then
we make sure we tip each other very well.
This makes it fair to each employee since
certain services are needed more often
than others.
Sonja Larkin
Refl ectionz and Nail Studio,
Ottumwa, Iowa

We trade services, and give
a tip too, because it’s nice to
show your appreciation.
Michelle Fant
Polished Day Spa,
Daytona Beach, Fla.
Working in a full service spa
and salon, I want everyone
to have their nails done by
me and promote me to their clients. I try to
sell everyone in my spa to my clients and
appreciate the referrals from my fellow
team members. Also, as our spa and salon
is part of the Pointe Hilton Tapatio Cliff s
Resort, I try to work on team members
across other departments (i.e., restaurants,
concierge) who may be able to promote my
work and the salon to resort guests. Those
team members are given a nice discount
on services with the understanding that if
a full paying client needs an appointment
at the time they are booked, they may be
bumped to another time slot.
Laura Moore
Tocaloma Spa and Salon at the Pointe Hilton
Tapatio Cliff s Resort, Phoenix
I don’t charge coworkers, but
they have to keep their set on
for a month and promote it.
Esmeralda Uribe
Nina Nails & Spa, Humble, Texas
We swap services that are of
equal dollar value. We’re all
friends, so we enjoy taking care
of each other.
Becki McGaha
Urban Salon, Knoxville, Tenn.
I don’t normally charge coworkers.
They either force me to
accept a tip or pay for my lunch.
And if they absolutely insist on paying
something, then it’s just $5 for product
coverage.
Demetrice Shawn Gamble
Belle Melange Salon, Phoenix
I allow one free service per
coworker so that she can brag
about me to her clients, which is
free advertisement. After that initial free
service, I give a $5 discount to encourage
her to take the time to use me again. For
me, word of mouth has always been the
best promotion.
Alexandria Washington
Corey’s Hair Care Salon, Charlotte, N.C.
We have a great price plan for
our girls. If they book time during
client hours, it’s half price. If we
work on one another after hours then it’s
free. If we have no clients (which is rare)
and there’s a spare moment then it’s also
free. We all want to look great and show
clients other services off ered. There’s no
better way than by wearing them.
Monique Scott
Phoenix Hairstylists, Balhannah, Australia
We trade services. We advertise
for each other. We are very
much a family. If need be, we
pay for product. No tipping. Just pay for
what’s used.
Karla Alexander
All About Beauty, Denton, Texas
>>>
www.nailsmag.com/fifi/22285

www.nailsmag.com/fifi/22285
Winning Web Coupons
“My website coupons are the most profitable
advertising I do,” says Shari Finger,
owner of Finger’s Nail Studio in W. Dundee,
Ill. “They’re great because I don’t have to mail
them or print them. I don’t even need to fi nd
the customer, the customer fi nds me!” Finger
off ers new customers an incentive — $5 off or
a free bottle of polish — to give the salon a try.
“Almost every new customer comes in with
one,” says Finger. This newcomers’ discount
is also available to clients who haven’t been
there in six months.
Finger also off ers a $10-off “old timers”
coupon that can be used by regular clients
every six months. “This coupon is double the dollar amount of the new customer
coupon because I want my regulars, who are my bread and butter, to know they are just
as important, or even more important, than the new customer,” says Finger. ”After all,
it costs a lot less to keep a customer than fi nd a new one. The other thing the oldtimers’
coupon does is bring my regular customer to my site where I can educate them
and tempt them with new services and products.”
Be B a Social
Media MS Success
Social Media Marketing: A Guide for Beauty
Professionals P
is a beginner’s guide and overview of the
big three social media networks: Facebook, Twitter, and
LinkedIn. This e-book, written by nail technician Tiffani
Douglas, offers advice and best practice techniques on
how
beauty professionals can use each network to market
and grow their businesses. It also includes chapters on blogging, websites,
and general marketing tips. “The e-book is a useful, easy-to-read guide for
beauty professionals who want to learn and understand social media and how
to use it to market their businesses,” says Douglas.
Social Media Marketing is priced at $24.99 and available at
www.tiffanis-beautyparlor.com.
Q
{
A } QAND
How can I convert my existing client base into regular gel-polish clients?
I offer gel-polish to my acrylic clients at the same cost as their acrylic fi ll
and I promise them if they hate it, I will change them back to the acrylics
within seven days at no charge. That way there is no pressure. For my clients
who are getting natural manicures, I offer them the gel polish upgrade free
the fi rst time. Doing it that one time is not really a loss in income because
most of them fall in love and want to continue doing it at the $10 add-on
price. Those who don’t like it so much don’t lose any money getting it done.
It’s enticing to get something complimentary at your appointments. And
when we let them know how excited we are about the product, they get on
board pretty fast.
— Peggy Prouty is the owner of Nails by Peggy in Boulder, Colo.

www.nailsmag.com/fifi/22253

BUSINESS}
I would open
my salon in San
Francisco because I
love the atmosphere of the
city. I love being close to the beach, and
California is my favorite state — weird
coming from a Kansas native I think!
Maria Trimmell
Star Treatment Nails, Wichita, Kan.
I would love to open a spa/salon in
a resort in Honolulu. I would love to
service people who are looking to relax
on vacation and hear all about their
lives elsewhere. Plus, it would be a
bonus to be in such a beautiful place on
my days off.
Malea Foust-Immergluck
Carol Stream, Ill.
I would want my salon right here in
the place I grew up, Bradenton, Fla.
There isn’t anything out of the ordinary
here in town, so I would go all out and
make it everything but ordinary. For
instance, perhaps a nail shop that is
open at night.
Yanin Moreno
Ocean Nails & Spa, Bradenton, Fla.
I’d say Ireland. It’s my favorite country,
and I want to see them on the map of
cutting-edge talent in the nail industry.
There is serious skill there, and I don’t
think they’re getting the recognition
86 | NAILS MAGAZINE | NOVEMBER 2011
reader to reader
If a genie told you that you could
open a nail salon in any city
anywhere in the world (ignoring
money and other practical
considerations), in what city would
you open your salon and why?
they deserve. I’d love to be a part of an
eye-opening experience in competitionquality
nails, nail art designs and
techniques, and the highest of sanitation
standards. It’s a dream of mine to open
WildSide Nailz in Ireland and show that
Ireland is a force to be reckoned with.
Patrice “ Tracie” McNeal
WildSide Nailz Art Studio, Lancaster, Calif.
I would open one in the town where
I live, Hallsville, Texas. I currently
have a salon in Longview, Texas, but
I have so many clients who drive from
Hallsville to see me. Longview is much
bigger and has a nail salon on every
corner. Hallsville does not have one.
If I had the money, I’d love to work in
my own town and get to know more
people who live here. People ask me all
the time do you know so-and-so from
Hallsville, and I say no. I’ve lived here
over 20 years, and I haven’t gotten the
chance to know my neighbors.
Joyce Donnell
Pampered Touch Skin & Nail Spa, Longview, Texas
In New York City: It doesn’t matter
how many nail salons or nail spas are
Next question:
on the same street, they’re always full
of clients getting the latest designs and
nail products.
Isadoris Rodriguez
Mt. Morris, N.Y.
Vegas, baby! It would be a nail casino.
Melody C. Montgomery
Everything Nailz Ink, Greenville, N.C.
Vancouver. It has an extremely green
way of life, and there are millions of
tourists who stop by on cruises. We
all know that tourists mixed with loyal
clientele is a win-win situation! Did I
mention the large Japanese community
in British Columbia? That’s my #1
reason. They love their nail art, and
that’s what I’m all about!
Chris Mans
Jeweled Nails, Irvine, Calif.
Hawaii. I live in Colorado now and
getting clients to take care of their feet
in the winter is hard. Hawaii is beautiful
and it’s sunny year round. Nail salons
are always in need.
Janette Sintas
Twisted Bohemian, Colorado Springs, Colo.
Should the salon be open or closed on holidays (AKA days when most clients
have the day off work) and why? [Answers will be printed in the February 2012 Issue.]
Share your opinion on the topic by e-mailing your response by November 15 to sree.roy@
bobit.com. Please include your name, salon name, city, and state with your response.
.com
ILLUSTRATION BY AJAY PECKHAM

www.nailsmag.com/fifi/22208

BUSINESS}
“If you’re so desperate you hire
someone just to fi ll a chair, you
might as well close your doors,”
says Ally Conley, owner of Mani Pedi
Cutie in Hermosa Beach, Calif.
Choosing the right person for the job
has always been important, but the
risks are higher in today’s world, where
a negative Tweet or Yelp review can be
posted before a client even leaves the
salon. “They don’t say they hate the
nail tech in the reviews,” says Conley.
“They say they hate the salon.”
To stack the odds of a successful hire
in your favor, and thereby give clients
a positive experience to Tweet, create
your interview and hiring process
before you actually need a new team
member. That doesn’t mean create a
thick, heavy binder fi lled with legalese.
It means you have a good grasp on
your salon’s culture, the must-have
qualifi cations you want in your staff,
and your compensation structure. Job
descriptions, employee or rental
agreements, and pay scales need to be
clear to you before they can be clearly
explained to an applicant.
KNOW WHAT YOU NEED As you begin
to imagine the ideal candidate for the
position, think of the mores, character,
and atmosphere of your salon. Who are
your clients? What do they expect in an
experience? Are you trying to expand
88 | NAILS MAGAZINE | NOVEMBER 2011
❏ good attitude
❏ loves nails
❏ strong work ethic
❏ high energy
❏ confident
❏ gentle touch
The Right Person for the Job
your business to reach a new demographic?
Keep in mind an applicant may
be an excellent candidate on paper but
still not right for your salon. She may list
experience, the start of a client base,
even a natural talent for art, but even
with all these selling points, the tech
may not work well with your staff and
clientele. “We service a lot of clients who
have health issues, such as diabetes or
issues related to past
chemo treatments,”
says Melodie Hand,
owner of Tickled Pink
in Clayton, N.C. “Too
much pressure during
a pedicure could hurt a
number of my clients,”
she says. “So, one thing
I note during the interview
is if the tech has a
gentle touch.”
Conley’s salon caters
to mothers and
daughters, so she looks
for staff who are good
with children. “It’s
important to us to have
a person who can be
bubbly and relate well
with kids, but she also
needs to know when
not to talk,” says
Conley. “Many clients
want to relax quietly
One of the most important decisions you make
as a salon owner is the staff you hire. Do you
have a system in place to make sure you’re hiring
the right person? BY MICHELLE PRATT
during a pedicure appointment, and a
tech needs to be able to read body
language.” Both Conley and Hand limit
their pool of potential candidates
because they understand the culture of
their salon.
START WITH WHO YOU KNOW
Horror stories of applicants are plentiful
and would be humorous if not so
WHAT MAKES A
CANDIDATE STAND OUT?
“What stands out immediately is the way a person carries herself.
However, during the interview, it’s the attitude and willingness
to learn that makes the biggest impression.”
— Pinki Shah, Footique, Columbus, Ga.
“I look for a tech who has an attitude toward wanting to grow.
Whether it’s learning refl exology or art or becoming certifi ed as a
medi-tech, the best techs keep learning.”
— Melodie Hand, � ckled Pink, Clayton, N.C.
“I look for someone who loves nails, who doesn’t see doing nails
as just a job.”
— Ally Conley, Mani Pedi Cutie,
Hermosa Beach, Calif.
“I look for the whole presentation of how she carries herself, and
if she keeps calm and cool when she meets the rest of the team.”
— Danielle Lawrence, Head to Toe Salon
and Day Spa, Endwell, N.Y.
“A strong work ethic, which means the willingness to do the
right thing all the time, is one of the top things that tells me the
person will be a good fi t.”
— Samantha Hanby, Polished Nail Salon, Yukon, Okla.

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www.nailsmag.com/fifi/22169

common. Finding qualifi ed applicants
isn’t easy. Visiting beauty schools or
placing ads locally, on industry jobposting
sites and on Craigslist, are a few
ways salon owners try to fi nd new techs.
Most start by looking among current
staff and clients. “We offer our staff a
$100 reward if the person they recommend
is hired and stays through the
three-month introductory period,” says
Danielle Lawrence, owner of Head to
Toe Salon and Day Spa in Endwell, N.Y.
Lauren Cawley, owner of Volpe Nails
and Hair in Johnson City, N.Y., found
the right candidate when one of her
booth renters introduced her to a high
school student who also attended beauty
school. Cawley allowed the student to
help out at the salon and then hired her
when she became licensed.
Be specifi c about the type of person
you hope to fi nd. You’re not looking for
a tech who is a “dependable and
motivated team player.” She must be
that, of course, but that’s a basic
requirement for nearly all employees. If
you are looking for a Zen-like nail tech
who understands “the impact of personal
touch, the importance of listening, and
90 | NAILS MAGAZINE | NOVEMBER 2011
the spiritual value of a pedicure,” then
say so. Your salon might want an artistic,
high-energy tech who “sees a potential
palette on every nail plate, believes our
digits determine our disposition, yet
understands bare, buffed nails can be
the bomb.” Let your personality come
out when you describe your ideal
candidate. This way, you are more likely
to attract applicants who will be cohesive
with the team.
MAKE IT A GROUP DECISION Lawrence
understands the benefi ts of a
cohesive team, so she includes a “hot
LOOK FOR THE DIAMOND IN THE ROUGH
A common complaint among hiring managers and salons owners is how diffi cult it is to fi nd
good staff . In the old days, you hired what basically amounted to an apprentice, knowing
you had hours and hours of training ahead of you. During all that training, you would teach
technique, and talk about soft skills, appropriate behavior and dress, inappropriate conversation,
customer service, etc. The introduction of certifi cation, while an overall positive for
the industry, seems to have ushered in some unfortunate side eff ects. Inadvertently, many
graduates believe with certifi cation comes the privilege of experience. In this idea there is
immediate confl ict between the hiring manager and the applicant. One has the expectation
the applicant will start at the bottom and earn her success. The other believes she has
already paid her dues by attending school. This confl ict of expectations causes enormous
frustration to salon owners, and, in all likelihood, to applicants as well.
Great nail techs are out there, though admittedly, they seem to be more diffi cult to fi nd.
It may help to know the problem of good staff isn’t limited to the beauty industry. Many
articles have been written on the sense of entitlement seen in “millennials,” the term given
to adults in their 20s. Also dubbed “trophy kids” because they grew up in a culture where
everyone went home with a trophy, these adults entering the workforce often expect the
boss to validate them just for showing up.
Wait a second. Are you nodding your head knowingly? Take inventory of your attitude. Do
you fi nd yourself annoyed at applicants because “they should have learned that in school”?
Do you reveal frustration when you see licensed techs who still need multiple hours of mentoring?
Don’t let cynicism bury your optimism. You were a diamond in the rough once, too.
Many people have the patience and tenacity to work their way to success with a positive,
grateful and humble attitude, they just need the inspiration. When you fi nd one, discuss the
delusional paradigm of easy success and share the reality — and rewards — of working in a
salon. To the right applicant, this will be the inspirational pep talk that launches her career.
[left] Ally Conley, owner of Mani Pedi Cutie in Hermosa Beach, Calif., looks for techs
who are good with children. [right] For her clientele, Melodie Hand, owner of Tickled
Pink in Clayton, N.C., seeks out techs with a gentle touch.
seat” meeting as the fi nal step of every
interview process. First, potential team
members fi ll out an application and
answer questions about their goals,
hopes, and dreams. On the same day,
they get a tour of the spa and are introduced
to the staff. In the second interview,
Lawrence describes the salon
culture and explains pay schedules,
compensation plans, and policies laid
out in the handbook. Finally, a hot seat
meeting is scheduled where the applicant
sits at a table with current staff and
is peppered with questions.
“They get all sorts of questions,” says
Lawrence. “How do you handle
backbiting? What would you do in a
certain situation? What do you do when
you hear gossip?” It’s an intimidating
and intense meeting, but it gives
everyone, including the applicant, an
opportunity to ask any question that
may be a concern.
TRUST YOUR INSTINCT More than
likely, you intuitively sense if a tech
won’t work well in the salon. If she
comes to an interview chomping gum,
sporting chipped nails, or looking
unkempt and sloppy, it’s a good
indicator of a general attitude. Conversely,
if an applicant comes in with
a professional appearance, but speaks
with an attitude of arrogance because
her nail school instructor promised
techs are hired at 50% commission,
it’s likely you’re looking at a candidate
who will resist training and buck the
culture of the salon. Instead of hiring
her out of desperation, take a deep
breath, remind yourself of what you’re
looking for, and wait until you fi nd
the right person for the job.

www.nailsmag.com/fi fi /22210

BUSINESS}
With the goal to eventually
build a 45-location franchise,
20 Lounge gives all 20 digits
an affordable and eco-friendly place
to relax. Where entertainment meets
luxury, 20 Lounge is already in three
locations since opening its fi rst nail bar
in 2009 and will launch four more by
the end of the year. “We want to be the
hippest and coolest nail salon,” says
Valerie Griggs, owner of the natural
nail and gel services franchise.
This innovative business creates a
nail experience unlike most through
tiered membership, bi-weekly events,
and other deep discounts for its
customers. With expertise in brand
92 | NAILS MAGAZINE | NOVEMBER 2011
salon profi le
One Concept, One Brand, 45 Lounges
development after owning 20 Lounge’s
parent company, V Interior Design
and Purchasing (VIDP), for 20 years,
Griggs stresses it’s about packaging.
“Our whole brand has to be from start
to fi nish — all the way out the door,” she
says.
Surrounded by nails as a child
because her mother and sisters
are cosmetologists, Griggs helps
clients in the hospitality industry
develop themes, rollout strong
brands, and retain continuity.
But it’s this experience — not
growing up around a salon — that
aided Griggs’ decision to start
a nail franchise. She’d bounced
The most popular menu item at 20 Lounge is the
pedicure. Add a “Double Shot” and receive an
upgraded add-on, such as soak-off gel polish.
With a creative twist to its menu that draws interest but maintains simplicity, 20 Lounge off ers
memberships that deliver a range of perks to clients. In a $3 million campaign to grow the franchise, this
nail bar presents an educational and laid-back experience from open to close. BY JOANNE TUCKER
around to cheaper salons and never
settled down as a regular customer. “I
thought it would be great to get a better
experience,” she says, which prompted
her to create a team at VIDP to start
researching the nail industry — and so
QUICK LOOK
Salon Name: 20 Lounge
Location: Scottsdale, Ariz. and
Cardiff -By-The-Sea, Calif.
Owner: Valerie Griggs
Square Footage: 1,550-1,850
Opened: Nov. 2009
Number of nail techs at each salon: 13
Number of receptionists at each salon: 2-3
Specialties: Memberships and events
Compensation: Hourly wage and retail commission
Website: www.20lounge.com
>>>
PHOTOGRAPHY COURTESY OF 20 LOUNGE

www.nailsmag.com/fifi/22109

[left] All three 20 Lounge locations so far are in shopping areas or plazas that
get a lot of local exposure and daily foot traffi c. Pictured is one of the Scottsdale,
Ariz., locations. [right] Griggs hired a retail buyer out of Los Angeles to make
sure the salons keep hot, fresh items in the boutique. The buyer also spends time
educating technicians on selling, for which the techs collect 10% commission.
www.nailsmag.com/fifi/22122
94 | NAILS MAGAZINE | NOVEMBER 2011
they did in their spare time for about
two years.
COCKTAILS, SHOTS, AND BEERS After
opening the fi rst salon in Scottsdale,
Ariz., Griggs continues to iron out the
20 Lounge brand approach, where
menu items are available in the theme
of “shots,” giving a new experience
and meaning to the idea of a nail
bar. The theme also helps shape the
tiered memberships. For example, one
$30-per-month membership includes
a pedicure and one free “Single Shot,”
or basic add-on. Other membership
packages include the “Double Shot,”
which includes the more expensive
add-ons like CND’s Shellac or the “On
the Rocks” service, which includes a
selection of options.
While clients are charged the
monthly membership fee, unlike a gym
membership, the service at 20 Lounge
isn’t lost if it goes unused during the
month. Instead, every fee is “banked”
into the account until the client uses it
(excluding the free shots).
And what if you’re not a fan of the
hard stuff? Try the Beer Menu — that is
if you’re looking for some manscaping.
“One reason we thought the lounge
concept was important is we felt we
could capture male clients,” Griggs says.
Tween services are also available —
alcohol references, not to worry, aren’t a
part of this menu.
The nail bar offers more to members
than free add-ons. Biweekly events have
loyal clients leaving with goodie bags
and sometimes hundreds of dollars in
free services. And while this may seem
steep, she says it gives customers more
incentive to upgrade to a membership
deal and gets them familiar with services
they might not have tried.
The men aren’t left out of the event
loop either. With a few big TVs and
complimentary drinks, Monday Night
Football events are another way the
salon reaches out to the oft-forgotten
male customer. Men can get a service,
have a beer, and watch the game. Men
account for about 20% of the business.
Griggs’ goal is about keeping services
simple and packaged, whether you’re
a member or not. Go in for a pedicure

With a small boutique area, this nail bar
tries to welcome walk-ins by keeping
technicians on an hourly wage. This
allows each technician to have “no book”
time dedicated solely to taking walk-ins.
— the salon’s most popular service —
or get the triple service that includes
a manicure and a facial. “The bigger
the package, the more you save — and
that’s what people are demanding in
this economy,” she says, adding that
each client is given an aromatherapy
heat neck wrap while they lounge.
20 UNIVERSITY AND THE NEW
TECHNICIAN The technicians, who
are mostly dual licensees working as
estheticians and nail techs, receive
10% commission on retail. They work
on hourly wages and keep 100% of
their tips. The wages range depending
on experience at an average of $10
per hour.
Griggs started 20 Lounge as
commission-based, but switched
over recently for the advantage of her
employees. “Some girls need the time
to build a clientele, and we don’t want
them to get discouraged,” she says.
Another reason for hourly wages is to
maintain consistent payroll numbers in
order to effectively budget.
20 Lounge’s employees are also
offered benefi ts, such as a 401(k) and
health insurance. Griggs doesn’t want
a high turnover rate and attributes
the hourly wage and available benefi ts
to the fact that since 2009, very few
technicians have quit. “The girls like
hourly wages because they know what
they’re making,” she says. “If for some
reason they’re not busy, they’re still
getting paid to be there, which is great
because if we get a walk-in client we
know there is going to be a tech in to
take her.”
Walk-in clients hold an important
role for 20 Lounge at about 30% of the
salon’s business. This is another factor
in why Griggs moved to hourly wages —
she is able to give each tech “no book”
days for the purpose of taking walk-ins.
Educating her techs takes a top
priority as well. Griggs wants her techs
to be able to identify any problems a
client might have, such as if the client
should seek a dermatologist.
20 Lounge also takes time to educate
the technicians on the culture of the
business through “20 University.”
Griggs hired a director of training and
education to circulate among the salons
to provide these educational workshops.
The training includes teaching techs
www.nailsmag.com/fifi/22271
NOVEMBER 2011 | NAILS MAGAZINE | 95

www.nailsmag.com/fifi/22122
96 | NAILS MAGAZINE | NOVEMBER 2011
20 Lounge memberships — an uncommon off er from a nail salon — create deep
discounts and events for regular customers. [inset] Valerie Griggs has owned 20
Lounge’s parent company, V Interior Design and Purchasing (VIDP), for 20 years.
about the retail side of things and
giving them better product-selling
tools. “When they’re educated about
retail and excited about it, it makes a
big difference in their paycheck,” she
says, adding that she pays for techs
to get training with products like
Dermalogica and OPI.
360 DEGREES OF LOUNGING
Member clients get to experience 20
Lounge before even walking in the
door, but for walk-ins the adventure
starts at the entrance. Griggs ensures
that the front desk staff is presentable
and welcoming. She invests in the
receptionists because they’re the client’s
fi rst impression. “The receptionist can
make or break the business,” she says.
The front desk accompanies the
boutique area, where hand-selected
items from a retail buyer out of Los
Angeles help to maintain a fresh look.
“The salon changed a lot since we hired
the buyer — our retail component is
blowing up,” Griggs says, adding that
the Cardiff-By-The-Sea, Calif., location
recently sold $6,800 of retail in a
two-week period. 20 Lounge also has
“Member Appreciation Day,” where
members on the 20th of each month
receive 20% off all retail items. Boutique
products have a Fred Segal fl are and are
all under $100. “We’re capturing people
with affordable luxury,” she says.
Once past the boutique, you fi nd
yourself in the center of 20 Lounge,
where the color palette is gender
neutral with blues, creams, and browns.
Music videos play on the surrounding
TVs while women share cocktails over
pedicures.
Griggs receives monthly calls from
people wanting to start their own
20 Lounge franchise. “We could be
selling them right now,” she says, but
she wants to ensure brand strength
and consistency before expanding out
to both coastlines. While four more
locations are opening in 2011, with
three in Southern California and one
in Dallas, this number could’ve likely
been higher. “We haven’t busted out
yet,” she says.
In a “friendly” campaign that started
in July of this year, 20 Lounge hopes to
boost its eventual 45-location franchise
with $3 million. Griggs aims to raise the
total amount by 2013 and was already
halfway there as of press time. “We
have a huge interest,” she says, “but the
important thing for us is I want people
to be passionate and understand the
vision I have.”

www.nailsmag.com/fifi/22122

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Register Now at www.Kupainc.com
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©2011 Kupa Inc. All rights reserved.
www.nailsmag.com/fifi/22107

PHOTOGRAPHY COURTESY OF JOE STERNE
HEALTH}
Juste B Is Fume Free
Open since June, Juste B An Organic Nail Bar is Baltimore’s fi rst
organic, 100% fume-free nail salon. At Juste B, everything from
the building materials to the water-based polish was planned with
sustainability in mind. Polish brands include Suncoat, Acquarella,
and Scotch.
The salon is the brainchild of three like-minded women, all living
a green and conscious lifestyle and eager to see an eco-friendly nail
salon alternative in Baltimore. Maryam Dennis, Ambra J. Black, and
Kenya Butler — the only nail tech in the bunch — established the
salon in a neighborhood that has a huge green initiative and has
been supportive since day one. “We use homemade scrubs and
lotions that are paraben-free. All of our polishes are water-based
and our removers are plant-based,” says Black. “We have hired two
new techs just in the last few days so we’re up to six techs.”
As for the name of the salon, Juste B is about creating a space
where consumers can just be themselves, laugh and chat, and relax
in an environment that replicates home. “Being previous customers
to other salons we didn’t want to build a place that was stuff y and
almost too nice to get comfortable,” says Black.
In the short time it’s been open, the salon has built a strong
following and gotten some great publicity. In addition to making the
most of Facebook, Twitter, and Yelp, it off ered a Groupon discount
and sold 500 services in three hours. >>>
NOVEMBER 2011 | NAILS MAGAZINE | 99

4,587 stories
310 polish articles
583 all-new Encyclopedia entries
NAILSMAG.COM
485 step-by-step demos
eight blogs
four giveaways every month
NAILSMAG.COM
340 reader questions answered
336 covers to view
twenty eight years’ worth of magazine content
the brand new
NAILSMAG.COM
— everything a nail tech needs
57 combined years of editorial experience
122 photo galleries
58,062 NAIL ART PICTURES
NAILSMAG.COM
8,300 other art images
247 technical videos
20 years’ of industry statistics
NAILSMAG.COM
seventy three articles on working healthy
80 nail disorders explained
153 salon profiles
NAILSMAG.COM
1,436 companies in our salon directory
100 | NAILS MAGAZINE | NOVEMBER 2011
The fresh smell of pear infused with a splash
of pomegranate is perfect for springtime,
while the festive scent of ground cinnamon
and nutmeg is great around the holidays.
Whether you use them in the salon or retail
Fragrant and
Eco-Friendly
Candles
them, clients will enjoy the more than 30 scents of The Soi Company’s ecofriendly,
hand-poured soy candles. Soi candles are made of 100% natural
soy oil, delivering a clean, soot-free burning that is not harmful to people
or the environment. The soy oil heats to just 106 degrees, making them
last 40% longer that paraffi n wax candles. Even better, melted soy oil from
Soi candles can be used as a skin moisturizer and help remedy sunburns,
eczema, psoriasis and poison oak, according to the company.
For more information, go to www.nailsmag.com/fi fi /22451.
Stop Domestic Abuse Now
Sponsored by the non-profi t Salons Against Domestic
Abuse Fund, the Cut It Out program is dedicated
to mobilizing salons to fi ght domestic abuse in
communities across the United States. Cut It Out
builds awareness of domestic abuse in several ways.
It furnishes awareness materials to be displayed in
salons and provides training to salon professionals
to help them recognize warning signs and safely
refer clients to resources. The Adopt-a-Shelter
initiative supports salons in helping local domestic
violence agencies.
It’s easy to get involved and doesn’t require
a great deal of work. All they are asking is for
salons to display the materials. If salons and spas
want to do more, Cut It Out will try and help
coordinate with a local agency to teach the staff
how to spot abuse.
The materials come in English and Spanish. There is even a perforated
800 number on the handout that people can tear off and discreetly carry
that does not have any branding (in case they were caught with it).
Materials can be requested by calling the Professional Beauty
Association’s main line at (800) 468-2274 or by e-mailing Rachel
Molepske at rachel@probeauty.org.
More information can be found at www.cutitout.org.

Salon-Tested Nail Treatments
Created by nail tech and salon owner Stephanie Saddler, the Butta Fingers Nail Studio
Signature Collection features three new professional nail treatments:
> Nail Renew Nail Rebuilder, which treats dry, cracked, yellowing, and splitting nails
> Miracle Healer Nail Repair Serum, which soothes and promotes the healing of
damaged nails
> Hydrastrong Nail Hardener, which treats weak, thin, peeling, and splitting nails
“Our treatments include natural oils and extracts that promote nail growth and health
such as garlic and lemon,” says Saddler. “We developed this product due to the high
demand by clients for treatments to rebuild, repair,
and harden.” Each bottle supplies about 30-40
applications. “We encourage our natural nail clients
to use their treatments at least two times weekly to
ensure excellent results,” she says.
For more information, go to www.nailsmag.com/
fi fi /22452.
Q
Q
{
A } QAND
I live in central Florida. Every year when the humidity rises, natural nails start separating
from the enhancements on the sides of the free edge. This leads to the
enhancements chipping away. Every year, all summer long, I’m rebuilding free
edges using forms and product. I’ve tried using a dehumidifi er, but it does not
seem to be helping.
An increase in humidity does not cause artifi cial nail lifting and a dehumidifi er
will not help, as you have discovered. During the summer, there are many other
more likely reasons for enhancements to lose adhesion and lift. For example,
clients spend much more time gardening and swimming. In general, they are
outdoors more often and are likely to wear lots of sunscreen. Some types of
sunscreen products can soften and discolor artifi cial nails and may create lifting,
just as a more active lifestyle is likely to cause an increase in lifting and breaking.
Take time to teach clients what to avoid and how to properly maintain their nails
as the seasons change. It’s an important way to help prevent service breakdown.
— Doug Schoon is chief scientifi c advisor for CND.
I heard that nails “peak” at age 20 in terms of health, strength, and growth rate
and that by the time we hit 40, our nails grow at about half the rate they used to
grow at our prime. Is that true?
Nail growth rates do tend to decrease as we age and studies have shown statistically
signifi cant differences in growth rates before and after age 40. Anyone who
has cared for young children has observed how much more frequently their nails
require cutting. As we age and our nail growth rates slow, our nails are exposed to
considerably more environmental infl uences and these exposures over time can
affect the overall appearance and strength of our nails. In a normal-appearing
nail, growth rates are not an index of personal health.
— Dana Stern, M.D. is a board-certifi ed dermatologist specializing in nails.
She works in private practice in New York City.
Have a health question?
(about salon safety and sanitation, nail disorders, science, etc.)
E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.
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www.nailsmag.com/fifi/22212
NOVEMBER 2011 | NAILS MAGAZINE | 101

HEALTH}
What is it?
How do you get it?
How is it treated?
What can a tech do?
What else?
102 | NAILS MAGAZINE | NOVEMBER 2011
under the microscope
Beau’s Lines
Beau’s lines are ridged
or grooved lines that run
horizontally across the nail.
Beau’s lines appear on the nails as horizontal ridges or grooves. The French physician Joseph-Honoré-
Simon Beau is credited with the name because he was one of the first to document the relationship
between physical indicators and systemic health problems. When the body suffers a trauma —
internally or externally — there is often evidence of the trauma on the nails, sometimes in the form
of Beau’s lines. Techs can identify Beau’s lines because they are not only discolored, they add the
texture of a ridge or groove to the nail. When the issue is a systemic problem instead of the result of
a local trauma, Beau’s lines can appear on multiple nails and may even show up on toenails.
Beau’s lines are caused when the body stops producing nail cells for a period of time — a day or
longer. When the body starts producing those cells again, the nails begin to grow. As the nail grows
out, Beau’s lines will appear and techs will be able to see where the nail’s development was affected.
Most commonly Beau’s lines can be traced back to a high fever or an infection, but other systemic
problems can also be the cause, such as chemotherapy. Local trauma (such as a hammer) can also
stun the nail matrix and Beau’s lines can be produced on only one nail.
Because Beau’s lines are the result of systemic problems or local trauma, there is nothing clients can do
to prevent them from developing. Once they appear, no treatment is required. Beau’s lines are entirely
harmless. As the healthy nail grows out, the lines will grow out also, and techs will eventually be able
to file them off when they reach the free edge.
Techs can begin by educating the client about the condition. Ask the client if she has had any infection,
fever, or illness in the past months. Let the client know that her body has experienced a trauma, and the
lines are simply evidence that the body had a problem. Show her the healthy nail that is growing at the
cuticle behind the Beau’s lines. Let her know that as the healthy nail continues to grow, the lines will
grow out and will eventually be filed off. However, if techs see Beau’s lines recurring in the same client
without the client being able to identify the reason, insist the client see her doctor to troubleshoot the
cause. Nail enhancements are the ideal solution to the appearance of Beau’s lines, because nail products
such as acrylic or gel can fill in the grooves and smooth out the nail. Take care to prep the area well so
no air pockets form.
Shock or a traumatic event can affect the body in strange ways, so don’t dismiss any explanation the
client suggests. For example, Beau’s lines have been documented in the case of heart attacks and
malaria. They have also been documented in divers and climbers, who have experienced the pressure
of a severe change in altitude, which can disrupt the production of the nail cells.
Robert Brodell, M.D. contributed to this article.
For more information about Beau’s lines,
log on to www.nailsmag.com/encyclopedia.
.com

www.nailsmag.com/fifi/22221

HEALTH}
“As we age, our hands tend to
lose their fi rmness and volume
and the veins and tendons
become more pronounced,” says
dermatologist Dee Anna Glaser,
M.D., FAAD, director of cosmetic
and laser surgery and vice-chairman
and professor at the department of
dermatology at Saint Louis University.
“In addition, changes in texture where
the skin appears crinkled or is marked
with spots, commonly called liver
spots or age spots, are the hallmarks
of an aging hand.”
As more individuals become
conscious of how their hands may
disproportionately show their
age, dermatologists are applying
rejuvenation techniques to the
hand that have long been successful
in treating the face. While these
techniques are approved by the U.S.
Food and Drug Administration for
treating the face, they are not yet
approved for use on the hand.
For years fi llers have been used
to restore volume loss in the face,
specifi cally to the cheek, to smooth
the crease that forms along the bottom
of the nose to the corners of the
mouth. Applying a similar approach,
dermatologists are now using fi llers to
re-establish fullness in the hands.
“Fillers are a great option to rebuild
volume and add shape to the hand
when a patient has thin, sunken skin —
104 | NAILS MAGAZINE | NOVEMBER 2011
New Medical Treatments
for the Aging Hand
giving the appearance of raised veins
and tendons,” says Dr. Glaser. “The
fi llers add volume to the back of the
hand, lifting the skin and diminishing
the appearance of the veins and
tendons to provide a smoother, more
youthful appearance.”
Injecting fi llers into the back of the
hand is an in-offi ce procedure lasting
about 20 to 30 minutes that requires
no anesthetic. While some patients
may experience slight bruising, the
injections offer immediate results that
typically last about a year.
While the use of fi llers is a onestep
process that is more widely
employed, Dr. Glaser notes there
are circumstances when a patient’s
own fat is used to build volume in
the hand. For example, if a patient
already is scheduled for liposuction,
the fat that is removed during the
liposuction procedure subsequently
can be injected into the hand.
LASERS TARGET TEXTURE AND
PIGMENT CHANGES To treat uneven
skin tone and texture as well as
common pigmentation changes associated
with aging, dermatologists are
using new laser technologies. Similar
to rejuvenation of the face, fractional
When it comes to revealing a person’s age,
the back of the hand is more telling than the
face and neck. In response, dermatologists are
applying new technologies to add volume to
the hand as well as remove dark brown age
spots to reverse these telltale signs of aging.
lasers improve skin tone and smooth
fi ne lines on the hand by targeting
small sections deep within the skin.
Surrounding skin is left untreated and
helps stimulate healing.
Following this type of laser
treatment, patients should expect the
skin to turn red, resembling sunburn,
for about a week to 10 days and then
increasingly improve in appearance.
Depending on the patient, three to six
treatments with the fractional laser
may be needed.
To treat dark brown spots, Dr. Glaser
utilizes pigment-specifi c lasers that
deliver a beam of light that penetrates
the skin’s surface to treat the affected
area of the hand. After treatment,
patients can expect the brown spots to
appear darker for about a week, after
which they will lightly scab, fall off,
and then turn pink as the skin begins
to heal. One to two treatments with
this type of laser may be needed.
“There are many options available
to minimize the appearance of an
aging hand,” says Dr. Glaser. “But
prevention truly is the best medicine,
so don’t forget to apply a broadspectrum
sunscreen with an SPF 30
or more to all exposed areas of skin,
including the backs of your hands.”
PHOTOGRAPHY BY ISTOCKPHOTO.COM/FREDFROESE

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HEALTH}
cuticle oil
The frequent cherry on top of Sunday
manicures, cuticle oil acts as a quick
massage lubricant for fingertips while
also sealing in moisture to keep
the cuticle area and eponychium
soft and supple. Manufacturers
of cuticle oil use a variety of
different oil extracts that have
renowned qualities for skin
absorbance and moisture
retention. Here are three
of the more common oil
extracts used in cuticle oils.
Jojoba: An ingredient of increasing
popularity, jojoba is made from a desert
2
shrub plant native to the Sonoran and
Mojave deserts of the southwest U.S.
and northern Mexico. The oil is extracted
from the seeds of the plant and has
traditionally been held in high regard by Native
Americans of the region who used it as a salve to heal skin. The
oil is technically a wax ester, which is a liquid wax extracted from the
seed that behaves like an oil. Jojoba was an unlikely factor in helping
curb the hunting of sperm whales. In the early 1970s it was discovered
that jojoba oil was almost an exact mimic of the sought-after
sperm whale oil and has since
replaced it in the cosmetics industry.
Check out the “cuticle oil” entry
on NAILS Encylopedia,
www.nailsmag.com/encyclopedia,
for everything you’d want to know
about cuticle oil.
.com
106 | NAILS MAGAZINE | NOVEMBER 2011
secret ingredient
1
Avocado: Avocado oil is one of the most highly penetrative
oils among the plant oils, and it has excellent moisturizing
properties as well as sun protection and some bactericidal
effects. The oil can be harvested from the pulpy flesh or from
the seed and is used in a number of cosmetic products like
lipsticks, moisturizers, makeup bases, and cleansing creams.
And because of its high penetrative rate, avocado oil is an
excellent carrier oil in that it can take other healing substances
deeper into the dermis to rejuvenate skin cells.
Grapeseed: Grapeseed oil is one of the most
difficult oils to extract because the seed of a
grape is very tiny and hard and produces little
oil per seed, so to properly harvest grapeseed oil
manufacturers must process lots of grape seeds
under high pressure to produce an adequate
supply. The good news is that grapeseed oil is
made from the by-product of the wine-making
process (specifically the “pomace,” which is the
solid remains of grapes, stems, and seeds), so it
is relatively inexpensive to produce and is quite
popular among cosmetic products. The oil is
known for its high levels of linoleic acid, which
is an unsaturated fatty acid that has excellent
anti-inflammatory properties in the skin and
increases “good” cholesterol in the body. And
3
grapeseed oil works very effectively to
seal moisture in the skin and keep it
soft and flexible.
PHOTOGRAPHY BY KELLY BRACKEN

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Autoclaves are used to
sterilize implements
through the use of high
pressure steam.
Bacteria are single-celled microorganisms
that come in a variety of shapes.
Some cause infections, while others can
be beneficial.
Contamination not only undermines
your sanitation efforts by introducing
potential disease-causing pathogens
but can also lead to service breakdown.
Always start with squeaky clean implements
and fresh products.
THE
108 | NAILS MAGAZINE | NOVEMBER 2011
A B
A is for apple, unless
you are a nail tech on
the frontlines of client
safety. Join in an
alphabetical micro-tour
of how we clean up.
BY ERIN SNYDER DIXON SANIT
Disinfection is the use of a chemical
procedure that eliminates virtually all
recognized pathogenic microorganisms
(including spores), but not necessarily
all microbial forms. All implements and
equipment used on clients must be
disinfected before use.
EPA-registered hospitalgrade
disinfectants are
available to deliver
effective disinfection on pre-cleaned
implements and tools. Always handle
chemicals in a manner consistent with
their labeling, including using gloves
and protective eyewear.
Fungi reproduce via spores. Spores
are difficult to kill, as they form a hard,
outer layer. Sterilization (with thorough
pre-cleaning) is the best salon
method to kill them. Remember: Never
attempt to treat or work on clients
you suspect may have a nail disease
or disorder. Instead, refer them to a
physician for guidance.
Germs are
microorganisms
that may
cause disease.

C S
ATION
Hand-washing with
soap and water is
one of the most
effective practic- Jetted
es to prevent the
spread of germs in the salon. Technicians
should wash before and after
every client and clients should wash
up before being seated for services.
Infections can be caused by a
colonization of organisms like
bacteria, viruses, or fungi. The best
course of action is preventing the
spread of undesirable organisms
in the salon through generally
accepted sanitation procedures.
OF
footbaths must be carefully cleaned and disinfected
according to the manufacturer’s instructions and state board regulations.
If not thoroughly cleaned, a biofilm can build up, creating a breeding
ground for dangerous bacterial colonies. A log of the cleanings must be
kept. If you are unsure how to disassemble the parts in your footbath,
consult your owner’s manual.
>>>
NOVEMBER 2011 | NAILS MAGAZINE | 109

Kill time is the required exposure
time for a disinfectant or sterilizer to
work effectively.
Laws are created at the federal, state,
and local level to direct how we approach
sanitation in the salon. States
maintain a body of regulations aimed at
protecting public safety; OSHA is mainly
charged with workplace safety; and
public health agencies may regulate yet
other areas of our salon life. Get involved
with industry issues, visit regulatory
web sites, and join mailing lists to stay
up to date on changes that may affect
how you do business.
M. Fortuitum is a mycobacterium
found in the environment. In recent
years it has been blamed in concert with
poorly cleaned footbaths for serious
skin and soft-tissue infections after visits
to nail salons.
Nail professionals are the best people to educate
the public about salon standards. Go ahead, invite
clients into the back room to see your procedures
and answer questions. Show your clients what to
look for in a healthy salon and you won’t ever lose
their business to a non-standard nail salon.
110 | NAILS MAGAZINE | NOVEMBER 2011
Opportunistic pathogens are
always looking for a place to set
up house! In addition to keeping everything sparkling
clean, maintaining nail health can keep out infectious invaders. A light
touch, proper abrasives, and electric file training may enhance your
nail skills and infection prevention efforts. Ditto, nixing clients’ bad
habits, like cuticle or nail picking.
Pathogens may cause disease. The existence
of blood-borne pathogens, such
as HIV, demands that any implement
that comes in contact with a break in the
skin be promptly cleaned or disposed of
safely. OSHA-compliant biohazard spill
kits are available through medical, office,
and cosmetology suppliers and come
complete with a nifty red biohazard bag.
Quaternary ammonium solution
(Quats) is a popular method of salon
immersion disinfection. Remember
that soiled items must be pre-cleaned
before placing in the solution for the
required time. Quats solution must be
fresh, so change it according to the
manufacturer’s directions.

Reusable items, such as towels,
files, and implements, must be sanitized
or disinfected according to state
board guidelines before being used on
another client.
Sanitize vs. sterilize.
Sanitizing reduces the
number of disease-causing
pathogens on a surface.
Sterilization kills all
living organisms.
Throw away any implements
promptly that can’t be sterilized or
disinfected appropriately.
Ultra-violet
light may be used for sanitation
and disinfection in some states
(check yours). The major drawback
is that the ultraviolet light
can only destroy pathogens it can
reach, leaving portions (hinges,
undersides, etc.) of implements
untreated.
Ventilation exhausts
contaminated salon
air to the outside.
Think of it as a way to remove some
particulates, vapors, and contaminates
from your breathing space.
Local area exhausts capture dust
and vapors at the source.
Washable equipment is able to
withstand scrubbing to be used again
and again. Washable items include
towels, nonporous surfaces, special
files, etc. State board regulations
dictate which washable items may be
used in the salon.
Xanthic. Can you say, “yellow”? If
you are seeing yellow on your table
towels or in enhancements, look for
sources of contamination. Dirty
sculpting brushes, dusts in the air, or
dirt (oil or contamination) trapped
under enhancements may lead to
service breakdown…or worse.
ou are
the first line
of defense in
protecting your clients
while providing
the hottest nail trends in
the industry.
Zilch. The number of sanitation-
related issues your salon will have if
you stick to a strict routine of comprehensive
salon sanitation and disinfection.
For the complete guide to your state
requirements, refer to your state board
regulations.
Go to www.nailsmag.com/handouts
to fi nd a pedicure cleaning log, a stateby-state
guide to disinfection regulations,
and other handouts relating to
salon sanitation.
.com
NOVEMBER 2011 | NAILS MAGAZINE | 111

‘Tis the Season For
Holiday season is the perfect
time to revamp your retail stock
and off er clients the charming
holiday treats and services
they have been waiting for all
year. Deck your salons with
the latest and greatest holidaythemed
products, and celebrate
the holiday season in style.
Backscratchers’ Holiday 3-Way
Mini File & Buff er makes a great
seasonal gift in the perfect size for
your client’s purse or pocket. The
festive fi le has two smooth sides for
buffi ng nails and one side to remove
ridges in nails. It works on both
natural and artifi cial nails, and is
available for bulk purchases in packs
of 48.(888) 745-4030 x22474
www.nailsmag.com/fi fi /22474
112 | NAILS MAGAZINE | NOVEMBER 2011
Retail
Bio Sculpture Gel’s natural nail kits
make perfect gifts for clients going
away on holiday. The Holiday Gift
Pack contains polish remover, a key
ring fi le, cuticle and nail conditioner,
polish, and a reusable zipper bag. Bio
Sculpture’s Treatment Kit, Soak Off
Kit, and Mini Mani/Pedi Kit also make
nail maintenance easy whether clients
are vacationing or facing the cold this
winter season.
(888) 745-4030 x22475
www.nailsmag.com/fi fi /22475
China Glaze’s Let It Snow
collection gleams with 12 festive
shades to keep you feeling jolly
all winter long. The shimmery
wheel of colors is also available
in an array of gift sets perfect for
the holiday season. Winter Ice
includes four chilling polishes
and a snowfl ake charm necklace,
while Holly Bear-y, a kit for all
ages, features two crème polishes
resting against a lovable miniature
teddy bear.
(888) 745-4030 x22476
www.nailsmag.com/fi fi /22476
CND’s Holiday collection features
popular favorites like SolarOil and
Cucumber Heel Therapy as well
as the new Scentsations Vanilla
Series lotion in mini sizes, great
for add-on sales. For the versatile
client who likes to get creative, the
Plum Truffl e Colour & Eff ects Duo
is sure to make a great holiday gift.
(888) 745-4030 x22477
www.nailsmag.com/fi fi /22477
PHOTOGRAPHY BY KIMBERLY PHAM

Cuccio Naturalé’s holiday products are
a sweet treat for giving winter skin a
little jubilee time. The luxurious Body
Butter and exfoliating Sea Salts come in
new calming wintertime scents, such as
Vanilla Bean and Sugar. The Body Butter
Mini Tubes, which include two miniature
versions of each Body Butter scent, are
perfect as stocking stuff ers or gifts for
special clients.
(888) 745-4030 x22478
www.nailsmag.com/fi fi /22478
ENP’s That’s It? Instant Nail Art provides
enough rub-on decals to keep clients
festive all year. You can purchase
Christmas and winter-themed designs
to satisfy a wide range of customers. The
That’s It? line also features a special top
coat polish to give your nail art a long
lifespan.
(888) 745-4030 x22479
www.nailsmag.com/fi fi /22479
Duri’s holiday polish kits overfl ow with
shimmering glitters packed into fl awless
holiday shades. Each polish has a
gorgeous base color loaded with brilliant
silver, red, and gold glitters. Colors include
Night Before Christmas, Path of Light,
and Icicle.
(888) 745-4030 x22480
www.nailsmag.com/fi fi /22480
Entity’s Holiday Cuticle Oil gift set is just
the ticket for keeping cuticles in tip-top
shape during the frosty season. Packaged
in a sheer, ballerina-pink sheath, the kit
features three nourishing oils enriched
with vitamins, nutrients and antioxidants
to keep cuticles soft and supple.
(888) 745-4030 x22481
www.nailsmag.com/fi fi /22481
En Vogue’s Nail Maintenance Kits are
must-haves for loyal salon customers.
Each bag is full of fi x-its for last-minute
nail breaks and long waits in between
fi lls. The kit includes hand and body
lotion, Renew and Repair cuticle oil, tip
adhesive, a buff er block, a mini fi le, and
an orangewood stick. The lotions are
available in three scents: Lemon Fennel,
Coconut Lime, and Ginger Zest.
(888) 745-4030 x22482
www.nailsmag.com/fi fi /22482
Flowery’s File Catty cases are perfect for
toting around the new Wild Style and
Holiday Collection nail fi les. Whether
you’re feeling a little foxy or in festive
spirits, each collection has six new
designs to suit your moods during the
holidays.
>>>
(888) 745-4030 x22483
www.nailsmag.com/fi fi /22483

WEAR NO NAIL HAS
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NATURAL NAIL OPTION FOR NO-LIFT WEEK-LONG WEAR
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BEJEWELED 3D DESIGNS
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Available in 36 stunning designs for fingers and toes.
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WEAR
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Application
FOR STUNNING 1-WEEK WEAR ON NATURAL NAILS
Size & Apply. Smooth & Secure. Trim & File.
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Follow steps for natural nail application. Next, apply Gelife Base Gel,
then Top Gel, curing between each layer.

NSI’s Nurture Lotion minis are a gentle
yet eff ective moisturizer for the hands
and body. The travel-sized products
come in large retail displays that will fi t
perfectly beside your register, reminding
clients to keep their skin nourished during
the holiday season. Nurture Lotion comes
in two scents, Green Tea and Ginger and
Amber and Sandalwood, and they are
infused with grapeseed and jojoba oils for
deep moisturizing therapy.
(888) 745-4030 x22490
www.nailsmag.com/fi fi /22490
OPI’s Holiday Avojuice Skin Quenchers
off er a festive way to keep skin hydrated
and refreshed during the cooler season.
Saturated with avocado and aloe
extracts, these moisturizing lotions come
in mini sizes too and make great holiday
gifts for clients. OPI’s seasonal line also
includes The Muppets Holiday Polish
collection. Inspired by Disney’s new fi lm
The Muppets, the collection features six
shimmery reds and neutrals, as well as
glitter-packed shades with fun titles like
Fresh Frog of Bel Air and Animal-istic.
(888) 745-4030 x22491
www.nailsmag.com/fi fi /22491
Nubar’s Holiday Jewel Basket brings you
fun shades for this festive time of year.
The basket features four glitters, which
contain fi ne-graded glitter suspended in
the lacquers to bring a sparkling shine
when applied on the nail. Also included
are two glitter top coats, a classic red
crème, Foundation Base Coat, and the
fast-drying Diamont Top Coat.
(888) 745-4030 x22492
www.nailsmag.com/fi fi /22492
Orly’s Holiday Soiree collection puts
edgy twists on holiday classics for a
spirited season. Traditional shades are
transformed as brilliant jewel tones
mingle with deep, rich hues for a
shimmering range of color. Each nail
lacquer comes with a free matching nail
fi le, and all colors are also available in 6-,
18- or 48-piece displays. All lacquers in
the Holiday Soiree Collection are free
of DBP, toluene, formaldehyde, and
formaldehyde resin.
(888) 745-4030 x22493
www.nailsmag.com/fi fi /22493
Omega Lab’s holiday polish includes fi ve
festive colors from its exclusive 5 Star Nail
Lacquers line, including Christmas Glitter
and Silver Hologram Glitter. Jam-packed
with sparkling, multi-colored glitter, each
nail lacquer is sure to turn heads at any
holiday gathering. Omega Lab also off ers
a 432 piece Intro Display featuring 5 Star
colors, great for giving the retail section of
your salon a professional feel.
(888) 745-4030 x22494
www.nailsmag.com/fi fi /22494
PediSox Holiday Socks keep feet warm
in the winter chill and protect pretty new
pedicures while they dry. The fun holiday
versions of the popular socks have gold
and silver thread for a fl ourish that is
completely fi tting for the merry season.
(888) 745-4030 x22495 >>>
www.nailsmag.com/fi fi /22495
NOVEMBER 2011 | NAILS MAGAZINE | 113

Jessica’s Shine On collection is an
assortment of spirited sparkles set to
make clients beam brighter than a ray
of light. The trio of polishes — Starry
Night, Superstar, and Lucky Star — are
stored in festive bottles resembling mini
Christmas tree ornaments. As a holiday
gift or countertop display, these charming
polishes are sure to put a smile on any
customer’s face.
(888) 745-4030 x22484
www.nailsmag.com/fi fi /22484
LCN’s Happy Holidays Set and Holiday
Gift Sets are an elegant and sophisticated
way to spread the holiday spirit to all
salon customers. The Happy Holidays
Set includes a revitalizing hand cream
for everyday use, and Silver and Gold
long-lasting, retail-sized nail polish. LCN’s
Holiday Gift Set off ers White Tea Hand
Cream and Nail Oil, while the MAN
Holiday Gift Set includes hand gel and a
nail fi le designed especially for men.
(888) 745-4030 x22485
www.nailsmag.com/fi fi /22485
Julep’s newest sets are a great way
to spread the holiday cheer and nail
the perfect gift. Packed in a glamorous
makeup bag, the Glowing Hands Gift Set
has everything clients need to maintain
their manis in between visits including
exfoliators, cuticle oil, and Julep’s
dark, deep, and luminous Nail Vernis.
Additional sets are available as well.
(888) 745-4030 x22486
www.nailsmag.com/fi fi /22486
LeChat’s Dare To Wear HoHoHoray for
the Holidays Collection and CM Holiday
Cheer Nail Art Kit both have star-worthy
colors that rival any holiday ornament.
The Holiday Cheer kit has six fun colors
that add a holiday theme to any mani or
pedi. The HoHoHoray for the Holidays set
has four festive shades including Snow
Shimmer and Holiday Lights, and comes
with complimentary nail decals.
(888) 745-4030 x22487
www.nailsmag.com/fi fi /22487
Kami’s holiday collection of nail art kits,
rhinestones, decals, and glitter dust are
perfect for creating stunning winterthemed
nails. The Winter Holiday
and New Year’s kits include Swarovski
crystals, decals, striping tape, confetti,
glitter, and nail art foils. For spectacular
sparkle, try the vibrant glitters available
in shades of red, frosty white, gold, silver,
green, and multi-colored blue.
(888) 745-4030 x22488
www.nailsmag.com/fi fi /22488
Light Elegance’s Cuticle Oil Gift Bag is
a charming and useful product to carry
during the holidays. The bag includes 30
mini bottles that can be distributed to
co-workers and clients alike. Each bottle
includes a small application brush, which
makes keeping cuticles in tip-top shape
simple and fun.
(888) 745-4030 x22489
www.nailsmag.com/fi fi /22489

Prolana off ers several holiday collections
perfect for creating stunning retail
displays. Cheers! Collection off ers a
12-piece polish arrangement featuring
Glitterati Red, Prolana’s newest winter
shade. Holiday Reds Pre Pack dazzles
on counters, displaying four best-selling
reds as well as base coats and drying top
coats. These great holiday packages are
also available in mini 36-piece displays.
(888) 745-4030 x22496
www.nailsmag.com/fi fi /22496
SpaRitual’s sets of hand-poured candles,
cuticle fi xes, travel essentials, and mini
holiday nail polish make great holiday
gifts, or a tasteful retail display near
the register. Twinkle, a four-piece gift
set, features deep shimmer and glitter
polishes designed with the holiday spirit
in mind. SpaRitual candles, lotions, and
soaps are infused with the company’s
most popular oil-based scents and are
also crafted from vegan, certifi ed organic,
and fair trade ingredients, making them
perfect for eco-chic clients.
(888) 745-4030 x22497
www.nailsmag.com/fi fi /22497
114 | NAILS MAGAZINE | NOVEMBER 2011
Sheba’s Holiday collection of 3-D
decals, decorations, and cover nettings
are perfect for creating fabulous winterthemed
nails. Choose from four diff erent
decal packets that feature everything
from snowmen to candy canes, Sheba’s
3-D products will place the holiday spirit
right at your clients’ fi ngertips. A Holly
Berry Nail Oil is also available.
(888) 745-4030 x22498
www.nailsmag.com/fi fi /22498
Tropical Shine off ers two winter-themed
washable nail fi les, good for in-store use
during the holiday season or to give as
gifts. Tropical Shine’s full-sized standard
fi le is doused in festive snowfl akes
and snowmen. A dual-action “Merry
Christmas” nail fi le/buff er is also available
and allows you to fi le nail edges, remove
ridges, and smooth and shine their nails
while on the go.
(888) 745-4030 x22499
www.nailsmag.com/fi fi /22499
Soft Touch’s holiday fi les and buff ers are
a cute way to say “Happy Holidays” to all
your clients during the spirited season.
The holiday fi les come in white, green, and
pink as well as pink-and-white snowfl ake
patterns. For something sparkly, the silver
shiner buff er adds a little twinkle while
you work.
(888) 745-4030 x22500
www.nailsmag.com/fi fi /22500
Tweezerman’s Nail Rescue Kit features
three nail care essentials for treating
winter-worn nails. The kit includes mini
ergonomically designed tweezers with
an ultra-sharp tip for hangnails, mini
cuticle pushers, and Matchbox Itty Bitty
candy cane nail fi les in their own case for
portability. This spot-on stocking stuff er
is perfect for clients on-the-go.
(888) 745-4030 x22501
www.nailsmag.com/fi fi /22501

www.nailsmag.com/fifi/22134

1
Your Guide to
Nail Repairs &
2
4
3
5
116 | NAILS MAGAZINE | NOVEMBER 2011
Reinforcements
There are a variety of nail issues, from the everyday
bitten-nails to the all-out chip or crack, that require you
to call in reinforcements. Whether using acrylic or gel
(or even a tea bag), we off er some ways to strengthen
nails into long-lasting beauts. BY SREE ROY
How To…
Reinforce Bitten Nails with Acrylic
Sue Kemp, SK Nails, Suffolk, England
Nail tech Sue Kemp says, “I have learned a technique that extends
the nail bed to appear that it is longer than normal for bitten nails,
creating a perfect set of pink-and-whites. The technique should take
1 ½ to 2 hours for a full set. I discovered the technique through years
of experience and eventually realizing that using a form you can sculpt
any shape with any color powder and create the illusion that a nail is
longer than it is.” Kemp charges around £50 ($79) for this service.
1. Prep the nail, including removing the cuticle and using a 180-grit
file to gently buff the surface and remove the shine. Apply a form
under the nail’s free edge. Apply bonding agents to the nail for
maximum adhesion.
2. Apply a bead of opaque pink acrylic to the free edge, overlapping
the form to create a C-curve above the natural free edge.
3. Place a second bead of acrylic on the eponychium area to complete
the extended pink part of the nail.
4. Place a bead of white acrylic above the pink to create the white
free edge part of the pink-and-white.
5. File over the entire nail to blend and shape with a 180-grit file.
Use a 3-way buffer to bring the nail to a high shine. Massage
cuticle oil into the nail. >>>
Editor’s Note: If you’re in doubt as to whether a nail is safe for you to work on, play it
safe and refer the client to a doctor fi rst. You don’t want to create an enhancement that
camoufl ages a health concern that requires medical attention.

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When you choose a Mehaz implement,
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1
2 3
Quick Tip
Sam Rivenbark of East Coast
Acrylic in Edenton, N.C., used
gel to fix a client’s thumbnail
after it tore at the free edge.
“She was already wearing gel
so we fixed it with gel and gel
polish,” Rivenbark says. She
used a file to remove the top
layer of the last gel fill, making
sure not to touch the natural nail and filing
closely at the break. She then primed the nail
and applied a small amount of clear gel along
the break and flash cured for 30 seconds.
(More than one coat of gel may be needed to
fill the break.) She then filled the nail as usual
and applied gel polish, then nail art.
118 | NAILS MAGAZINE | NOVEMBER 2011
How To…
Repair a Cracked Toenail with Acrylic
Amy Murphy, Castle Nails, Ruston, La.
When nail tech Amy Murphy cracked her own toenail, she used a thin
layer of acrylic to repair it. “I kept the acrylic extremely thin because I didn’t
put acrylic on the other foot, and I don’t want this acrylic to be obvious. Plus,
it makes it easier when it’s growing out, whether I blend it or fill it.” The repair
took about 30 minutes. For maintenance, she says, “I will thin it down a bit
each week and polish it. If it starts to lift, I’ll just nip that part off and blend it
in. The cracked area should be healed or grown out by the time the acrylic
comes off.”
1. Take OPI Expansion Tips and alter them so the sidewalls aren’t any
thicker than necessary. Murphy chose this tip because she wanted the
extra support up the center of the nail and, since she was polishing it a
solid color, it wasn’t necessary to use a natural curve tip. To alter it, she
cut the sides off with curved toenail clippers, then used a buffer to thin
them out.
2. Use nail glue to attach the modified tips to the nail. Make sure the glue
catches on the sides of the existing nail.
3. Apply sheer pink acrylic thinly over the entire nail bed, ensuring there
are no air bubbles when you lay the acrylic over the tip (where the damage
is). (The inset shows how thinly the acrylic should be applied.) Polish
all 10 toenails a solid color.
2 3
5 6

4
7
.com
Quick Tip
To easily fix a cracked nail with supplies you probably keep around the
salon, simply take 100% cotton, insert it into the nail crack, and apply nail
glue. To dry the glue, spray glue dryer then buff smooth. Angela Marie
Harvey of Pamper Me Angie Nailery in Southfield, Mich., says, “This will
mend a natural nail back together as a client gets a manicure or under
artificial enhancements.”
Quick Tip
Watch a video of Holly Schippers, FingernailFixer,
Bussey, Iowa, fixing a split nail with fiberglass and
Shellac on NAILStv:
www.nailsmag.com/FiberglassShellacRepair.
Quick Tip
PHOTO BY RANDY SIMS
For clients with brittle nails, hydrating products
are key. Offer in-salon moisturizing treatments
like paraffin, apply a natural nail strengthener
under the polish, and apply cuticle oil to clients’
nails before they leave. Enhancements are also a
great choice for clients with brittle nails, as it will
protect the natural nail plate from the elements
(such as water) that are likely causing the nails
to become brittle.
How To…
Reinforce a Ding in the
Nail Plate with Acrylic
Amy Murphy, Castle Nails, Ruston, La.
This client jammed her finger in a car door. Luckily, the
injury just dinged her nail plate and didn’t cut all the way
through.
1. Remove the existing polish and make sure there is no
bleeding on the nail plate.
2. Use an electric file with a sanding band to file down at the ding and all the way
across the nail to get out any loose parts.
3. Prep the nail as usual for an acrylic fill with primer.
4. Place a slightly wetter than usual ball of acrylic directly on the ding and let it settle
into the groove.
5. Use a drier ball of acrylic to fill in the gap to make it smooth. Murphy placed it in the
center, then pulled it down with the brush from the center, and then up from the
center, so that the part over the actual ding was slightly humped.
6. After the acrylic sets, gently file the humped area smooth either by hand or an e-file
and buff it lightly.
7. Polish the nail to match the rest of the fingernails.
>>>
NOVEMBER 2011 | NAILS MAGAZINE | 119

How To…
Reinforce Weak Natural Nails with
a Tea Bag and Base Coat
Julia Palmer, Wet Paint, Inc., Los Angeles
Nail product manufacturer Wet Paint, Inc. co-owner and celebrity manicurist
Julia Palmer has perfected a technique that she and her clients refer to
as “The Tea Wrap.” In 1980, Palmer trained at Grace’s Nail Salon of Beverly
Hills, where she learned a nail wrap, called “The Juliette” from Fabergè cosmetic
titan, Juliette Marglen. Through the years Palmer tweaked this method
to create her own all-natural nail wrap using no glue, just tea bags and a base
coat nail strengthener. She recommends this wrap for clients with split, thin,
weak, or brittle nails. “The Tea Wrap is one of the safest and quickest ways
to help promote natural nail growth. Even women with sturdy nails request
The Tea Wrap to get that extra protection from keyboards, housework, and
gardening,” Palmer says.
1. Begin with a clean nail that is oil- and lotion-free. Shape the nail with a
file and clean the cuticles to prep the nail for the wrap.
2. Buff the surface of the finger.
3. Apply base coat.
4. Prepare tea bag papers using a tearing method, not scissors. Simply tear
the top of the tea bag off, pour out the tea, tear open at the seams, and
tear small strips (about 1” x 3/8”) so that all the edges are ragged.
5. Saturate both sides of the tea paper with base coat and apply the saturated
paper to the sides and end of the weak nail. Work a manicure stick
to smooth and anchor paper on top and underneath the nail.
6. Dip the manicure stick into both the base coat and acetone to work out
any bubbles or bumps.
7. Gently press and glide your thumb across the nail surface to smooth
the wrap.
8. Apply base coat over and under the nail to seal the paper wrap to finish.
3
2
4
2
120 | NAILS MAGAZINE | NOVEMBER 2011
2 3
How To…
Repair a Chipped Toenail with
Just a Nail Tip and Glue Amy Murphy, Castle Nails, Ruston, La.
“Ladies chip their toenails often, and this is a super simple quick fix for someone
who might not want acrylic,” Murphy says.
1. Lightly buff the nail to remove the surface shine.
2. Trim a piece of a nail tip to fit. Murphy used the thinnest part of the well for
this client. Attach it to the existing nail with nail glue.
3. Gently trim or file the tip to the edge of the toenail.
4. Buff the top of the tip only (not the natural nail) to blend to the nail bed.
5. Polish all 10 toenails a solid color.
5
5
7
6
8

www.nailsmag.com/fifi/22267

“I am thankful for
my loyal clients
who challenge
me with new and
exciting art for their
nails every day.”
Cindy Panagiotou
Defi ance Body Studio
Maple Ridge, B.C., Canada
122 | NAILS MAGAZINE | NOVEMBER 2011
I Am
Thankful
for…
To celebrate Thanksgiving and get in the holiday spirit, NAILS asked nail techs on our Facebook
page (www.faceboook.com/nailsmag): What, in your professional lives, are you thankful for? Your
responses ranged from your boss to your clients to the fl exibility and creativity that come with being a
nail tech. We, at NAILS, are thankful for all of you who are dedicated to the industry.
“I am thankful for
all of my amazing,
wonderful, fantastic
clients! They have
all equally contributed to my
success and I love each and
every one of them!”
Stephanie Shuttleworth
Polished & Pampered
Clovis, Calif. >>>

www.nailsmag.com/fifi/22140

“In my professional life there is a
lot I have to be thankful for and I’m
not sure I could even put words to
all of it. People who have helped
me improve in every angle of the
nail industry imaginable, people
who attend my classes so we
can exchange knowledge, clients
who keep coming back so I can
indulge in my passion as a career,
people l who h share h th the iindustry
fi re and work to elevate it
and feed the fl ames of others, product advancements that
keep things interesting, and a magazine that makes me
f e e l like I’m part of something bigger than myself every time I
open it!”
Holly Schippers
The FingerNailFixer, Bussey, Iowa
“I am thankful for a wonderful
boss who has helped me fi nd
my passion for doing nails
again (after 22 years) and who
has helped me through good
and bad times. But most of all
I am thankful for our friendship
that has allowed us to be
completely honest with each
other and make the shop a
wonderful working environment.
I am also thankful for my clients who have
become family, friends, and even confi dantes.
Without my clients, I would not be in this business.”
Yvette Pitt
The Lacquer Beauty Lounge
Watsonville, Calif.
“I’m thankful for
all aspects of my
profession, but the
main two things I
am thankful for are my
hands and my creative mind.
Creativity + Hands = Talent.
I really believe that I have been
blessed with both amazing hands
and creative thinking. My mind
has h th the ability bilit tto come up with ith id ideas, and my hands have the ability
to create my ideas into such beautiful work, leaving my clients and
me very satisfi ed, and sometimes amazed. I have never attended
any professional art classes, yet my hands are steady enough to
paint almost any idea that pops into my mind. Not many people
can think up ideas on the spot to complement their clients’ desires,
but yet I always do.
Other things I am thankful for are my clients. They are all so
wonderful. Luckily I have never had any rude clients. My clients
consider me a friend. My senior clients treat me like a daughter,
124 | NAILS MAGAZINE | NOVEMBER 2011
not only do they bring me tokens of appreciation, but they give me
sound advice on my life as well.
I am also thankful for other helpful professionals in the nail
industry who educate and share professional advice when
needed. Not just my fellow nail techs, but product companies and
suppliers who are always coming out with new products to prevent
nail techs from being stagnant in the fi eld. NAILS Magazine and
other magazines also contribute in playing a part in educating and
updating nail techs. It’s very hard to just say I am thankful for one
thing in my profession. So again I say I am thankful for all aspects
of my profession. “
Tricia Abreu
Nail Artistry by Tricia
Miami, Fla.
“I am thankful to be
able to work from my
home, which enables
me to have a fun, creative
job. I can also take care of my
home. If I have time in between
clients, I can cook or clean or
whatever I need to do. I also
am here to take care of my
three Great Danes. If I have a
few minutes they can be let out
or fed. There’s no other job that allows you to do this.
To me working from home is so rewarding. I feel like friends are
coming over to get their nails done. I also have easy access to my
computer and I can try diff erent nail art, techniques, and chat.
Most of my life I did secretarial work, which I was not happy
with. I am so thankful I am able to be a nail tech, business owner,
and (even at 60) enjoy my work. I wouldn’t want to be doing
anything else until I retire.”
Cindy Wentzel
Nails at the Carriage House
Newmanstown, Pa.
“Thomas Smith (left) and James
Lizotte (right) own Oasis Day
Spa, the most beautiful day spa
in Chatham, Ontario, Canada.
When I applied to work there, I
was 36 years old and fresh out of
school. They gave me a chance.
Thomas and James are very supportive.
They gave me time to
really practice doing gel nails, allowing
me to do them in the spa on my friends at cost.
When I have ideas, they listen and often implement them
(like using Shellac when it fi rst came out). They gave me
more hours by letting me work at the reception desk, which
has given me the opportunity to meet regular clients from the hair
salon and be available for walk-ins. Since working at Oasis, I have
been featured in NAILS Magazine and in my local paper.
We also have lots of fun. Thomas and James throw Christmas

parties for their staff and hold regular fashion shows featuring
clothing from their store. The staff members model the fashions
and I get to show off my nail art along with the gorgeous clothes.
I love my bosses, and I am extremely grateful for them and the
opportunity they have given me. I hope they know how I feel, but if
they don’t they will now!”
Janine Taylor
Oasis Day Spa
Chatham, Ontario, Canada
“I am thankful for the time and
dedication that I put into nail art
in the early years of my career.
That extra time I spent ended
up helping me 1,000-fold down
the line. Today I am thankful that
I can inspire and teach
others what I picked
up along the way.”
Robin Moses
robinmoses.com
Florence, Ore.
“I am thankful for the
opportunity to open
my own nail salon,
and I’m very blessed to
have one of the most amazing
technicians, Angela Roman
(right), working for me. I have
put a lot of hard work and
dedication into this salon, and I
wouldn’t have been able to do
it without all the support from my family and friends. I am very
thankful and blessed for them. I am also very thankful for my
clients’ business. It wouldn’t be possible without them.”
Rebecca Mendez
Secret Style Nail Salon
Lombard, Ill.
“I have been blessed with being able to teach for four years
now. I always had a passion for nails and I followed my calling.
I withdrew from college after my fi rst year and decided to go to
nail school. I vowed I would go back to college when I was ready.
After completing my six-month nail course, the school off ered
me a teaching job. I began doing my student teaching hours and
fi nally became licensed as an
instructor.
I was 20 years old and began
teaching nails. I am so thankful
to have had the opportunity to
educate future nail technicians.
At fi rst, I was scared, excited,
nervous, and proud all at the
same time. Once I began having
students of my own, it became
so natural for me. I was born to educate people and
being able to educate them about something I am so
passionate about only made it better! I am also very
thankful for all my students. I’ve taught more than 40 students
and I am thankful for each and every one of them. Dealing with so
many diff erent ages and personalities has made me the teacher I
am today. I will be Mz. Angie, ‘The Nail Mama’ for life!”
Angie Roman
ABC Cosmetology School
Chicago
“I’m thankful for devoted
clients, continuing education,
and techs who are willing to
help, encourage, and inspire
one another to become the
best professionals they can be.
And above all, I’m thankful to
God for blessing me with such
an amazing career!”
LisaMarie Santos
IROCKNAILS at Studio One80 SSalon l
Crestview, Fla.
“As a male nail tech, I am
thankful for the acceptance the
salon/nail community has
given me for being a guy in
a profession that is less than
4% male.”
Erik Acevedo
Organic Mobile Tanning LLC
Miami
“I am most thankful for my
family, who has helped build one
of the most respected nail salons
in Michigan. I have been working
with my wife for several years in
order to grow our small family
business into a viable, respected
business. In the past two years
we have expanded into a larger
location, added several more
employees, and been recognized
as one of the premier nail salons in Michigan.
In addition to being a salon owner, I am a father
of two, a husband, an employer to eight employees, including inclu lu n my
mother-in-law and father-in-law. Having built a business b in ss from fro o om
nothing into a well-respected, profi table business ess an a
and d provid providing g
jobs and security for my employees and family y members, membe mb b rs, brings br ng
me a lot of joy.”
Nick Brown
Velvet Nail Lounge
Troy, Mich. >>>
NOVEMBER 2011 | NAILS MAGAZINE | 125

“I am thankful for
the gift God has
blessed me with. Doing
nails allows me to meet
wonderful people and share the
things I have learned to help
other nail techs in their journey.
I am thankful for my best friend
(who is also a nail tech) for
seeing more in me than I saw in
myself when we started doing nails and encouraged me to stay
motivated when I wanted to give up.”
Angela Williams
Jazzy Nailz
Jacksonville, Fla.
“I am thankful for all of my
clients and family who have
supported me for 22 years.
It’s not easy in this industry
when you have shops down
the street that are off ering
services for $20 less than what
you charge.”
La Sharn D. Newbill
My enHANDSments by La Sharn
Bolingbrook, Ill. and Elkridge, Md.
“I am most thankful for
mentors. In the short time
I have been a licensed nail
technician, there have been
many. First was my instructor in
nail school. With over 20 years
of experience, she was invaluable
as a source of information to
myself and the rest of the class.
While I was still in school, I
was lucky enough to volunteer to be a part of the Butter London
Nail Tech Team during New York Fashion Week. It was there that
I fi rst had the opportunity to meet and work with Nonie Creme
(right). Nonie is creative, professional, edgy, stylish, and a true
genius when it comes to all things related to nails. Despite her
hectic schedule and the intense demands on her, she always had
time to answer questions and demonstrate techniques to each
and every tech on her team. Her encouragement and example has
motivated me to pursue my goals in this industry.
Since then, I have continued to work NYFW shows with
Butter London and several other companies. At these shows, I
have met a vast array of wonderful nail techs at many diff erent
places in their careers. I make it a point to learn from all of them.
They are my mentors, my heroes, and my inspiration to keep
learning and growing in the industry that I love and to become
the best nail technician I can be.”
Teresa King
Nailing It
Brooklyn, N.Y.
126 | NAILS MAGAZINE | NOVEMBER 2011
“As a 20-year veteran in
the nail industry the thing
I am most thankful for is my
beautiful daughter, who is now
16 years old. She’s been such
a blessing to me because she
lets me try new things on her
nails and has been my calling
card for at least the past nine
years. She loves being my hand
model, and she’s a great one at that! When she goes to school,
all her friends and even her teachers notice and comment on
her nails. Even when we are out shopping they get noticed.
She doesn’t hesitate by smiling and saying ‘Thanks. My mom
does them.’”
Lynette Guzman
Nail Creations by Lynette
New Boston, Mich.
“I am thankful for the
experience. When I
decided to go into the
fi eld of nails I never knew I would
be able to open so many doors. I
was able to blog for nails when I
opened my salon. It allowed me
to meet nail techs from all over
the world through the Society of
Nail Techs. I have been able to
experience a side of nails I never
expected when I decided to study nails as a career.”
Alica Best
Upscale Nail Bar
Griffi n, Ga.
“I am fi rst and
foremost thankful
for being able to do
nails for the last 11
years. I am even more thankful
that I have been so successful
and been able to fi nancially
support myself since I was 17
years old (including being able
to buy and sell my fi rst house
at the age of 19!). All of this
has been made possible by my nail career. Now, eleven years
later I am so thankful for being able to teach as an educator
for Bio Sculpture Gel and travel all over the U.S. to share my
knowledge with others. When I’m not teaching classes, I work
at an amazing salon in Orange County doing what I love with
people that I love. I wake up every single morning and feel truly
blessed to have such an amazing career and I’m thankful to be
able to share my passion with others.”
Megan Aballi
The Nail Lounge
Newport Beach, Calif.

“I am so thankful that in
this economy I have still
been able to not only
keep my clientele but
also double it!”
Tricia Baldwin
Studio Salons
West Jordan, Utah
“I have been a practicing
cosmetologist for 15 years. I
have done everything from
cutting and coloring hair to
waxing and facials and now
I have settled in as a nail
technician. I absolutely love
doing nails. I have a passion
for the diff erent designs I can
create on someone’s nails and
I love it when my clients say, ‘I can’t believe you
are able to make my nails look so good!’ My clients
are my livelihood and I am so thankful for them.”
Joanie Boden
Design 1 Salon and Spa
Cascade, Mich.
“I am thankful for your magazine
and others like it. It’s so much
help and off ers so many
resources for me starting out.
I’m thankful for my job, family,
friends and all in between.”
Laura McCarthy
Divine Digitz
Bantry, Co. Cork, Ireland
“I started nail school when I was 18 years old and graduated by
the time I was 19. I went at my mother’s suggestion. She is also a
nail technician. Since graduating from nail school
in 1994, I have pretty much done nails full
time since (or at least as my only job, even if
it’s not a full 40 hours a week).
When I was with a client last week I
realized how many hours she
worked a week, how much
stress her job gave her, and
how her job caused her to
miss many hours at home with
her children. And that’s when
I realized, I may not have the
most money, I may not have
fancy cars, and I may not have
exotic vacations but I honestly
love my job. It relaxes me more than it stresses me out and it
aff ords me what I need. It has always given me enough time to
enjoy my family. I couldn’t ask for much more!”
Katherine Evans
Relache The Spa At Gaylord Palms
Kissimmee, Fla.
“I am thankful for
working for a wonderful
company like OPI.
George Schaeff er and
Suzie Weiss-Fischmann
are the most giving people I
have ever met. Even though
they are a worldwide company
they still remember people that
work for them.
My son’s best friend Lance Corporal Jessie Cassada was
killed in Afghanistan on January 6, 2009. This devastated my
entire family as he was often at my home and I considered him
one of my own. (I made Easter baskets for him and he had a
Christmas stocking at my home.) Jessie was 19 years old and
had been in Afghanistan for only two months.
My son started a non-profi t named “Jessie’s Honor” to
send care packages to the troops in Jessie’s name. He worked
constantly on raising money and fi nding ways to try to get the
care packages full and the money to send the boxes. I sent
George and Suzi an e-mail asking them if they had anything
they could send our troops. I thought they would send me a
dozen lotions or something like that.
UPS came by my salon and told me they would deliver my
boxes the next day when they got a bigger truck. I was a little
confused and asked them why. They told me that there were
a few boxes. My husband went to the UPS offi ce and picked
up the boxes for me. He came back to my salon with 34 boxes
— $8,000 worth of product. I cried when I saw what they had
done for my son, his best friend, and the service members who
we were sending these things to.
Everyone at the corporate offi ce was aware of what our
family went through. They called me to check on my family and
Jessie’s family as well, and prayed for us as we went through
one of the hardest things in my life.
My son Cameron has sent 5,100 boxes to the troops with
a letter about Jessie and how much he loved his country and
the Marines. Cameron has fi nally gone on with his life, going
to Basic Law enforcement school. He started a scholarship in
Jessie’s name at the high school that they attended.
You can see why I love my company OPI and George and Suzi.”
Norma Sproles
The Signature Salon
Hendersonville, N.C.
.com
What are you thankful
for? Log on to www.
facebook.com/nailsmag and share.
NOVEMBER 2011 | NAILS MAGAZINE NE | 127

www.nailsmag.com/fifi/33134

TO SMOOTH A CA LLUS
It’s rough out there these days, and we’re not even talking the economy.
It’s those craggy and cracked patches of dead skin that pop up from toes to
heel and can become debilitating to a client’s sole if left untreated. Here’s a
sampling of callus products to help keep feet soft and smooth this winter.
Flowery’s Callus Liquidator
is a fast and eff ective formula
that breaks down
even the most stubborn
calluses. The nondrip,
non-staining formula
leaves feet beautifully
smooth, soft, and comfortable.
Callus Liquidator
comes in two sizes,
16-oz. and 4-oz.
(888) 745-4030 x22463
www.nailsmag.com/fifi/22463
Cuccio Naturalé’s Kava Root Elixir Callus
Remover is composed of a unique blend of
Kava root, fruit acids, and alpha-hydroxy
acids (AHAs), that removes dead skin
layers from the feet. The product is applied
directly to the callused areas and rubbed
in. The feet are then wrapped in a plastic
liner, booties, or warm towels and the
Callus Remover is left on the callus for fi ve
to 10 minutes. Once it is washed off the
callus can be gently fi led and smoothed
with a foot fi le.
(888) 745-4030 x22461
www.nailsmag.com/fifi/22461
130 | NAILS MAGAZINE | NOVEMBER 2011
Feet by OPI has a specialized Callus Therapy product
that helps tame even the toughest calluses and
helps soothe irritating cracks and other associated
foot problems. It softens with fruit extracts and shea
butter and can be rubbed on the aff ected areas
daily. Callus Therapy makes a nice complement to
a callus that has freshly been fi led to keep the feet
moisturized and supple after the pedicure.
(888) 745-4030 x22462
www.nailsmag.com/fifi/22462
Robanda’s Mr. Pumice Callus
Terminator promises to smooth
rugged callus or else, “It will be
back.” The formula is spread liberally
over the callus and left on for
three to fi ve minutes depending on
the callus buildup. Wipe away the
excess and then use a pumice
stone to gently remove the callus.
Wash off with warm water after
use, and your client is good to go.
(888) 745-4030 x22464
www.nailsmag.com/fifi/22464
>>>
PHOTOGRAPHY BY KIMBERLY PHAM

www.nailsmag.com/fifi/xxxxx
Experience
the Biggest
and Best
in Nail Education
and Competitions
on the West Coast

LCN’s Soak Spray from its Foot Care line is a callus softener
with urea and lactic acid to help soften the tough
dead skin cells, and allantoin and panthenol to help
relax and nourish the skin. The product is sprayed directly
onto the callus and left on while feet are wrapped
to ensure proper saturation of the product. When it is
removed the callus is ready for fi ling.
(888) 745-4030 x22466
www.nailsmag.com/fifi/22466
VB Cosmetics’ Heels
and Elbows Cream
helps eliminate cracked
calluses while smoothing
out the feet and hydrating
the skin. The thick
cream is comprised of powerful bioactive ingredients
to hydrate the skin while exfoliating dull,
dead cells. The cream also helps reduce foot odor
and can be applied daily. VB Cosmetics also has
Be Silky Callus Spray with Lemongrass. The spray
is applied generously to the callus and left on for
fi ve minutes to soften and prepare feet for fi ling.
(888) 745-4030 x22468
www.nailsmag.com/fifi/22468
132 | NAILS MAGAZINE | NOVEMBER 2011
SpaRitual’s Sole Mate Callus Remover
is 83% certifi ed organic, is vegan- and
paraben-free, and made with real organic
papaya. Sole Mate Callus Remover helps
to powerfully dissolve thick, callused skin
without stripping the skin of essential
moisture and balance. The papaya extract
naturally softens callus buildup, while aloe
and tamanu oil soothe and revitalize the
skin to leave feet polished, refreshed, and
refi ned.
(888) 745-4030 x22465
www.nailsmag.com/fifi/22465
CND’s Cucumber Heel Therapy is an intensive
callus treatment that uses a moisturizing complex
formula to aid in the repair of dry, cracked
skin. The cream uses Cucumber Extract to
cool and refresh parched skin, and lactic acid
to act as a gentle exfoliant. Urea is also used
as an anti-infl ammatory and deodorizer, and
panthenol helps stimulate cell regeneration.
(888) 745-4030 x22467
www.nailsmag.com/fifi/22467
Soft Touch’s 2 Smooth Callus Remover
can soften calluses in minutes so techs
can easily fi le them away. Liberally spread
2 Smooth over the callus only, and wear
gloves or rinse fi ngers and hands immediately
after handling. The powerful formula
penetrates into the callus for three
to fi ve minutes and washes away to leave
a softened callus that is ready for fi ling.
(888) 745-4030 x22469
www.nailsmag.com/fifi/22469

Estelina’s EZ-Off Callus Remover is a
natural and easy way to remove callus.
No pre-soaking is required for this formula,
which uses natural ingredients.
Apply a small amount to the aff ected
area. Leave on for fi ve minutes, then
use a foot fi le to fi le the callus away.
More severe callus can sometimes
use a second treatment. The remover
is gentle on skin and safe to handle
with hands as you apply it.
(888) 745-4030 x22470
www.nailsmag.com/fifi/22470
Be Natural off ers packs of 200 pre-soaked pads
that have been saturated with Callus Eliminator’s
potent callus-removing formula. After soaking the
clients feet, pat them dry and then use tweezers
and gloves to pick up the pads and apply them to
the callused skin. Make sure the treatment area is
well covered with the saturated pads. Wrap the
feet in a plastic liner, booties, or warm towels. Let
sit for three to fi ve minutes, depending on the callus,
and remove to leave a softened callus that can
gently be fi led away. Be Natural also has a dry heel
eliminator cream to keep skin nourished and callus
from cracking or breaking from dryness.
(888) 745-4030 x22472
www.nailsmag.com/fifi/22472
Footlogix Callus Softener is a deep-penetrating
pre-treatment for fi ssures, cracks, corns, and
hyperkeratosis. The softener penetrates deep into
fi ve layers of the epidermis, softening the skin in
order to achieve optimum results for pedicures. The
formula has 18% urea to soften the callus but is pHbalanced
to clean the skin softly and gently. The nonaggressive
formula is safe for diabetics or people with
sensitive skin and allergies and comes in three sizes,
6.09 fl .-oz., 32 fl .-oz., and 128 fl .-oz.
(888) 745-4030 x22471
www.nailsmag.com/fifi/22471
Sheba Nails’ Vital Professional Callus
Remover is formulated to dissolve
calluses for safe and eff ective removal
leaving feet soft and sandal-ready. Save
time with this fast and eff ective solution
on even the toughest of calluses. After
the foot soak, put a few drops of the
freshly scented product onto the
callused area. Let it sit for a few
seconds and then use a pedicure fi le
to rub the area and you will see the
callus coming right off .
(888) 745-4030 x22473
www.nailsmag.com/fifi/22473
NOVEMBER 2011 | NAILS MAGAZINE | 133

{
reader nail art
{TOP TO BOTTOM}
Topaz Woodruff
The Nail Cabaret, Charlotte, N.C.
Joshlyn Beh
Le Beautique, Penang, Malaysia
Deborah Brown
Strictly Styles and Profiles Salon,
Cleveland
}
134 | NAILS MAGAZINE | NOVEMBER 2011
{TOP TO BOTTOM}
Jill Walker
Waves Salon and Spa, Florence, Ky.
Melinda Skora
MJS Nails and Beauty, Wollongong,
New South Wales, Australia
Thai Huynh
Butter Nail Salon, Flatbush, N.Y.
{TOP TO BOTTOM}
Angela McGhee
Aurora, Ill.
Sabrina Watts
Golden Lady Nails at Transformers
Styling Studio, South Euclid, Ohio
Adriane Pike
The Greenery Day Spa and Salon,
Richland, Mich. >>>

{ nails mall {
}
Dixon
Introducing Dixon’s Slim 2-Way
Disposable Buff er. Same great Dixon
quality you know and love in an
economical and disposable size. • No
mess! • Perforated sheets stay neat in
box! • No cracking! • Stays sharp, long
lasting! • Available in a variety of colors.
Dixon
(888) 89-DIXON
www.dixonabrasives.com
www.nailsmag.com/fifi/22252
Mehaz
A “must have” for gel polish
applications, the Mehaz Curette features
two tiny scoops for cleaning under and around
the nails. This 6” stainless steel tool is hand crafted
in Solingen, Germany, and features a textured grip for extra
control. The perfect tool for manicures and pedicures.
Mehaz
(888) 225-6342
www.mehaz.com
www.nailsmag.com/fifi/22170
The Original Pedi-Sox®
Double your Pedicure business! Pedi-Sox encourage
wintertime pedicure services! Feet stay comfy and cozy
warm; and freshly pedicured feet stay clean. Moisturizers
absorb better…for softer and smoother skin. Slip on Pedi-
Sox as the fi nal step before you paint the toenails. It’s
that easy! Extra thick premium cotton make Pedi-Sox®
comfortable to walk in — alone or with sandals. Foot
caressing California Lite Weight Pedi-Sox® are perfect for
warmer climates. 23 Fun & Fashionable Colors and Styles.
The Original Pedi-Sox®
(888) 536-1577
www.OriginalPediSox.com
www.nailsmag.com/fifi/22153
ADVERTISEMENT
Nail Superstore
A New Revolution: Pedicures Just Got Steamy! The
patent-pending Red Dragon Sauna System takes
pedicures to a whole new level. This fresh approach
uses gentle steam to pamper feet, signifi cantly
reducing water consumption and taking up
considerably less space. • Uses steam instead of
water • Takes just one cup of water per service •
Completely portable with no expensive plumbing
hookups • Complete system costs hundreds of
dollars less than traditional pedicure chairs •
Environmentally friendly • Perfect for salons, spas,
resorts, hotels, doctor offi ces and more.
Nail Superstore
(800) 669-9430
www.nailsuperstore.com
www.nailsmag.com/fifi/22308
Flowery Professional
Go Wild with File Catty from Flowery®. The Wild Styles
collection features exclusive patterns on quality 5” fi les
with coordinating translucent cases. The unique patented
File Catty case protects cell phones, sunglasses and
other items from being scuff ed by the fi le, while keeping
the fi le inside clean and free from lint and dust. Also
available in an 18-piece display, File Catty Wild Styles are
perfect for salon retail, client gifts or just for you!
Flowery Professional
(800) 347-7456
www.floweryprofessional.com
www.nailsmag.com/fifi/22210
For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).
NOVEMBER 2011 | NAILS MAGAZINE | 135

{
reader nail art}
{TOP TO BOTTOM}
Ann Jones
Reno’s Beauty Salon, Salt Lake City
Michelle Conde
Nails by Michelle, Miami
Kimberly Hurtado
De Ja Vous Hair & Nail Salon,
Wilbraham, Mass.
136 | NAILS MAGAZINE | NOVEMBER 2011
Want to see
your nail
art here?
{TOP TO BOTTOM}
Natasha MacIntyre
Crofton, Md.
Mariko Mabrey
Nail Affair, Chesapeake, Va.
Alexandria Richter
Dazzlin Digits, Layton, Utah
e Just e-mail digital pictures of your art to Sree.Roy@bobit.com;
please include your name, salon name, city, state, and phone
number. Or, mail printed pictures or the tips themselves to Sree
Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail
art will also be considered for publication on www.nailsmag.com.
{TOP TO BOTTOM}
Susan Cap
Academy of Nail Design, Omaha, Neb.
Kytanna Crawford
Peppermill Resort and Casino,
Reno, Nev.
Jessica Rosales
Norma’s Beauty Salon,
North Las Vegas, Nev.

www.nailsmag.com/fifi/22244

{ }
product spotlight Touring America by OPI defi nes the look of nails
for fall and winter, with twelve shades that revive
classic, iconic colors — from cool gray, khaki, and
chocolate to warm rose, peach, and red. Suzi
Weiss-Fischmann, OPI executive VP and artistic
director, shares her favorite three trendsetting
choices from this collection, A Color to Diner
For, A-Taupe the Space Needle, and Uh-Oh Roll
Down the Window. OPI also has released a new
Gold hue to the OPI Shatter line.
(888) 745-4030 x22318
www.nailsmag.com/fi www.nailsmag.com/fi fi /22318
Republic Nail’s Moon Collection of acrylics give you
eight color powders that can be custom blended, and
they actually glow in the dark once set on the nails.
The colors are blue, pink, rose, orange, yellow, purple,
green, and white.
(888) 745-4030 x22317
www.nailsmag.com/fi fi /22317
138 | NAILS MAGAZINE | NOVEMBER 2011
Bellissima International has a special color gel kit for this holiday
season, Glitz Candy Cane Nails. The promotional product
comes in a nice red carrying bag and has gel colors Clear, Lola
Bella, Devil Red, and Garey’s Smile, along with an application
brush and Bella Shine Top Coat. These colors go well to make
client’s nails extra festive for the holidays.
(888) 745-4030 x22319
www.nailsmag.com/fi fi /22319
Alfalfa Nail Supply’s Botanical Escapes Renewing Rose line of
skin care products will hydrate parched skin while leaving a
fresh scent of rose. The Hydration Lotion is for hands, feet, and
body and can be applied daily for moisturizing. The Salt Glow
Gel is an eff ective exfoliant that makes for a great pedicure
scrub, and the Hydrotherapy Salt is non-foaming and non-
staining so feet can be softened in a fragranced soak.
(888) 745-4030 x22320
www.nailsmag.com/fi fi /22320

Wet Paint’s new Bitten Collection will l help clients feed their
inner vampire. The six-bottle collection on feeds off the vampire
craze, with colors like violet “Lewd”, red ed “Fetish”, blue
“Numb” (not pictured), gray “Moonstone”, tone”,
black “Onyx”, and a clear top coat glaze aze called
“Mirror”, all of which can be worn on their own
or layered to create additional alluring g shades.
For those of you who want to relish in n mystery,
bite in.
(888) 745-4030 x22322
www.nailsmag.com/fi fi /22322
Sheba Sheb Nails’ new Sologel
Soak Soak-Off Gel Polishes
com come in 23 shades that
give
excellent color
satu saturation and nail
cove coverage, apply easily
like ppolish,
and soak off
in 10 minutes or less. The
gels
give up to 14 days
of no no-chip wear with
a bea beautiful high-shine
fi nish nish. Colors included
here
are Sweet Candy,
Bana Banana Split, Smoothie,
and
Blackberry Juice.
(888) (888 745-4030 x22323
www.nailsmag.com/
www
fi fi /22323 /2
BB Cosmetics has a new collection for its Couture for Men Color
Polish line called Eye Candy. The polishes are one of the nail
industry’s only full color lines of polish made for men, but “loved
by women,” as the company says. The Eye Candy Collection
features colors inspired by visual favorites from both sexes and
include the shades Heavenly Hunk, Rustic Romantic, Silver Fox,
Sexy Centerfold, Dirty Blond, and Playboy.
(888) 745-4030 x22321
www.nailsmag.com/fi fi /22321
Nubar’s Infi nity Pastels Collection of colored
acrylics off er a nice range of softer shades
for you to blend and create new batches of
client-color favorites. The pigments come in
4-g. jars and range from soft Art White to the
brighter Pastel Mango. >>>
(888) 745-4030 x22324
www.nailsmag.com/fi fi /22324
NOVEMBER NOV OVEM EM EMB EM E MB MBER B ER ERR 2011 201 20 01 011
| NAILS NA NAI NA NAI NA NAI NA NAI NA NAI NA A LS L MAGAZINE MAG MAGAZ AZ AZI Z NE | 139

{ product spotlight
Enjoy a chip-free manicure with IBD’s Just
Gel Polish. This 100% pure gel formula
wears like a classic gel but applies like a
polish for rich, even color that lasts. The
Just Gel Polish Starter Kit comes with
everything you need to get started with gel
services right away. The kit even includes
an instructional DVD to help you with
application and removal and for keeping
your clients informed on all the benefi ts of
Just Gel Polish.
(888) 745-4030 x22325
www.nailsmag.com/fi fi /22325
Cina Nail Creations has new Holiday Nail
Art Decals. Bring out your inner Mrs. Claus
with these Christmas-inspired decals,
that feature Santa and reindeer faces with
crystal rhinestone noses, candy cane swirl
lollypop shapes, and holly garland and
snowfl ake stars.
(888) 745-4030 x22326
www.nailsmag.com/fi fi /22326
Eco Nail Systems’ new Universal Soak Off
Gel Brush-On Top Coat delivers an ultraglossy,
glass-like fi nish that works with all
}
140 | NAILS MAGAZINE | NOVEMBER 2011
leading brands of soak-off gel polishes and
hybrids. It can be LED or UV light cured,
and the 2.5-oz. size comes in an ergonomic
patented tilt bottle for easy and comfortable
application. It’s also available in a 1/2oz.
size for each work station.
(888) 745-4030 x22327
www.nailsmag.com/fi fi /22327
SOI Candles make a great gift this holiday.
The Soi Company has a collection of handcrafted
candles that are eco-friendly and
produce a healthy environment through
their beautiful fragrances. Because SOI candles
are made of 100% all-natural soy oil,
you will enjoy clean, soot-free burning that
is not harmful to you or the environment.
A great gift for anyone, SOI candles’ soy oil
only heats to 106 degrees, making them last
40% longer that paraffi n wax. The melted
oil from SOI candles can be used as a skin
moisturizer.
(888) 745-4030 x22328
www.nailsmag.com/fi fi /22328
Light Elegance has new Glitter Gel colors.
These classic sparkling favorites will make
clients stand out during the cold with all kinds
of shimmer and shine. The colors include
Pomegranate, Butterscotch, Cabernet,
Titanium, Galaxy, and Emerald Green.
(888) 745-4030 x22329
www.nailsmag.com/fi fi /22329
Young Nails has come out with a new winter
collection for its ManiQ gels. The ManiQ
gels brush on like polish, but cure like a gel
and soak off quickly for easy color changes.
The colors range from dark greens and blues
to purples and reds.
(888) 745-4030 x22330
www.nailsmag.com/fi fi /22330
Kupa Incorporated off ers the nail technician
an ultrasonic vibrating machine that is the
latest trend in salon disinfection. The unit
is small enough for your manicuring table
(8”x 6”x 6”), yet large enough for all your
implements, electric fi le bits, metal fi les,
and more. It works with all EPA-registered
disinfection systems and has a pre-set
digital timer that initiates the ultrasonic
vibration with the touch of a button.
(888) 745-4030 x22331
www.nailsmag.com/fi fi /22331
CND now has larger sizes of Shellac Base
and Top Coats and the labels have been
redesigned to make it easier to distinguish
between the two. The Base Coat is the fi rst
step in Shellac applications and is an anchor
for color adhesion, and the Top Coat helps
seal the color for scratch-free and chipresistant
wear.
(888) 745-4030 x22332
www.nailsmag.com/fi fi /22332 >>>

Cuccio • Seche • Prolinc • Kupa • Mehaz • Super Nail • Intrinsics • Lets Touch • Checi • Gigi
Clean & Easy • Tammy Taylor • Nail Care Tools
� Specials & discounts
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Features LIVE pro support ~ 9:00AM – 4:00PM (CT): product inquiries/questions/
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if you don’t see it, just ask – we’ll get it for you!
*must register with authorized Student ID or state license #
Products proudly sold exclusively to licensed nail professionals and cosmetology students.
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www.nailsmag.com/fifi/22279

LcB Nail Lacquers were developed by
LaKhiva Blann to build self-esteem among
women and encourage empowerment,
self-value, and inspiring individuals to give
back to charities and organizations that
are dear to the heart. LcB Nail Lacquers
are available in a variety of shades and are
sensitivity tested, fragrance free, waterresistant,
long lasting, easy to use, and fast
drying. Charities that are special to LcB Nail
Lacquers are most notably the American
Heart Association and Centers For Youth
and Families.
(888) 745-4030 x22333
www.nailsmag.com/fi fi /22333
Akzéntz’s Competition White Gel gives
brilliant shine with superior strength for
high-quality Frenches and more. Designed
to satisfy both novice and advanced nail
technicians, this unique formula is perfect
for sculpting new sets and fi lls. Competition
White cures easily without special forms
and holds a sharp smile line while being
easy to remove.
(888) 745-4030 x22334
www.nailsmag.com/fi fi /22334
Scientifi cally designed to cut the thickest
toenail, fi ngernail, or tip with minimal pressure,
Antoine De Paris’ #30 tool does the
work for you while protecting your hand and
wrist from using excessive force and pressure
when cutting thick nails. Simply fl ip
142 | NAILS MAGAZINE | NOVEMBER 2011
the tool around to keep the wrist in proper
alignment. This tool is made from cobalt
stainless steel.
(888) 745-4030 x22335
www.nailsmag.com/fi fi /22335
The Belava Embrace is a sanitary solution for
high-end salons looking to off er a luxurious
spa pedicure but unwilling to yield in their
sanitation standards. The Embrace has
a high back, is plush, and is extra wide to
initiate the perfect snuggle. The Embrace is
also a massage chair with several settings.
In addition, the Embrace comes with an
adjustable manicure table and a sliding
heater/massager unit to accommodate
clients to their level of comfort.
(888) 745-4030 x22336
www.nailsmag.com/fi fi /22336
Tweezerman’s Pedicure Plus tool is a
stainless steel nail cleaner and ingrown
toenail fi le in one. The fi le end helps relieve
pressure of ingrown nails and the thin
curved end cleans under and around the
nail. The tool can be sterilized in liquid or in
an autoclave and is ergonomically designed
for precise control.
(888) 745-4030 x22337
www.nailsmag.com/fi fi /22337
China Glaze’s Crackle Glaze Metals
collection takes the beauty phenomenon
to the next level with polish that pairs the
edgy innovation of crackle with the elegant
beauty of metals. The collection features
six sparkling metallic colors including
Tarnished Gold, Platinum Pieces, Haute
Metal, Cracked Medallion, Latticed Lilac,
and Oxidized Aqua.
(888) 745-4030 x22338
www.nailsmag.com/fi fi /22338
Dashing Diva’s French Tipped tips provide
textbook-French looks quickly and easily.
The tips are available in multiple colors that
will not chip, and the ultra-thin clear wells
require little to no blending. The transparent
adhesion area allows for adjustable smile
line placement, and the tips work on any
nail bed length.
(888) 745-4030 x22339
www.nailsmag.com/fi fi /22339
Duri’s Wine Tasting Party Collection features
everything from a warm plum to a
shimmery violet. Experiment with shades
of red and deep garnets for a dramatic fall
fl air. You’ll be sure to make a statement with
these alluring colors: Cognac XO, Bloody
Mary, Pinot Noir, Grape Swirl, Dragontini,
and Cabernet Sauvignon.
(888) 745-4030 x22340
www.nailsmag.com/fi fi /22340
Reveal by Hand & Nail Harmony are UV-
or LED-cured gels that bond to the natural
nail using a fused keratin bonding system
without the use of harsh acids for retention.
With whites, clears, and pinks, these gels

can defi ne any look, and, with the faster cure
times of LED lights, techs can save up to 20
minutes on total service time.
(888) 745-4030 x22341
www.nailsmag.com/fi fi /22341
The NSI Polish Pro Accessory Collection
includes six diff erent fi nishes to change the
appearance of any Polish Pro color. Become
a nail “stylist” and create unlimited looks
for your clients. NSI Polish Pro applies like
polish but has the durability of a gel and
comes in a range of colors.
(888) 745-4030 x22342
www.nailsmag.com/fi fi /22342
Entity’s brush-on gel polish, Entity 1 Color
Couture, combines the long-lasting and
high-gloss durability of gel with the ease
and versatility of polish. No smudging, no
chipping, and no dry time. The primary collection
comes with Entity Prep, Nu Bond,
base and top coat, as well as 12 colors.
(888) 745-4030 x22343
www.nailsmag.com/fi fi /22343
INM’s color liquid and powder collection
Long Ago & Far Away off ers powder paints
that are designed for nail art on acrylic
surfaces and can be used for inlaid or 3-D
designs. Colors include Crystal Ball, Dragon’s
Eye, We’re All Mad Here, Fe Fi Fo Plum, Kiss
the Frog, Once-A-Pond-A-Time, Spoon-Full
A-Sugar, Pick Your Poison, and more.
(888) 745-4030 x22344
www.nailsmag.com/fi fi /22344
PNI Worlwide introduces LightSpeed, a
new UV Soak-Off Gel Polish system. The
astronomically themed line has a total of 18
colors along with top and base, and a light is
available as well. The gels apply like polish,
soak off fast, and the fall line of colors are
Robo Red, Saturn, Abduction, and Rocket.
(888) 745-4030 x22345
www.nailsmag.com/fi fi /22345
The Footsiebath Pedicure Spa features a
pre-fi tted disposable liner system, therapeutic
heat and vibration, and a retractable cord.
The unit is completely mobile, weighing
only 2.5-lbs. and has a fully adjustable
temperature control for client comfort.
(888) 745-4030 x22346
www.nailsmag.com/fi fi /22346
Truly aff ordable luxury, the Echo pedicure
chair by Continuum off ers hand sewn
upholstery, shiatsu back massage, NoPipe,
Easy Clean Jet System, contoured footrests
with adjustable center leg support, and
optional manicure trays. The chair uses less
than four gallons of water and provides great
comfort and relaxation to clients.
(888) 745-4030 x22347
www.nailsmag.com/fi fi /22347
En Vogue’s new collection of Extender
Modeling Resins, Sealers, and Colour Gels
are available in a beautiful assortment of
shades for creating perfectly pretty nails
for clients. Modeling Resins are available
in Vanilla, Nude, and Rose; Sealers area
available in Opaque, Blush, Frost, and Pearl;
and the newest Colour Gel shades include
Azure, Crown Jewel, Denim, Ivy, Midnight
Shimmer, Paprika, and Sangria.
(888) 745-4030 x22348
www.nailsmag.com/fi fi /22348
Cácee’s Color Gel Polish Soak Off set brushes
on easy, soaks off quickly, and has base and
top coats for better adhesion and color retention.
The colors include Susan, French Pink,
French White, and Joy. The gels cure quickly
and provide durable no-chip wear.
(888) 745-4030 x22349
www.nailsmag.com/fi fi /22349
California Mango’s Mango Extreme Hand and
Body Crème is a long-lasting and luxurious
solution for extra dry skin. Created with highly
refi ned oils and antioxidant, the unique blend
leaves even the driest skin soft and supple.
The extra dense formula requires only a little
product to hydrate a large area of skin.
(888) 745-4030 x22350
www.nailsmag.com/fi fi /22350 >>>
NOVEMBER 2011 | NAILS MAGAZINE | 143

{ ad index
For
}
144 | NAILS MAGAZINE | NOVEMBER 2011
more information direct from our advertisers,
call (888) 745-4030, or go online to www.nailsmag.com/fi fi .
Fifi # Advertiser Page Fifi # Advertiser Page
22235 1st National Processing ..................................................................149
22212
Action Bag Company ......................................................................149
Aerovex.................................................................................................101
22305 Akzentz Nail Products ..................................................................... 80
22185 Antoine de Paris ...............................................................................147
22296 Artistic Nail Design ....................................................................24-25
22147 Atwood Industries ...........................................................................148
22309 Bags Rep ..............................................................................................149
22251 Beauty Millennium ..........................................................................165
22160 Beauty Tech ........................................................................................148
22265 Belava ..............................................................................................26-27
22187 Bio Sculpture Gel ................................................................................73
22119 China Glaze ..........................................................................................33
22271 Christrio .................................................................................................95
22102
CND ........................................................ 4-5, 10-11, 16-17, 35, 37, 43
Cuccio .................................................................................. 43, 113A-D
22231 Dashing Diva.................................................................22-23, 113A-D
22252 Dixon Enterprises ............................................................................. 135
22103 Dollar Nail Art ...................................................................................149
22262 Dr. G’s .....................................................................................................38
22197 Duri Cosmetics ....................................................................................71
22276 Duri Treatments ..................................................................................70
22169 eco ...........................................................................................................89
22131 Entity Beauty Inc. ................................................................................59
22110
Essie Cosmetics ................................................................................ 6-7
EZ Flow ..................................................................................................49
22240 Famous Names, LLC..........................................................................67
22210 Flowery Beauty Products .........................................................91, 135
22181 Forever French Nail Systems ........................................................149
22189 GelArt .................................................................................................. 105
22208 Gelaxy USA ..........................................................................................87
22196 Graham Beauty ...................................................................................55
22285 Hand and Nail Harmony .............. 8-9, 18-19, 41, 82, 83, 84, C3
22238 Hollywood Nail Supply ...................................................................164
22122 ibd .............................................................................................94, 96, 97
22198 Ikonna .................................................................................................... 54
22267
ISSE SHOW .........................................................................................131
J & A USA ............................................................................................121
22109 Jessica Cosmetics ...................................................................... 45, 93
22191 Konad ...................................................................................................158
22107 Kupa Inc.................................................................................................98
22140 LeChat .................................................................................................. 123
22183 Lexor Intl. .....................................................................................159, 161
22211 Light Elegance .....................................................................................75
22194 Masterworks by Amy Becker .......................................................148
22170 Mehaz Professional ..................................................................117, 135
22308 Nail Superstore, The ...................................................... 107, 135, 163
22279 Nail Tech Supply ................................................................................141
22106 Nailite ........................................................................................... 39, 160
22135 NSI .....................................................................................................20-21
22253 Onyx Beauty Systems .......................................................................85
22101
OPI Products ...........................................2-3, 14-15, 29, 52, 64, C4
Orly International ........................................................................... C2-1
22168 Orly International ........................................................................ 31, 47
22261 Pedi World Pedicure Spas .............................................................162
22153 Pedi-Sox .............................................................................................. 135
22144 PNI Worldwide.................................................................................. 153
22268 Premier Nail Source ....................................................... 154-155, 156
22244 Pro Spa ................................................................................................. 137
22134 Republic Nail ..................................................................... 115, 128-129
22104 Seche ......................................................................................................63
22156 Shooting Star International ...........................................................149
22166 Star Nails ............................................................................................. 157
22221 Super Relax .........................................................................................103
22136 SuperNail...............................................................................................79
22112 Supply Source, The ..........................................................................166
22150 Velvet Nail Lounge ...........................................................................149
22307 Wet Paint ..............................................................................................66
22260 Young Nails ..............................................................................12-13, 57
The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.

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148 | NAILS MAGAZINE | NOVEMBER 2011
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Epsilon’s Sculpting Gel Light Pink is a
light-consistency pink sculpting gel for all
types of sculpting and overlay application
techniques. The gel cures in two minutes
under a 36-watt lamp and goes on easily so
techs have precise control of the application.
The gel cures to a natural pink color that
provides fl exibility and durability for an
elegant and long-lasting look.
(888) 745-4030 x22351
www.nailsmag.com/fi fi /22351
LeChat’s Perfect Match Gel Polish applies
like nail polish but wears like gel. This quickand-easy
gel polish cuts the service time in
half and will give a deep sleek fi nish without
chips, smudges, or drying time. The color
is long-lasting and chip-resistant. Every
package of the 22 colors includes a free
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matches the color.
(888) 745-4030 x22352
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Essie’s ejuvenate is a revolutionary system
for younger-looking hands. The comprehensive
hand treatment is infused with proven
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arginine, vitamins A and C, glycolic acid, and
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(888) 745-4030 x22353
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Maximum relaxation awaits with SpaRitual’s
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Made with 70% organic vegan ingredients
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Chakra Care System energizes your client’s
root chakra to help with relaxation, skin
nourishment, and increasing circulation.
(888) 745-4030 x22354
www.nailsmag.com/fi fi /22354
Orly’s new soak-off color gel Orly GelFX,
applies like polish but cures and soaks off
like a gel and are matched to 32 of the topselling
Orly polish colors. The shades range
from neutrals to glittering and vibrant hues
of blue, purple, and black. The formula
nourishes nails for durability, strength, and
shine. The matching Orly polishes can be
used to touch up the nail as it grows out.
(888) 745-4030 x22355
www.nailsmag.com/fi fi /22355
Bio Sculpture Gel’s Spa Line is a collection
of spa products to promote and maintain
healthy skin and beauty. The line includes a
Spa Potpourri Aqua Soak, Spa Potpourri Salt
Scrub, Apricot Kernel Scrub, Mint Mask,
Hand and Body Butter, Hand Cream, Cuticle
Cream, and Hand Wash. This line works
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MARKETPLACE
Your time is money, so make the most of it
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require no blending or special prep work.
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www.nailsmag.com/fifi/22181
http://www.bagsrep.com
mailto:sales@bagsrep.com
www.nailsmag.com/fifi/22309
Handbag Gift Card Holders
Gift cards are the # 1 seller during the holiday season!
Action Bag Company’s NEW Handbag Gift Card
Holders are a cute and fun way to package gift cards
or small nail product samples all year round. These
little holders look like a high-end designer handbag.
Available in your choice of 8 polypropylene material
options - 6 colors, frosted and clear. Add a label for
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DECO POLISH RACKS
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NAILS Magazine, 3520 Challenger St.,
Torrance, CA 90503 • 310/533-2400
www.nailsmag.com
www.nailsmag.com/fifi/22235
PLEASE CONTACT:
Mary Baughman - East Coast
310.533.2412
mary.baughman@bobit.com
Michelle Mullen - West/
Canada
310.533.2465
michelle.mullen@bobit.com

STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION
(Required by 39 U.S.C. 3685)
PUBLICATION TITLE PUBLICATION NO. FILING DATE
Nails Magazine 0896-193X 10/01/2011
NO. OF ISSUES ANNUAL
ISSUE FREQUENCY PUBLISHED ANNUALLY SUBSCRIPTION PRICE
Monthly + Factbook 13 $20.00
COMPLETE MAILING ADDRESS OF KNOWN OFFICE OF PUBLICATION
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COMPLETE MAILING ADDRESS OF PUBLISHER’S HEADQUARTER’S
Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640, Los Angeles County
FULL NAMES AND COMPLETE MAILING ADDRESSES OF PUBLISHER, EDITOR, AND MANAGING EDITOR
PUBLISHER: Cyndy Drummey, Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640,
Los Angeles County
EDITOR: Hannah Lee, Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640, Los Angeles County
OWNER COMPLETE MAILING ADDRESS
Ty F. Bobit, CEO Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503-1640, Los Angeles County
KNOWN BONDHOLDERS, MORTGAGEES, AND OTHER SECURITY HOLDERS OWNING OR HOLDING 1 PERCENT
OR MORE OF TOTAL AMOUNT OF BONDS, MORTGAGES, OR OTHER SECURITIES
None
ISSUE DATE FOR CIRCULATION DATA BELOW
August 2011
AVERAGE NO.
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LAST 12 MTHS SINGLE ISSUE
EXTENT AND NATURE OF CIRCULATION
15a TOTAL NO. COPIES (NET PRESS RUN) 59,438 59,878
15b PAID/REQUESTED CIRCULATION 0 0
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15c TOTAL PAID/REQUESTED CIRCULATION 46,678 47,493
15d NONREQUEST CIRCULATION 0 0
15d.1 NONREQUEST OUTSIDE COUNTY 11,611 9,764
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15d.3 NONREQUEST USPS OTHER MAIL CLASSES 0 0
15d.4 NONREQUEST OUTSIDE USPS 553 826
15e TOTAL NONREQUEST DISTRIBUTION 12,164 11,829
15f TOTAL DISTRIBUTION 58,843 59,322
15g COPIES NOT DISTRIBUTED 596 556
15h TOTAL 59,438 59,878
15i PERCENT PAID/REQUESTED CIRCULATION 79.3% 80.1%
This Statement of Ownership will be printed in the November 2011 issue of this publication.
I CERTIFY THAT ALL INFORMATION FURNISHED ON THIS FORM IS TRUE AND COMPLETE. I UNDERSTAND THAT
ANYONE WHO FURNISHES FALSE OR MISLEADING INFORMATION ON THIS FORM OR WHO OMITS MATERIAL
OR INFORMATION REQUESTED ON THE FORM MAY BE SUBJECT TO CRIMINAL SANCTIONS (INCLUDING FINES
AND IMPRISONMENT) AND/OR CIVIL SANCTIONS (INCLUDING MULTIPLE DAMAGES AND CIVIL PENALITES).
x Publisher Filed on 10/1/2011
How to contact us:
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correspondence to:
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To contribute an article, make a suggestion, or ask a question,
contact NAILS at the address above or:
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For subscription inquiries, you can:
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Advertising:
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program for schools or to sign up to distribute the annual Career Handbook,
visit our website at www.nailsmag.com/CareerHandbook/
150 | NAILS MAGAZINE | NOVEMBER 2011
LCN’s Files Manicure Set gives you a great start of high-quality grit
fi les to tackle every step of the nail enhancement process. The grits
are refi ned to be consistent throughout the fi le’s surface, and the kit
comes with a nice range of fi le grits with the grade clearly marked
on the sides. It even includes a Banana Buff er (120/240) and foursided
fi le.
(888) 745-4030 x22357
www.nailsmag.com/fi fi /22357
Yoga Sandals’ Velvet Comfys position your feet naturally as if you
were bare foot, enabling your feet and lower legs to exercise as
you walk. With increased joint fl exibility and improved balance,
Velvet Comfys are designed for luxury and comfort with velvet toe
separators and a soft velour foot bed. Along with your choice of rich
black, purple, or red velvet foot straps, black velvet covers the fi rm
midsole to provide stability and support. The Velvet Comfys ride on
a full rubber sole, which is durable and slip resistant and perfect for
wearing indoors and out.
(888) 745-4030 x22358
www.nailsmag.com/fi fi /22358
Haken’s Mineral Spa Soak in Pomegranate Twist has a lovely scent
that relaxes the senses while the therapeutic salts and moisturizing
oils go to work on the muscles. Stress and tension melt away while
the skin soaks up plenty of benefi cial ingredients like papaya extract
and aloe leaf juice.
(888) 745-4030 x22359
www.nailsmag.com/fi fi /22359

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... community.
> Comment on all articles, nail art, and blogs.
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…
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NOVEMBER 2011
DAAL
AE DS H E E T
Deal Sheet shows you all the bimonthly deals off ered
by your favorite manufacturers and distributors. Browse
through this issue, brought to you by NAILS Magazine,
before doing your shopping at your distributor.
153
154-155, 156
157
158
159, 161
160
162
163
164
165
166
PNI Worldwide
Premier Nail Source
Star Nail
Konad
Lexor Inc.
Nailite Inc.
Pedi World
The Nail Superstore
Hollywood Nail Supply
Beauty Millennium
Supply Source
Call your professional beauty products supplier directly
to take advantage of this month’s great deals. Tell them
you heard about them in NAILS Deal Sheet!
153
154-155, 156
157
158
159, 161
160
162
163
164
165
166

RAPIDCURE Mach I LED Lamp
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Distribution opportunities available: newdealer@pniworldwide.com
OFFERS VALID NOV. 1 TO DEC. 31, 2011 AT PARTICIPATING PNI WORLDWIDE DISTRIBUTORS
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Pink NB1110 NB1111 NB1112
Bright Pink NB1113 NB1114 NB1115
Natural NB1116 NB1117 NB1118
French Dip NB1119 NB1120 NB1121
TM
NO
MMA
Your
Choice
2-Sided Straight Pusher #NB0203
Straight Pusher / Cleaner #NB0204
4OE�.AIL
#LIPPER
79¢
3TAINLESS
Stork
3CISSORS
#NB0208
#4727 Curved #NB0213 / Straight #NB0214
TOLL FREE 1-800-727-1119
0HONE � � ��s� &AX � �
WWW PREMIERNAILSOURCE COM
3TERILIZER�4RAY
#NB0302
3TERILIZER�*ARS
SALE!
Medium
#NB0300
Brush Cleaner
Holder SALE!
� 9
Brush Cleaner
4 oz. #NB0410
Brush-On
Activator
$1.95
1/2 oz.
NB1023
3INGLE 0ROCESS�56 'EL
Prices in this ad are valid November 1 through December 31, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.
www.nailsmag.com/fifi/22268
Primer
$1.95
NB1022
Split Second
Activator Spray
2 oz. NB1058 $2.95
8 oz. NB1020 $4.95
Anti-Fungal
Prep Spray
2 oz. NB1057 $1.95
8 oz. NB1021 $3.95
$99.95!!!!!
ALUMINUM ACRYLIC BRUSH
Brush stores in handle!
Resin $3.95
1 oz. NB1026
Extender Tips
10-ct. 95¢
NB1052
Brush-On
Resin $1.95
10 gm NB1025
SALE!
50-CT. 6 OZ 8 OZ PUMPS DAPPEN DAPPEN
DISH
DISH
Stainless Steel
SOAKER
4 oz. NB0323
Dust Masks Dust Brush Komfort Wedge Mushroom Pump Twist-Lock Pump 8 oz. NB0324
$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.95 NB0321 $5.95 EACH
TRAYS
SAVE $40
Ceramic w/Cork Porcelain w/ Lid Triple Dappen Sonic Touch III Acetone Proof Litl Dipr’s 10-ct.
$5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01 2 for $1 NB0336 $9.95 LD1004
WE EXPORT
WORLDWIDE!
COLOR TIPS
Sanitation Kits
$6.95 / 500-ct. / Sizes 1-10
$1.95 / 50-ct. refills
$1
$1
#NB0102
4APERED
#NB0106
(ALF 7ELL
#NB0109
.O 7ELL
$1
Spoon Pusher / Pterygium Remover #NB0202
20-CT
(1-10)
CRYSTAL
S-T-R-E-T-C-H
TOE RINGS
20-CT
(1-10)
TM
CHOOSE FROM ALOHA
CHOOSE FROM
#HT0001
$1 7 COLORS! $1 10 STYLES!
BALI
#HT0002
CRISS
CROSS
#HT0003
FOREVER
PLAID
#HT0004
FUNKY PRINCESS PSYCHE-
TOWN #HT0006 DELIC
#HT0005
#HT0007
RETRO TINY SPIDER
#HT0009 BUBBLES WEB $1
#HT0010 #HT0011
Mr. Pumice
Ultimate Pumi Bar
Mr. Pumice
Purple Pumi Bar
Tropical Shine
Colossal File
Lava Stone Onezees Toe
Separators
Spa Thong
Slippers
German
Callus Planer
24-CT.
Blades 10-ct.
#MP104D $1
CHOOSE FROM
#MP102 $1 6 STYLES! $1 #SB0414 $1
#SB0407
12-pr. $1 #SB0405 $1
#NB0212D
$1
Professional Cushioned Files 20-ct. $4.95
A Black 80/80 #NB0010 100/100 #NB0011
100/180 #NB0012 180/180 #NB0013
B Zebra 80/80 #NB0014 100/100 #NB0015
100/180 #NB0016 180/180 #NB0017
Hygienic Files 20-ct. $5.95 Individually Sealed
C Black .&%.& D8&&'. � '&&%'&& D8&&'/ � '&&%'.& D8&&(&
D Zebra .&%.& D8&&(' � '&&%'&& D8&&(( � '&&%'.& D8&&()
E Econo Cushioned Files 50-ct. $6.95
.&%.& D8&&&- � '&&%'&& D8&&&. � '&&%'.& D8&&&/
F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025
G Professional Pink Glass File $1.49 #NB0030L
H Professional Buffers 49¢ ea. 50-ct. $19.95
3-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P
4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P
I Cuticle Eraser Stones 65¢ ea. #NB0033
XN301
Xtreme Cut-Out
XN304
XN308
Xtreme “V”
Cut Out
Xtreme Square
0ROFESSIONAL�#ALLUS�0LANER
$1
$1
$9.95 / 500-ct. / Sizes 1-10
$2.95 / 50-ct. refills
#NB0210
XN302
'ERMAN
#ALLUS�0LANER
"LADES� CT
Xtreme Cut-Out
Curve
XN305
Xtreme Cut-Out
Clear
XN406
Xtreme
Welless
Natural
#NB0212
ACRYLIC LIQUID VIOLET MONOMER
2 oz.
4 oz.
8 oz.
NB1053 $2.95 NB1054 $4.95 NB1013 $6.95
ODORLESS ACRYLIC LIQUID
2 oz.
4 oz. 8 oz.
NB1055 $3.95 NB1016 $6.95 NB1017 $11.95
UV CURABLE
ODOR FREE
ACRYLIC LIQUID
2 oz.
4 oz.
8 oz.
NB1056 $3.95 NB1018 $6.95 NB1019 $11.95
XN303
MINI-FILES 100/180 GRIT
20-ct. $2.50
3-Way Shiner Blocks
` #NB0037
ARCTIC BLOCKS TM
GUARANTEED NON-YELLOWING
Xtreme Cut-Out
White
XN306
GAL. #PN114G
1
BLACK #NB0038
ZEBRA #NB0039
3!,%!� #4
#NB0409
HOLDS 8
BRUSHES
SALE!
Extra Strength
Brush-On Glue
10 grams #NC0031 $1.95
Quick Bond Gel Glue
2 grams #NB0304
3)$%$
.!),
!24
"253(
3%4
DISPOSABLE MINI BLOCKS
15¢ ;7$ � '&&#FA $13.95 � 97I; '&&& $119.95
MINI ARCTIC BLOCKS (EACH) #NB0040
'&&#F79A D8&&*&F � 97I; D8&&*&9
MINI ORANGE BLOCKS (EACH) #NB0041
'&&#F79A D8&&*'F � 97I; D8&&*'9
#NB0407
FREE APPOINTMENT BOOK & CATALOG
PHONE: 1-800-727-111�ËVË � L: CATALOG@PREMIERNAILSOURCE.COM
9
20¢ ;7 � '&&#FA '.$/+ � CASE (500) ./$/+
#NAB0117
FORMS
500-CT.
Rectangular Forms
$2.95 #NB0307
Horseshoe Forms
$2.50 #NB0308
1X
USE
NAIL BASIX BLOCKS EA. 100-PK CASE
Yellow Manicure NB0004 NB0004P NB0004C
Pink Pedicure NB0005 NB0005P NB0005C
SANITIZABLE BLOCKS EA. 100-PK CASE
Purple Med/Coarse NB0001 NB0001P NB0001C
Orange Med/Fine NB0002 NB0002P NB0002C
Blue Fine/Super Fine NB0003 NB0003P NB0003C
ARCTIC BLOCKS NB0034 NB0034P NB0034C
Extra Strength REUSABLE FORMS
Xtreme Curve XL
XN407
Xtreme
Welless
White
Bullet Glue
#NC0305 20¢
BOX OF 250
$39.95
Twist-Off
Nozzle!
Dries in
Seconds!
SALE!
$3.95
5-CT.
NON-STICK #NB0310
Chasticide 3-PC BRUSH PEN SET Round Sable Acrylic Brush
Small Hospital Grade
Disinfectant
#NAB0116
SHORT #NB0405
#NB0301 16 oz. #PN114B
MEDIUM Flat Sable Acrylic Brush
LONG #NB0406
Nylon Gel Brush
SALE!
$1
Want to be notified about our Weekly Hot Deals?
Sign up for e-mail notifications on our website.
#NB0408
1X
USE
240/240
25¢ each
$23.95 100-ct.
$99.95 Case (500)
PURE KOLINSKY
Acrylic Brushes
100% KOLINSKY SABLE BRISTLES
ACETONE RESISTANT CLEAR HANDLES
�s� �s� ."
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Also Available: Pre-Cut Fingers 70-ct.
Fiberglass (NB1050) Silk (NB1051) $2.95
SE HABLA
ESPAÑOL
100/180
NEW & IMPROVED
C-CURVE STICKS
Shaping Tools
$1
$1
$1
For A Perfect
C-Curve Every Time
#NC0134 $6.95
6-CT.
Pink
1 oz. $6.95 Bright Pink
White
SALE! $5.95 Bright White
4 oz. $19.95 Clear
16 oz. $59.95 X-Thick
UV Gel Sealer
$4.95 Shimmer Gel NB1045
1/2 oz.
NB1024 FIBREGEL
Pink NB1046
FABRIC Clear NB1047
PRE-ADHESIVE $12.95 YOUR�CHOICE
STRIPS
Fiberglass or Silk Strips 1" x 36", 2 ct.
Fiberglass (NB1048) Silk (NB1049) $2.95

LOWEST PRICES GUARANTEED!
We accept ACH/E-Checks, Wire Transfers and these Credit Cards:
TM NAIL
BASIX
LACQUERS
.5 OZ.
PIPE-FREE PEDI SPAS
STARTING AT $1495!
USA TAKE & ADVANTAGE CANADA OF…
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free
shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.
www.nailsmag.com/fifi/22268
TM
$99.95
DRILL BITS
AND
ACCESSORIES
Acrylic Bit
Stand Holds 6
NB0523
CARBIDE DRILL BITS
Large Barrel #NB0501
Small Barrel #NB0502
Cone #NB0503
Toothpick #NB0504
Football #NB0505
4-wk Backfill #NB0506
2-wk Backfill #NB0507
DIAMOND DRILL BITS
Large Barrel
#NB0508
Small Barrel
#NB0509
Cone
#NB0510
Backfill
#NB0511
Football
#NB0512
Toothpick #NB0513
SANDING BANDS
1000 ct.
100 ct.
#NB0518 Fine
#NB0519 Medium
#NB0520 Coarse
)NVERTED�
4APERED
"ARREL�"IT
$2.95
#NB0521
“THE BULLET”
DRILL KIT
Includes 6 bits,
3 sanding bands
and convenient
carrying case.
$39.95
Battery Operated
UV Lamp
#NB1507
#PNI12
Professional
UV Lamp
DRILL
Includes 3 bits
and no-hassle
warranty.
DOUBLE
-!.) 02/ -4
#EDMT20 20,000 RPM
Exclusive Razzberry
Price!
15,000
25,000 RPM
RPM
SALE! $149.95 STEEL CASE
#PNI25 �")43� �!$* �30%%$�#KUPA1 $399.95 FWD/REV
UV BULBS
42 WATT TUNNEL
7 WATT #NC0231 $4.95 EA.
Chamois Buffer Bit
�#NB0514
$4.95 EACH.
Mandrels
¢ #NB0517
$2.95 EACH.
0EDICURE
"IT�#NB0522
Buffing Barrel NB0515
Stone "ITS Cone NB0516
4 WATT
$2.95
$12.95
UV Lamp / Removable Shade
#NB1504
$19.95 $1 9 WATT
SALE! #NB1500
6 WATT $11.95
TIMER
& FAN
$99.95 #NC0229
MIRROR
PANELS
& TIMER
$69.95 VALUE
36 WATT
$49.95 #NC0004
9 WATT #NC0007
4 WATT & 6 WATT ALSO AVAILABLE
Clear #NAB0001
Black #NAB0002
Blue #NAB0003 POLISH STENCILS
Gold #NAB0004 $1.95
RHINESTONES Green #NAB0005 10-CT. BUY 2
GET 1
Iridescent #NAB0006 CHOOSE FREE!
FROM 15
Light Blue #NAB0007 STYLES
$1 Pink #NAB0008
Purple #NAB0009
144-CT.
Red #NAB0010
PER PACK
RHINESTONE SHAPES $1 $1
Choose from many styles at
100-CT. premiernailsource.com
NAIL ART FOIL RHINESTONE
DRIED FLOWERS $1
WHEELS
240-CT. . I>7F;I
$1.95 AVAILABLE
1200-CT.
GOLD #NAB0227 $1
$4.95
SILVER #NAB0228
TAHITI BORA BORA FIJI
DOTTING
#NAB0115
) lWh_[j_[i � . Yebehi � ' lWh_[jo WdZ Yebeh f[h fWYa TOOL $1
YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS FIMO SHAPES STRIPING TAPE
CHOICE!
MANY
COLORS
AVAILABLE!
$1
$1
VISIT OUR
per roll
WEBSITE!
PER PK
8 COLORS AVAILABLE
NAIL ART BRUSHES
Striper Brush #NAB0111
Detail Brush #NAB0112
Angled #NAB0113
Fan Brush #NAB0114
$1
EACH YOUR CHOICE!
$1
TM
TREATMENTS
.5 OZ.
$2.95
h/RIGINALv�4HONG 3TYLE
Pedicure Slippers
`
0!)2
#!3%�/&�
Pumice Sponges
#SB0408
`�
EACH
"/8�/&�
#SB0404
Art Club
STRIPER
LACQUERS
$1.95
.25 oz.
2.5 OZ.
$4.95
h3OFTEEZv�8 3OFT
Toe Separators
`
0!)2
#!3%�/&�
1
#SB0406
Manicure Scrub
Brushes #SB0304
"/8�/&�
PEDICURE FIZZ
� M>?J;D?D=
� IE

NOV/DEC PROMOTIONS
1-800-727-1119
www.premiernailsource.com
VIEW OUR WEEKLY HOT DEALS ONLINE!
SAVE $3
4 OZ.
COMPETITION POWDERS
OR A-POLYMER POWDERS
ACRYGEL UV GEL
1 OZ.
BUY 1
GET 1
FREE!
$14.95 $29.95
$24.95
$6.95
#LS01
FORCEFIELD GEL TOP COAT 9 ML
$8.95
VALUE
SAVE
33%
PINK #SN22A
WHITE #SN22B
CLEAR #SN22C
GLOSSY,
DURABLE,
SOAKS OFF IN
MINUTES!
$5.95
#PL26
PROLINC CUTICLE ELIMINATOR 4 OZ.
$149.95
#DM07
PEDI BOARD
WITH BACK
SUPPORT
MADE
IN USA
$327.95 VALUE
25% OFF
SELECT BOOGIE NIGHTS AND
DESIGN COLORED COLLECTIONS
INCLUDES
18 COLORS
“CANDY FOR YOUR NAILS”
ACRYLIC POWDER COLLECTION
THE NATURAL
NAIL EXPERTS
10-SPEED
POLISH DRYING
DROPS .5 OZ.
$5.50 VALUE
DRY HEEL
ELIMINATOR
16 OZ.
SAVE
40%
Dust Collector
SAVE
$20
EACH
$19.95
#SN27
BUY 1
GET 1
FREE!
$3.95
#NTK21
$14.95
#PL27
$49.95
#BE01
$41.40
EACH
SAVE
20%
$9.95
EACH
SAVE
$4
GELAC UV GEL POLISHES .5 OZ.
BUY ONE POM & FIG BUTTER BLEND 8 OZ.,
GET ONE POM & FIG CUTICLE OIL .5 OZ. FREE!
$6.95
#CG13
SEASONAL SPARKLES GIFT SET
CHOOSE
FROM 15
STYLES
LIQUID & POWDER SAVINGS SAVE 20%
Sculpting Liquids 8 oz. and 32 oz.
Retention+, Radical or Moxie
BRISA GELS
Sculpt Out Some SAVINGS!
POMEGRANATE
AND FIG DUO
PURCHASE ONE
SANI-TABLET 100-CT.
GET ONE
DE-CALLUS
GALLON FREE!
+ I >
SAVE
$6
$14.95
#CC14
$14.95
FREE SHIPPING ON ORDERS OF $99 OR MORE! *
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items noted online and in our catalog. Free shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
PRICES IN THIS AD VALID FROM NOVEMBER 1 TO DECEMBER 31, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.
'$+ EP$
$7.95
9D)+
Includes:
Poinsetta,
Holly-Day,
and a FREE
Limited
Edition
Holiday
Glitter
Polish
$49.95
#SC09
$1.95
EACH
BUY 2
GET 1
FREE!
EZ ART POLISH STENCILS
www.nailsmag.com/fifi/22268
32 oz.
$67.95
CLOSE-OUT
CUSHIONED FILES
AS LOW AS 5¢
PER FILE
8 oz.
$30.60
$49.95
9D:)+
SOLAR OIL
HOLIDAY
MINIS
The Perfect
Thank-You
For Your
Special
Clients
IBD BUILDER GEL .5 OZ.
BUY 1
GET 1
FREE!
$8.95
PINK #IBD08A
ULTRA WHITE #IBD08B
CLEAR #IBD08C
#CN08
BUY ONE SICILIAN
NAIL WHITENING PASTE
1.75 OZ., GET ONE FREE!
NEW! BACK STAGE PASS 7-PK.
GLITTER SHADES
TO ROCK THE STAGE!
BUY 1
GET 1
FREE!
BUY ONE PEDI JET NON-FOAMING
FOOT SOAK 14.1 OZ., GET ONE FREE!
Sculpting Powders 3.7 oz.
Choose from 10 Shades
BERRY COLLECTION
SAVE
$20
$4.95 $21.95 VALUE $18.95
VITE
TOP COAT
$+ ep$ Xejjb[
#SE1001
$4.95 VALUE
$3.95
F_dai" M^_j[i"
DWjkhWb 9b[Wh
3.7 oz.
$26.20
$5.95
#CND36
Scentsations
Hand & Body
Lotion Trio
Three Seasonal
Favorites, 2 oz.
Winterberry,
Cranberry and
Black Cherry & Nutmeg,
$29.95
EACH
CITY LIGHTS
ACRYLIC
COLLECTIONS
PRO KIT #SE1000
$69.95
NEW! MACH I LED LAMP
''&L D9&()* � ((&L D9&()+
CURES LED FORMULA GELS
AND GEL POLISHES IN SECONDS!
$4.95
#GE08 4 OZ.
50-CT.
TM
Pink Bubblegum, Green Apple & Funky Fresh
TM
SAVE
$2.00

www.nailsmag.com/fifi/22166

www.nailsmag.com/fifi/22191

Auto-Fill TM
www.nailsmag.com/fifi/22183
®
TM
C ®U L US
Made in USA

www.nailsmag.com/fifi/22106

C ®U L US
Made in USA
C ®U L US
Made in USA
Auto-Fill TM
Crystal Couture
®
MSRP: $2500
NOW: $1995
www.nailsmag.com/fifi/22183
www.LEXOR.com
(w/o Auto-Fill)
MSRP: $2295
Scan to visit website
Auto-Fill TM
C ®U L US
Made in USA

www.nailsmag.com/fifi/22261

$50 Off!
1SP.BTUFS $$'- 8 67 (FM -JHIU
$VSFT BMM HFM BOE 67 UPQ DPBU XJUIJO TFDPOET
Now $125.00 Reg. $175.00
*UFN
CVZ HFU free!
"SUJTBO 1SF %FTJHOFE /BJM 5JQT
1BDL PG QDT
Now $12.95/ea
*UFN
Hurry, get yours today
9 95
plus
Buy 5, get Base or Top Gel
Sales end 11/30/11
*FREE SHIPPING orders over $99 | Coupon Code: NAILS1111 t .VTU FOUFS DPVQPO DPEF BU DIFDLPVU t 'SFF 614 HSPVOE TIJQQJOH GPS 64 DPOUJOFOUBM POMZ Offers End 11/30/2011
$BMM
800.669.9430
$75 Off!
SuperSonic 4 &MFDUSJD /BJM 'JMF
31. 'PPU DPOUSPM CJUT JODMVEFE
Now $199.00 Reg. $275.00
*UFN
CVZ HFU free!
8BSN .BOJDVSe #PXM 2VJDL
4PBL 0ò #PXM *O 0OF
$PNGPSUBCMF öU NVMUJ QVSQPTF
Now $3.95/ea
*UFN
8F TQFBL ZPVS MBOHVBHF &OHMJTI 5J̋OH 7J̏U 'SBOÎBJT &TQB×PM
www.nailsmag.com/fifi/22308
NEW!
GelEfex tm
The true Gel Polish with a flawless finish that
grabs hold for over 2 weeks...and doesn’t let go
Over 30 rich & glamourous colors
Superior one coat coverage
Spectacular shine that won’t fade
Easy to apply, easy to take off
new!
7BSJFUZ /BJM "SU ,JUT
% 'MPXFST %SZ 'MPXFST 4UBST 5FBS %SPQ
)FBSU (MJUUFST 4FB 4IFMMT NPSF
Now $12.95 & up
*UFN
$20 Off!
%FMVYF )PU 4UPOF 8BSNFS
,FFQT TUPOFT BU BO FWFO UFNQFSBUVSF
BOE SFBEZ UP VTF
Now $79.95
Reg. $99.00
*UFN
sale!
"SUJTBO 'MFY(FM 1PXEFS (FM ,JU
*ODMVEFT 'MFY(FM #BTF 5PQ P[ FBDI
$SZTUBM 1PXEFS P[ $ $VSWF $SZTUBM $MFBS /BJM
5JQT DU
;FCSB /BJM 'JMF
8 67 -JHIU
Now $38.85
Reg. $59.76
*UFN
50% Off!
ProTouch Gel Brush
"MMPXT FBTZ BOE TNPPUI HFM BQQMJDBUJPO
$PNFT JO PWBM TRVBSF
Now $4.49 Reg. $8.95
*UFN
7JTJU PVS XFCTJUF BOE POMJOF TUPSF BU
www.nailsuperstore.com

www.nailsmag.com/fifi/22238

www.nailsmag.com/fifi/22251

www.nailsmag.com/fifi/22112

Have you seen my
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Visit nailsmag.com and find just what you’re looking for. Duck into a forum
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SEPTEMBER 2011
regale
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renovate

{ my other life
}
A Snapshot of Success
“When I’m not doing nails you can fi nd me taking photos,” says
Kari Evich, owner of Nails by Kari, located inside Merle Norman, in
Covington, Va. With a partner, she also owns a graphic design and
photography business called Tayvich Photography. “I do a lot of work for a variety of
people — from families to tattoo shops,” she says. “I do promo work for bands and
female impersonators and photo shoots for local ladies trying to get into modeling. I
also do a lot of business card layouts and fl ier designs.”
Evich also uses her photographic and graphic design skills to promote her nail
business. “My photography and nails collide in the most beautiful way,” she says.
“I’m able to keep a well-maintained portfolio and distribute new handouts locally.
Almost everyone who has come into the shop has found me through some sort of selfpromotional
work I’ve done. I also involve local girls in modeling my nails.”
Evich has had no formal training; instead she learned by watching her friend and
business partner Heather Taylor. “I started helping her with photo shoots, doing the
makeup, and it just progressed from there,” she says. “I’d sit behind her and watch her
edit photos and ask a lot of questions. Now we share the business.” The discerning eye
of a nail tech has proved to be an advantage. “I always seem to catch minor things my
partner may miss.”
The most challenging thing, she says, is that everyone has different taste. “Something
you love could be hated by someone else. However, the greatest feeling is when you go
outside of your box and try something and someone falls head over heels in love with it.
I never limit myself and I don’t stay in one box. I’ll photograph anything and I’ll try any
design I — or a client — can think of.”
170 | NAILS MAGAZINE | NOVEMBER 2011
Kari Evich, nail tech
In her other life: photographer and graphic artist
‘‘
I never limit
myself and I don’t
stay in one box.
‘‘
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