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22 Vodafone Group Plc Annual Report 2011
Machine-to-machine (‘M2M’) services
Machine-to-machine communications, commonly known
as M2M or telemetry, enables devices to communicate
with one another via built-in mobile SIM cards. This allows
key information to be automatically exchanged without
human intervention making it possible to reduce costs,
and improve efficiency and services to customers, for
example, enabling drivers to upload and download
real-time information to their sat nav devices on traffic
jams which can help reduce journey times and save fuel.
Focus on key areas of growth potential:
Enterprise
Enterprise customers
Our enterprise customers range from small-office-homeoffice
(‘SoHo’) businesses and small to medium-sized
enterprises (‘SMEs’), through to large domestic and
multinational companies. Across the Group we have
34 million enterprise customers accounting for around 9%
of all customers and around 23% of service revenue.
Selected expansion in growth markets
SoHo and SME
Our focus for SoHos and SMEs is to provide customers with
integrated fixed and mobile communications solutions
where we host and maintain the entire service “in the cloud” to
help customers reduce costs and simplify administration.
Vodafone One Net for example, brings together fixed and
mobile communications in one system and now has around
1.4 million end users in six markets. Through our partnership
with Microsoft we provide our customers with hosted
email, conferencing and collaboration services in a single
package called Microsoft Online suite, which is now available
in four markets.
Domestic companies
For larger domestic companies we provide unified
communications solutions delivering integrated mobile and
fixed services, fixed voice and data services, IP virtual private
networks and network integration services.
Multinational companies
Vodafone Global Enterprise manages the communication
needs of over 560 of our largest multinational corporate
customers. It provides a range of managed services
which bring together every aspect of a customer’s
telecommunications infrastructure, both fixed and mobile,
providing greater visibility and control of expenditure. During
the year Vodafone Global Enterprise achieved organic
revenue growth of around 8% (*) . New customers and renewed
contracts this year included Unilever, Luxottica and Bosch. In
March 2011 Vodafone Global Enterprise received the HP
Supplier of the Year Award for its role in delivering globally
consistent managed mobility services to Hewlett Packard.
In October 2010 we acquired Quickcomm and TnT
Expense Management, which are specialist providers of
telecommunications expense management services. The
acquisitions will strengthen our ability to provide our
enterprise customers with greater visibility and control over
their combined fixed line and mobile expenditure.
In the area of health, Vodafone Global Enterprise is working
with partners such as Novartis on innovative health projects.
Further information is contained in “Sustainable business”
on page 30.
Vodafone One Net
Enables small and
medium size business
customers to combine
their fixed and mobile
communications into
a single service with
one number, one voice
mailbox and one bill.