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4 Vodafone Group Plc Annual Report 2011
Vodafone at a glance
We are one of the world’s largest mobile
communications companies by revenue
Base station
We are leaders in data networks with over 66,000 3G sites delivering
high speed mobile broadband capability.
Revenue
(£bn)
32.0
0.6
13.3
Adjusted operating
profit (£bn)
1.3
Partner markets
Partner markets extend our reach outside
our equity investments by entering into a
partnership agreement with a local mobile
operator, enabling a range of our global
products and services to be marketed in
that operator’s territory. Under the terms
of these partner market agreements
wecooperatewithourpartners in the
development and marketing of certain
services and products. These partnerships
create additional revenue through fees
paid by the partners for access to
Vodafone Group products, services and
5.7 4.8
3.7
Capital
expenditure (£bn)
2.2
Vodafone M-Pesa
Over 20 million people, mainly in emerging markets, use this service to
send and receive money using their mobile phones. More on page 20.
Operating free
cash flow (£bn)
7.5
0.3 (0.1)
our brand portfolio without the need for
equity investment.
As part of the agreement for the sale
of Vodafone’s interest in SFR to Vivendi,
we haveenteredintoanagreementwith
SFRwhichwillcontinueourcommercial
cooperationandwillallowustocontinueto
delivercross-borderservicestocustomers
acrossthemajormarketsofwesternEurope.
2.4
Over 40
Partner markets
Europe
Africa, Middle East and
Asia Pacific
Non-Controlled Interests
and Common Functions