Download the report - Vodafone
Download the report - Vodafone
Download the report - Vodafone
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Business review<br />
Focus on key areas of growth potential:<br />
Total communications<br />
To meet customers’ total communications needs beyond<br />
just mobile we have developed our fixed line capabilities<br />
including voice calls and broadband data, to provide a full<br />
suite of services. We can integrate customers’ mobile and fixed<br />
line communications into one service and provide related<br />
services such as <strong>Vodafone</strong> TV. Enterprise customers in<br />
particular have shown an increasing demand for receiving all<br />
<strong>the</strong>ir communication products from one company.<br />
Approach<br />
Our European strategy is to obtain long-term access to fast<br />
fixed broadband to service high value customers in a capital<br />
efficient manner. Access is obtained through wholesale<br />
agreements, partnerships or acquisitions.<br />
Fixed services<br />
Fixed broadband and voice account for around 8% of<br />
our service revenue. We have fixed services in 13 countries with<br />
6.1 million fixed broadband customers at 31 March 2011,<br />
a 9.5% increase over <strong>the</strong> previous year. In addition, through<br />
Gateway, we provide wholesale carrier services in over 40<br />
African countries.<br />
Combining fixed and mobile services<br />
The <strong>Vodafone</strong> DSL Router, now available in 11 markets, up<br />
from six markets <strong>the</strong> previous year, combines mobile and fixed<br />
broadband services. This means customers can connect<br />
immediately after purchase via <strong>the</strong> USB broadband modem<br />
and <strong>the</strong>n later with fixed broadband when this has been<br />
provisioned. During <strong>the</strong> year we have enriched this product in<br />
our largest fixed markets (Germany, Italy and Spain) through<br />
<strong>the</strong> integration of digital living network alliance (‘DLNA’)<br />
capabilities which facilitates <strong>the</strong> sharing of digital media<br />
between different electronic devices. For example, a DLNA<br />
compliant TV can operate with a DLNA compliant PC to play<br />
music or videos, or display photos.<br />
We have been offering triple play services (fixed broadband,<br />
voice and TV) in Portugal since 2009. This year we increased<br />
our presence in <strong>the</strong> home TV market by launching services in<br />
Italy, Spain and Germany.<br />
Application services<br />
We offer a range of total communications applications as well<br />
as services for enterprise and consumer customers. For<br />
example <strong>Vodafone</strong> Always Best Connected software enables<br />
customers to stay connected to <strong>the</strong> internet on <strong>the</strong> best<br />
available connection wherever <strong>the</strong>y are by automatically<br />
managing <strong>the</strong> switching between connection types including<br />
mobile broadband, Wi-Fi and LAN. <strong>Vodafone</strong> PC Backup is an<br />
online back-up and restore service that enables users to<br />
remotely store data securely and automatically via <strong>the</strong>ir<br />
internet connection.<br />
<strong>Vodafone</strong> Group Plc Annual Report 2011 23<br />
<strong>Vodafone</strong> TV<br />
This is a new service, launched in four markets,<br />
that provides a wide range of content over <strong>the</strong><br />
airwaves through a fixed line broadband connection.<br />
In Germany it is supplied through an innovative<br />
‘hybrid’ set-top box which delivers free and pay<br />
TV channels transmitted by satellite, cable or<br />
broadband. It also provides on-demand films<br />
and TV programmes, and o<strong>the</strong>r premium content.<br />
<strong>Vodafone</strong> DSL Router<br />
The DSL Router<br />
comes complete with<br />
a <strong>Vodafone</strong> Mobile<br />
Broadband USB stick<br />
so customers can have<br />
instant access to <strong>the</strong><br />
internet while <strong>the</strong>ir fixed<br />
broadband is set-up.