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Download the report - Vodafone

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Business review<br />

Focus on key areas of growth potential:<br />

Total communications<br />

To meet customers’ total communications needs beyond<br />

just mobile we have developed our fixed line capabilities<br />

including voice calls and broadband data, to provide a full<br />

suite of services. We can integrate customers’ mobile and fixed<br />

line communications into one service and provide related<br />

services such as <strong>Vodafone</strong> TV. Enterprise customers in<br />

particular have shown an increasing demand for receiving all<br />

<strong>the</strong>ir communication products from one company.<br />

Approach<br />

Our European strategy is to obtain long-term access to fast<br />

fixed broadband to service high value customers in a capital<br />

efficient manner. Access is obtained through wholesale<br />

agreements, partnerships or acquisitions.<br />

Fixed services<br />

Fixed broadband and voice account for around 8% of<br />

our service revenue. We have fixed services in 13 countries with<br />

6.1 million fixed broadband customers at 31 March 2011,<br />

a 9.5% increase over <strong>the</strong> previous year. In addition, through<br />

Gateway, we provide wholesale carrier services in over 40<br />

African countries.<br />

Combining fixed and mobile services<br />

The <strong>Vodafone</strong> DSL Router, now available in 11 markets, up<br />

from six markets <strong>the</strong> previous year, combines mobile and fixed<br />

broadband services. This means customers can connect<br />

immediately after purchase via <strong>the</strong> USB broadband modem<br />

and <strong>the</strong>n later with fixed broadband when this has been<br />

provisioned. During <strong>the</strong> year we have enriched this product in<br />

our largest fixed markets (Germany, Italy and Spain) through<br />

<strong>the</strong> integration of digital living network alliance (‘DLNA’)<br />

capabilities which facilitates <strong>the</strong> sharing of digital media<br />

between different electronic devices. For example, a DLNA<br />

compliant TV can operate with a DLNA compliant PC to play<br />

music or videos, or display photos.<br />

We have been offering triple play services (fixed broadband,<br />

voice and TV) in Portugal since 2009. This year we increased<br />

our presence in <strong>the</strong> home TV market by launching services in<br />

Italy, Spain and Germany.<br />

Application services<br />

We offer a range of total communications applications as well<br />

as services for enterprise and consumer customers. For<br />

example <strong>Vodafone</strong> Always Best Connected software enables<br />

customers to stay connected to <strong>the</strong> internet on <strong>the</strong> best<br />

available connection wherever <strong>the</strong>y are by automatically<br />

managing <strong>the</strong> switching between connection types including<br />

mobile broadband, Wi-Fi and LAN. <strong>Vodafone</strong> PC Backup is an<br />

online back-up and restore service that enables users to<br />

remotely store data securely and automatically via <strong>the</strong>ir<br />

internet connection.<br />

<strong>Vodafone</strong> Group Plc Annual Report 2011 23<br />

<strong>Vodafone</strong> TV<br />

This is a new service, launched in four markets,<br />

that provides a wide range of content over <strong>the</strong><br />

airwaves through a fixed line broadband connection.<br />

In Germany it is supplied through an innovative<br />

‘hybrid’ set-top box which delivers free and pay<br />

TV channels transmitted by satellite, cable or<br />

broadband. It also provides on-demand films<br />

and TV programmes, and o<strong>the</strong>r premium content.<br />

<strong>Vodafone</strong> DSL Router<br />

The DSL Router<br />

comes complete with<br />

a <strong>Vodafone</strong> Mobile<br />

Broadband USB stick<br />

so customers can have<br />

instant access to <strong>the</strong><br />

internet while <strong>the</strong>ir fixed<br />

broadband is set-up.

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