In the Heart of Europe - The Dow Chemical Company
In the Heart of Europe - The Dow Chemical Company
In the Heart of Europe - The Dow Chemical Company
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<strong>In</strong> <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
For <strong>the</strong> People. For <strong>the</strong> Region. For <strong>the</strong> Future.
<strong>Dow</strong> Locations<br />
in Germany<br />
Düsseldorf<br />
Wesseling<br />
Manufacturing<br />
Technical service<br />
Sales <strong>of</strong>fice<br />
Bremen<br />
Ibbenbüren<br />
Ahlen<br />
Schwalbach<br />
As <strong>of</strong> January 2010<br />
Speyer<br />
Rastatt<br />
Rhine Center<br />
Ohrensen<br />
Stade<br />
Frankfurt / Main<br />
Baltringen<br />
Hamburg<br />
Bomlitz<br />
Teutschenthal<br />
Schkopau<br />
Munich<br />
Rostock<br />
Bitterfeld<br />
Leuna<br />
Böhlen
Dear reader, any map <strong>of</strong> <strong>Dow</strong> locations in Germany would have<br />
featured a lone dot in 1960: <strong>the</strong> first sales <strong>of</strong>fice in Frankfurt/Main.<br />
Today, we are operating in more than 20 locations in 11 federal<br />
states: several large production sites, application labs, and service<br />
facilities for our customers. <strong>Dow</strong> Germany is now an important<br />
player in <strong>the</strong> German chemical industry and a competent partner<br />
for our customers.<br />
Today, we can look back at five decades <strong>of</strong> a very prosperous development.<br />
Our major milestones include <strong>the</strong> foundation and growth<br />
<strong>of</strong> <strong>the</strong> integrated sites in Rheinmünster and Stade as well as <strong>the</strong><br />
integration <strong>of</strong> many highly productive smaller sites. <strong>The</strong> acquisition<br />
and modernization <strong>of</strong> <strong>the</strong> Olefinverbund in Central Germany<br />
ranks among <strong>the</strong> projects <strong>of</strong> a particularly large scope. And recently,<br />
our success story added a new powerful chapter through <strong>the</strong><br />
acquisitions <strong>of</strong> Wolff Walsrode and <strong>of</strong> Rohm and Haas.<br />
Our manufacturing sites set new standards in environmental protection<br />
and safety. As an employer and important economic player,<br />
<strong>Dow</strong> acts as an esteemed partner in <strong>the</strong> respective regions. And our<br />
relationship with <strong>the</strong> people in our communities is very important<br />
to us.<br />
<strong>The</strong> company is in transformation. Change will accompany us even<br />
throughout our anniversary year. We seize this opportunity to better<br />
position our strengths in <strong>the</strong> market. We will continue to deploy our<br />
know-how and understanding <strong>of</strong> <strong>the</strong> markets to improve <strong>the</strong> quality<br />
<strong>of</strong> life through innovation. At <strong>the</strong> same time, we are working hard<br />
on <strong>the</strong> global challenges we face with regard to energy supply,<br />
transportation, housing, nutrition, and health. We are <strong>the</strong>refore<br />
looking ahead with great confidence. <strong>Dow</strong> in Germany will continue<br />
to be a key pillar <strong>of</strong> <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong>.<br />
Ralf Brinkmann<br />
President<br />
<strong>Dow</strong> in Germany<br />
Contents<br />
Page 4<br />
A <strong>Company</strong><br />
in <strong>the</strong> <strong>Heart</strong><br />
<strong>of</strong> <strong>Europe</strong><br />
Page 20<br />
Solutions<br />
for a Better<br />
Living<br />
Page 26<br />
Responsible<br />
Care<br />
Page 34<br />
<strong>The</strong> People<br />
at <strong>Dow</strong><br />
Page 38<br />
<strong>Dow</strong> in <strong>the</strong><br />
Community –<br />
We Are Part <strong>of</strong> It<br />
1
Dear reader, it is exciting to look at <strong>the</strong> humble beginnings from<br />
which <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong> gained a foothold in <strong>Europe</strong> and<br />
in Germany. Fifty years after its start in Frankfurt, <strong>Dow</strong> in Germany<br />
represents our largest production base and <strong>the</strong> most important<br />
market outside <strong>the</strong> United States.<br />
This brochure traces <strong>the</strong> very beginnings when <strong>Dow</strong> pioneers<br />
established <strong>the</strong>mselves and prevailed on <strong>the</strong> German market – one<br />
<strong>of</strong> <strong>the</strong> most demanding markets in <strong>the</strong> world. Today, <strong>Dow</strong> enjoys<br />
great respect in <strong>the</strong> field <strong>of</strong> chemistry, among our customers, and<br />
among <strong>the</strong> people in <strong>the</strong> communities around our sites.<br />
<strong>The</strong> commitment <strong>of</strong> our employees in Germany made this success<br />
story possible, as did <strong>the</strong> quality <strong>of</strong> our products and <strong>the</strong> countless<br />
technological solutions we continue to provide our customers with.<br />
<strong>Dow</strong> employees around <strong>the</strong> world are proud about what our<br />
German colleagues have achieved in Germany over <strong>the</strong> last 50 years<br />
and we are committed to making <strong>Dow</strong> <strong>the</strong> leading advanced<br />
materials and specialty chemicals company. I am confident that we<br />
will succeed and that Germany will continue to play a crucial role<br />
in our success.<br />
I congratulate our colleagues in Germany on <strong>the</strong>ir anniversary<br />
and I am looking forward to a successful future.<br />
Andrew N. Liveris<br />
Chairman and CEO<br />
<strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong>
Dear reader, Germany has a very special relevance to me. When I<br />
held <strong>the</strong> role <strong>of</strong> finance director for <strong>Dow</strong> in Germany in <strong>the</strong> eighties,<br />
I was living in Stade and Frankfurt/Main for three years. A few years<br />
later, in <strong>the</strong> mid-nineties, I was privileged to be part <strong>of</strong> a very exciting<br />
milestone in <strong>the</strong> company’s 50 years journey: <strong>the</strong> privatization<br />
<strong>of</strong> <strong>the</strong> Central German Olefinverbund. After long negotiations with<br />
Treuhandanstalt a viable plan for <strong>the</strong> comprehensive modernization<br />
<strong>of</strong> <strong>the</strong> locations had been developed and implemented. Today,<br />
<strong>Dow</strong> Central Germany is one <strong>of</strong> <strong>the</strong> safest and most efficient <strong>Dow</strong><br />
sites globally.<br />
<strong>The</strong> development <strong>of</strong> <strong>Dow</strong> in Germany is very impressive. Billions <strong>of</strong><br />
Euro have been invested within only a few decades, a highly efficient<br />
network <strong>of</strong> manufacturing sites has been set up and excellent<br />
customer relationships have been built. <strong>The</strong>re have been years when<br />
<strong>the</strong> main portion <strong>of</strong> <strong>Dow</strong>’s global capital was invested in Germany.<br />
Thus, <strong>the</strong> company laid <strong>the</strong> cornerstone for <strong>the</strong> excellent reputation<br />
it has gained in Germany, <strong>the</strong> “cradle <strong>of</strong> chemistry,” over time. To<br />
stand our ground next to <strong>the</strong> big German competitors has only been<br />
possible through <strong>the</strong> efficiency, creativity, accuracy, and persistence<br />
<strong>of</strong> our German colleagues. I have always been impressed by <strong>the</strong>ir<br />
dedication and constructive response to change.<br />
<strong>Dow</strong> has <strong>of</strong>ten faced significant change over <strong>the</strong> last 50 years –<br />
as it does today. <strong>The</strong> company’s strategic focus on more innovative,<br />
more market-driven solutions is <strong>of</strong> great benefit for <strong>Dow</strong> in<br />
Germany. <strong>The</strong> nation provides impressive know-how, leadership<br />
in many future technologies, and continues to invest in research<br />
and development to help drive its role as a hotbed <strong>of</strong> innovation.<br />
This is why Germany is highly attractive to <strong>Dow</strong>.<br />
As <strong>the</strong> largest market in <strong>Europe</strong> and leader in industrial manufacturing,<br />
Germany <strong>of</strong>fers unparalleled potential to our business units.<br />
This country plays a key role in my vision for <strong>Europe</strong>, Middle East,<br />
Africa.<br />
Ge<strong>of</strong>fery E. Merszei<br />
President – <strong>Dow</strong> <strong>Europe</strong>, Middle East, Africa<br />
Executive Vice President<br />
<strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong><br />
2 | 3
A <strong>Company</strong><br />
in <strong>the</strong> <strong>Heart</strong><br />
<strong>of</strong> <strong>Europe</strong><br />
It was in 1952 that <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong><br />
(<strong>Dow</strong>) sets its sights on <strong>Europe</strong>. Since it was<br />
founded in 1897 in Midland, Michigan, <strong>Dow</strong> has<br />
grown into a large chemical company and made<br />
a name for itself as a producer <strong>of</strong> chlorine, dyes,<br />
magnesium, syn<strong>the</strong>tic resins, and plastics.<br />
However, activities were mainly limited to North<br />
America. <strong>In</strong> <strong>the</strong> year 1949, <strong>the</strong> value <strong>of</strong> product<br />
exports to <strong>Europe</strong> hardly reach $1.5 million.
Now, <strong>the</strong> time has come for a foothold<br />
on <strong>the</strong> continent. <strong>Europe</strong> is recovering<br />
from <strong>the</strong> destruction suffered during<br />
<strong>the</strong> 2nd World War as <strong>the</strong> US Marshall<br />
Plan for reconstruction is showing positive<br />
effects that translate into a massive<br />
economic boom.<br />
<strong>The</strong> first <strong>Europe</strong>an <strong>Dow</strong> <strong>of</strong>fice is<br />
opened in 1952 in Zurich. <strong>The</strong> location<br />
is, selected for its international airport,<br />
its globally operating banks, and<br />
because <strong>of</strong> its direct telex connection<br />
to <strong>the</strong> USA – <strong>the</strong> only one in <strong>Europe</strong><br />
besides Brussels. <strong>In</strong> those days, <strong>the</strong> teletypewriter<br />
is critical for rapid business<br />
communication across long distances.<br />
<strong>The</strong> beginnings are difficult. <strong>The</strong><br />
company unit “<strong>Dow</strong> <strong>Europe</strong>” initially<br />
consists <strong>of</strong> three people. By 1958, <strong>the</strong>re<br />
are ten. Thanks to a joint venture starting<br />
in 1955, <strong>the</strong> first <strong>Europe</strong>an <strong>Dow</strong><br />
production site starts up in Wales while<br />
<strong>the</strong> global market for plastics is growing.<br />
Little by little, <strong>the</strong> company begins<br />
opening its own sales <strong>of</strong>fices in <strong>the</strong><br />
most important <strong>Europe</strong>an markets. <strong>In</strong><br />
April 1960, <strong>the</strong> first German branch<br />
opens in Frankfurt/Main.<br />
<strong>The</strong> “German Economic Miracle“<br />
Frankfurt/Main is situated in <strong>the</strong> heart<br />
<strong>of</strong> <strong>the</strong> Federal Republic <strong>of</strong> Germany.<br />
With <strong>the</strong> introduction <strong>of</strong> <strong>the</strong> German<br />
Mark and a social market economy in<br />
1948, <strong>the</strong> cornerstone was laid for a<br />
phenomenal economic boom. Soon, <strong>the</strong><br />
economy is actually growing at doubledigit<br />
annual rates. <strong>The</strong> whole world is<br />
talking about <strong>the</strong> “German Economic<br />
Miracle,” however it is limited to Western<br />
Germany which was founded in<br />
1949. Germany is <strong>Dow</strong>’s most important<br />
market in <strong>Europe</strong> with <strong>the</strong> “Big<br />
Three” <strong>of</strong> <strong>the</strong> chemical world are all<br />
headquartered <strong>the</strong>re: Bayer, BASF, and<br />
Hoechst.<br />
A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
4 | 5<br />
<strong>In</strong>to <strong>the</strong> future with knowhow<br />
and technology:<br />
50 years after its launch<br />
in Germany,<br />
<strong>Dow</strong> has grown to be<br />
a vital corporate entity.
Frankfurt<br />
on <strong>the</strong> Main<br />
with <strong>the</strong> “Römer”<br />
city hall<br />
During <strong>the</strong> early sixties, <strong>the</strong> entire<br />
western hemisphere is living in a time<br />
<strong>of</strong> new beginnings. <strong>In</strong> <strong>the</strong> USA, President<br />
John F. Kennedy leads his nation<br />
to <strong>the</strong> moon; everything seems possible.<br />
<strong>In</strong> Germany, <strong>the</strong> economy is breaking<br />
all records. Wealth enters ever-broader<br />
societal levels as full employment and<br />
lack <strong>of</strong> manpower dominate. <strong>The</strong> economic<br />
historian Eric Hobsbawm will<br />
later call <strong>the</strong> era between 1950 and 1973<br />
<strong>the</strong> “Golden Age”. It all ends in 1973<br />
when <strong>the</strong> OPEC, <strong>the</strong> cartel <strong>of</strong> oil-exporting<br />
nations, artificially curtails <strong>the</strong> production<br />
<strong>of</strong> oil following <strong>the</strong> Yom Kippur<br />
War. <strong>The</strong> price <strong>of</strong> oil explodes and <strong>the</strong><br />
Western industrial countries are thrown<br />
into a recession. Unemployment becomes<br />
a constant phenomenon. This<br />
“first oil crisis” makes brutally clear<br />
that oil, <strong>the</strong> “lifeblood” <strong>of</strong> modern<br />
civilization, is not inexhaustible and<br />
that <strong>the</strong> earth’s resources require more<br />
responsible care.<br />
However, starting in <strong>the</strong> sixties, <strong>Dow</strong><br />
drives a success story in <strong>Europe</strong> and<br />
particularly in Germany; “one <strong>of</strong> <strong>the</strong><br />
most dazzling shows ever put on in <strong>the</strong><br />
chemical industry”, as US historian<br />
<strong>The</strong> <strong>Europe</strong>an headquarters<br />
<strong>of</strong> <strong>Dow</strong> in Horgen<br />
near Zurich opens in<br />
1974. It is an important<br />
base with resources for<br />
business management<br />
and research & development.<br />
E. N. Brandt notes. <strong>The</strong> factors contributing<br />
to this success include: top technology,<br />
high efficacy, exclusive commercialization<br />
<strong>of</strong> products and know-how<br />
that have stood <strong>the</strong> test <strong>of</strong> <strong>the</strong> US markets.<br />
<strong>Dow</strong> keeps its product range manageable<br />
and invests in an efficient and<br />
flexible organization that can prevail<br />
in diverse markets, varied cultures and<br />
languages as well as legal structures.<br />
Across <strong>Europe</strong>, <strong>the</strong> company revenues<br />
soar from almost $151 million<br />
in 1967 to $1.5 billion in 1976. On <strong>the</strong><br />
German market, revenues in <strong>the</strong> same<br />
period increase from $25.7 million to<br />
$225 million. While <strong>Dow</strong> in <strong>Europe</strong><br />
employed 2,000 people in 1967, <strong>the</strong><br />
number increases to 11,600 in 1976.<br />
And Germany is <strong>Dow</strong>’s largest single<br />
<strong>Europe</strong>an market.<br />
Origins in a Fishing Village<br />
Soon, <strong>the</strong> thought <strong>of</strong> not only selling<br />
but also manufacturing products in<br />
Germany appears reasonable. This will<br />
enable <strong>Dow</strong> to serve its German clients<br />
faster, since up to <strong>the</strong>n <strong>Dow</strong> products<br />
had to make <strong>the</strong> long journey all <strong>the</strong><br />
way from <strong>the</strong> USA.<br />
Until 1995, <strong>Dow</strong>’s<br />
headquarters in Germany<br />
is located in<br />
Frankfurt’s Westend.
Near <strong>the</strong> Rhine waterway,<br />
<strong>the</strong> first <strong>Dow</strong> production site is being set up<br />
in Rheinmünster-Greffern.<br />
<strong>In</strong> 1965, <strong>Dow</strong> breaks ground<br />
on its first German site at<br />
<strong>the</strong> newly acquired premises<br />
in Rheinmünster. Local<br />
politicians welcome <strong>the</strong><br />
new industrial complex:<br />
Rheinmünster is still a quaint<br />
fishing village at this time.<br />
On June 8, 1967, <strong>Dow</strong> <strong>of</strong>ficially<br />
inaugurates its production site in<br />
Rheinmünster. Prominent guests<br />
attend (from left to right):<br />
US Ambassador George McGhee,<br />
Dr. Milan F. Ondras, CEO <strong>of</strong> <strong>Dow</strong><br />
Germany, <strong>the</strong> President <strong>of</strong> <strong>Dow</strong><br />
<strong>Europe</strong> S.A., Zoltan Merszei,<br />
Minister President Dr. Hans<br />
Filbinger, and Bishop Karl Gnädiger.<br />
A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
6 | 7
Rheinmünster quickly<br />
develops into a modern<br />
production site – this is<br />
a picture <strong>of</strong> <strong>the</strong> facilities<br />
as <strong>of</strong> 2006.<br />
<strong>The</strong> quaint fishing village Greffern<br />
(later merging into <strong>the</strong> Rheinmünster<br />
municipality) seems an ideal location –<br />
situated in <strong>the</strong> Rhine river valley in<br />
Baden-Württemberg with <strong>the</strong> new<br />
“Autobahn” from Frankfurt/Main to<br />
Basel nearby. <strong>The</strong> local politicians assist<br />
in <strong>the</strong> establishment <strong>of</strong> industrial operations<br />
and <strong>Dow</strong> soon buys real estate:<br />
420 individual plots from approximately<br />
250 owners. <strong>The</strong> German magazine<br />
“Der Spiegel” violently condemns <strong>the</strong><br />
purchase while <strong>the</strong> Greffern community<br />
is not deterred. <strong>In</strong> 1965, initial construction<br />
work starts on <strong>the</strong> company<br />
premises. On October 22, 1966, a facility<br />
producing <strong>the</strong> insulating material<br />
STYROFOAM starts operations. Dr.<br />
Milan F. Ondras, CEO <strong>of</strong> <strong>Dow</strong> Deutsch-<br />
land GmbH (and first director <strong>of</strong> <strong>the</strong><br />
Frankfurt sales <strong>of</strong>fice in 1960), welcomes<br />
<strong>the</strong> guests <strong>of</strong> honor such as <strong>the</strong><br />
Minister President <strong>of</strong> Baden-Württemberg<br />
and <strong>the</strong> US Ambassador in Bonn:<br />
“We have dreamt <strong>of</strong> this day and<br />
worked hard to get here.” Over <strong>the</strong> following<br />
years, <strong>the</strong> <strong>Dow</strong> Rheinmünster<br />
site grows quickly.<br />
<strong>Dow</strong> also gains a foothold up north<br />
in Germany. When searching a location<br />
for <strong>the</strong> large chlorine-alkali complex,<br />
<strong>the</strong> company identifies Stade. This city<br />
<strong>of</strong> 45,000 residents is situated west <strong>of</strong><br />
Hamburg on <strong>the</strong> Elbe river. Stade is a<br />
hanseatic city with a rich history, but<br />
plenty <strong>of</strong> economic problems. <strong>The</strong> state<br />
<strong>of</strong> Lower Saxony acts quickly and wants<br />
to transform Stade into a modern industrial<br />
city. It <strong>the</strong>refore supports <strong>the</strong> settlement<br />
<strong>of</strong> companies in <strong>the</strong> new industrial<br />
park <strong>of</strong> Stade-Bützfleth on <strong>the</strong> Elbe<br />
bank. <strong>In</strong> addition to <strong>Dow</strong>, an aluminum<br />
factory becomes domiciled here, as well<br />
as a nuclear power plant supplying its<br />
first electricity in 1972. Nuclear energy<br />
is not yet a point <strong>of</strong> contention. <strong>The</strong> antinuclear<br />
movement in Germany starts<br />
in 1975, during protests against a power<br />
plant project at Kaiserstuhl in Sou<strong>the</strong>rn<br />
Baden.<br />
<strong>In</strong> Stade, <strong>Dow</strong> wants to use electrolysis<br />
for producing chlorine – <strong>the</strong> chemical<br />
industry’s workhorse and a base<br />
substance for countless products <strong>of</strong><br />
everyday life. <strong>Dow</strong>, one <strong>of</strong> <strong>the</strong> largest<br />
<strong>In</strong> 1967, <strong>the</strong> site in Rheinmünster<br />
is connected to<br />
<strong>the</strong> railway network only via<br />
a narrow gauge branch<br />
terminal line. <strong>In</strong> Rastatt, <strong>the</strong><br />
site wagons are pulled onto<br />
railroad carrier trucks which<br />
are transported to Greffern<br />
on <strong>the</strong> narrow gauge stretch. <strong>In</strong> 1989, <strong>the</strong> new dispatching center just outside<br />
Rheinmünster-Greffern is inaugurated.
producers <strong>of</strong> chlorine and<br />
chlorine derivatives in <strong>the</strong><br />
world, also favors Stade because<br />
<strong>of</strong> <strong>the</strong> Elbe as a waterway<br />
and <strong>the</strong> rich salt deposits<br />
in nearby Ohrensen. <strong>The</strong><br />
rock salt from local salt<br />
domes is <strong>the</strong> raw material for<br />
chlorine production. <strong>In</strong> 1969,<br />
<strong>Dow</strong> breaks ground at <strong>the</strong><br />
Stade site on Bützfle<strong>the</strong>rsand.<br />
Production at <strong>the</strong> glycerine<br />
On October 22, 1969, <strong>the</strong><br />
groundbreaking ceremony for <strong>the</strong><br />
Stade site takes place in <strong>the</strong> presence<br />
<strong>of</strong> Deputy Minister President<br />
<strong>of</strong> Lower-Saxony, Minister <strong>of</strong><br />
Education Lange. <strong>The</strong> President<br />
<strong>of</strong> <strong>Dow</strong> <strong>Europe</strong> S.A., Zoltan<br />
Merszei, welcomes over 200<br />
guests and confirms <strong>the</strong> intended<br />
investment amount <strong>of</strong> over<br />
1 billion German Marks.<br />
facility starts on April 13,<br />
1972. Here, allyl chloride is<br />
produced from chlorine and<br />
propylene. Chlorine production<br />
starts in <strong>the</strong> very same<br />
year, and various o<strong>the</strong>r facilities<br />
as well as a power plant<br />
soon follow.<br />
“From <strong>the</strong> Cow to <strong>Dow</strong>“<br />
<strong>The</strong> site is <strong>of</strong>ficially inaugurated<br />
on May 17, 1973.<br />
A special train transports <strong>the</strong><br />
numerous guests <strong>of</strong> honor<br />
and journalists from Hamburg<br />
to Stade. Renowned German<br />
TV journalist and US expert<br />
Thilo Koch gives <strong>the</strong> inauguration<br />
speech that spans<br />
from <strong>the</strong> benefits and dangers<br />
<strong>of</strong> <strong>the</strong> technical civilization<br />
to <strong>the</strong> joint responsibility<br />
<strong>of</strong> Germans and Americans.<br />
He characterizes <strong>the</strong> site<br />
Two representatives <strong>of</strong> <strong>the</strong> approval<br />
authorities (left in photo)<br />
hand over <strong>the</strong> operation permit<br />
for <strong>the</strong> construction phase<br />
one facilities in Stade to <strong>Dow</strong><br />
representatives Max Anacker,<br />
Site Director Terrance Walker,<br />
Otto W. Schnetzler, and Wolfram<br />
P. Rittershausen.<br />
A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
May 1970: <strong>the</strong> area <strong>of</strong><br />
<strong>the</strong> first construction<br />
activities at <strong>the</strong> Stade<br />
site has been embanked<br />
and filled with Elbe sand.<br />
It is only now that construction<br />
<strong>of</strong> <strong>the</strong> facilities<br />
can begin.<br />
8 | 9
<strong>Chemical</strong> production<br />
never sleeps – <strong>The</strong> Stade<br />
site in 2006.<br />
Salt is <strong>the</strong> raw material for producing<br />
diverse basic and specialtychemicals<br />
at <strong>the</strong> Stade site.<br />
This photo shows a drilling rig<br />
at <strong>the</strong> Ohrensen mining site.<br />
location by choosing <strong>the</strong> following<br />
words: “At <strong>the</strong> moment <strong>the</strong> most perfect<br />
machine in <strong>the</strong> world for <strong>the</strong> chemical<br />
recovery <strong>of</strong> salt”. And since this is literally<br />
being developed on a green field,<br />
Koch remarks laconically: “from <strong>the</strong> cow<br />
to <strong>Dow</strong>.”<br />
<strong>Dow</strong> and <strong>the</strong> o<strong>the</strong>r industrial companies<br />
are not welcomed without reservation<br />
by everybody in Stade. Until now, <strong>the</strong><br />
city was mainly an administrative hub<br />
and had no experience in dealing with<br />
industrial production right outside <strong>the</strong>ir<br />
On June 1, 1972,<br />
<strong>the</strong> first product is<br />
shipped out <strong>of</strong> Stade:<br />
it is a tank wagon<br />
with hydrochloric acid.<br />
front door. <strong>In</strong> an open dialogue over<br />
time, however, <strong>Dow</strong> succeeds in winning<br />
over <strong>the</strong> majority <strong>of</strong> <strong>the</strong> population.<br />
<strong>The</strong> city, which has previously<br />
hardly had any funds for modern hospitals<br />
and schools, benefits from <strong>the</strong> enormous<br />
tax revenue from industry and<br />
becomes one <strong>of</strong> <strong>the</strong> wealthiest communities<br />
in Lower Saxony. This is how,<br />
for example, <strong>the</strong> renovation <strong>of</strong> <strong>the</strong> picturesque<br />
old town becomes possible.<br />
It subsequently develops into a gem<br />
and a tourist magnet.
* E. N. Brandt, Growth<br />
<strong>Company</strong>, <strong>Dow</strong> <strong>Chemical</strong>´s<br />
First Century,<br />
page 414<br />
<strong>The</strong> chemistry is right between <strong>Dow</strong><br />
and local politicians – in 1989,<br />
<strong>The</strong> City Director <strong>of</strong> Stade, Dr. Jürgen<br />
Schneider (left) and <strong>the</strong> Minister for<br />
Economic Affairs <strong>of</strong> Lower Saxony,<br />
Walter Hirche (2nd from right) visit<br />
<strong>the</strong> Stade site. Site Director Bernhard<br />
H. Brümmer (2nd from left) and Kurt<br />
Leutert, General Director <strong>of</strong> <strong>Dow</strong> in<br />
Germany, explain <strong>the</strong> planned construction<br />
<strong>of</strong> <strong>the</strong> MDI and polycarbonate<br />
plants via models.<br />
<strong>Dow</strong> Earns Respect<br />
<strong>In</strong> <strong>the</strong> German chemical industry, <strong>Dow</strong><br />
operates for a long time in <strong>the</strong> shadow<br />
<strong>of</strong> <strong>the</strong> “Big Three”. “<strong>The</strong>y haven’t yet<br />
accepted <strong>Dow</strong> as a full member <strong>of</strong><br />
<strong>the</strong> club”, recalls <strong>the</strong> former Stade Site<br />
Director Bernhard H. Brümmer*. But<br />
with a continuously growing presence<br />
in Germany, “<strong>the</strong>y accepted and respect<br />
<strong>Dow</strong> for <strong>Dow</strong>’s performance”. <strong>In</strong> particular,<br />
<strong>the</strong> results in <strong>the</strong> field <strong>of</strong> occupational<br />
safety are considered exemplary<br />
in <strong>the</strong> industry.<br />
<strong>In</strong> <strong>the</strong> seventies and eighties, additional<br />
plants go on line and production<br />
capacities are rapidly expanded. Labs<br />
for research and development, training<br />
centers and biological water treatment<br />
plants facilities are added. <strong>Dow</strong> invests<br />
in <strong>the</strong> infrastructure, e.g. for its own<br />
port facilities on <strong>the</strong> Rhine and Elbe<br />
rivers, making it possible to shift more<br />
freight from <strong>the</strong> road to <strong>the</strong> water. <strong>The</strong><br />
number <strong>of</strong> employees increases as well:<br />
<strong>Dow</strong> welcomes its 1,000th employee in<br />
Stade in 1977.<br />
<strong>In</strong> 1993, Rheinmünster becomes<br />
<strong>the</strong> venue <strong>of</strong> an ambitious project – <strong>the</strong><br />
cross-border <strong>Dow</strong> Rhine Center with approximately<br />
1,000 employees. <strong>The</strong> <strong>Dow</strong><br />
site on <strong>the</strong> German Rhine bank and <strong>the</strong><br />
<strong>Dow</strong> site in <strong>the</strong> French city <strong>of</strong> Drusenheim,<br />
six kilometers away (where <strong>Dow</strong><br />
AgroSciences, <strong>the</strong> business unit for crop<br />
protection, is located as well), are inte-<br />
A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
grated and organized under a common<br />
management. Legally, <strong>the</strong>y remain part<br />
<strong>of</strong> <strong>the</strong> respective country’s entities. <strong>The</strong><br />
Rhine Center is unique in <strong>Europe</strong> and<br />
many believe <strong>the</strong> project is destined to<br />
fail. But, it works and takes its impetus<br />
from <strong>the</strong> fruitful mix <strong>of</strong> French and Germans,<br />
complemented by many o<strong>the</strong>r<br />
nationalities. At times, over 30 nations<br />
are represented here. <strong>The</strong> former head<br />
<strong>of</strong> <strong>the</strong> Rhine Center, Bart J. Groot, summarizes:<br />
“Bringing toge<strong>the</strong>r diverse cultures<br />
generated ideas and values much<br />
richer than if every site had worked for<br />
itself alone.”<br />
Headquarters in Schwalbach<br />
Until 1995, Frankfurt/Main is <strong>the</strong> central<br />
location in Germany for departments<br />
such as Human Resources, Legal,<br />
Tax, Marketing/Public Affairs as well as<br />
<strong>In</strong> 1993, <strong>the</strong> crossborder<br />
Rhine Center<br />
is being set up from<br />
<strong>the</strong> Rheinmünster<br />
and Drusenheim<br />
locations.<br />
10 | 11<br />
<strong>The</strong> direct dialogue<br />
with <strong>the</strong> public decisively<br />
contributed to <strong>the</strong> high<br />
level <strong>of</strong> acceptance and<br />
trust in <strong>the</strong> neighborhood<br />
<strong>of</strong> <strong>the</strong> German sites.
“<strong>Dow</strong> – a respected<br />
partner.”<br />
Elmar J. Deutsch was in<br />
charge as CEO <strong>of</strong> <strong>Dow</strong><br />
Deutschland <strong>In</strong>c. during<br />
<strong>the</strong> 1990s. His most impressive<br />
experience: “That<br />
was on September 28,<br />
1994, when <strong>the</strong> Letter <strong>of</strong><br />
<strong>In</strong>tent for acquiring <strong>the</strong><br />
Olefinverbund was signed<br />
in Böhlen in <strong>the</strong> presence<br />
<strong>of</strong> Chancellor Helmut<br />
Kohl. From this moment<br />
on, at <strong>the</strong> latest, <strong>Dow</strong><br />
was a recognized, highly<br />
respected partner in<br />
<strong>the</strong> German chemical industry.”<br />
parts <strong>of</strong> Sales and Customer Service. <strong>The</strong><br />
German headquarters <strong>the</strong>n moves to<br />
nearby Schwalbach/Taunus, which also<br />
becomes <strong>the</strong> <strong>Europe</strong>an headquarters<br />
<strong>of</strong> <strong>Dow</strong> Automotive. O<strong>the</strong>r teams from<br />
various <strong>Dow</strong> business units settle here<br />
as well.<br />
<strong>In</strong> 1986, a smaller site in Ahlen/<br />
Westphalia becomes part <strong>of</strong> <strong>the</strong> <strong>Dow</strong><br />
network in Germany. Ahlen manufactures<br />
polyurethane systems and components<br />
for <strong>the</strong> processing industry. Particular<br />
focus is on <strong>the</strong> automotive industry.<br />
Special polyurethane formulations<br />
are created for <strong>the</strong> individual needs <strong>of</strong><br />
<strong>the</strong> clients – from small amounts to<br />
large volumes. This particular business<br />
model has earned Ahlen <strong>the</strong> nickname<br />
“pharmacy”.<br />
<strong>In</strong> <strong>the</strong> same year, <strong>Dow</strong> acquires<br />
<strong>the</strong> crop protection division <strong>of</strong> Wacker<br />
Chemie in Munich. This business<br />
becomes <strong>Dow</strong> AgroSciences (DAS) in<br />
1998, an 100 % subsidiary <strong>of</strong> <strong>Dow</strong>. DAS<br />
is <strong>the</strong> first company in <strong>the</strong> world exclusively<br />
dedicated to crop protection.<br />
‘Small but mighty’ – this motto applies<br />
to <strong>Dow</strong> subsidiary SAFECHEM,<br />
which is founded in Voerde on <strong>the</strong> Lower<br />
Rhine in 1992. <strong>The</strong> increasing public<br />
pressure regarding chlorine chemistry<br />
and especially chlorinated hydrocarbon<br />
compounds (CHCs), sets <strong>the</strong> scene for<br />
this new company. For a long time,<br />
<strong>In</strong> 1995, <strong>Dow</strong> in Germany<br />
moves its management and<br />
o<strong>the</strong>r central units to Schwalbach<br />
on <strong>the</strong> Taunus.<br />
CHC solvents proved to be wonderful<br />
agents for cleaning industrial parts and<br />
chemical cleaning <strong>of</strong> textiles. However,<br />
potential hazards to health and <strong>the</strong> environment<br />
put <strong>the</strong>m in <strong>the</strong> spotlight for<br />
criticism in Germany and Switzerland.<br />
Via SAFECHEM, <strong>Dow</strong> provides an innovative<br />
technology to ensure a closedloop<br />
management system: safe handling<br />
<strong>of</strong> CHCs in safety containers including<br />
return and recycling. This concept is<br />
accepted and SAFECHEM gains more<br />
and more customers in Germany and<br />
beyond. Today, SAFECHEM <strong>Europe</strong><br />
GmbH headquartered in Düsseldorf<br />
does business across <strong>the</strong> continent.<br />
Decision in <strong>the</strong> “Chemistry Triangle”<br />
<strong>In</strong> 1989, <strong>the</strong> German Democratic Republic<br />
(GDR) abruptly collapses 40 years<br />
after its inception. It is economically<br />
and politically broken and no support<br />
can be expected from <strong>the</strong> USSR which<br />
is in transformation itself. <strong>In</strong> 1990,<br />
Federal Chancellor Kohl seizes <strong>the</strong> historic<br />
opportunity and negotiates reunification<br />
with <strong>the</strong> victorious powers <strong>of</strong><br />
<strong>the</strong> Second World War. <strong>In</strong> October 1990,<br />
<strong>the</strong> new federal states <strong>of</strong> <strong>the</strong> former<br />
GDR join <strong>the</strong> Federal Republic <strong>of</strong> Germany.<br />
For a long time, <strong>the</strong> GDR was listed<br />
as <strong>the</strong> “10th largest industrial nation in<br />
<strong>the</strong> world”. However, <strong>the</strong> <strong>of</strong>ficial statistics<br />
are deceptive and large parts <strong>of</strong> <strong>the</strong><br />
economy are antiquated and not at all
competitive on <strong>the</strong> world<br />
market. This soon becomes<br />
evident following <strong>the</strong> monetary,<br />
economic, and social<br />
union <strong>of</strong> <strong>the</strong> two parts<br />
<strong>of</strong> Germany on July 1, 1990.<br />
A trust company (Treuhand)<br />
takes over <strong>the</strong> federally<br />
owned companies in order<br />
to integrate <strong>the</strong>m into <strong>the</strong><br />
private economy according<br />
to <strong>the</strong> Western model. <strong>The</strong><br />
transformation <strong>of</strong> a large<br />
economy such as <strong>the</strong> GDR’s<br />
is without precedence in economic<br />
history and represents<br />
an enormous challenge.<br />
Companies located in <strong>the</strong><br />
traditional “Chemistry Triangle”<br />
around Halle, Leipzig,<br />
and Bitterfeld in <strong>the</strong> federal<br />
states <strong>of</strong> Saxony and Saxony-<br />
Anhalt have to face this reality.<br />
Until <strong>the</strong> end <strong>of</strong> World<br />
War II, large parts <strong>of</strong> <strong>the</strong><br />
chemical company IG Farben<br />
operated here. IG Farben,<br />
founded in 1925, was <strong>of</strong><br />
global significance but became<br />
part <strong>of</strong> Adolf Hitler’s<br />
war machine during <strong>the</strong><br />
Third Reich where it was intrinsically<br />
involved in <strong>the</strong><br />
crimes <strong>of</strong> his regime. After<br />
1945, <strong>the</strong> Allies dissolved <strong>the</strong><br />
company. <strong>The</strong> employees<br />
<strong>The</strong> “pharmacy“<br />
with its many<br />
specialties – <strong>the</strong><br />
polyurethane plant<br />
in Ahlen is part <strong>of</strong><br />
<strong>the</strong> <strong>Dow</strong> network<br />
since 1986.<br />
in <strong>the</strong> successor companies<br />
across <strong>the</strong> Chemistry Triangle,<br />
now situated in <strong>the</strong> GDR,<br />
did an outstanding job despite<br />
<strong>the</strong> inefficiencies <strong>of</strong><br />
a planned economy. <strong>The</strong><br />
chemical industry is deeply<br />
rooted in <strong>the</strong> people <strong>of</strong> this<br />
region and many families<br />
have worked in those companies<br />
for three or four generations.<br />
However, <strong>the</strong> facilities<br />
are antiquated beyond hope<br />
and <strong>the</strong> environment has suffered<br />
greatly.<br />
<strong>In</strong> 1991, Chancellor Kohl<br />
gives <strong>the</strong> Chemistry Triangle<br />
an <strong>of</strong>ficial guarantee that an<br />
industrial core will be safeguarded.<br />
But <strong>the</strong> Western<br />
German companies are very<br />
hesitant to commit and show<br />
little interest in <strong>the</strong> East<br />
German resource potential.<br />
<strong>In</strong>stead, <strong>the</strong>y lobby for a<br />
shutdown. <strong>The</strong> Buna site in<br />
Schkopau is a significant center<br />
<strong>of</strong> plastics and rubber production.<br />
<strong>The</strong> nearby chemical<br />
site in Böhlen has ethylene<br />
production capabilities.<br />
Taken individually, <strong>the</strong> sites<br />
do not seem to have any<br />
future, yet eyes are set on<br />
<strong>the</strong> newly founded Buna Sow<br />
Leuna Olefinverbund (re-<br />
ferred to as “Olefinverbund”<br />
below). This affiliation brings<br />
toge<strong>the</strong>r <strong>the</strong> former state holding<br />
companies Sächsische<br />
Olefinwerke Böhlen, Buna, as<br />
well as Leuna Polyolefins (now<br />
merged with Buna) – in <strong>the</strong><br />
hope <strong>of</strong> attracting a financially<br />
strong investor.<br />
Eyes on Eastern <strong>Europe</strong><br />
<strong>In</strong> <strong>the</strong> autumn <strong>of</strong> 1994, <strong>Dow</strong><br />
announces a business interest<br />
in acquiring Olefinverbund.<br />
<strong>The</strong> privatization negotiations<br />
with <strong>the</strong> Treuhand begin.<br />
<strong>Dow</strong> has a strong world<br />
market position in <strong>the</strong> basic<br />
A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
“Plastics and elastics from<br />
Schkopau” was an expression<br />
known around <strong>the</strong> world<br />
during GDR times.<br />
12 | 13<br />
<strong>In</strong> May 1991, Chancellor<br />
Dr. Helmut Kohl visits <strong>the</strong><br />
Buna site in Schkopau<br />
and ga<strong>the</strong>rs information<br />
from <strong>the</strong> employees. At<br />
<strong>the</strong> occasion <strong>of</strong> his visit,<br />
he promises to safeguard<br />
<strong>the</strong> industrial core <strong>of</strong><br />
<strong>the</strong> Chemistry Triangle.
chemicals ethylene and chlorine<br />
which might be a good<br />
fit for <strong>the</strong> company. <strong>In</strong> <strong>the</strong><br />
medium term, <strong>Dow</strong> anticipates<br />
favorable opportunities<br />
for supplying <strong>the</strong> markets in<br />
Eastern <strong>Europe</strong> from Central<br />
Germany.<br />
After lengthy negotiations,<br />
<strong>Dow</strong> acquires <strong>the</strong> Central<br />
German Olefinverbund<br />
by signing <strong>the</strong> privatization<br />
contract on April 4, 1995.<br />
One <strong>of</strong> <strong>the</strong> largest restructuring<br />
programs in <strong>the</strong> history<br />
<strong>of</strong> <strong>the</strong> chemical industry is<br />
about to begin. An enormous<br />
challenge awaits: <strong>the</strong> ecological<br />
burdens <strong>of</strong> <strong>the</strong> past need<br />
to be remediated, <strong>the</strong> noncompetitive<br />
production<br />
plants have to be demolished<br />
and new, efficient yet environmentally<br />
favorable plants<br />
shall simultaneously be erected.<br />
<strong>In</strong> addition, <strong>the</strong> Olefinverbund<br />
acquired from Treuhand<br />
needs to be integrated<br />
into <strong>the</strong> <strong>Dow</strong> organization<br />
while employees embrace<br />
a new company culture and<br />
modern organizational structures.<br />
<strong>In</strong> retrospective, this<br />
transformation process from<br />
<strong>the</strong> GDR planned economy<br />
<strong>The</strong> Schkopau site in 1990.<br />
Olefinverbund in <strong>the</strong> spotlight: <strong>In</strong> 1994, <strong>the</strong> head<br />
<strong>of</strong> IG Bergbau/Chemie, Hermann Rappe, Treuhand<br />
CEO Klaus Schucht, Chancellor Helmut Kohl and<br />
<strong>the</strong> Minister President <strong>of</strong> Saxony, Kurt Biedenkopf,<br />
visit <strong>the</strong> Böhlen site (from left to right). Right photo:<br />
Eberhard von Brauchitsch, chairman <strong>of</strong> <strong>the</strong> Supervisory<br />
Board <strong>of</strong> Buna Sow Leuna Olefinverbund<br />
GmbH (BSL), and Bernhard H. Brümmer,<br />
CEO <strong>of</strong> Olefinverbund, welcome <strong>the</strong> guests.
into a western-styled modern<br />
economy plays out in exemplary<br />
fashion.<br />
Restructuring<br />
<strong>The</strong> restructuring process is<br />
estimated to take five years.<br />
Already in 1996, construction<br />
<strong>of</strong> a new polyethylene<br />
production plant has taken<br />
place. <strong>In</strong> 1997, <strong>the</strong> modernization<br />
<strong>of</strong> <strong>the</strong> cracker in<br />
Böhlen is completed and a<br />
new feedstock pipeline from<br />
Rostock to Böhlen goes on<br />
line. Before <strong>the</strong> millennium,<br />
<strong>Dow</strong> demolishes and decontaminates<br />
60 old production<br />
facilities while building 15<br />
new manufacturing plants<br />
<strong>In</strong> April 1995, <strong>the</strong> public is being informed about<br />
<strong>the</strong> signing <strong>of</strong> <strong>the</strong> privatization contract.<br />
From left to right: Dr. Johannes Ludewig,<br />
Federal appointee for <strong>the</strong> new states,<br />
William S. Stavropoulos, CEO <strong>of</strong> <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong><br />
<strong>Company</strong>, Dr. Heinrich Hornef, president <strong>of</strong> <strong>the</strong><br />
Federal Agency for Asset Related Special Assignments,<br />
and Elmar J. Deutsch, CEO <strong>of</strong> <strong>Dow</strong> Deutschland <strong>In</strong>c.<br />
A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
and modernizing ano<strong>the</strong>r<br />
nine. Regarding productivity,<br />
<strong>the</strong> sites make a quantum<br />
leap and soon form a competitive<br />
state-<strong>of</strong>-<strong>the</strong>-art <strong>Dow</strong><br />
subsidiary.<br />
Up to 2000, a total <strong>of</strong> 2.7<br />
billion Euros are invested in<br />
<strong>the</strong> manufacturing facilities<br />
14 | 15<br />
Demolition and reconstruction<br />
– within<br />
a few short years,<br />
Olefinverbund develops<br />
into a competitive<br />
company.<br />
1997: <strong>The</strong> feedstock<br />
pipeline from Rostock<br />
to Böhlen, a raw<br />
material tank farm<br />
and <strong>the</strong> <strong>Dow</strong> shipping<br />
embarkation<br />
point at Ölhafen<br />
Rostock go on stream.
Since 2000, BSL has become<br />
a state-<strong>of</strong>-<strong>the</strong>-art site. <strong>The</strong> Schkopau site<br />
with <strong>the</strong> ValuePark ® is shown above.<br />
This photo shows <strong>the</strong> laying<br />
<strong>of</strong> <strong>the</strong> cornerstone for a new<br />
polyethylene plant at <strong>the</strong><br />
Schkopau site in 1996. <strong>In</strong> <strong>the</strong><br />
photo from left to right: Bart<br />
J. Groot, General Manager <strong>of</strong> BSL,<br />
Reinhard Höppner, minister<br />
president <strong>of</strong> Saxony-Anhalt,<br />
William S. Stavropoulos, CEO <strong>of</strong><br />
<strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong>,<br />
Federal Chancellor Helmut Kohl.<br />
<strong>In</strong> 1998, <strong>the</strong><br />
ValuePark ® opens –<br />
an industrial park<br />
on <strong>the</strong> Schkopau<br />
site for <strong>the</strong> strategic<br />
settlement <strong>of</strong><br />
plastic converters<br />
and service<br />
companies.
at Olefinverbund. This success is possible<br />
thanks to significant support by <strong>the</strong><br />
federal government and <strong>the</strong> states<br />
<strong>of</strong> Saxony-Anhalt and Saxony. Manfred<br />
Aumann, <strong>the</strong> former project director for<br />
<strong>the</strong> restructuring process, recalls: “<strong>The</strong><br />
realization <strong>of</strong> this large investment program<br />
in a comparatively short period<br />
<strong>of</strong> time would not have been possible<br />
without <strong>the</strong> constructive cooperation<br />
with <strong>the</strong> responsible authorities. Fur<strong>the</strong>rmore,<br />
<strong>the</strong> great acceptance in <strong>the</strong><br />
neighborhood <strong>of</strong> all sites was ultimately<br />
key to <strong>the</strong> fact that none <strong>of</strong> <strong>the</strong> projects<br />
was delayed due to missing permits.”<br />
And <strong>Dow</strong> also contributed significantly.<br />
More than half <strong>of</strong> <strong>the</strong> total order volume<br />
was assigned to companies in <strong>the</strong><br />
new states – a crucial kick-start effect for<br />
<strong>the</strong> local economy. <strong>The</strong> concept aims at<br />
closely linking <strong>the</strong> diverse material flow,<br />
supply, and production chains as well as<br />
creating added value in terms <strong>of</strong> safety<br />
and services for <strong>Dow</strong> and <strong>the</strong> resident<br />
companies. This also creates additional<br />
jobs.<br />
Eventually, <strong>the</strong> restructuring process<br />
itself results in a significant loss <strong>of</strong> jobs.<br />
Yet it is <strong>the</strong> only possible way to maintain<br />
a viable core <strong>of</strong> <strong>the</strong> chemical industry<br />
in Central Germany. <strong>In</strong> June 2000,<br />
<strong>the</strong> site is finally completely integrated<br />
into <strong>the</strong> <strong>Dow</strong> network and since 2003,<br />
it operates under <strong>the</strong> name <strong>of</strong> <strong>Dow</strong><br />
Olefinverbund GmbH. Adding <strong>Dow</strong> to<br />
<strong>the</strong> company name is <strong>the</strong> ultimate ex-<br />
Reinhardt Kranz,<br />
plant leader for ethylbenzene/styrene/<br />
monomer (left), and<br />
Bart J. Groot, General<br />
Manager <strong>of</strong> BSL<br />
(right), welcome<br />
Minister President<br />
<strong>of</strong> Saxony, Kurt<br />
Biedenkopf, at <strong>the</strong><br />
Böhlen location.<br />
A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
pression <strong>of</strong> its successful development<br />
<strong>of</strong> <strong>the</strong> company and integration into<br />
<strong>the</strong> <strong>Dow</strong> network. With its locations<br />
in Schkopau, Böhlen, Leuna and<br />
Teutschenthal as brine mining and<br />
underground storage area, <strong>Dow</strong> Olefinverbund<br />
is now <strong>the</strong> largest <strong>Dow</strong> site<br />
in Germany and as such, significantly<br />
impacts <strong>the</strong> economic development<br />
<strong>of</strong> <strong>the</strong> entire region.<br />
Commitment to <strong>the</strong> West<br />
<strong>In</strong> <strong>the</strong> meantime, <strong>Dow</strong> has also expanded<br />
its presence in <strong>the</strong> West. <strong>In</strong> 1999,<br />
it acquires ANGUS Chemie GmbH in<br />
Ibbenbüren, Northrhine-Westphalia,<br />
Leipzig-based artist<br />
Otto Berndt Steffen<br />
symbolizes <strong>the</strong> successful<br />
restructuring<br />
process at <strong>the</strong> Central<br />
German with a huge<br />
arc plastic 2000.<br />
16 | 17<br />
<strong>The</strong> naphtha cracker<br />
at <strong>the</strong> Böhlen location<br />
is <strong>the</strong> heart <strong>of</strong> <strong>the</strong> Olefinverbund<br />
as it supplies<br />
feedstocks to <strong>the</strong> plastics<br />
production plants<br />
in Schkopau and Leuna.
“Safety regulations<br />
were already very<br />
strict back <strong>the</strong>n.”<br />
Active with <strong>Dow</strong> for over<br />
four decades – Helmut<br />
Jödicke started at <strong>the</strong><br />
Rheinmünster site in 1968<br />
as a Latex Plant Operator.<br />
<strong>In</strong> 2008, he celebrated<br />
his 40th <strong>Dow</strong> anniversary<br />
as Senior Technologist<br />
in Research and Development<br />
at <strong>the</strong> Rhine Center.<br />
He experienced <strong>the</strong> dynamic<br />
change in plant<br />
technology: “<strong>In</strong> 1968,<br />
we still used punched<br />
tape for programming,<br />
<strong>the</strong> plant was manually<br />
operated for <strong>the</strong> most<br />
part, and chemicals were<br />
also charged by hand.”<br />
But, as Jödicke recalls,<br />
“Safety regulations were<br />
already very strict back<br />
<strong>the</strong>n.” He takes stock <strong>of</strong><br />
<strong>the</strong> situation with satisfaction:<br />
“I had <strong>the</strong> privilege<br />
<strong>of</strong> experiencing<br />
<strong>the</strong> growth <strong>of</strong> <strong>Dow</strong><br />
in Rheinmünster in <strong>the</strong><br />
company <strong>of</strong> friendly<br />
colleagues.”<br />
a leading manufacturer <strong>of</strong> specialty<br />
chemicals. <strong>In</strong> 2001, <strong>Dow</strong> purchases<br />
a state-<strong>of</strong>-<strong>the</strong>-art production plant for<br />
polypropylene in Wesseling near<br />
Cologne; as well as <strong>the</strong> company Haltermann<br />
Products. <strong>The</strong> latter produces<br />
specialty chemicals at its Hamburg and<br />
Speyer (Rhineland-Palatinate) sites. <strong>In</strong><br />
2007, <strong>Dow</strong> acquires epoxy resin system<br />
specialist UPPC located in Baltringen<br />
(Baden-Württemberg).<br />
<strong>The</strong> purchase <strong>of</strong> Wolff Walsrode AG,<br />
headquartered in Bomlitz (Lower Saxony),<br />
is <strong>of</strong> completely different dimensions.<br />
Approximately 1,500 employees<br />
join <strong>the</strong> <strong>Dow</strong> family through <strong>the</strong> acquisition<br />
<strong>of</strong> this specialist for derivatives<br />
<strong>The</strong> green site: <strong>In</strong> 2007, <strong>Dow</strong> acquires cellulosics chemistry in Bomlitz<br />
and simultaneously becomes owner <strong>of</strong> <strong>the</strong> Walsrode <strong>In</strong>dustrial Park.<br />
ANGUS, a leading<br />
producer <strong>of</strong> specialty<br />
chemicals, joins<br />
<strong>the</strong> <strong>Dow</strong> group in 1999.<br />
from <strong>the</strong> renewable raw material cellulose.<br />
Wolff Walsrode, founded in 1815,<br />
is merged with <strong>the</strong> <strong>Dow</strong> business unit<br />
Water Soluble Polymers to form <strong>the</strong> new<br />
business unit <strong>Dow</strong> Wolff Cellulosics.<br />
With this acquisition, Bomlitz is <strong>Dow</strong>’s<br />
largest research location in Germany.<br />
<strong>In</strong> January 2009, <strong>Dow</strong> Wolff Cellulosics<br />
launches <strong>the</strong> world’s largest production<br />
plant for methylcellulose at <strong>the</strong> Bitterfeld<br />
location, thus setting <strong>the</strong> stage<br />
for growth. <strong>In</strong> 2008, DAS purchases<br />
<strong>the</strong> Südwestsaat GbR headquartered in<br />
Ra-statt, Baden, a specialist for breeding<br />
new corn hybrids for <strong>the</strong> <strong>Europe</strong>an<br />
market. From now on, all <strong>Europe</strong>an<br />
DAS seed activities including breeding<br />
research are coordinated from Rastatt,<br />
Wesseling near<br />
Cologne – since 2001<br />
a state-<strong>of</strong>-<strong>the</strong>-art<br />
<strong>Dow</strong> production site<br />
for polypropylene.
DAS supplies farmers with its crop protection<br />
products and seeds via <strong>the</strong> retail<br />
market and its sales partners while simultaneously<br />
expanding <strong>the</strong> value chain<br />
to <strong>the</strong> end consumer.<br />
As <strong>of</strong> April 1, 2009, US based specialty<br />
chemicals, Rohm and Haas, becomes<br />
part <strong>of</strong> <strong>Dow</strong>. <strong>In</strong> Germany, production<br />
and service activities in Marl, Bremen<br />
und Frankfurt/Main enrich <strong>Dow</strong>’s footprint.<br />
<strong>The</strong> incipient global financial crisis<br />
in 2008 hits <strong>the</strong> chemical industry, including<br />
<strong>Dow</strong>, particularly hard. Signifi-<br />
<strong>The</strong> Speyer plant:<br />
With Haltermann<br />
Products, <strong>Dow</strong><br />
acquires a specialty<br />
chemicals producer<br />
rich in tradition and<br />
innovation.<br />
cant cuts are necessary and headcount<br />
has to be reduced. But even under <strong>the</strong>se<br />
difficult economic circumstances, <strong>the</strong><br />
company is determined to implement<br />
its strategy for <strong>the</strong> future step by step –<br />
to become <strong>the</strong> most pr<strong>of</strong>itable and<br />
respected specialty chemicals company<br />
in <strong>the</strong> world.<br />
At <strong>the</strong> start <strong>of</strong> 2010, 50 years after its<br />
foundation, <strong>Dow</strong>’s presence in Germany<br />
is that <strong>of</strong> a dynamic enterprise. 6,000<br />
employees work with <strong>Dow</strong> at more than<br />
20 locations. Germany is <strong>the</strong> company’s<br />
largest national market and production<br />
location outside <strong>the</strong> USA.<br />
UPPC<br />
in Baltringen<br />
is specialized<br />
in epoxy resin<br />
systems.<br />
A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />
18 | 19<br />
<strong>Dow</strong> Wolff Cellulosics<br />
operates manufacturing<br />
facilities for methylcellulose<br />
in Bitterfeld.<br />
On April 1, 2009,<br />
<strong>Dow</strong> purchases <strong>the</strong><br />
specialty chemicals<br />
maker Rohm<br />
and Haas which is<br />
active in Germany<br />
as well: peek<br />
into <strong>the</strong> lab in<br />
Frankfurt/Main.
Solutions<br />
for a<br />
Better Living<br />
It has become impossible to imagine everyday life without<br />
chemical products and know-how. <strong>The</strong>y are part <strong>of</strong> our daily<br />
lives, yet may not be visible at first glance. <strong>The</strong> products from<br />
<strong>the</strong> German sites are delivered to thousands <strong>of</strong> customers<br />
across <strong>the</strong> globe. <strong>The</strong>se products enable companies <strong>of</strong> different<br />
sizes and from various industries to produce countless<br />
consumer and investment goods. <strong>The</strong> spectrum ranges from<br />
pharmaceuticals, consumer electronics, paints and coatings<br />
to automobiles and sports equipment as well as textiles,<br />
films, tools, construction materials, or filtration technology<br />
for water treatment.
Solutions for a Better Living 20 | 21<br />
During <strong>the</strong> rehabilitation<br />
<strong>of</strong> <strong>the</strong> Frauenkirche in<br />
Dresden, completed in<br />
2006, <strong>Dow</strong> products also<br />
play an important role.<br />
Polystyrene hard foam<br />
boards are used for heat<br />
insulation. <strong>Dow</strong> Wolff<br />
Cellulosics supplies<br />
additives for special fillers<br />
and mortar.
4<br />
<strong>In</strong>novations and<br />
technical solutions<br />
from <strong>Dow</strong> can<br />
be found in many<br />
products that<br />
enhance <strong>the</strong> quality<br />
<strong>of</strong> our lives.
Customers typically use<br />
<strong>Dow</strong>’s plastics and chemicals<br />
to manufacture <strong>the</strong>ir products.<br />
For <strong>the</strong>se purposes,<br />
<strong>Dow</strong> develops high-tech solutions,<br />
high-performance materials<br />
and specialty products,<br />
<strong>of</strong>ten in close collaboration<br />
with <strong>the</strong> respective brand<br />
name producers.<br />
During <strong>the</strong> first decades<br />
<strong>of</strong> production activity in Germany,<br />
base chemicals are in<br />
<strong>the</strong> spotlight. <strong>The</strong>y are produced<br />
and sold in large quantities.<br />
Over time, <strong>Dow</strong> has<br />
shifted its focus much more<br />
toward <strong>the</strong> world <strong>of</strong> specialty<br />
products as part <strong>of</strong> its strategic<br />
transformation. Such solutions<br />
feature smaller quantities<br />
with individual formulations<br />
and, require a high<br />
degree <strong>of</strong> know-how – while<br />
promising more stable revenues.<br />
Raw materials such as<br />
rock salt, crude oil or cellulose<br />
undergo many processing<br />
steps before eventually<br />
resulting in products for<br />
a better quality <strong>of</strong> life.<br />
Salt and Crude Oil<br />
<strong>Dow</strong> produces, for example,<br />
brine from <strong>the</strong> salt domes<br />
in Ohrensen near Stade and<br />
Teutschenthal in Central<br />
Germany. <strong>The</strong> brine is electrolytically<br />
separated into hydrogen,<br />
chlorine, and caustic<br />
soda. <strong>The</strong>se intermediate<br />
products are <strong>the</strong> basis for<br />
fur<strong>the</strong>r production steps.<br />
Chlorine remains at <strong>the</strong> site<br />
for fur<strong>the</strong>r processing; hydrogen<br />
and caustic soda are<br />
refined and some <strong>of</strong> it is sold<br />
to external customers.<br />
<strong>The</strong> oil derivatives ethylene,<br />
propylene, and butadiene<br />
produced at <strong>the</strong> cracker<br />
in Böhlen are o<strong>the</strong>r important<br />
building blocks as are<br />
methanol, acetate, phenol,<br />
and aniline. As part <strong>of</strong> <strong>the</strong><br />
global <strong>Dow</strong> manufacturing<br />
network <strong>the</strong> path from <strong>the</strong>se<br />
raw materials to finished<br />
product follows a long chain<br />
<strong>of</strong> complicated and labor-intensive<br />
processes and processing<br />
steps. <strong>The</strong> German<br />
sites are integrated and crosslinked<br />
along <strong>the</strong> value chain.<br />
Solutions for a Better Living<br />
Chemistry in <strong>the</strong> Car<br />
Today’s cars would no longer<br />
be conceivable without<br />
chemistry. Plastics and foams<br />
by <strong>Dow</strong> are present in <strong>the</strong> car<br />
body as well as in <strong>the</strong> interior<br />
equipment including seat<br />
cushions, door panels, dashboard,<br />
stearing wheel, <strong>the</strong><br />
coatings <strong>of</strong> switches and buttons,<br />
and <strong>the</strong> circuit boards<br />
<strong>of</strong> in-car electronics. Vehicle<br />
body parts and windows are<br />
glued with <strong>Dow</strong> adhesives<br />
and reinforced by <strong>Dow</strong>’s<br />
structural foams for increased<br />
crash resistance. <strong>The</strong> environmentally<br />
preferred highperformance<br />
tires are made<br />
from syn<strong>the</strong>tic rubber.<br />
Building with <strong>Dow</strong><br />
<strong>In</strong> <strong>the</strong> construction industry,<br />
<strong>Dow</strong>’s “blue boards” are<br />
widely recognized. <strong>The</strong> foam<br />
boards provide effective heat<br />
insulation in family homes<br />
and commercial buildings as<br />
well as for refrigerated warehouses<br />
and vehicles plus in<br />
<strong>the</strong> construction <strong>of</strong> airports.<br />
<strong>Dow</strong> products are also used<br />
for door and window pr<strong>of</strong>iles<br />
and as additives in joint compounds,<br />
mortar, and tile adhesives.<br />
22 | 23
<strong>The</strong> product <strong>of</strong>fering<br />
ranges from seeds<br />
and paints to applications<br />
for electronics<br />
and <strong>the</strong> automotive<br />
industry.<br />
Nutrition<br />
<strong>Dow</strong> know-how also plays<br />
a role in nutrition. Breeding<br />
high-yield corn species for<br />
seed is a keyfocus <strong>of</strong> <strong>Dow</strong><br />
AgroSciences. A new emulsion<br />
technology by <strong>Dow</strong><br />
Wolff Cellulosics contributes<br />
to lowering <strong>the</strong> harmful fat<br />
content in food.<br />
Technologies for <strong>the</strong> Future<br />
<strong>The</strong> application <strong>of</strong> <strong>Dow</strong> products<br />
are diverse in <strong>the</strong> hightech<br />
sector, such as in <strong>the</strong><br />
form <strong>of</strong> consumer electronics<br />
coating and in <strong>the</strong> aerospace<br />
industry. Epoxy resins in<br />
carbon fiber reinforced<br />
plastics are very promising<br />
for <strong>the</strong> future.<br />
Use in Everyday Life<br />
<strong>In</strong> our everyday lives, we are<br />
surrounded by countless<br />
products containing materials<br />
and solutions produced<br />
by <strong>Dow</strong>. <strong>The</strong> light plastic<br />
bottle made from PET has<br />
proven to be save, hygienic<br />
and recyclable. We write letters<br />
on paper refined with<br />
<strong>Dow</strong> Latex. <strong>The</strong> address windows<br />
<strong>of</strong> <strong>the</strong> envelopes are<br />
<strong>of</strong>ten made <strong>of</strong> <strong>Dow</strong> films.<br />
Paints and coatings serve to<br />
enhance appearance or protect<br />
products and are also<br />
used in road marking. <strong>Dow</strong><br />
products are also used in <strong>the</strong><br />
textile and shoe industries.<br />
Plastics such as polycarbonate<br />
enable <strong>the</strong> production <strong>of</strong><br />
CDs or eyeglass lenses. <strong>Dow</strong><br />
also has a presence in sports<br />
– represented by building<br />
block substances for sneakers<br />
and surfboards.
Medicine and Health<br />
<strong>Dow</strong> also makes important<br />
contributions to <strong>the</strong> medical<br />
field. <strong>The</strong> pharmaceutical industry<br />
uses cellulose e<strong>the</strong>r<br />
and amino alcohols; medical<br />
tubes and cannulae are made<br />
<strong>of</strong> syn<strong>the</strong>tic rubber. Methylcellulose<br />
is used for <strong>the</strong><br />
formulation <strong>of</strong> tablets.<br />
Sustainability<br />
Epoxy resins are <strong>the</strong> raw material<br />
for heavy-duty wind<br />
rotors. Cellulose derivatives,<br />
based on renewable raw ma-<br />
terials, have many applications.<br />
And by providing filtration<br />
technologies for water<br />
treatment and seawater desalination,<br />
<strong>Dow</strong> contributes<br />
to supplying <strong>the</strong> world with<br />
clean drinking water. <strong>Dow</strong><br />
additives and coatings make<br />
vehicles and airplanes lighter<br />
– fuel consumption and<br />
emissions decrease.<br />
<strong>The</strong> future focus <strong>of</strong> <strong>the</strong><br />
<strong>Dow</strong> portfolio will fur<strong>the</strong>r<br />
shift toward specialty products.<br />
This was also <strong>the</strong> strate-<br />
Solutions for a Better Living<br />
gic intention behind <strong>the</strong> acquisition<br />
<strong>of</strong> Rohm and Haas<br />
with its innovative solutions.<br />
<strong>The</strong>se products and technologies<br />
merge into <strong>the</strong> global<br />
<strong>Dow</strong> with customers in approximately<br />
160 countries.<br />
<strong>The</strong>y are solutions for a better<br />
way <strong>of</strong> living.<br />
24 | 25
Responsible<br />
Care<br />
Environmental protection and safety have played<br />
a central role in <strong>Dow</strong> for decades. <strong>Dow</strong> was one<br />
<strong>of</strong> <strong>the</strong> first companies in <strong>the</strong> industry to commit to<br />
<strong>the</strong> Responsible Care ® Program in 1989. Responsible<br />
Care means “Responsible actions for protecting<br />
human life and <strong>the</strong> environment.” This voluntary<br />
global program extends significantly beyond<br />
existing legislation. Health, safety, and environmental<br />
protection are <strong>the</strong> highest priorities in our<br />
company.
Product responsibility is an important<br />
element to achieving this. Against<br />
<strong>the</strong> backdrop that 95% <strong>of</strong> global goods<br />
production relies on chemistry and<br />
chemical products, <strong>Dow</strong> put a great deal<br />
<strong>of</strong> focus on <strong>the</strong> safe handling <strong>of</strong> its<br />
products. All processes upon which <strong>the</strong><br />
company has an impact (production,<br />
storage, transport, use, disposal, and/or<br />
recycling <strong>of</strong> products) always have to be<br />
measured by human health, safety, and<br />
environmental stewardship.<br />
This philosophy is called “Global<br />
Product Strategy.” <strong>Dow</strong> is a founding<br />
member <strong>of</strong> this global campaign aiming<br />
at providing understandable safety<br />
assessments while raising awareness for<br />
product responsibility across <strong>the</strong> globe.<br />
Part <strong>of</strong> this process involves constructive<br />
dialogue with legislators. <strong>Dow</strong> is engaging<br />
in this at an early stage in order<br />
to assist with and implement <strong>the</strong> <strong>Europe</strong>an<br />
chemical legislation, REACH. <strong>The</strong><br />
safe handling <strong>of</strong> chemicals is <strong>the</strong> central<br />
goal <strong>of</strong> REACH.<br />
How It Begins<br />
<strong>The</strong> topic <strong>of</strong> environmental protection<br />
finds its way into <strong>the</strong> consciousness <strong>of</strong><br />
<strong>the</strong> general public when in 1972 <strong>the</strong><br />
“Club <strong>of</strong> Rome,” a joint team <strong>of</strong> scientists<br />
and industrial manufacturers, highlights<br />
<strong>the</strong> finite nature <strong>of</strong> <strong>the</strong> natural<br />
resources on Earth in <strong>the</strong> study, “<strong>The</strong><br />
Limits to Growth.” Many <strong>of</strong> <strong>the</strong> predictions<br />
will later turn out to be exaggerated,<br />
but a new way <strong>of</strong> thinking emerges.<br />
This also applies to <strong>the</strong> chemical industry.<br />
As a first step, <strong>the</strong> exposure <strong>of</strong> water,<br />
soil, and air to chemical production is<br />
gradually reduced through downstream<br />
cleaning technology (end-<strong>of</strong>-pipe-principle).<br />
Later, it becomes possible to steer<br />
production in such a way that, from<br />
<strong>the</strong> very start <strong>of</strong> <strong>the</strong> process, as few<br />
emissions as possible are generated<br />
(production-integrated environmental<br />
protection). Energy consumption per<br />
unit produced also gradually decreases.<br />
Responsible Care<br />
Since 1989,<br />
<strong>Dow</strong> has been<br />
actively promoting<br />
<strong>the</strong> implementation<br />
<strong>of</strong> <strong>the</strong> Responsible<br />
Care goals.<br />
26 | 27
Led by its “Responsible Care”<br />
commitment, <strong>Dow</strong> sets standards in<br />
environmental protection early on.<br />
<strong>In</strong> 1975, an “Ecology” department is<br />
founded in Stade to coordinate <strong>Dow</strong>’s<br />
local environmental protection activities.<br />
At <strong>the</strong> Rheinmünster site, a two-phase<br />
biological treatment plant for waste<br />
water goes on line in 1977. <strong>In</strong> 1984,<br />
Stade introduces jet turbines with a<br />
cogeneration system for heat and power<br />
in its own power plant, an efficient<br />
energy concept unique across <strong>Europe</strong>.<br />
<strong>In</strong> 1987, <strong>Dow</strong> management briefs <strong>the</strong><br />
media extensively on <strong>the</strong> environmental<br />
protection projects at <strong>the</strong> Stade site.<br />
<strong>The</strong> feedback is exceptionally positive,<br />
and <strong>the</strong> concept is praised as an example<br />
<strong>of</strong> “aggressive environmental protection<br />
policies.”<br />
A Site Without Waste<br />
<strong>Dow</strong> is able to present impressive<br />
progress. <strong>In</strong> 1990, <strong>the</strong> energy recovery<br />
plant starts operations in Stade – which<br />
is <strong>the</strong> core <strong>of</strong> a concept for a waste-free<br />
production cycle. <strong>Dow</strong> in Stade is one<br />
<strong>of</strong> <strong>the</strong> first large chemical sites almost<br />
entirely independent from external<br />
disposal facilities. Through <strong>the</strong> recycling<br />
<strong>of</strong> solid and paste-like waste materials,<br />
steam, hydrochloric acid, and caustic<br />
soda are being recovered. <strong>The</strong>se are subsequently<br />
re-used in <strong>the</strong> production<br />
process.<br />
<strong>In</strong> 1992, <strong>the</strong> Minister President <strong>of</strong><br />
Lower Saxony, Gerhard Schröder, visited<br />
<strong>the</strong> new biology tower <strong>of</strong> <strong>the</strong> BIOX<br />
plant at <strong>the</strong> Stade site. This is one <strong>of</strong><br />
<strong>the</strong> largest waste water treatment plants<br />
<strong>of</strong> its type in <strong>the</strong> world. This recycling<br />
technology saves significant amounts <strong>of</strong><br />
ground water and salt. Throughout <strong>the</strong><br />
entire site, emphasis is placed on waste<br />
avoidance and recycling. Schröder praises<br />
<strong>the</strong> concept as exemplary for all <strong>of</strong><br />
Germany, “Stade produces chemistry<br />
without neglecting <strong>the</strong> environment.”<br />
Rails and Water<br />
Wherever possible in its logistics,<br />
<strong>Dow</strong> uses <strong>the</strong> safe and environmentally<br />
preferred transportation means <strong>of</strong> rail<br />
and water. As early as 1967, <strong>the</strong> Rheinmünster<br />
site establishes a branch terminal<br />
line to <strong>the</strong> public railway network.<br />
<strong>Dow</strong> inaugurates its own Rhine port<br />
in 1977, which it uses to transport <strong>the</strong><br />
majority <strong>of</strong> its raw materials. Stade has<br />
been using <strong>the</strong> Elbe port Stade-Bützfleth<br />
since 1972 and by 1985, 600 tanker<br />
ships dock here to supply <strong>Dow</strong> alone.<br />
<strong>In</strong> 1995, <strong>the</strong> company inaugurates<br />
<strong>the</strong> industrial train station Stade-Brunshausen,<br />
enabling <strong>the</strong> number <strong>of</strong> truck<br />
transports to be reduced. <strong>In</strong> 2002,<br />
a chartered steam train launches <strong>the</strong><br />
<strong>In</strong>termodal Container Terminal, ICT,<br />
in Rheinmünster. Thanks to state-<strong>of</strong><strong>the</strong>-art<br />
technology, <strong>the</strong> terminal can<br />
easily handle containers <strong>of</strong> every kind<br />
and switch between rail and road.
<strong>In</strong> 2005, a similar terminal at <strong>the</strong><br />
Schkopau ValuePark ® starts operations.<br />
O<strong>the</strong>r companies from <strong>the</strong> nearby<br />
chemical sites Bitterfeld and Leuna also<br />
use this container terminal.<br />
<strong>The</strong> transport, handling and storage<br />
<strong>of</strong> chemical products require specialized<br />
know-how – and not just for handling<br />
potential accidents. Since 1982, <strong>the</strong><br />
Transport Accident <strong>In</strong>formation and<br />
Emergency Response System (TUIS)<br />
provides quick and competent aid<br />
throughout Germany in case <strong>of</strong> transport<br />
and storage incidents. <strong>Dow</strong> participates<br />
in TUIS along with 130 o<strong>the</strong>r<br />
chemical companies by providing site<br />
fire brigades and specialists, such as<br />
chemists, toxicologists and production<br />
experts.<br />
“Lifeline <strong>of</strong> <strong>the</strong> <strong>Chemical</strong> <strong>In</strong>dustry”<br />
<strong>The</strong> 1,300 km long <strong>Dow</strong> pipeline network<br />
connecting <strong>the</strong> Central German<br />
sites with <strong>the</strong> oil port in Rostock and<br />
<strong>the</strong> Stade site also speaks to <strong>the</strong> company’s<br />
environmentally friendly infrastructure.<br />
<strong>In</strong> 1996 <strong>the</strong> feedstock pipeline<br />
from Rostock to <strong>the</strong> Böhlen location in<br />
Central Germany opens. This 430 kilometer<br />
long lifeline <strong>of</strong> <strong>the</strong> chemical industry<br />
provides Böhlen and its cracker<br />
with naphtha. For more than 12 years<br />
now, this pipeline network has been operated<br />
safely and without any incident.<br />
Regular employee trainings and joint<br />
seminars with local and state emergency<br />
management authorities, whose territory<br />
<strong>the</strong> pipelines run through, contribute<br />
to this successful outcome.<br />
Via water, rail or road<br />
– <strong>Dow</strong> logistics<br />
takes advantage <strong>of</strong><br />
<strong>the</strong> most advanced<br />
technologies for<br />
<strong>the</strong> safe shipment<br />
<strong>of</strong> chemical products.<br />
Responsible Care<br />
1992: <strong>The</strong> Minister President<br />
<strong>of</strong> Lower Saxony, Gerhard<br />
Schröder, calls <strong>the</strong> Stade site<br />
an “industrial gem” during<br />
an interview.<br />
28 | 29
<strong>The</strong> SAFE-TAINER TM Closed Loop System<br />
SAFE-TAINER Closed cleaning SAFE-TAINER<br />
with fresh solvent machine with used solvent<br />
Continuous<br />
internal<br />
recycling<br />
No ground pollution<br />
External recycling<br />
Return <strong>of</strong> vapour<br />
Used solvent<br />
Closed Loop Recycling Management<br />
Avoid, reduce, recycle: this priority<br />
ranking <strong>of</strong> alternate options applies<br />
to <strong>the</strong> waste streams <strong>of</strong> each manufacturing<br />
process. This also makes sense<br />
from an economic perspective since –<br />
through <strong>the</strong> eyes <strong>of</strong> <strong>the</strong> chemical industry<br />
– waste is always lost material.<br />
An incisive example <strong>of</strong> closed loop<br />
recycling management, driven by <strong>the</strong><br />
spirit <strong>of</strong> Responsible Care ® , is provided<br />
by <strong>Dow</strong> subsidiary SAFECHEM. Since<br />
1992, <strong>the</strong> company has specialized in<br />
<strong>the</strong> safe management <strong>of</strong> chemicals.<br />
SAFECHEM enables <strong>the</strong> safe handling <strong>of</strong><br />
highly efficient chlorinated solvents e.g.<br />
in <strong>the</strong> automotive and aerospace industries.<br />
A successful risk management is at<br />
<strong>the</strong> center <strong>of</strong> it all: <strong>the</strong> SAFE-TAINER TM -<br />
system, a closed loop system for <strong>the</strong> safe<br />
supply and handling <strong>of</strong> fresh solvents as<br />
well as <strong>the</strong> return and treatment <strong>of</strong> used<br />
solvents.<br />
Ecological Change<br />
When <strong>the</strong> restructuring process <strong>of</strong> <strong>the</strong><br />
Central German <strong>Dow</strong> locations only<br />
begins in 1995, occupational safety,<br />
health and environmental protection<br />
are an integral part <strong>of</strong> <strong>the</strong> operational<br />
change process. Armed with new systems<br />
and technology, <strong>the</strong> opportunity is<br />
seized for setting innovative standards<br />
from which <strong>Dow</strong> also benefits globally.<br />
<strong>In</strong> cooperation with <strong>the</strong> authorities,<br />
<strong>Dow</strong> creates environmentally favorable<br />
construction planning guidelines which<br />
simultaneously take into account <strong>the</strong><br />
economic development <strong>of</strong> <strong>the</strong> company<br />
as well as <strong>the</strong> interests <strong>of</strong> <strong>the</strong> communities<br />
and <strong>the</strong> neighborhood.<br />
<strong>The</strong> clean-up <strong>of</strong> <strong>the</strong> soil after a<br />
decade-long injection <strong>of</strong> chemicals<br />
poses a particular challenge. Starting in<br />
1995, <strong>Dow</strong> implements a program for<br />
<strong>the</strong> remediation <strong>of</strong> contaminated locations.<br />
<strong>In</strong> Schkopau, it focuses in particular<br />
on <strong>the</strong> comprehensive remediation<br />
<strong>of</strong> chlorinated hydrocarbons and mercury<br />
contaminated soil. <strong>In</strong> Böhlen, areas<br />
must be decontaminated from mineral<br />
oils and aromatic hydrocarbons. <strong>The</strong><br />
decontamination program successfully<br />
concludes in 2002.<br />
A task <strong>of</strong> much greater dimension is<br />
<strong>the</strong> ground water decontamination at<br />
<strong>the</strong> Schkopau location, which starts in<br />
2002. Perimeter wells outside <strong>the</strong> industrial<br />
premises and defense wells at <strong>the</strong><br />
former center <strong>of</strong> contamination shall<br />
<strong>In</strong> 2005, members <strong>of</strong> <strong>the</strong> Planning and Site<br />
Development Association <strong>of</strong> <strong>the</strong> Böhlen-Lippendorf<br />
industrial site present <strong>the</strong> result <strong>of</strong> <strong>the</strong>ir joint<br />
construction planning efforts.
prevent <strong>the</strong> toxins from entering <strong>the</strong><br />
precious ground water reservoirs outside<br />
<strong>the</strong> premises. Through utilizing <strong>the</strong>se<br />
wells, ground water is drawn, cleaned,<br />
and returned to <strong>the</strong> natural ground<br />
water system. Projects for decontaminating<br />
<strong>the</strong> ground water in <strong>the</strong> vicinity<br />
<strong>of</strong> <strong>the</strong> Peres open pit in Böhlen are<br />
planned.<br />
By 2000, <strong>the</strong> <strong>Dow</strong> sites in Central<br />
Germany set up an effective and environmentally<br />
favorable closed loop<br />
recycling management system while<br />
<strong>the</strong> production volume increases significantly.<br />
A new plant for energetic recycling,<br />
similar to <strong>the</strong> energy recovery<br />
plant in Stade, serves as closed material<br />
circulation system, enabling almost<br />
complete waste recovery.<br />
Safety has Priority<br />
Workplace safety and <strong>the</strong> protection<br />
<strong>of</strong> residents constitute a particular focus<br />
<strong>of</strong> <strong>Dow</strong> in Germany. Early on, <strong>Dow</strong> introduces<br />
safety standards even stricter<br />
than those in <strong>the</strong> highly safety conscious<br />
chemical industry. What might<br />
look like an insignificant incident to<br />
some is considered an accident by <strong>Dow</strong>,<br />
where <strong>the</strong> cause has to be remedied. <strong>The</strong><br />
safety equipment in <strong>the</strong> plants is evolving<br />
continuously. Safety experts today<br />
mainly focus on <strong>the</strong> behavior <strong>of</strong> employees<br />
in <strong>the</strong> workplace – safety orientated<br />
behavior should become <strong>the</strong>ir second<br />
nature. This is driven by consistent<br />
training and safety programs that are<br />
also mandatory for contractor companies<br />
active on <strong>Dow</strong> premises.<br />
Responsible Care<br />
30 | 31<br />
Since 2002, ground water<br />
decontamination is performed<br />
in and around <strong>the</strong> Schkopau<br />
site. <strong>The</strong> so-called perimeter<br />
wells ditto (picture above)<br />
outside <strong>the</strong> site premises are<br />
part <strong>of</strong> this long-term project.
”This is how trust<br />
is achieved“<br />
Günter Armonat, Stade<br />
District Administrator<br />
between 1999 and 2006,<br />
has interacted with <strong>the</strong><br />
Stade site since 1977 –<br />
first as head <strong>of</strong> <strong>the</strong> Environmental<br />
Office in <strong>the</strong><br />
district, <strong>the</strong>n as head <strong>of</strong><br />
<strong>the</strong> Construction Department.<br />
Toge<strong>the</strong>r with <strong>Dow</strong>,<br />
he experienced and propelled<br />
<strong>the</strong> paradigm shift<br />
in environmental protection<br />
– until <strong>the</strong> greatest<br />
possible degree <strong>of</strong> protection<br />
<strong>of</strong> water, soil, and air<br />
was attained. Armonat<br />
recalls <strong>the</strong> intense discussions<br />
with <strong>the</strong> people in<br />
charge and “in <strong>the</strong> late<br />
1970s, <strong>the</strong> light dawned<br />
on <strong>Dow</strong>. <strong>In</strong> <strong>the</strong> field <strong>of</strong> environmental<br />
protection,<br />
<strong>Dow</strong> even became an engine<br />
<strong>of</strong> technical development<br />
that extended all <strong>the</strong><br />
way to preventive environmental<br />
protection.”<br />
Armonat: “<strong>Dow</strong> favored<br />
autarchy and undertook<br />
immense measures in order<br />
to prevent any waste<br />
water, waste, and emissions<br />
outside <strong>the</strong> site,<br />
wherever possible. This<br />
philosophy has paid <strong>of</strong>f<br />
since a bond <strong>of</strong> trust was<br />
created with <strong>the</strong> authorities<br />
and <strong>the</strong> people.<br />
Today, <strong>the</strong> population<br />
around Stade lives<br />
in perfect harmony<br />
with <strong>Dow</strong>.”<br />
<strong>In</strong> 2006 for example, all sites start <strong>the</strong><br />
“Drive to Zero” initiative. Its ambitious<br />
goal: achieving a zero accident rate.<br />
Site Fire Brigades<br />
<strong>The</strong> pr<strong>of</strong>essional site fire brigades provide<br />
safety for employees and <strong>the</strong> people<br />
around <strong>the</strong> production sites. <strong>The</strong>y<br />
ensure 24/7 safety for employees, neighbors,<br />
<strong>the</strong> plants and <strong>the</strong> environment.<br />
<strong>In</strong> Rheinmünster, for example, <strong>the</strong><br />
<strong>Dow</strong> fire brigade starts training in 1969<br />
and is <strong>of</strong>ficially recognized as <strong>the</strong> site’s<br />
fire brigade by <strong>the</strong> authorities in 1970.<br />
It consists <strong>of</strong> a core <strong>of</strong> full-time firefighters,<br />
complemented by voluntary<br />
fire-fighters at <strong>the</strong> site. <strong>The</strong> site fire<br />
brigade closely cooperates with <strong>the</strong> local<br />
fire brigades and also intervenes in <strong>the</strong><br />
event <strong>of</strong> incidents outside <strong>the</strong> site. <strong>In</strong><br />
1999, Rheinmünster installs a mobile<br />
training unit for simulating particularly<br />
dangerous fires – <strong>the</strong> “Fire Dragon,”<br />
in cooperation with a specialized emergency<br />
equipment company. <strong>The</strong> fire<br />
brigades <strong>of</strong> <strong>the</strong> surrounding region also<br />
practise here. By 2009, 9,000 fire-fighters<br />
have undergone training in <strong>the</strong> “Fire<br />
Dragon.” <strong>In</strong> <strong>the</strong> same year, <strong>the</strong> <strong>Europe</strong>an<br />
<strong>Chemical</strong> <strong>In</strong>dustry Council CEFIC<br />
recognizes this exemplary project in<br />
<strong>the</strong> Responsible Care ® award program<br />
through a commendation.<br />
Ambitious Goals<br />
<strong>In</strong> 1996, <strong>Dow</strong> sets ambitious global<br />
goals in order to significantly improve<br />
performance in environmental and<br />
health protection as well as occupational<br />
and production safety.<br />
2005 is <strong>the</strong> year <strong>the</strong> German sites<br />
demonstrate <strong>the</strong>y have made aboveaverage<br />
contributions to <strong>the</strong>se goals.<br />
<strong>In</strong> comparison to <strong>the</strong> index year 1994,<br />
<strong>the</strong> accident rate has been lowered by<br />
almost 99%. Energy consumption per<br />
ton <strong>of</strong> product has been halved, emissions<br />
<strong>of</strong> <strong>the</strong> climate-relevant carbon<br />
dioxide per ton <strong>of</strong> product have been<br />
reduced by 73%. <strong>Chemical</strong> emissions<br />
have been reduced by 83%, and water<br />
consumption and wastewater quantities<br />
decreased by 76% each.<br />
Bomlitz and Bitterfeld, <strong>the</strong> locations<br />
acquired in 2007, extend this success<br />
story and achieve a 90 percent improvement<br />
in <strong>the</strong>ir accident rate in one single<br />
year.<br />
Even More Ambitious Goals<br />
<strong>In</strong> 2006, <strong>Dow</strong> presents <strong>the</strong> even more<br />
ambitious “2015 Sustainability Goals.”<br />
Under <strong>the</strong> headline “Sustainable<br />
Chemistry,” <strong>the</strong> company starts working<br />
on solutions to global issues such as<br />
climate change, energy, health, environment,<br />
and product safety. <strong>Dow</strong> has set<br />
<strong>the</strong> bar high in its continued pursuit<br />
<strong>of</strong> continuous improvement.<br />
<strong>The</strong> <strong>Dow</strong> site fire<br />
brigades are being<br />
regularly trained.<br />
This includes fire simulation<br />
as well as rescue<br />
trainings high above<br />
<strong>the</strong> ground.
<strong>In</strong> 2009, <strong>the</strong> team<br />
<strong>of</strong> <strong>the</strong> LLDPE plant<br />
in Schkopau<br />
receives an award<br />
for 12 years<br />
<strong>of</strong> accident free<br />
work.<br />
Responsible Care<br />
32 | 33<br />
<strong>The</strong> <strong>Dow</strong> waste water treatment plant in<br />
Bomlitz also heats a communal open air bath.<br />
<strong>The</strong> <strong>Dow</strong> Wolff Cellulosics project proves<br />
<strong>the</strong> intelligent linking <strong>of</strong> economy and ecology.<br />
<strong>The</strong> site security employees and<br />
<strong>the</strong> fire brigade perform preventive<br />
safety work every day. <strong>The</strong> control room<br />
additionally coordinates emergency<br />
activities. Detailed operational charts<br />
regulate responsibilities and tasks<br />
in coordination with <strong>the</strong> authorities.
<strong>The</strong><br />
People<br />
at <strong>Dow</strong><br />
Autumn 2009: Over 100 young men and women start<br />
<strong>the</strong>ir training at <strong>Dow</strong> in Germany. <strong>The</strong>y look forward<br />
to taking <strong>the</strong>ir first steps towards a pr<strong>of</strong>ession by participating<br />
in a comprehensive apprenticeship programs<br />
at <strong>the</strong> sites. <strong>The</strong>y will quickly feel at home in<br />
<strong>the</strong> world <strong>of</strong> <strong>Dow</strong>. <strong>The</strong>y are facing three and a half<br />
years <strong>of</strong> training in a number <strong>of</strong> pr<strong>of</strong>essions: chemical<br />
plant operator, lab technician, electronic technician<br />
for automation and operation technology as well as<br />
industrial mechanic and mechatronic.<br />
To date, <strong>Dow</strong> has a long tradition<br />
as a training company in Germany.<br />
On August 1, 1975, Stade welcomes its<br />
first five Azubis (trainees). <strong>The</strong> Rheinmünster<br />
site has been committed to<br />
apprenticeship programs since 1985.<br />
By this time, <strong>Dow</strong> in Germany has<br />
grown into a significant size. Starting<br />
with its small representation in Frankfurt<br />
in 1960, <strong>the</strong> workforce grows significantly<br />
during <strong>the</strong> 1960s and 1970s –<br />
as do manufacturing sites and sales<br />
activities.<br />
Fostering Diversity<br />
From <strong>the</strong> very beginning, <strong>Dow</strong> puts a<br />
special emphasis on employees rooted<br />
in <strong>the</strong> respective regions. <strong>In</strong> a global<br />
company, <strong>the</strong>y will encounter colleagues<br />
from all over <strong>the</strong> world and<br />
from <strong>the</strong> most diverse cultures. Under
<strong>the</strong> heading <strong>of</strong> “Diversity”, <strong>Dow</strong> fosters<br />
a wide range <strong>of</strong> talent, thus supporting<br />
a special culture open to diversity and<br />
creativity. At <strong>the</strong> Rheinmünster site, for<br />
example employees from 30 different<br />
nations are working toge<strong>the</strong>r.<br />
Teamwork, <strong>of</strong>ten in global networks,<br />
personal accountability in <strong>the</strong>ir respective<br />
pr<strong>of</strong>essional roles, and life-long<br />
learning are all guiding <strong>the</strong>mes for <strong>Dow</strong><br />
employees around <strong>the</strong> globe. <strong>The</strong> company<br />
actively supports <strong>the</strong>ir personal<br />
development. This applies particularly<br />
to “Empowerment” – <strong>the</strong> promotion <strong>of</strong><br />
taking personal responsibility for your<br />
actions. Employees agree on annual<br />
goals with <strong>the</strong>ir supervisor and team<br />
members. <strong>The</strong>se are decisive success<br />
factors for <strong>the</strong> company.<br />
<strong>The</strong> People at <strong>Dow</strong><br />
People at <strong>Dow</strong> –<br />
<strong>Dow</strong> embraces<br />
teamwork.<br />
<strong>In</strong> September 2009, <strong>the</strong> “IdeenExpo” (Idea Exhibition) in Hanover inspires more than<br />
280,000 young people in <strong>the</strong> fields <strong>of</strong> science and technology. Using <strong>the</strong> slogan<br />
“We make more out <strong>of</strong> salt,” <strong>Dow</strong> points out <strong>the</strong> manifold products manufactured<br />
by chemical processes using salt as a raw material. Around <strong>the</strong> salt drilling core<br />
(from left to right): <strong>the</strong> Minister President <strong>of</strong> Lower Saxony, Christian Wulff, <strong>Dow</strong><br />
trainee Gesche Lemke, <strong>the</strong> Federal Minister for Research and Education, Annette<br />
Schavan, and <strong>the</strong> Lower Saxony Minister <strong>of</strong> Education, Elisabeth Heister-Neumann.<br />
34 | 35
“<strong>The</strong> best part<br />
is <strong>the</strong> people”<br />
<strong>Chemical</strong> engineer Asuncion<br />
Medrano has been<br />
with <strong>Dow</strong> for approximately<br />
10 years and currently<br />
works as Technology<br />
Specialist in <strong>the</strong> area <strong>of</strong><br />
olefins at <strong>the</strong> Böhlen site.<br />
This native <strong>of</strong> Spanish<br />
finds that <strong>Dow</strong> brings <strong>the</strong><br />
principles <strong>of</strong> diversity to<br />
life. <strong>In</strong> Central Germany,<br />
many colleagues <strong>of</strong> o<strong>the</strong>r<br />
countries, such as Spain,<br />
Poland, <strong>the</strong> UK and Nigeria,<br />
have recently joined<br />
<strong>the</strong> <strong>Dow</strong> workforce .<br />
“It’s a true enrichment<br />
for everyone.”<br />
Asuncion Medrano<br />
started in 2000 an internship<br />
at <strong>Dow</strong>. She was<br />
immediately won over<br />
by <strong>the</strong> organisation:<br />
“I liked <strong>the</strong> work style at<br />
<strong>Dow</strong>.” She signed an employment<br />
contract in 2001<br />
and since that time has<br />
seized <strong>the</strong> many opportunities<br />
<strong>Dow</strong> <strong>of</strong>fered for her<br />
pr<strong>of</strong>essional and personal<br />
development. What<br />
makes working at <strong>Dow</strong><br />
particularly attractive?<br />
Medrano: “<strong>The</strong> best part<br />
is <strong>the</strong> people that work<br />
here. We all mutually support<br />
each o<strong>the</strong>r. I can talk<br />
to any colleague and I<br />
always get an answer.”<br />
January 1991:<br />
<strong>In</strong>auguration <strong>of</strong><br />
<strong>the</strong> training center<br />
at <strong>the</strong> Stade site.<br />
Frank P. Pop<strong>of</strong>f, <strong>Dow</strong><br />
President, plants<br />
a linden tree in front<br />
<strong>of</strong> <strong>the</strong> building, as<br />
a symbol <strong>of</strong> healthy<br />
growth.<br />
Strong Team Spirit<br />
<strong>In</strong> 1986, when <strong>the</strong> Ahlen site joins <strong>the</strong><br />
<strong>Dow</strong> manufacturing network, <strong>the</strong> number<br />
<strong>of</strong> <strong>Dow</strong> employees in Germany<br />
increases once again, also thanks to<br />
<strong>the</strong> acquisitions <strong>of</strong> a number <strong>of</strong> smaller<br />
sites across Germany. <strong>The</strong> number <strong>of</strong><br />
employees is boosted again when <strong>Dow</strong><br />
acquires <strong>the</strong> Central German Olefinverbund<br />
in 1995 and Wolff Walsrode AG in<br />
2007. However, intense global competition<br />
and <strong>the</strong> global financial crisis <strong>of</strong><br />
2008/2009 make job-cutting necessary.<br />
Over <strong>the</strong> years and across generations,<br />
a close link has been established<br />
between <strong>the</strong> <strong>Dow</strong> locations and <strong>the</strong>ir<br />
neighboring communities. When <strong>the</strong><br />
training center in Rheinmünster celebrates<br />
its 20th anniversary in 2005,<br />
46 former trainees are still working on<br />
<strong>the</strong> site. Many <strong>of</strong> <strong>the</strong>m have at least one<br />
parent that works or worked at <strong>Dow</strong>.<br />
<strong>The</strong>re are similar family traditions at<br />
o<strong>the</strong>r <strong>Dow</strong> sites.<br />
<strong>In</strong> <strong>the</strong> years 2006 and 2008, <strong>Dow</strong><br />
ranks second in <strong>the</strong> nationwide contest<br />
“Germany’s Best Employer” in <strong>the</strong> large<br />
companies (> 5,000 employees) category.<br />
This ranking, conducted by <strong>the</strong><br />
“Great Place to Work” institute and<br />
“Capital” magazine, recognizes “credible<br />
management cooperating fairly and<br />
respectfully with employees, a high<br />
level <strong>of</strong> employee identification with<br />
<strong>the</strong> company, and a strong team spirit.”<br />
<strong>In</strong> 2008, <strong>Dow</strong> also wins in <strong>the</strong> special<br />
category “Diversity.“<br />
“Human Element“<br />
<strong>Dow</strong> also promotes outstanding individual<br />
performance. <strong>In</strong> 2006, it launches<br />
<strong>the</strong> “I am <strong>the</strong> Human Element“ campaign.<br />
It honors employees who stand<br />
out because <strong>of</strong> <strong>the</strong>ir special commitment<br />
and service which at times is pro<br />
bono. Those selected to receive this<br />
recognition e.g. dedicate a lot <strong>of</strong> <strong>the</strong>ir<br />
time to safety in and around <strong>the</strong> <strong>Dow</strong><br />
sites, develop processes for <strong>the</strong> efficient<br />
use <strong>of</strong> energy, or support social projects<br />
in <strong>the</strong>ir communities.<br />
<strong>The</strong> first trainees at <strong>Dow</strong> in Stade,<br />
1975. From left to right:<br />
Joachim Dede, Raimund Grosser,<br />
Bernd Schumacher, Gün<strong>the</strong>r von<br />
Riegen, and Andreas Winkelmann.
“<strong>Dow</strong> is now a member <strong>of</strong> <strong>the</strong> Champions League,”<br />
Federal Labor and Social Affairs Minister Franz<br />
Müntefering said when awarding <strong>the</strong> 2nd place<br />
as “Germany’s Best Employer 2006,” accepted<br />
by <strong>the</strong> Head <strong>of</strong> Human Resources, Uwe Wiechern.<br />
<strong>Dow</strong> Wants <strong>the</strong> Best<br />
<strong>In</strong> order to attract <strong>the</strong> best employees,<br />
<strong>Dow</strong> has been cooperating with high<br />
schools and universities for years. <strong>In</strong><br />
2007, <strong>Dow</strong> organizes a “Career Day” in<br />
Central Germany and invites 48 young<br />
academics from all over <strong>Europe</strong>. <strong>The</strong><br />
young people have <strong>the</strong> opportunity to<br />
present <strong>the</strong>mselves while, in turn, <strong>Dow</strong><br />
uses <strong>the</strong> day to bring toge<strong>the</strong>r potential<br />
new employees and senior leaders to<br />
match <strong>the</strong>ir expectations and capabilities<br />
with <strong>the</strong> culture and needs at <strong>Dow</strong>.<br />
<strong>Dow</strong> devotes a lot <strong>of</strong> attention to<br />
<strong>the</strong> employees <strong>of</strong> tomorrow. <strong>In</strong> 2009,<br />
a team composed <strong>of</strong> Bomlitz and Stade<br />
employees host a stand at <strong>the</strong> “Ideen<br />
Expo” in Hanover. Under <strong>the</strong> slogan<br />
“We make a lot out <strong>of</strong> salt,” a 120 m 2<br />
exhibition stand introduces <strong>the</strong> diverse<br />
world <strong>of</strong> salt-based (or chlorine) chemistry<br />
to over 4,000 students. More than<br />
30 employees and trainees hold workshops,<br />
demonstrate experiments, and<br />
explain exhibits.<br />
Around 300 young boys and girls are currently in vocational training<br />
with <strong>Dow</strong> in Germany.<br />
<strong>The</strong>se events also present <strong>the</strong> manifold<br />
work opportunities which <strong>Dow</strong><br />
<strong>of</strong>fers in Germany today. Typical jobs<br />
range from <strong>the</strong> plant technician operating<br />
complex production plants to <strong>the</strong><br />
lab technician and mechanic all <strong>the</strong> way<br />
to <strong>the</strong> lab-technicians and engineers,<br />
process technicians and electronics<br />
specialists. Whe<strong>the</strong>r in management,<br />
administration, sales, or customer service<br />
– <strong>the</strong> sheer spectrum <strong>of</strong> pr<strong>of</strong>essional<br />
roles is as large as that <strong>of</strong> nationalities<br />
and cultural backgrounds <strong>of</strong> <strong>the</strong> approximately<br />
6,000 employees. What connects<br />
<strong>the</strong>m is <strong>the</strong> desire to find better<br />
solutions and <strong>the</strong> ability to work toge<strong>the</strong>r<br />
in a team with little corporate<br />
hierarchy.<br />
Many Opportunities<br />
Looking ahead, a job at <strong>Dow</strong> in Germany<br />
will not only provide attractive<br />
occupational opportunities, but also<br />
provide career perspectives around <strong>the</strong><br />
globe. It <strong>of</strong>fers a wide range <strong>of</strong> assignments<br />
and career opportunities while<br />
explicitly welcoming self-initiative.<br />
Talented young pr<strong>of</strong>essionals enter <strong>the</strong><br />
company from all subject areas with<br />
emphasis on chemistry, process technology,<br />
mechanical engineering, business<br />
studies or economics, and chemical<br />
engineering.<br />
<strong>The</strong> People at <strong>Dow</strong><br />
36 | 37<br />
“Water as a basic issue<br />
<strong>of</strong> mankind“<br />
2006 on a spring day<br />
in <strong>the</strong> USA: Christian<br />
Pätzold, Application<br />
Technician at <strong>the</strong> Rheinmünster<br />
site, is present<br />
when Andrew Liveris,<br />
CEO and President <strong>of</strong><br />
<strong>Dow</strong>, presents <strong>the</strong> <strong>Company</strong>’s<br />
2015 Sustainability<br />
Goals. Under <strong>the</strong> headline<br />
“Sustainable Chemistry,”<br />
<strong>Dow</strong> wants to significantly<br />
foster activities in three<br />
areas: cooperation with<br />
neighboring communities,<br />
contribution to a sustainable<br />
energy supply, and<br />
finding a solution for <strong>the</strong><br />
climate issue as well<br />
as providing innovative<br />
solutions to some <strong>of</strong> <strong>the</strong><br />
most challenging problems<br />
facing mankind in<br />
<strong>the</strong> areas <strong>of</strong> nutrition,<br />
clean drinking water, living,<br />
health, and safety.<br />
Christian Pätzold has been<br />
invited to Washington<br />
because he is particularly<br />
committed to providing<br />
clean drinking water to<br />
people in <strong>the</strong> third world.<br />
Proper handling <strong>of</strong> <strong>the</strong><br />
precious resource water<br />
has been a concern to<br />
him for a long time –<br />
beyond his pr<strong>of</strong>essional<br />
life. He gives lectures and<br />
conducts experiments<br />
at exhibitions, he informs<br />
residents and speaks to<br />
school classes. And he<br />
develops applications that<br />
could significantly improve<br />
<strong>the</strong> water quality in<br />
developing countries.
<strong>Dow</strong> in <strong>the</strong><br />
Community<br />
– We Are<br />
Part <strong>of</strong> It<br />
“Being located in a community also means living<br />
with a community,” Yves Crépet*, Director <strong>of</strong> <strong>Dow</strong><br />
France, once said. This, <strong>of</strong> course, applies to all<br />
locations around <strong>the</strong> globe. Wherever <strong>the</strong> company<br />
is present, intense dialogue with <strong>the</strong> people <strong>of</strong><br />
<strong>the</strong> region is fostered. Many know and value <strong>Dow</strong><br />
as an employer and a good neighbor. Many employees<br />
are also volunteers at <strong>the</strong>ir places <strong>of</strong> residence,<br />
i.e. for <strong>the</strong> Voluntary Fire Brigade or <strong>the</strong> German Red<br />
Cross. <strong>The</strong> company continues to supports community<br />
projects <strong>of</strong> a social nature, dedicated to youth<br />
and education, culture, and last but not least,<br />
to <strong>the</strong> environment.<br />
This good neighbor relationship only<br />
developed over <strong>the</strong> years. As with many<br />
o<strong>the</strong>r companies in <strong>the</strong> chemical industry,<br />
<strong>Dow</strong> also initially had a hard time<br />
positioning itself in <strong>the</strong> world outside<br />
<strong>the</strong> company perimeter. <strong>In</strong>dustrial<br />
chemistry deals with complex methods<br />
and technologies. Much <strong>of</strong> this is not<br />
immediately understood by <strong>the</strong> broad<br />
public and may create concerns. During<br />
<strong>the</strong> 1970s, and early 1980s, chemical
* on <strong>the</strong> occasion <strong>of</strong><br />
being awarded honorary<br />
citizenship in<br />
<strong>the</strong> Drusenheim municipality<br />
on September<br />
13,1986<br />
accidents such as those in Seveso,<br />
Bhopal, and on <strong>the</strong> Rhine river hit <strong>the</strong><br />
front page and damage <strong>the</strong> public image<br />
<strong>of</strong> <strong>the</strong> chemical industry.<br />
It is <strong>the</strong> 25th <strong>of</strong> September in 1981<br />
when <strong>the</strong>re is an explosion in <strong>the</strong><br />
chlorine-alkali plant at <strong>the</strong> Stade site<br />
and chlorine gas is released. After 25<br />
minutes <strong>the</strong> situation is under control<br />
and nobody has been injured. But <strong>the</strong><br />
incident causes concern among <strong>the</strong> resi-<br />
<strong>Dow</strong> in <strong>the</strong> Community – We Are Part <strong>of</strong> It<br />
dents in <strong>the</strong> neighborhood. Site Director<br />
Bernhard H. Brümmer is under pressure<br />
– one day he even finds dead fish on<br />
<strong>the</strong> terrace <strong>of</strong> his home, placed <strong>the</strong>re by<br />
protesters. <strong>Dow</strong> recognizes how important<br />
it is to inform <strong>the</strong> people living in<br />
<strong>the</strong> vicinity about its activities earlier.<br />
Brümmer** later comments: “Stade had<br />
never had industry before … It was only<br />
natural that we had to go through this<br />
period. Today, … we are accepted here.”<br />
38 | 39<br />
Kids Day in Bomlitz:<br />
<strong>The</strong> original idea for a Girls’<br />
Day was to foster young<br />
girls’ enthusiasm for technical<br />
pr<strong>of</strong>essions by having<br />
<strong>the</strong>m accompany <strong>the</strong>ir<br />
parents to work for a day.<br />
This approach has been<br />
extended and boys have<br />
been invited as well. Plaster<br />
is mixed with products<br />
from <strong>Dow</strong> Wolff Cellulosics<br />
made from <strong>the</strong> renewable<br />
resource cellulose. Kids<br />
sawed, drilled, and beveled<br />
in <strong>the</strong> mechanical service<br />
division.<br />
** E. N. Brandt,<br />
Growth <strong>Company</strong>,<br />
<strong>Dow</strong> <strong>Chemical</strong>’s<br />
First Century,<br />
page 413/414
“Act as a role model”<br />
Dr. Tilo Heuer was<br />
District Aministrator <strong>of</strong><br />
<strong>the</strong> Merseburg-Querfurt<br />
municipality from 1994 to<br />
2007. As District Administrator,<br />
he was closely<br />
involved with <strong>Dow</strong> Olefinverbund,<br />
particularly<br />
during <strong>the</strong> approval procedures<br />
for plant construction,<br />
fire prevention,<br />
and safety. Dr. Heuer is<br />
originally a scientist and<br />
feels “strongly connected”<br />
to <strong>the</strong> chemical industry<br />
in Central Germany.<br />
“This, <strong>of</strong> course, is true<br />
for many people in <strong>the</strong><br />
region.”<br />
<strong>The</strong> reactions to <strong>Dow</strong> as<br />
possible investor were initially<br />
quite “ambiguous,”<br />
according to Dr. Heuer.<br />
Matters <strong>of</strong> debate were a<br />
US company as employer<br />
and reducted employee<br />
rights – “Yet all concerns<br />
turned out to be entirely<br />
unjustified.”<br />
<strong>Dow</strong> as an employer and<br />
trainer has acted in an<br />
“exemplary fashion”<br />
in its cooperation with<br />
<strong>the</strong> district administration.<br />
This is also true for its<br />
commitment to <strong>the</strong> region<br />
with its marketing<br />
campaigns for Central<br />
Germany, support <strong>of</strong><br />
universities and also <strong>of</strong><br />
local associations and fire<br />
brigades. Dr. Heuer<br />
concludes, “It is for this<br />
reason that <strong>Dow</strong> reaches<br />
out to <strong>the</strong> entire region.”<br />
It will take time. <strong>Dow</strong> in Stade reacts<br />
to <strong>the</strong> negative feedback and, for <strong>the</strong><br />
first time in 1982, it conducts a public<br />
survey on <strong>the</strong> company’s image. Later<br />
regular surveys will also be conducted at<br />
o<strong>the</strong>r locations. <strong>Dow</strong> wants to approach<br />
<strong>the</strong> people, listen to <strong>the</strong>ir needs and<br />
concerns, and respond to any criticism.<br />
<strong>The</strong> company clearly understands that it<br />
must explain its activities better – <strong>Dow</strong><br />
primarily manufactures products for <strong>the</strong><br />
processing industry that are not recognized<br />
by <strong>the</strong> consumer as final products,<br />
and whose value is consequently not<br />
immediately seen.<br />
<strong>Dow</strong> Builds Bridges<br />
<strong>In</strong> <strong>the</strong> following years, <strong>the</strong> company becomes<br />
more transparent. A milestone in<br />
<strong>the</strong> process toward transparency is <strong>the</strong><br />
creation <strong>of</strong> <strong>the</strong> Community Advisory<br />
Panels in <strong>the</strong> context <strong>of</strong> Responsible<br />
Care ® .<br />
<strong>The</strong> first and only<br />
Herbert-Henry-<br />
<strong>Dow</strong>-Weg in Germany<br />
was <strong>of</strong>ficially<br />
inaugurated at<br />
<strong>the</strong> brine mining<br />
facility in Ohrensen<br />
in 2006.<br />
“Let’s play<br />
chemistry”:<br />
<strong>Dow</strong> trainers and<br />
apprentices are<br />
engaged in special<br />
workshops for<br />
5- to 8-year-olds,<br />
a joint project with<br />
<strong>the</strong> adult education<br />
center.<br />
<strong>In</strong> 1991, <strong>the</strong> Community Advisory<br />
Panel “Citizens and <strong>Dow</strong>” is founded at<br />
<strong>the</strong> Rheinmünster location. It is <strong>the</strong> first<br />
in a series <strong>of</strong> dialog panels that <strong>Dow</strong> establishes<br />
at its large <strong>Europe</strong>an locations.<br />
This builds a bridge between <strong>Dow</strong> and<br />
<strong>the</strong> local residents. Ever since, regular<br />
meetings take place with <strong>the</strong> site management<br />
informing <strong>the</strong> neighbors about<br />
new <strong>Dow</strong> projects while <strong>the</strong> citizens can<br />
raise any concerns. <strong>The</strong> Community<br />
Advisory Panel visits production facilities<br />
at <strong>the</strong> <strong>Dow</strong> site and <strong>the</strong>ir suggestions<br />
form part <strong>of</strong> <strong>the</strong> management’s decision-making<br />
process.<br />
<strong>In</strong> 1993, a similar committee starts<br />
its activities at <strong>the</strong> Stade site. Fifteen<br />
local residents – from student to CEO –<br />
meet with <strong>Dow</strong> representatives on<br />
a monthly basis. <strong>The</strong> topics discussed<br />
most are environmental and health<br />
protection as well as safety. Residents<br />
learn first-hand about what is planned,<br />
and <strong>the</strong>y can share <strong>the</strong>ir worries and<br />
concerns.
<strong>The</strong> members <strong>of</strong> <strong>the</strong> Community Advisory Panel in Schkopau<br />
are being informed about supply and disposal systems<br />
in <strong>the</strong> context <strong>of</strong> Energy/Environmental Operations.<br />
<strong>The</strong> Community Advisory Panel<br />
in Böhlen forms in 1997, <strong>the</strong> one in<br />
Schkopau in 1999. All groups are soon<br />
firmly established and also meet with<br />
one ano<strong>the</strong>r in order to share experience.<br />
Be a Good Neighbor<br />
<strong>Dow</strong> in Germany fulfills <strong>the</strong> guiding<br />
principle <strong>of</strong> being a good neighbor in<br />
many ways. <strong>In</strong> 1989 for example, <strong>the</strong><br />
“Stadeum” opens in Stade. It is a charismatic<br />
cultural center with a reputation<br />
extending far beyond <strong>the</strong> city borders.<br />
<strong>The</strong> Stadeum is <strong>the</strong> highlight <strong>of</strong> a large<br />
project renowned nationwide for <strong>the</strong> rehabilitation<br />
<strong>of</strong> <strong>the</strong> Stade city center with<br />
its beautiful historic core that attracts<br />
many tourists. Up to <strong>the</strong> end <strong>of</strong> <strong>the</strong> millennium,<br />
nearly 100 million German<br />
Marks are spent for renovation and new<br />
construction projects associated with<br />
<strong>the</strong> Stade city center. Of course, this<br />
would not have been possible without<br />
<strong>the</strong> support <strong>of</strong> local industry, including<br />
<strong>Dow</strong>.<br />
<strong>In</strong> Central Germany, <strong>the</strong> company<br />
promotes <strong>the</strong> renovation <strong>of</strong> <strong>the</strong> Multi-<br />
Generation House in Merseburg in<br />
2008. It is one <strong>of</strong> over 500 multi-generation<br />
houses in Germany dedicated<br />
to facilitate cross-generation dialog.<br />
“Hands-On Chemistry“<br />
Since <strong>the</strong> mid-1990s, <strong>Dow</strong> is among<br />
<strong>the</strong> main promoters <strong>of</strong> <strong>the</strong> “Hands-On<br />
Chemistry” project at Merseburg College.<br />
<strong>The</strong> student labs specifically support<br />
school students interested in<br />
science. <strong>In</strong> addition to traditional work<br />
techniques, <strong>the</strong> young can become acquainted<br />
with cutting-edge methods in<br />
chemistry, biochemistry, and biotechnology<br />
in <strong>the</strong> labs. A cooperation agreement<br />
with <strong>the</strong> college ensures <strong>the</strong> longterm<br />
validity <strong>of</strong> <strong>the</strong> student project.<br />
<strong>The</strong> feedback is overwhelming, as is <strong>the</strong><br />
geographic outreach: in November 2009<br />
<strong>the</strong> student lab welcomes its 65,000th<br />
high school student.<br />
<strong>Dow</strong> in <strong>the</strong> Community – We Are Part <strong>of</strong> It<br />
Guided by District Administrator Günter Armonat,<br />
honorary guests leave <strong>the</strong> recently built flat-bottom<br />
boat “Tidenkieker“ on which school classes<br />
and o<strong>the</strong>r interested groups can observe nature<br />
on <strong>the</strong> Elbe River and its tributaries. To support<br />
this project, <strong>Dow</strong> provides financial contributions<br />
to a local conservation club.<br />
<strong>In</strong> 2006, <strong>the</strong> Rheinmünster plant celebrates<br />
its 40th anniversary. Members <strong>of</strong> <strong>the</strong> Community<br />
Advisory Panel congratulate site leader<br />
John Sampson (second from <strong>the</strong> right).<br />
During <strong>the</strong> inauguration <strong>of</strong> <strong>the</strong> Multi-Generation<br />
House in Merseburg, local associations present<br />
<strong>the</strong>mselves.<br />
40 | 41
“So that nothing<br />
goes wrong”<br />
Since 2006, Heiko<br />
Fehlau is Head <strong>of</strong> Safety<br />
and Commander at <strong>the</strong><br />
Rheinmünster site Fire<br />
Brigade, making sure that<br />
“nothing goes wrong.”<br />
He oversees preventive<br />
fire protection, fire fighting<br />
and site safety. “We<br />
are responsible here for<br />
<strong>the</strong> safety and health <strong>of</strong><br />
<strong>the</strong> employees and <strong>the</strong><br />
people in <strong>the</strong> neighboring<br />
communities.” Fehlau<br />
enjoys his responsibilities<br />
so much, he can be seen<br />
after work hours equally<br />
active on with <strong>the</strong> Voluntary<br />
Fire Brigade in his<br />
home town Hügelsheim.<br />
Fehlau has been an active<br />
member in that brigade<br />
for 26 years and he was<br />
awarded <strong>the</strong> Fire Brigade<br />
Badge <strong>of</strong> Honor in 2008.<br />
<strong>Dow</strong> donates to <strong>the</strong> victims<br />
<strong>of</strong> <strong>the</strong> flood disaster in<br />
<strong>the</strong> Bitterfeld-Wolfen region<br />
in <strong>the</strong> year 2002.<br />
At all sites employees do <strong>the</strong>ir part<br />
to encourage <strong>the</strong> upcoming generation<br />
to take up scientific or technical occupations.<br />
<strong>In</strong> 1991, <strong>the</strong> “Chemistry Project”<br />
starts in Rheinmünster. Once a year,<br />
interested students from <strong>the</strong> Rheinmünster<br />
Middle School are invited to<br />
<strong>the</strong> <strong>Dow</strong> training center. <strong>The</strong>y spend<br />
two days in <strong>the</strong> site training lab to experiment,<br />
accompanied by <strong>the</strong>oretical<br />
tutoring. <strong>The</strong> project has had so much<br />
success that 2010 will mark its 19th<br />
anniversary.<br />
<strong>In</strong> 2007, <strong>Dow</strong> starts <strong>the</strong> project<br />
“Modular education in sciences” for supporting<br />
particularly gifted students at <strong>the</strong> Georg-Cantor<br />
High School in Halle.<br />
Being open to <strong>the</strong> community<br />
is paying <strong>of</strong>f. <strong>In</strong> <strong>the</strong> year 2005, an independent<br />
polling firm surveyed approximately<br />
3,500 people from around<br />
<strong>the</strong> Central German locations as well<br />
as <strong>the</strong> Stade and Rheinmünster sites.<br />
Over 80 percent <strong>of</strong> those surveyed had<br />
a positive attitude towards <strong>the</strong> company<br />
as a partner in <strong>the</strong> region.<br />
Project days<br />
at <strong>the</strong> <strong>Dow</strong> training lab<br />
for <strong>the</strong> Rheinmünster Middle School.
Imprint<br />
Publisher<br />
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Am Kronberger Hang 4<br />
D-65824 Schwalbach<br />
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Photos<br />
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Editorial date: January 2010