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In the Heart of Europe - The Dow Chemical Company

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<strong>In</strong> <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

For <strong>the</strong> People. For <strong>the</strong> Region. For <strong>the</strong> Future.


<strong>Dow</strong> Locations<br />

in Germany<br />

Düsseldorf<br />

Wesseling<br />

Manufacturing<br />

Technical service<br />

Sales <strong>of</strong>fice<br />

Bremen<br />

Ibbenbüren<br />

Ahlen<br />

Schwalbach<br />

As <strong>of</strong> January 2010<br />

Speyer<br />

Rastatt<br />

Rhine Center<br />

Ohrensen<br />

Stade<br />

Frankfurt / Main<br />

Baltringen<br />

Hamburg<br />

Bomlitz<br />

Teutschenthal<br />

Schkopau<br />

Munich<br />

Rostock<br />

Bitterfeld<br />

Leuna<br />

Böhlen


Dear reader, any map <strong>of</strong> <strong>Dow</strong> locations in Germany would have<br />

featured a lone dot in 1960: <strong>the</strong> first sales <strong>of</strong>fice in Frankfurt/Main.<br />

Today, we are operating in more than 20 locations in 11 federal<br />

states: several large production sites, application labs, and service<br />

facilities for our customers. <strong>Dow</strong> Germany is now an important<br />

player in <strong>the</strong> German chemical industry and a competent partner<br />

for our customers.<br />

Today, we can look back at five decades <strong>of</strong> a very prosperous development.<br />

Our major milestones include <strong>the</strong> foundation and growth<br />

<strong>of</strong> <strong>the</strong> integrated sites in Rheinmünster and Stade as well as <strong>the</strong><br />

integration <strong>of</strong> many highly productive smaller sites. <strong>The</strong> acquisition<br />

and modernization <strong>of</strong> <strong>the</strong> Olefinverbund in Central Germany<br />

ranks among <strong>the</strong> projects <strong>of</strong> a particularly large scope. And recently,<br />

our success story added a new powerful chapter through <strong>the</strong><br />

acquisitions <strong>of</strong> Wolff Walsrode and <strong>of</strong> Rohm and Haas.<br />

Our manufacturing sites set new standards in environmental protection<br />

and safety. As an employer and important economic player,<br />

<strong>Dow</strong> acts as an esteemed partner in <strong>the</strong> respective regions. And our<br />

relationship with <strong>the</strong> people in our communities is very important<br />

to us.<br />

<strong>The</strong> company is in transformation. Change will accompany us even<br />

throughout our anniversary year. We seize this opportunity to better<br />

position our strengths in <strong>the</strong> market. We will continue to deploy our<br />

know-how and understanding <strong>of</strong> <strong>the</strong> markets to improve <strong>the</strong> quality<br />

<strong>of</strong> life through innovation. At <strong>the</strong> same time, we are working hard<br />

on <strong>the</strong> global challenges we face with regard to energy supply,<br />

transportation, housing, nutrition, and health. We are <strong>the</strong>refore<br />

looking ahead with great confidence. <strong>Dow</strong> in Germany will continue<br />

to be a key pillar <strong>of</strong> <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong>.<br />

Ralf Brinkmann<br />

President<br />

<strong>Dow</strong> in Germany<br />

Contents<br />

Page 4<br />

A <strong>Company</strong><br />

in <strong>the</strong> <strong>Heart</strong><br />

<strong>of</strong> <strong>Europe</strong><br />

Page 20<br />

Solutions<br />

for a Better<br />

Living<br />

Page 26<br />

Responsible<br />

Care<br />

Page 34<br />

<strong>The</strong> People<br />

at <strong>Dow</strong><br />

Page 38<br />

<strong>Dow</strong> in <strong>the</strong><br />

Community –<br />

We Are Part <strong>of</strong> It<br />

1


Dear reader, it is exciting to look at <strong>the</strong> humble beginnings from<br />

which <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong> gained a foothold in <strong>Europe</strong> and<br />

in Germany. Fifty years after its start in Frankfurt, <strong>Dow</strong> in Germany<br />

represents our largest production base and <strong>the</strong> most important<br />

market outside <strong>the</strong> United States.<br />

This brochure traces <strong>the</strong> very beginnings when <strong>Dow</strong> pioneers<br />

established <strong>the</strong>mselves and prevailed on <strong>the</strong> German market – one<br />

<strong>of</strong> <strong>the</strong> most demanding markets in <strong>the</strong> world. Today, <strong>Dow</strong> enjoys<br />

great respect in <strong>the</strong> field <strong>of</strong> chemistry, among our customers, and<br />

among <strong>the</strong> people in <strong>the</strong> communities around our sites.<br />

<strong>The</strong> commitment <strong>of</strong> our employees in Germany made this success<br />

story possible, as did <strong>the</strong> quality <strong>of</strong> our products and <strong>the</strong> countless<br />

technological solutions we continue to provide our customers with.<br />

<strong>Dow</strong> employees around <strong>the</strong> world are proud about what our<br />

German colleagues have achieved in Germany over <strong>the</strong> last 50 years<br />

and we are committed to making <strong>Dow</strong> <strong>the</strong> leading advanced<br />

materials and specialty chemicals company. I am confident that we<br />

will succeed and that Germany will continue to play a crucial role<br />

in our success.<br />

I congratulate our colleagues in Germany on <strong>the</strong>ir anniversary<br />

and I am looking forward to a successful future.<br />

Andrew N. Liveris<br />

Chairman and CEO<br />

<strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong>


Dear reader, Germany has a very special relevance to me. When I<br />

held <strong>the</strong> role <strong>of</strong> finance director for <strong>Dow</strong> in Germany in <strong>the</strong> eighties,<br />

I was living in Stade and Frankfurt/Main for three years. A few years<br />

later, in <strong>the</strong> mid-nineties, I was privileged to be part <strong>of</strong> a very exciting<br />

milestone in <strong>the</strong> company’s 50 years journey: <strong>the</strong> privatization<br />

<strong>of</strong> <strong>the</strong> Central German Olefinverbund. After long negotiations with<br />

Treuhandanstalt a viable plan for <strong>the</strong> comprehensive modernization<br />

<strong>of</strong> <strong>the</strong> locations had been developed and implemented. Today,<br />

<strong>Dow</strong> Central Germany is one <strong>of</strong> <strong>the</strong> safest and most efficient <strong>Dow</strong><br />

sites globally.<br />

<strong>The</strong> development <strong>of</strong> <strong>Dow</strong> in Germany is very impressive. Billions <strong>of</strong><br />

Euro have been invested within only a few decades, a highly efficient<br />

network <strong>of</strong> manufacturing sites has been set up and excellent<br />

customer relationships have been built. <strong>The</strong>re have been years when<br />

<strong>the</strong> main portion <strong>of</strong> <strong>Dow</strong>’s global capital was invested in Germany.<br />

Thus, <strong>the</strong> company laid <strong>the</strong> cornerstone for <strong>the</strong> excellent reputation<br />

it has gained in Germany, <strong>the</strong> “cradle <strong>of</strong> chemistry,” over time. To<br />

stand our ground next to <strong>the</strong> big German competitors has only been<br />

possible through <strong>the</strong> efficiency, creativity, accuracy, and persistence<br />

<strong>of</strong> our German colleagues. I have always been impressed by <strong>the</strong>ir<br />

dedication and constructive response to change.<br />

<strong>Dow</strong> has <strong>of</strong>ten faced significant change over <strong>the</strong> last 50 years –<br />

as it does today. <strong>The</strong> company’s strategic focus on more innovative,<br />

more market-driven solutions is <strong>of</strong> great benefit for <strong>Dow</strong> in<br />

Germany. <strong>The</strong> nation provides impressive know-how, leadership<br />

in many future technologies, and continues to invest in research<br />

and development to help drive its role as a hotbed <strong>of</strong> innovation.<br />

This is why Germany is highly attractive to <strong>Dow</strong>.<br />

As <strong>the</strong> largest market in <strong>Europe</strong> and leader in industrial manufacturing,<br />

Germany <strong>of</strong>fers unparalleled potential to our business units.<br />

This country plays a key role in my vision for <strong>Europe</strong>, Middle East,<br />

Africa.<br />

Ge<strong>of</strong>fery E. Merszei<br />

President – <strong>Dow</strong> <strong>Europe</strong>, Middle East, Africa<br />

Executive Vice President<br />

<strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong><br />

2 | 3


A <strong>Company</strong><br />

in <strong>the</strong> <strong>Heart</strong><br />

<strong>of</strong> <strong>Europe</strong><br />

It was in 1952 that <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong><br />

(<strong>Dow</strong>) sets its sights on <strong>Europe</strong>. Since it was<br />

founded in 1897 in Midland, Michigan, <strong>Dow</strong> has<br />

grown into a large chemical company and made<br />

a name for itself as a producer <strong>of</strong> chlorine, dyes,<br />

magnesium, syn<strong>the</strong>tic resins, and plastics.<br />

However, activities were mainly limited to North<br />

America. <strong>In</strong> <strong>the</strong> year 1949, <strong>the</strong> value <strong>of</strong> product<br />

exports to <strong>Europe</strong> hardly reach $1.5 million.


Now, <strong>the</strong> time has come for a foothold<br />

on <strong>the</strong> continent. <strong>Europe</strong> is recovering<br />

from <strong>the</strong> destruction suffered during<br />

<strong>the</strong> 2nd World War as <strong>the</strong> US Marshall<br />

Plan for reconstruction is showing positive<br />

effects that translate into a massive<br />

economic boom.<br />

<strong>The</strong> first <strong>Europe</strong>an <strong>Dow</strong> <strong>of</strong>fice is<br />

opened in 1952 in Zurich. <strong>The</strong> location<br />

is, selected for its international airport,<br />

its globally operating banks, and<br />

because <strong>of</strong> its direct telex connection<br />

to <strong>the</strong> USA – <strong>the</strong> only one in <strong>Europe</strong><br />

besides Brussels. <strong>In</strong> those days, <strong>the</strong> teletypewriter<br />

is critical for rapid business<br />

communication across long distances.<br />

<strong>The</strong> beginnings are difficult. <strong>The</strong><br />

company unit “<strong>Dow</strong> <strong>Europe</strong>” initially<br />

consists <strong>of</strong> three people. By 1958, <strong>the</strong>re<br />

are ten. Thanks to a joint venture starting<br />

in 1955, <strong>the</strong> first <strong>Europe</strong>an <strong>Dow</strong><br />

production site starts up in Wales while<br />

<strong>the</strong> global market for plastics is growing.<br />

Little by little, <strong>the</strong> company begins<br />

opening its own sales <strong>of</strong>fices in <strong>the</strong><br />

most important <strong>Europe</strong>an markets. <strong>In</strong><br />

April 1960, <strong>the</strong> first German branch<br />

opens in Frankfurt/Main.<br />

<strong>The</strong> “German Economic Miracle“<br />

Frankfurt/Main is situated in <strong>the</strong> heart<br />

<strong>of</strong> <strong>the</strong> Federal Republic <strong>of</strong> Germany.<br />

With <strong>the</strong> introduction <strong>of</strong> <strong>the</strong> German<br />

Mark and a social market economy in<br />

1948, <strong>the</strong> cornerstone was laid for a<br />

phenomenal economic boom. Soon, <strong>the</strong><br />

economy is actually growing at doubledigit<br />

annual rates. <strong>The</strong> whole world is<br />

talking about <strong>the</strong> “German Economic<br />

Miracle,” however it is limited to Western<br />

Germany which was founded in<br />

1949. Germany is <strong>Dow</strong>’s most important<br />

market in <strong>Europe</strong> with <strong>the</strong> “Big<br />

Three” <strong>of</strong> <strong>the</strong> chemical world are all<br />

headquartered <strong>the</strong>re: Bayer, BASF, and<br />

Hoechst.<br />

A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

4 | 5<br />

<strong>In</strong>to <strong>the</strong> future with knowhow<br />

and technology:<br />

50 years after its launch<br />

in Germany,<br />

<strong>Dow</strong> has grown to be<br />

a vital corporate entity.


Frankfurt<br />

on <strong>the</strong> Main<br />

with <strong>the</strong> “Römer”<br />

city hall<br />

During <strong>the</strong> early sixties, <strong>the</strong> entire<br />

western hemisphere is living in a time<br />

<strong>of</strong> new beginnings. <strong>In</strong> <strong>the</strong> USA, President<br />

John F. Kennedy leads his nation<br />

to <strong>the</strong> moon; everything seems possible.<br />

<strong>In</strong> Germany, <strong>the</strong> economy is breaking<br />

all records. Wealth enters ever-broader<br />

societal levels as full employment and<br />

lack <strong>of</strong> manpower dominate. <strong>The</strong> economic<br />

historian Eric Hobsbawm will<br />

later call <strong>the</strong> era between 1950 and 1973<br />

<strong>the</strong> “Golden Age”. It all ends in 1973<br />

when <strong>the</strong> OPEC, <strong>the</strong> cartel <strong>of</strong> oil-exporting<br />

nations, artificially curtails <strong>the</strong> production<br />

<strong>of</strong> oil following <strong>the</strong> Yom Kippur<br />

War. <strong>The</strong> price <strong>of</strong> oil explodes and <strong>the</strong><br />

Western industrial countries are thrown<br />

into a recession. Unemployment becomes<br />

a constant phenomenon. This<br />

“first oil crisis” makes brutally clear<br />

that oil, <strong>the</strong> “lifeblood” <strong>of</strong> modern<br />

civilization, is not inexhaustible and<br />

that <strong>the</strong> earth’s resources require more<br />

responsible care.<br />

However, starting in <strong>the</strong> sixties, <strong>Dow</strong><br />

drives a success story in <strong>Europe</strong> and<br />

particularly in Germany; “one <strong>of</strong> <strong>the</strong><br />

most dazzling shows ever put on in <strong>the</strong><br />

chemical industry”, as US historian<br />

<strong>The</strong> <strong>Europe</strong>an headquarters<br />

<strong>of</strong> <strong>Dow</strong> in Horgen<br />

near Zurich opens in<br />

1974. It is an important<br />

base with resources for<br />

business management<br />

and research & development.<br />

E. N. Brandt notes. <strong>The</strong> factors contributing<br />

to this success include: top technology,<br />

high efficacy, exclusive commercialization<br />

<strong>of</strong> products and know-how<br />

that have stood <strong>the</strong> test <strong>of</strong> <strong>the</strong> US markets.<br />

<strong>Dow</strong> keeps its product range manageable<br />

and invests in an efficient and<br />

flexible organization that can prevail<br />

in diverse markets, varied cultures and<br />

languages as well as legal structures.<br />

Across <strong>Europe</strong>, <strong>the</strong> company revenues<br />

soar from almost $151 million<br />

in 1967 to $1.5 billion in 1976. On <strong>the</strong><br />

German market, revenues in <strong>the</strong> same<br />

period increase from $25.7 million to<br />

$225 million. While <strong>Dow</strong> in <strong>Europe</strong><br />

employed 2,000 people in 1967, <strong>the</strong><br />

number increases to 11,600 in 1976.<br />

And Germany is <strong>Dow</strong>’s largest single<br />

<strong>Europe</strong>an market.<br />

Origins in a Fishing Village<br />

Soon, <strong>the</strong> thought <strong>of</strong> not only selling<br />

but also manufacturing products in<br />

Germany appears reasonable. This will<br />

enable <strong>Dow</strong> to serve its German clients<br />

faster, since up to <strong>the</strong>n <strong>Dow</strong> products<br />

had to make <strong>the</strong> long journey all <strong>the</strong><br />

way from <strong>the</strong> USA.<br />

Until 1995, <strong>Dow</strong>’s<br />

headquarters in Germany<br />

is located in<br />

Frankfurt’s Westend.


Near <strong>the</strong> Rhine waterway,<br />

<strong>the</strong> first <strong>Dow</strong> production site is being set up<br />

in Rheinmünster-Greffern.<br />

<strong>In</strong> 1965, <strong>Dow</strong> breaks ground<br />

on its first German site at<br />

<strong>the</strong> newly acquired premises<br />

in Rheinmünster. Local<br />

politicians welcome <strong>the</strong><br />

new industrial complex:<br />

Rheinmünster is still a quaint<br />

fishing village at this time.<br />

On June 8, 1967, <strong>Dow</strong> <strong>of</strong>ficially<br />

inaugurates its production site in<br />

Rheinmünster. Prominent guests<br />

attend (from left to right):<br />

US Ambassador George McGhee,<br />

Dr. Milan F. Ondras, CEO <strong>of</strong> <strong>Dow</strong><br />

Germany, <strong>the</strong> President <strong>of</strong> <strong>Dow</strong><br />

<strong>Europe</strong> S.A., Zoltan Merszei,<br />

Minister President Dr. Hans<br />

Filbinger, and Bishop Karl Gnädiger.<br />

A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

6 | 7


Rheinmünster quickly<br />

develops into a modern<br />

production site – this is<br />

a picture <strong>of</strong> <strong>the</strong> facilities<br />

as <strong>of</strong> 2006.<br />

<strong>The</strong> quaint fishing village Greffern<br />

(later merging into <strong>the</strong> Rheinmünster<br />

municipality) seems an ideal location –<br />

situated in <strong>the</strong> Rhine river valley in<br />

Baden-Württemberg with <strong>the</strong> new<br />

“Autobahn” from Frankfurt/Main to<br />

Basel nearby. <strong>The</strong> local politicians assist<br />

in <strong>the</strong> establishment <strong>of</strong> industrial operations<br />

and <strong>Dow</strong> soon buys real estate:<br />

420 individual plots from approximately<br />

250 owners. <strong>The</strong> German magazine<br />

“Der Spiegel” violently condemns <strong>the</strong><br />

purchase while <strong>the</strong> Greffern community<br />

is not deterred. <strong>In</strong> 1965, initial construction<br />

work starts on <strong>the</strong> company<br />

premises. On October 22, 1966, a facility<br />

producing <strong>the</strong> insulating material<br />

STYROFOAM starts operations. Dr.<br />

Milan F. Ondras, CEO <strong>of</strong> <strong>Dow</strong> Deutsch-<br />

land GmbH (and first director <strong>of</strong> <strong>the</strong><br />

Frankfurt sales <strong>of</strong>fice in 1960), welcomes<br />

<strong>the</strong> guests <strong>of</strong> honor such as <strong>the</strong><br />

Minister President <strong>of</strong> Baden-Württemberg<br />

and <strong>the</strong> US Ambassador in Bonn:<br />

“We have dreamt <strong>of</strong> this day and<br />

worked hard to get here.” Over <strong>the</strong> following<br />

years, <strong>the</strong> <strong>Dow</strong> Rheinmünster<br />

site grows quickly.<br />

<strong>Dow</strong> also gains a foothold up north<br />

in Germany. When searching a location<br />

for <strong>the</strong> large chlorine-alkali complex,<br />

<strong>the</strong> company identifies Stade. This city<br />

<strong>of</strong> 45,000 residents is situated west <strong>of</strong><br />

Hamburg on <strong>the</strong> Elbe river. Stade is a<br />

hanseatic city with a rich history, but<br />

plenty <strong>of</strong> economic problems. <strong>The</strong> state<br />

<strong>of</strong> Lower Saxony acts quickly and wants<br />

to transform Stade into a modern industrial<br />

city. It <strong>the</strong>refore supports <strong>the</strong> settlement<br />

<strong>of</strong> companies in <strong>the</strong> new industrial<br />

park <strong>of</strong> Stade-Bützfleth on <strong>the</strong> Elbe<br />

bank. <strong>In</strong> addition to <strong>Dow</strong>, an aluminum<br />

factory becomes domiciled here, as well<br />

as a nuclear power plant supplying its<br />

first electricity in 1972. Nuclear energy<br />

is not yet a point <strong>of</strong> contention. <strong>The</strong> antinuclear<br />

movement in Germany starts<br />

in 1975, during protests against a power<br />

plant project at Kaiserstuhl in Sou<strong>the</strong>rn<br />

Baden.<br />

<strong>In</strong> Stade, <strong>Dow</strong> wants to use electrolysis<br />

for producing chlorine – <strong>the</strong> chemical<br />

industry’s workhorse and a base<br />

substance for countless products <strong>of</strong><br />

everyday life. <strong>Dow</strong>, one <strong>of</strong> <strong>the</strong> largest<br />

<strong>In</strong> 1967, <strong>the</strong> site in Rheinmünster<br />

is connected to<br />

<strong>the</strong> railway network only via<br />

a narrow gauge branch<br />

terminal line. <strong>In</strong> Rastatt, <strong>the</strong><br />

site wagons are pulled onto<br />

railroad carrier trucks which<br />

are transported to Greffern<br />

on <strong>the</strong> narrow gauge stretch. <strong>In</strong> 1989, <strong>the</strong> new dispatching center just outside<br />

Rheinmünster-Greffern is inaugurated.


producers <strong>of</strong> chlorine and<br />

chlorine derivatives in <strong>the</strong><br />

world, also favors Stade because<br />

<strong>of</strong> <strong>the</strong> Elbe as a waterway<br />

and <strong>the</strong> rich salt deposits<br />

in nearby Ohrensen. <strong>The</strong><br />

rock salt from local salt<br />

domes is <strong>the</strong> raw material for<br />

chlorine production. <strong>In</strong> 1969,<br />

<strong>Dow</strong> breaks ground at <strong>the</strong><br />

Stade site on Bützfle<strong>the</strong>rsand.<br />

Production at <strong>the</strong> glycerine<br />

On October 22, 1969, <strong>the</strong><br />

groundbreaking ceremony for <strong>the</strong><br />

Stade site takes place in <strong>the</strong> presence<br />

<strong>of</strong> Deputy Minister President<br />

<strong>of</strong> Lower-Saxony, Minister <strong>of</strong><br />

Education Lange. <strong>The</strong> President<br />

<strong>of</strong> <strong>Dow</strong> <strong>Europe</strong> S.A., Zoltan<br />

Merszei, welcomes over 200<br />

guests and confirms <strong>the</strong> intended<br />

investment amount <strong>of</strong> over<br />

1 billion German Marks.<br />

facility starts on April 13,<br />

1972. Here, allyl chloride is<br />

produced from chlorine and<br />

propylene. Chlorine production<br />

starts in <strong>the</strong> very same<br />

year, and various o<strong>the</strong>r facilities<br />

as well as a power plant<br />

soon follow.<br />

“From <strong>the</strong> Cow to <strong>Dow</strong>“<br />

<strong>The</strong> site is <strong>of</strong>ficially inaugurated<br />

on May 17, 1973.<br />

A special train transports <strong>the</strong><br />

numerous guests <strong>of</strong> honor<br />

and journalists from Hamburg<br />

to Stade. Renowned German<br />

TV journalist and US expert<br />

Thilo Koch gives <strong>the</strong> inauguration<br />

speech that spans<br />

from <strong>the</strong> benefits and dangers<br />

<strong>of</strong> <strong>the</strong> technical civilization<br />

to <strong>the</strong> joint responsibility<br />

<strong>of</strong> Germans and Americans.<br />

He characterizes <strong>the</strong> site<br />

Two representatives <strong>of</strong> <strong>the</strong> approval<br />

authorities (left in photo)<br />

hand over <strong>the</strong> operation permit<br />

for <strong>the</strong> construction phase<br />

one facilities in Stade to <strong>Dow</strong><br />

representatives Max Anacker,<br />

Site Director Terrance Walker,<br />

Otto W. Schnetzler, and Wolfram<br />

P. Rittershausen.<br />

A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

May 1970: <strong>the</strong> area <strong>of</strong><br />

<strong>the</strong> first construction<br />

activities at <strong>the</strong> Stade<br />

site has been embanked<br />

and filled with Elbe sand.<br />

It is only now that construction<br />

<strong>of</strong> <strong>the</strong> facilities<br />

can begin.<br />

8 | 9


<strong>Chemical</strong> production<br />

never sleeps – <strong>The</strong> Stade<br />

site in 2006.<br />

Salt is <strong>the</strong> raw material for producing<br />

diverse basic and specialtychemicals<br />

at <strong>the</strong> Stade site.<br />

This photo shows a drilling rig<br />

at <strong>the</strong> Ohrensen mining site.<br />

location by choosing <strong>the</strong> following<br />

words: “At <strong>the</strong> moment <strong>the</strong> most perfect<br />

machine in <strong>the</strong> world for <strong>the</strong> chemical<br />

recovery <strong>of</strong> salt”. And since this is literally<br />

being developed on a green field,<br />

Koch remarks laconically: “from <strong>the</strong> cow<br />

to <strong>Dow</strong>.”<br />

<strong>Dow</strong> and <strong>the</strong> o<strong>the</strong>r industrial companies<br />

are not welcomed without reservation<br />

by everybody in Stade. Until now, <strong>the</strong><br />

city was mainly an administrative hub<br />

and had no experience in dealing with<br />

industrial production right outside <strong>the</strong>ir<br />

On June 1, 1972,<br />

<strong>the</strong> first product is<br />

shipped out <strong>of</strong> Stade:<br />

it is a tank wagon<br />

with hydrochloric acid.<br />

front door. <strong>In</strong> an open dialogue over<br />

time, however, <strong>Dow</strong> succeeds in winning<br />

over <strong>the</strong> majority <strong>of</strong> <strong>the</strong> population.<br />

<strong>The</strong> city, which has previously<br />

hardly had any funds for modern hospitals<br />

and schools, benefits from <strong>the</strong> enormous<br />

tax revenue from industry and<br />

becomes one <strong>of</strong> <strong>the</strong> wealthiest communities<br />

in Lower Saxony. This is how,<br />

for example, <strong>the</strong> renovation <strong>of</strong> <strong>the</strong> picturesque<br />

old town becomes possible.<br />

It subsequently develops into a gem<br />

and a tourist magnet.


* E. N. Brandt, Growth<br />

<strong>Company</strong>, <strong>Dow</strong> <strong>Chemical</strong>´s<br />

First Century,<br />

page 414<br />

<strong>The</strong> chemistry is right between <strong>Dow</strong><br />

and local politicians – in 1989,<br />

<strong>The</strong> City Director <strong>of</strong> Stade, Dr. Jürgen<br />

Schneider (left) and <strong>the</strong> Minister for<br />

Economic Affairs <strong>of</strong> Lower Saxony,<br />

Walter Hirche (2nd from right) visit<br />

<strong>the</strong> Stade site. Site Director Bernhard<br />

H. Brümmer (2nd from left) and Kurt<br />

Leutert, General Director <strong>of</strong> <strong>Dow</strong> in<br />

Germany, explain <strong>the</strong> planned construction<br />

<strong>of</strong> <strong>the</strong> MDI and polycarbonate<br />

plants via models.<br />

<strong>Dow</strong> Earns Respect<br />

<strong>In</strong> <strong>the</strong> German chemical industry, <strong>Dow</strong><br />

operates for a long time in <strong>the</strong> shadow<br />

<strong>of</strong> <strong>the</strong> “Big Three”. “<strong>The</strong>y haven’t yet<br />

accepted <strong>Dow</strong> as a full member <strong>of</strong><br />

<strong>the</strong> club”, recalls <strong>the</strong> former Stade Site<br />

Director Bernhard H. Brümmer*. But<br />

with a continuously growing presence<br />

in Germany, “<strong>the</strong>y accepted and respect<br />

<strong>Dow</strong> for <strong>Dow</strong>’s performance”. <strong>In</strong> particular,<br />

<strong>the</strong> results in <strong>the</strong> field <strong>of</strong> occupational<br />

safety are considered exemplary<br />

in <strong>the</strong> industry.<br />

<strong>In</strong> <strong>the</strong> seventies and eighties, additional<br />

plants go on line and production<br />

capacities are rapidly expanded. Labs<br />

for research and development, training<br />

centers and biological water treatment<br />

plants facilities are added. <strong>Dow</strong> invests<br />

in <strong>the</strong> infrastructure, e.g. for its own<br />

port facilities on <strong>the</strong> Rhine and Elbe<br />

rivers, making it possible to shift more<br />

freight from <strong>the</strong> road to <strong>the</strong> water. <strong>The</strong><br />

number <strong>of</strong> employees increases as well:<br />

<strong>Dow</strong> welcomes its 1,000th employee in<br />

Stade in 1977.<br />

<strong>In</strong> 1993, Rheinmünster becomes<br />

<strong>the</strong> venue <strong>of</strong> an ambitious project – <strong>the</strong><br />

cross-border <strong>Dow</strong> Rhine Center with approximately<br />

1,000 employees. <strong>The</strong> <strong>Dow</strong><br />

site on <strong>the</strong> German Rhine bank and <strong>the</strong><br />

<strong>Dow</strong> site in <strong>the</strong> French city <strong>of</strong> Drusenheim,<br />

six kilometers away (where <strong>Dow</strong><br />

AgroSciences, <strong>the</strong> business unit for crop<br />

protection, is located as well), are inte-<br />

A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

grated and organized under a common<br />

management. Legally, <strong>the</strong>y remain part<br />

<strong>of</strong> <strong>the</strong> respective country’s entities. <strong>The</strong><br />

Rhine Center is unique in <strong>Europe</strong> and<br />

many believe <strong>the</strong> project is destined to<br />

fail. But, it works and takes its impetus<br />

from <strong>the</strong> fruitful mix <strong>of</strong> French and Germans,<br />

complemented by many o<strong>the</strong>r<br />

nationalities. At times, over 30 nations<br />

are represented here. <strong>The</strong> former head<br />

<strong>of</strong> <strong>the</strong> Rhine Center, Bart J. Groot, summarizes:<br />

“Bringing toge<strong>the</strong>r diverse cultures<br />

generated ideas and values much<br />

richer than if every site had worked for<br />

itself alone.”<br />

Headquarters in Schwalbach<br />

Until 1995, Frankfurt/Main is <strong>the</strong> central<br />

location in Germany for departments<br />

such as Human Resources, Legal,<br />

Tax, Marketing/Public Affairs as well as<br />

<strong>In</strong> 1993, <strong>the</strong> crossborder<br />

Rhine Center<br />

is being set up from<br />

<strong>the</strong> Rheinmünster<br />

and Drusenheim<br />

locations.<br />

10 | 11<br />

<strong>The</strong> direct dialogue<br />

with <strong>the</strong> public decisively<br />

contributed to <strong>the</strong> high<br />

level <strong>of</strong> acceptance and<br />

trust in <strong>the</strong> neighborhood<br />

<strong>of</strong> <strong>the</strong> German sites.


“<strong>Dow</strong> – a respected<br />

partner.”<br />

Elmar J. Deutsch was in<br />

charge as CEO <strong>of</strong> <strong>Dow</strong><br />

Deutschland <strong>In</strong>c. during<br />

<strong>the</strong> 1990s. His most impressive<br />

experience: “That<br />

was on September 28,<br />

1994, when <strong>the</strong> Letter <strong>of</strong><br />

<strong>In</strong>tent for acquiring <strong>the</strong><br />

Olefinverbund was signed<br />

in Böhlen in <strong>the</strong> presence<br />

<strong>of</strong> Chancellor Helmut<br />

Kohl. From this moment<br />

on, at <strong>the</strong> latest, <strong>Dow</strong><br />

was a recognized, highly<br />

respected partner in<br />

<strong>the</strong> German chemical industry.”<br />

parts <strong>of</strong> Sales and Customer Service. <strong>The</strong><br />

German headquarters <strong>the</strong>n moves to<br />

nearby Schwalbach/Taunus, which also<br />

becomes <strong>the</strong> <strong>Europe</strong>an headquarters<br />

<strong>of</strong> <strong>Dow</strong> Automotive. O<strong>the</strong>r teams from<br />

various <strong>Dow</strong> business units settle here<br />

as well.<br />

<strong>In</strong> 1986, a smaller site in Ahlen/<br />

Westphalia becomes part <strong>of</strong> <strong>the</strong> <strong>Dow</strong><br />

network in Germany. Ahlen manufactures<br />

polyurethane systems and components<br />

for <strong>the</strong> processing industry. Particular<br />

focus is on <strong>the</strong> automotive industry.<br />

Special polyurethane formulations<br />

are created for <strong>the</strong> individual needs <strong>of</strong><br />

<strong>the</strong> clients – from small amounts to<br />

large volumes. This particular business<br />

model has earned Ahlen <strong>the</strong> nickname<br />

“pharmacy”.<br />

<strong>In</strong> <strong>the</strong> same year, <strong>Dow</strong> acquires<br />

<strong>the</strong> crop protection division <strong>of</strong> Wacker<br />

Chemie in Munich. This business<br />

becomes <strong>Dow</strong> AgroSciences (DAS) in<br />

1998, an 100 % subsidiary <strong>of</strong> <strong>Dow</strong>. DAS<br />

is <strong>the</strong> first company in <strong>the</strong> world exclusively<br />

dedicated to crop protection.<br />

‘Small but mighty’ – this motto applies<br />

to <strong>Dow</strong> subsidiary SAFECHEM,<br />

which is founded in Voerde on <strong>the</strong> Lower<br />

Rhine in 1992. <strong>The</strong> increasing public<br />

pressure regarding chlorine chemistry<br />

and especially chlorinated hydrocarbon<br />

compounds (CHCs), sets <strong>the</strong> scene for<br />

this new company. For a long time,<br />

<strong>In</strong> 1995, <strong>Dow</strong> in Germany<br />

moves its management and<br />

o<strong>the</strong>r central units to Schwalbach<br />

on <strong>the</strong> Taunus.<br />

CHC solvents proved to be wonderful<br />

agents for cleaning industrial parts and<br />

chemical cleaning <strong>of</strong> textiles. However,<br />

potential hazards to health and <strong>the</strong> environment<br />

put <strong>the</strong>m in <strong>the</strong> spotlight for<br />

criticism in Germany and Switzerland.<br />

Via SAFECHEM, <strong>Dow</strong> provides an innovative<br />

technology to ensure a closedloop<br />

management system: safe handling<br />

<strong>of</strong> CHCs in safety containers including<br />

return and recycling. This concept is<br />

accepted and SAFECHEM gains more<br />

and more customers in Germany and<br />

beyond. Today, SAFECHEM <strong>Europe</strong><br />

GmbH headquartered in Düsseldorf<br />

does business across <strong>the</strong> continent.<br />

Decision in <strong>the</strong> “Chemistry Triangle”<br />

<strong>In</strong> 1989, <strong>the</strong> German Democratic Republic<br />

(GDR) abruptly collapses 40 years<br />

after its inception. It is economically<br />

and politically broken and no support<br />

can be expected from <strong>the</strong> USSR which<br />

is in transformation itself. <strong>In</strong> 1990,<br />

Federal Chancellor Kohl seizes <strong>the</strong> historic<br />

opportunity and negotiates reunification<br />

with <strong>the</strong> victorious powers <strong>of</strong><br />

<strong>the</strong> Second World War. <strong>In</strong> October 1990,<br />

<strong>the</strong> new federal states <strong>of</strong> <strong>the</strong> former<br />

GDR join <strong>the</strong> Federal Republic <strong>of</strong> Germany.<br />

For a long time, <strong>the</strong> GDR was listed<br />

as <strong>the</strong> “10th largest industrial nation in<br />

<strong>the</strong> world”. However, <strong>the</strong> <strong>of</strong>ficial statistics<br />

are deceptive and large parts <strong>of</strong> <strong>the</strong><br />

economy are antiquated and not at all


competitive on <strong>the</strong> world<br />

market. This soon becomes<br />

evident following <strong>the</strong> monetary,<br />

economic, and social<br />

union <strong>of</strong> <strong>the</strong> two parts<br />

<strong>of</strong> Germany on July 1, 1990.<br />

A trust company (Treuhand)<br />

takes over <strong>the</strong> federally<br />

owned companies in order<br />

to integrate <strong>the</strong>m into <strong>the</strong><br />

private economy according<br />

to <strong>the</strong> Western model. <strong>The</strong><br />

transformation <strong>of</strong> a large<br />

economy such as <strong>the</strong> GDR’s<br />

is without precedence in economic<br />

history and represents<br />

an enormous challenge.<br />

Companies located in <strong>the</strong><br />

traditional “Chemistry Triangle”<br />

around Halle, Leipzig,<br />

and Bitterfeld in <strong>the</strong> federal<br />

states <strong>of</strong> Saxony and Saxony-<br />

Anhalt have to face this reality.<br />

Until <strong>the</strong> end <strong>of</strong> World<br />

War II, large parts <strong>of</strong> <strong>the</strong><br />

chemical company IG Farben<br />

operated here. IG Farben,<br />

founded in 1925, was <strong>of</strong><br />

global significance but became<br />

part <strong>of</strong> Adolf Hitler’s<br />

war machine during <strong>the</strong><br />

Third Reich where it was intrinsically<br />

involved in <strong>the</strong><br />

crimes <strong>of</strong> his regime. After<br />

1945, <strong>the</strong> Allies dissolved <strong>the</strong><br />

company. <strong>The</strong> employees<br />

<strong>The</strong> “pharmacy“<br />

with its many<br />

specialties – <strong>the</strong><br />

polyurethane plant<br />

in Ahlen is part <strong>of</strong><br />

<strong>the</strong> <strong>Dow</strong> network<br />

since 1986.<br />

in <strong>the</strong> successor companies<br />

across <strong>the</strong> Chemistry Triangle,<br />

now situated in <strong>the</strong> GDR,<br />

did an outstanding job despite<br />

<strong>the</strong> inefficiencies <strong>of</strong><br />

a planned economy. <strong>The</strong><br />

chemical industry is deeply<br />

rooted in <strong>the</strong> people <strong>of</strong> this<br />

region and many families<br />

have worked in those companies<br />

for three or four generations.<br />

However, <strong>the</strong> facilities<br />

are antiquated beyond hope<br />

and <strong>the</strong> environment has suffered<br />

greatly.<br />

<strong>In</strong> 1991, Chancellor Kohl<br />

gives <strong>the</strong> Chemistry Triangle<br />

an <strong>of</strong>ficial guarantee that an<br />

industrial core will be safeguarded.<br />

But <strong>the</strong> Western<br />

German companies are very<br />

hesitant to commit and show<br />

little interest in <strong>the</strong> East<br />

German resource potential.<br />

<strong>In</strong>stead, <strong>the</strong>y lobby for a<br />

shutdown. <strong>The</strong> Buna site in<br />

Schkopau is a significant center<br />

<strong>of</strong> plastics and rubber production.<br />

<strong>The</strong> nearby chemical<br />

site in Böhlen has ethylene<br />

production capabilities.<br />

Taken individually, <strong>the</strong> sites<br />

do not seem to have any<br />

future, yet eyes are set on<br />

<strong>the</strong> newly founded Buna Sow<br />

Leuna Olefinverbund (re-<br />

ferred to as “Olefinverbund”<br />

below). This affiliation brings<br />

toge<strong>the</strong>r <strong>the</strong> former state holding<br />

companies Sächsische<br />

Olefinwerke Böhlen, Buna, as<br />

well as Leuna Polyolefins (now<br />

merged with Buna) – in <strong>the</strong><br />

hope <strong>of</strong> attracting a financially<br />

strong investor.<br />

Eyes on Eastern <strong>Europe</strong><br />

<strong>In</strong> <strong>the</strong> autumn <strong>of</strong> 1994, <strong>Dow</strong><br />

announces a business interest<br />

in acquiring Olefinverbund.<br />

<strong>The</strong> privatization negotiations<br />

with <strong>the</strong> Treuhand begin.<br />

<strong>Dow</strong> has a strong world<br />

market position in <strong>the</strong> basic<br />

A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

“Plastics and elastics from<br />

Schkopau” was an expression<br />

known around <strong>the</strong> world<br />

during GDR times.<br />

12 | 13<br />

<strong>In</strong> May 1991, Chancellor<br />

Dr. Helmut Kohl visits <strong>the</strong><br />

Buna site in Schkopau<br />

and ga<strong>the</strong>rs information<br />

from <strong>the</strong> employees. At<br />

<strong>the</strong> occasion <strong>of</strong> his visit,<br />

he promises to safeguard<br />

<strong>the</strong> industrial core <strong>of</strong><br />

<strong>the</strong> Chemistry Triangle.


chemicals ethylene and chlorine<br />

which might be a good<br />

fit for <strong>the</strong> company. <strong>In</strong> <strong>the</strong><br />

medium term, <strong>Dow</strong> anticipates<br />

favorable opportunities<br />

for supplying <strong>the</strong> markets in<br />

Eastern <strong>Europe</strong> from Central<br />

Germany.<br />

After lengthy negotiations,<br />

<strong>Dow</strong> acquires <strong>the</strong> Central<br />

German Olefinverbund<br />

by signing <strong>the</strong> privatization<br />

contract on April 4, 1995.<br />

One <strong>of</strong> <strong>the</strong> largest restructuring<br />

programs in <strong>the</strong> history<br />

<strong>of</strong> <strong>the</strong> chemical industry is<br />

about to begin. An enormous<br />

challenge awaits: <strong>the</strong> ecological<br />

burdens <strong>of</strong> <strong>the</strong> past need<br />

to be remediated, <strong>the</strong> noncompetitive<br />

production<br />

plants have to be demolished<br />

and new, efficient yet environmentally<br />

favorable plants<br />

shall simultaneously be erected.<br />

<strong>In</strong> addition, <strong>the</strong> Olefinverbund<br />

acquired from Treuhand<br />

needs to be integrated<br />

into <strong>the</strong> <strong>Dow</strong> organization<br />

while employees embrace<br />

a new company culture and<br />

modern organizational structures.<br />

<strong>In</strong> retrospective, this<br />

transformation process from<br />

<strong>the</strong> GDR planned economy<br />

<strong>The</strong> Schkopau site in 1990.<br />

Olefinverbund in <strong>the</strong> spotlight: <strong>In</strong> 1994, <strong>the</strong> head<br />

<strong>of</strong> IG Bergbau/Chemie, Hermann Rappe, Treuhand<br />

CEO Klaus Schucht, Chancellor Helmut Kohl and<br />

<strong>the</strong> Minister President <strong>of</strong> Saxony, Kurt Biedenkopf,<br />

visit <strong>the</strong> Böhlen site (from left to right). Right photo:<br />

Eberhard von Brauchitsch, chairman <strong>of</strong> <strong>the</strong> Supervisory<br />

Board <strong>of</strong> Buna Sow Leuna Olefinverbund<br />

GmbH (BSL), and Bernhard H. Brümmer,<br />

CEO <strong>of</strong> Olefinverbund, welcome <strong>the</strong> guests.


into a western-styled modern<br />

economy plays out in exemplary<br />

fashion.<br />

Restructuring<br />

<strong>The</strong> restructuring process is<br />

estimated to take five years.<br />

Already in 1996, construction<br />

<strong>of</strong> a new polyethylene<br />

production plant has taken<br />

place. <strong>In</strong> 1997, <strong>the</strong> modernization<br />

<strong>of</strong> <strong>the</strong> cracker in<br />

Böhlen is completed and a<br />

new feedstock pipeline from<br />

Rostock to Böhlen goes on<br />

line. Before <strong>the</strong> millennium,<br />

<strong>Dow</strong> demolishes and decontaminates<br />

60 old production<br />

facilities while building 15<br />

new manufacturing plants<br />

<strong>In</strong> April 1995, <strong>the</strong> public is being informed about<br />

<strong>the</strong> signing <strong>of</strong> <strong>the</strong> privatization contract.<br />

From left to right: Dr. Johannes Ludewig,<br />

Federal appointee for <strong>the</strong> new states,<br />

William S. Stavropoulos, CEO <strong>of</strong> <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong><br />

<strong>Company</strong>, Dr. Heinrich Hornef, president <strong>of</strong> <strong>the</strong><br />

Federal Agency for Asset Related Special Assignments,<br />

and Elmar J. Deutsch, CEO <strong>of</strong> <strong>Dow</strong> Deutschland <strong>In</strong>c.<br />

A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

and modernizing ano<strong>the</strong>r<br />

nine. Regarding productivity,<br />

<strong>the</strong> sites make a quantum<br />

leap and soon form a competitive<br />

state-<strong>of</strong>-<strong>the</strong>-art <strong>Dow</strong><br />

subsidiary.<br />

Up to 2000, a total <strong>of</strong> 2.7<br />

billion Euros are invested in<br />

<strong>the</strong> manufacturing facilities<br />

14 | 15<br />

Demolition and reconstruction<br />

– within<br />

a few short years,<br />

Olefinverbund develops<br />

into a competitive<br />

company.<br />

1997: <strong>The</strong> feedstock<br />

pipeline from Rostock<br />

to Böhlen, a raw<br />

material tank farm<br />

and <strong>the</strong> <strong>Dow</strong> shipping<br />

embarkation<br />

point at Ölhafen<br />

Rostock go on stream.


Since 2000, BSL has become<br />

a state-<strong>of</strong>-<strong>the</strong>-art site. <strong>The</strong> Schkopau site<br />

with <strong>the</strong> ValuePark ® is shown above.<br />

This photo shows <strong>the</strong> laying<br />

<strong>of</strong> <strong>the</strong> cornerstone for a new<br />

polyethylene plant at <strong>the</strong><br />

Schkopau site in 1996. <strong>In</strong> <strong>the</strong><br />

photo from left to right: Bart<br />

J. Groot, General Manager <strong>of</strong> BSL,<br />

Reinhard Höppner, minister<br />

president <strong>of</strong> Saxony-Anhalt,<br />

William S. Stavropoulos, CEO <strong>of</strong><br />

<strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong> <strong>Company</strong>,<br />

Federal Chancellor Helmut Kohl.<br />

<strong>In</strong> 1998, <strong>the</strong><br />

ValuePark ® opens –<br />

an industrial park<br />

on <strong>the</strong> Schkopau<br />

site for <strong>the</strong> strategic<br />

settlement <strong>of</strong><br />

plastic converters<br />

and service<br />

companies.


at Olefinverbund. This success is possible<br />

thanks to significant support by <strong>the</strong><br />

federal government and <strong>the</strong> states<br />

<strong>of</strong> Saxony-Anhalt and Saxony. Manfred<br />

Aumann, <strong>the</strong> former project director for<br />

<strong>the</strong> restructuring process, recalls: “<strong>The</strong><br />

realization <strong>of</strong> this large investment program<br />

in a comparatively short period<br />

<strong>of</strong> time would not have been possible<br />

without <strong>the</strong> constructive cooperation<br />

with <strong>the</strong> responsible authorities. Fur<strong>the</strong>rmore,<br />

<strong>the</strong> great acceptance in <strong>the</strong><br />

neighborhood <strong>of</strong> all sites was ultimately<br />

key to <strong>the</strong> fact that none <strong>of</strong> <strong>the</strong> projects<br />

was delayed due to missing permits.”<br />

And <strong>Dow</strong> also contributed significantly.<br />

More than half <strong>of</strong> <strong>the</strong> total order volume<br />

was assigned to companies in <strong>the</strong><br />

new states – a crucial kick-start effect for<br />

<strong>the</strong> local economy. <strong>The</strong> concept aims at<br />

closely linking <strong>the</strong> diverse material flow,<br />

supply, and production chains as well as<br />

creating added value in terms <strong>of</strong> safety<br />

and services for <strong>Dow</strong> and <strong>the</strong> resident<br />

companies. This also creates additional<br />

jobs.<br />

Eventually, <strong>the</strong> restructuring process<br />

itself results in a significant loss <strong>of</strong> jobs.<br />

Yet it is <strong>the</strong> only possible way to maintain<br />

a viable core <strong>of</strong> <strong>the</strong> chemical industry<br />

in Central Germany. <strong>In</strong> June 2000,<br />

<strong>the</strong> site is finally completely integrated<br />

into <strong>the</strong> <strong>Dow</strong> network and since 2003,<br />

it operates under <strong>the</strong> name <strong>of</strong> <strong>Dow</strong><br />

Olefinverbund GmbH. Adding <strong>Dow</strong> to<br />

<strong>the</strong> company name is <strong>the</strong> ultimate ex-<br />

Reinhardt Kranz,<br />

plant leader for ethylbenzene/styrene/<br />

monomer (left), and<br />

Bart J. Groot, General<br />

Manager <strong>of</strong> BSL<br />

(right), welcome<br />

Minister President<br />

<strong>of</strong> Saxony, Kurt<br />

Biedenkopf, at <strong>the</strong><br />

Böhlen location.<br />

A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

pression <strong>of</strong> its successful development<br />

<strong>of</strong> <strong>the</strong> company and integration into<br />

<strong>the</strong> <strong>Dow</strong> network. With its locations<br />

in Schkopau, Böhlen, Leuna and<br />

Teutschenthal as brine mining and<br />

underground storage area, <strong>Dow</strong> Olefinverbund<br />

is now <strong>the</strong> largest <strong>Dow</strong> site<br />

in Germany and as such, significantly<br />

impacts <strong>the</strong> economic development<br />

<strong>of</strong> <strong>the</strong> entire region.<br />

Commitment to <strong>the</strong> West<br />

<strong>In</strong> <strong>the</strong> meantime, <strong>Dow</strong> has also expanded<br />

its presence in <strong>the</strong> West. <strong>In</strong> 1999,<br />

it acquires ANGUS Chemie GmbH in<br />

Ibbenbüren, Northrhine-Westphalia,<br />

Leipzig-based artist<br />

Otto Berndt Steffen<br />

symbolizes <strong>the</strong> successful<br />

restructuring<br />

process at <strong>the</strong> Central<br />

German with a huge<br />

arc plastic 2000.<br />

16 | 17<br />

<strong>The</strong> naphtha cracker<br />

at <strong>the</strong> Böhlen location<br />

is <strong>the</strong> heart <strong>of</strong> <strong>the</strong> Olefinverbund<br />

as it supplies<br />

feedstocks to <strong>the</strong> plastics<br />

production plants<br />

in Schkopau and Leuna.


“Safety regulations<br />

were already very<br />

strict back <strong>the</strong>n.”<br />

Active with <strong>Dow</strong> for over<br />

four decades – Helmut<br />

Jödicke started at <strong>the</strong><br />

Rheinmünster site in 1968<br />

as a Latex Plant Operator.<br />

<strong>In</strong> 2008, he celebrated<br />

his 40th <strong>Dow</strong> anniversary<br />

as Senior Technologist<br />

in Research and Development<br />

at <strong>the</strong> Rhine Center.<br />

He experienced <strong>the</strong> dynamic<br />

change in plant<br />

technology: “<strong>In</strong> 1968,<br />

we still used punched<br />

tape for programming,<br />

<strong>the</strong> plant was manually<br />

operated for <strong>the</strong> most<br />

part, and chemicals were<br />

also charged by hand.”<br />

But, as Jödicke recalls,<br />

“Safety regulations were<br />

already very strict back<br />

<strong>the</strong>n.” He takes stock <strong>of</strong><br />

<strong>the</strong> situation with satisfaction:<br />

“I had <strong>the</strong> privilege<br />

<strong>of</strong> experiencing<br />

<strong>the</strong> growth <strong>of</strong> <strong>Dow</strong><br />

in Rheinmünster in <strong>the</strong><br />

company <strong>of</strong> friendly<br />

colleagues.”<br />

a leading manufacturer <strong>of</strong> specialty<br />

chemicals. <strong>In</strong> 2001, <strong>Dow</strong> purchases<br />

a state-<strong>of</strong>-<strong>the</strong>-art production plant for<br />

polypropylene in Wesseling near<br />

Cologne; as well as <strong>the</strong> company Haltermann<br />

Products. <strong>The</strong> latter produces<br />

specialty chemicals at its Hamburg and<br />

Speyer (Rhineland-Palatinate) sites. <strong>In</strong><br />

2007, <strong>Dow</strong> acquires epoxy resin system<br />

specialist UPPC located in Baltringen<br />

(Baden-Württemberg).<br />

<strong>The</strong> purchase <strong>of</strong> Wolff Walsrode AG,<br />

headquartered in Bomlitz (Lower Saxony),<br />

is <strong>of</strong> completely different dimensions.<br />

Approximately 1,500 employees<br />

join <strong>the</strong> <strong>Dow</strong> family through <strong>the</strong> acquisition<br />

<strong>of</strong> this specialist for derivatives<br />

<strong>The</strong> green site: <strong>In</strong> 2007, <strong>Dow</strong> acquires cellulosics chemistry in Bomlitz<br />

and simultaneously becomes owner <strong>of</strong> <strong>the</strong> Walsrode <strong>In</strong>dustrial Park.<br />

ANGUS, a leading<br />

producer <strong>of</strong> specialty<br />

chemicals, joins<br />

<strong>the</strong> <strong>Dow</strong> group in 1999.<br />

from <strong>the</strong> renewable raw material cellulose.<br />

Wolff Walsrode, founded in 1815,<br />

is merged with <strong>the</strong> <strong>Dow</strong> business unit<br />

Water Soluble Polymers to form <strong>the</strong> new<br />

business unit <strong>Dow</strong> Wolff Cellulosics.<br />

With this acquisition, Bomlitz is <strong>Dow</strong>’s<br />

largest research location in Germany.<br />

<strong>In</strong> January 2009, <strong>Dow</strong> Wolff Cellulosics<br />

launches <strong>the</strong> world’s largest production<br />

plant for methylcellulose at <strong>the</strong> Bitterfeld<br />

location, thus setting <strong>the</strong> stage<br />

for growth. <strong>In</strong> 2008, DAS purchases<br />

<strong>the</strong> Südwestsaat GbR headquartered in<br />

Ra-statt, Baden, a specialist for breeding<br />

new corn hybrids for <strong>the</strong> <strong>Europe</strong>an<br />

market. From now on, all <strong>Europe</strong>an<br />

DAS seed activities including breeding<br />

research are coordinated from Rastatt,<br />

Wesseling near<br />

Cologne – since 2001<br />

a state-<strong>of</strong>-<strong>the</strong>-art<br />

<strong>Dow</strong> production site<br />

for polypropylene.


DAS supplies farmers with its crop protection<br />

products and seeds via <strong>the</strong> retail<br />

market and its sales partners while simultaneously<br />

expanding <strong>the</strong> value chain<br />

to <strong>the</strong> end consumer.<br />

As <strong>of</strong> April 1, 2009, US based specialty<br />

chemicals, Rohm and Haas, becomes<br />

part <strong>of</strong> <strong>Dow</strong>. <strong>In</strong> Germany, production<br />

and service activities in Marl, Bremen<br />

und Frankfurt/Main enrich <strong>Dow</strong>’s footprint.<br />

<strong>The</strong> incipient global financial crisis<br />

in 2008 hits <strong>the</strong> chemical industry, including<br />

<strong>Dow</strong>, particularly hard. Signifi-<br />

<strong>The</strong> Speyer plant:<br />

With Haltermann<br />

Products, <strong>Dow</strong><br />

acquires a specialty<br />

chemicals producer<br />

rich in tradition and<br />

innovation.<br />

cant cuts are necessary and headcount<br />

has to be reduced. But even under <strong>the</strong>se<br />

difficult economic circumstances, <strong>the</strong><br />

company is determined to implement<br />

its strategy for <strong>the</strong> future step by step –<br />

to become <strong>the</strong> most pr<strong>of</strong>itable and<br />

respected specialty chemicals company<br />

in <strong>the</strong> world.<br />

At <strong>the</strong> start <strong>of</strong> 2010, 50 years after its<br />

foundation, <strong>Dow</strong>’s presence in Germany<br />

is that <strong>of</strong> a dynamic enterprise. 6,000<br />

employees work with <strong>Dow</strong> at more than<br />

20 locations. Germany is <strong>the</strong> company’s<br />

largest national market and production<br />

location outside <strong>the</strong> USA.<br />

UPPC<br />

in Baltringen<br />

is specialized<br />

in epoxy resin<br />

systems.<br />

A <strong>Company</strong> in <strong>the</strong> <strong>Heart</strong> <strong>of</strong> <strong>Europe</strong><br />

18 | 19<br />

<strong>Dow</strong> Wolff Cellulosics<br />

operates manufacturing<br />

facilities for methylcellulose<br />

in Bitterfeld.<br />

On April 1, 2009,<br />

<strong>Dow</strong> purchases <strong>the</strong><br />

specialty chemicals<br />

maker Rohm<br />

and Haas which is<br />

active in Germany<br />

as well: peek<br />

into <strong>the</strong> lab in<br />

Frankfurt/Main.


Solutions<br />

for a<br />

Better Living<br />

It has become impossible to imagine everyday life without<br />

chemical products and know-how. <strong>The</strong>y are part <strong>of</strong> our daily<br />

lives, yet may not be visible at first glance. <strong>The</strong> products from<br />

<strong>the</strong> German sites are delivered to thousands <strong>of</strong> customers<br />

across <strong>the</strong> globe. <strong>The</strong>se products enable companies <strong>of</strong> different<br />

sizes and from various industries to produce countless<br />

consumer and investment goods. <strong>The</strong> spectrum ranges from<br />

pharmaceuticals, consumer electronics, paints and coatings<br />

to automobiles and sports equipment as well as textiles,<br />

films, tools, construction materials, or filtration technology<br />

for water treatment.


Solutions for a Better Living 20 | 21<br />

During <strong>the</strong> rehabilitation<br />

<strong>of</strong> <strong>the</strong> Frauenkirche in<br />

Dresden, completed in<br />

2006, <strong>Dow</strong> products also<br />

play an important role.<br />

Polystyrene hard foam<br />

boards are used for heat<br />

insulation. <strong>Dow</strong> Wolff<br />

Cellulosics supplies<br />

additives for special fillers<br />

and mortar.


4<br />

<strong>In</strong>novations and<br />

technical solutions<br />

from <strong>Dow</strong> can<br />

be found in many<br />

products that<br />

enhance <strong>the</strong> quality<br />

<strong>of</strong> our lives.


Customers typically use<br />

<strong>Dow</strong>’s plastics and chemicals<br />

to manufacture <strong>the</strong>ir products.<br />

For <strong>the</strong>se purposes,<br />

<strong>Dow</strong> develops high-tech solutions,<br />

high-performance materials<br />

and specialty products,<br />

<strong>of</strong>ten in close collaboration<br />

with <strong>the</strong> respective brand<br />

name producers.<br />

During <strong>the</strong> first decades<br />

<strong>of</strong> production activity in Germany,<br />

base chemicals are in<br />

<strong>the</strong> spotlight. <strong>The</strong>y are produced<br />

and sold in large quantities.<br />

Over time, <strong>Dow</strong> has<br />

shifted its focus much more<br />

toward <strong>the</strong> world <strong>of</strong> specialty<br />

products as part <strong>of</strong> its strategic<br />

transformation. Such solutions<br />

feature smaller quantities<br />

with individual formulations<br />

and, require a high<br />

degree <strong>of</strong> know-how – while<br />

promising more stable revenues.<br />

Raw materials such as<br />

rock salt, crude oil or cellulose<br />

undergo many processing<br />

steps before eventually<br />

resulting in products for<br />

a better quality <strong>of</strong> life.<br />

Salt and Crude Oil<br />

<strong>Dow</strong> produces, for example,<br />

brine from <strong>the</strong> salt domes<br />

in Ohrensen near Stade and<br />

Teutschenthal in Central<br />

Germany. <strong>The</strong> brine is electrolytically<br />

separated into hydrogen,<br />

chlorine, and caustic<br />

soda. <strong>The</strong>se intermediate<br />

products are <strong>the</strong> basis for<br />

fur<strong>the</strong>r production steps.<br />

Chlorine remains at <strong>the</strong> site<br />

for fur<strong>the</strong>r processing; hydrogen<br />

and caustic soda are<br />

refined and some <strong>of</strong> it is sold<br />

to external customers.<br />

<strong>The</strong> oil derivatives ethylene,<br />

propylene, and butadiene<br />

produced at <strong>the</strong> cracker<br />

in Böhlen are o<strong>the</strong>r important<br />

building blocks as are<br />

methanol, acetate, phenol,<br />

and aniline. As part <strong>of</strong> <strong>the</strong><br />

global <strong>Dow</strong> manufacturing<br />

network <strong>the</strong> path from <strong>the</strong>se<br />

raw materials to finished<br />

product follows a long chain<br />

<strong>of</strong> complicated and labor-intensive<br />

processes and processing<br />

steps. <strong>The</strong> German<br />

sites are integrated and crosslinked<br />

along <strong>the</strong> value chain.<br />

Solutions for a Better Living<br />

Chemistry in <strong>the</strong> Car<br />

Today’s cars would no longer<br />

be conceivable without<br />

chemistry. Plastics and foams<br />

by <strong>Dow</strong> are present in <strong>the</strong> car<br />

body as well as in <strong>the</strong> interior<br />

equipment including seat<br />

cushions, door panels, dashboard,<br />

stearing wheel, <strong>the</strong><br />

coatings <strong>of</strong> switches and buttons,<br />

and <strong>the</strong> circuit boards<br />

<strong>of</strong> in-car electronics. Vehicle<br />

body parts and windows are<br />

glued with <strong>Dow</strong> adhesives<br />

and reinforced by <strong>Dow</strong>’s<br />

structural foams for increased<br />

crash resistance. <strong>The</strong> environmentally<br />

preferred highperformance<br />

tires are made<br />

from syn<strong>the</strong>tic rubber.<br />

Building with <strong>Dow</strong><br />

<strong>In</strong> <strong>the</strong> construction industry,<br />

<strong>Dow</strong>’s “blue boards” are<br />

widely recognized. <strong>The</strong> foam<br />

boards provide effective heat<br />

insulation in family homes<br />

and commercial buildings as<br />

well as for refrigerated warehouses<br />

and vehicles plus in<br />

<strong>the</strong> construction <strong>of</strong> airports.<br />

<strong>Dow</strong> products are also used<br />

for door and window pr<strong>of</strong>iles<br />

and as additives in joint compounds,<br />

mortar, and tile adhesives.<br />

22 | 23


<strong>The</strong> product <strong>of</strong>fering<br />

ranges from seeds<br />

and paints to applications<br />

for electronics<br />

and <strong>the</strong> automotive<br />

industry.<br />

Nutrition<br />

<strong>Dow</strong> know-how also plays<br />

a role in nutrition. Breeding<br />

high-yield corn species for<br />

seed is a keyfocus <strong>of</strong> <strong>Dow</strong><br />

AgroSciences. A new emulsion<br />

technology by <strong>Dow</strong><br />

Wolff Cellulosics contributes<br />

to lowering <strong>the</strong> harmful fat<br />

content in food.<br />

Technologies for <strong>the</strong> Future<br />

<strong>The</strong> application <strong>of</strong> <strong>Dow</strong> products<br />

are diverse in <strong>the</strong> hightech<br />

sector, such as in <strong>the</strong><br />

form <strong>of</strong> consumer electronics<br />

coating and in <strong>the</strong> aerospace<br />

industry. Epoxy resins in<br />

carbon fiber reinforced<br />

plastics are very promising<br />

for <strong>the</strong> future.<br />

Use in Everyday Life<br />

<strong>In</strong> our everyday lives, we are<br />

surrounded by countless<br />

products containing materials<br />

and solutions produced<br />

by <strong>Dow</strong>. <strong>The</strong> light plastic<br />

bottle made from PET has<br />

proven to be save, hygienic<br />

and recyclable. We write letters<br />

on paper refined with<br />

<strong>Dow</strong> Latex. <strong>The</strong> address windows<br />

<strong>of</strong> <strong>the</strong> envelopes are<br />

<strong>of</strong>ten made <strong>of</strong> <strong>Dow</strong> films.<br />

Paints and coatings serve to<br />

enhance appearance or protect<br />

products and are also<br />

used in road marking. <strong>Dow</strong><br />

products are also used in <strong>the</strong><br />

textile and shoe industries.<br />

Plastics such as polycarbonate<br />

enable <strong>the</strong> production <strong>of</strong><br />

CDs or eyeglass lenses. <strong>Dow</strong><br />

also has a presence in sports<br />

– represented by building<br />

block substances for sneakers<br />

and surfboards.


Medicine and Health<br />

<strong>Dow</strong> also makes important<br />

contributions to <strong>the</strong> medical<br />

field. <strong>The</strong> pharmaceutical industry<br />

uses cellulose e<strong>the</strong>r<br />

and amino alcohols; medical<br />

tubes and cannulae are made<br />

<strong>of</strong> syn<strong>the</strong>tic rubber. Methylcellulose<br />

is used for <strong>the</strong><br />

formulation <strong>of</strong> tablets.<br />

Sustainability<br />

Epoxy resins are <strong>the</strong> raw material<br />

for heavy-duty wind<br />

rotors. Cellulose derivatives,<br />

based on renewable raw ma-<br />

terials, have many applications.<br />

And by providing filtration<br />

technologies for water<br />

treatment and seawater desalination,<br />

<strong>Dow</strong> contributes<br />

to supplying <strong>the</strong> world with<br />

clean drinking water. <strong>Dow</strong><br />

additives and coatings make<br />

vehicles and airplanes lighter<br />

– fuel consumption and<br />

emissions decrease.<br />

<strong>The</strong> future focus <strong>of</strong> <strong>the</strong><br />

<strong>Dow</strong> portfolio will fur<strong>the</strong>r<br />

shift toward specialty products.<br />

This was also <strong>the</strong> strate-<br />

Solutions for a Better Living<br />

gic intention behind <strong>the</strong> acquisition<br />

<strong>of</strong> Rohm and Haas<br />

with its innovative solutions.<br />

<strong>The</strong>se products and technologies<br />

merge into <strong>the</strong> global<br />

<strong>Dow</strong> with customers in approximately<br />

160 countries.<br />

<strong>The</strong>y are solutions for a better<br />

way <strong>of</strong> living.<br />

24 | 25


Responsible<br />

Care<br />

Environmental protection and safety have played<br />

a central role in <strong>Dow</strong> for decades. <strong>Dow</strong> was one<br />

<strong>of</strong> <strong>the</strong> first companies in <strong>the</strong> industry to commit to<br />

<strong>the</strong> Responsible Care ® Program in 1989. Responsible<br />

Care means “Responsible actions for protecting<br />

human life and <strong>the</strong> environment.” This voluntary<br />

global program extends significantly beyond<br />

existing legislation. Health, safety, and environmental<br />

protection are <strong>the</strong> highest priorities in our<br />

company.


Product responsibility is an important<br />

element to achieving this. Against<br />

<strong>the</strong> backdrop that 95% <strong>of</strong> global goods<br />

production relies on chemistry and<br />

chemical products, <strong>Dow</strong> put a great deal<br />

<strong>of</strong> focus on <strong>the</strong> safe handling <strong>of</strong> its<br />

products. All processes upon which <strong>the</strong><br />

company has an impact (production,<br />

storage, transport, use, disposal, and/or<br />

recycling <strong>of</strong> products) always have to be<br />

measured by human health, safety, and<br />

environmental stewardship.<br />

This philosophy is called “Global<br />

Product Strategy.” <strong>Dow</strong> is a founding<br />

member <strong>of</strong> this global campaign aiming<br />

at providing understandable safety<br />

assessments while raising awareness for<br />

product responsibility across <strong>the</strong> globe.<br />

Part <strong>of</strong> this process involves constructive<br />

dialogue with legislators. <strong>Dow</strong> is engaging<br />

in this at an early stage in order<br />

to assist with and implement <strong>the</strong> <strong>Europe</strong>an<br />

chemical legislation, REACH. <strong>The</strong><br />

safe handling <strong>of</strong> chemicals is <strong>the</strong> central<br />

goal <strong>of</strong> REACH.<br />

How It Begins<br />

<strong>The</strong> topic <strong>of</strong> environmental protection<br />

finds its way into <strong>the</strong> consciousness <strong>of</strong><br />

<strong>the</strong> general public when in 1972 <strong>the</strong><br />

“Club <strong>of</strong> Rome,” a joint team <strong>of</strong> scientists<br />

and industrial manufacturers, highlights<br />

<strong>the</strong> finite nature <strong>of</strong> <strong>the</strong> natural<br />

resources on Earth in <strong>the</strong> study, “<strong>The</strong><br />

Limits to Growth.” Many <strong>of</strong> <strong>the</strong> predictions<br />

will later turn out to be exaggerated,<br />

but a new way <strong>of</strong> thinking emerges.<br />

This also applies to <strong>the</strong> chemical industry.<br />

As a first step, <strong>the</strong> exposure <strong>of</strong> water,<br />

soil, and air to chemical production is<br />

gradually reduced through downstream<br />

cleaning technology (end-<strong>of</strong>-pipe-principle).<br />

Later, it becomes possible to steer<br />

production in such a way that, from<br />

<strong>the</strong> very start <strong>of</strong> <strong>the</strong> process, as few<br />

emissions as possible are generated<br />

(production-integrated environmental<br />

protection). Energy consumption per<br />

unit produced also gradually decreases.<br />

Responsible Care<br />

Since 1989,<br />

<strong>Dow</strong> has been<br />

actively promoting<br />

<strong>the</strong> implementation<br />

<strong>of</strong> <strong>the</strong> Responsible<br />

Care goals.<br />

26 | 27


Led by its “Responsible Care”<br />

commitment, <strong>Dow</strong> sets standards in<br />

environmental protection early on.<br />

<strong>In</strong> 1975, an “Ecology” department is<br />

founded in Stade to coordinate <strong>Dow</strong>’s<br />

local environmental protection activities.<br />

At <strong>the</strong> Rheinmünster site, a two-phase<br />

biological treatment plant for waste<br />

water goes on line in 1977. <strong>In</strong> 1984,<br />

Stade introduces jet turbines with a<br />

cogeneration system for heat and power<br />

in its own power plant, an efficient<br />

energy concept unique across <strong>Europe</strong>.<br />

<strong>In</strong> 1987, <strong>Dow</strong> management briefs <strong>the</strong><br />

media extensively on <strong>the</strong> environmental<br />

protection projects at <strong>the</strong> Stade site.<br />

<strong>The</strong> feedback is exceptionally positive,<br />

and <strong>the</strong> concept is praised as an example<br />

<strong>of</strong> “aggressive environmental protection<br />

policies.”<br />

A Site Without Waste<br />

<strong>Dow</strong> is able to present impressive<br />

progress. <strong>In</strong> 1990, <strong>the</strong> energy recovery<br />

plant starts operations in Stade – which<br />

is <strong>the</strong> core <strong>of</strong> a concept for a waste-free<br />

production cycle. <strong>Dow</strong> in Stade is one<br />

<strong>of</strong> <strong>the</strong> first large chemical sites almost<br />

entirely independent from external<br />

disposal facilities. Through <strong>the</strong> recycling<br />

<strong>of</strong> solid and paste-like waste materials,<br />

steam, hydrochloric acid, and caustic<br />

soda are being recovered. <strong>The</strong>se are subsequently<br />

re-used in <strong>the</strong> production<br />

process.<br />

<strong>In</strong> 1992, <strong>the</strong> Minister President <strong>of</strong><br />

Lower Saxony, Gerhard Schröder, visited<br />

<strong>the</strong> new biology tower <strong>of</strong> <strong>the</strong> BIOX<br />

plant at <strong>the</strong> Stade site. This is one <strong>of</strong><br />

<strong>the</strong> largest waste water treatment plants<br />

<strong>of</strong> its type in <strong>the</strong> world. This recycling<br />

technology saves significant amounts <strong>of</strong><br />

ground water and salt. Throughout <strong>the</strong><br />

entire site, emphasis is placed on waste<br />

avoidance and recycling. Schröder praises<br />

<strong>the</strong> concept as exemplary for all <strong>of</strong><br />

Germany, “Stade produces chemistry<br />

without neglecting <strong>the</strong> environment.”<br />

Rails and Water<br />

Wherever possible in its logistics,<br />

<strong>Dow</strong> uses <strong>the</strong> safe and environmentally<br />

preferred transportation means <strong>of</strong> rail<br />

and water. As early as 1967, <strong>the</strong> Rheinmünster<br />

site establishes a branch terminal<br />

line to <strong>the</strong> public railway network.<br />

<strong>Dow</strong> inaugurates its own Rhine port<br />

in 1977, which it uses to transport <strong>the</strong><br />

majority <strong>of</strong> its raw materials. Stade has<br />

been using <strong>the</strong> Elbe port Stade-Bützfleth<br />

since 1972 and by 1985, 600 tanker<br />

ships dock here to supply <strong>Dow</strong> alone.<br />

<strong>In</strong> 1995, <strong>the</strong> company inaugurates<br />

<strong>the</strong> industrial train station Stade-Brunshausen,<br />

enabling <strong>the</strong> number <strong>of</strong> truck<br />

transports to be reduced. <strong>In</strong> 2002,<br />

a chartered steam train launches <strong>the</strong><br />

<strong>In</strong>termodal Container Terminal, ICT,<br />

in Rheinmünster. Thanks to state-<strong>of</strong><strong>the</strong>-art<br />

technology, <strong>the</strong> terminal can<br />

easily handle containers <strong>of</strong> every kind<br />

and switch between rail and road.


<strong>In</strong> 2005, a similar terminal at <strong>the</strong><br />

Schkopau ValuePark ® starts operations.<br />

O<strong>the</strong>r companies from <strong>the</strong> nearby<br />

chemical sites Bitterfeld and Leuna also<br />

use this container terminal.<br />

<strong>The</strong> transport, handling and storage<br />

<strong>of</strong> chemical products require specialized<br />

know-how – and not just for handling<br />

potential accidents. Since 1982, <strong>the</strong><br />

Transport Accident <strong>In</strong>formation and<br />

Emergency Response System (TUIS)<br />

provides quick and competent aid<br />

throughout Germany in case <strong>of</strong> transport<br />

and storage incidents. <strong>Dow</strong> participates<br />

in TUIS along with 130 o<strong>the</strong>r<br />

chemical companies by providing site<br />

fire brigades and specialists, such as<br />

chemists, toxicologists and production<br />

experts.<br />

“Lifeline <strong>of</strong> <strong>the</strong> <strong>Chemical</strong> <strong>In</strong>dustry”<br />

<strong>The</strong> 1,300 km long <strong>Dow</strong> pipeline network<br />

connecting <strong>the</strong> Central German<br />

sites with <strong>the</strong> oil port in Rostock and<br />

<strong>the</strong> Stade site also speaks to <strong>the</strong> company’s<br />

environmentally friendly infrastructure.<br />

<strong>In</strong> 1996 <strong>the</strong> feedstock pipeline<br />

from Rostock to <strong>the</strong> Böhlen location in<br />

Central Germany opens. This 430 kilometer<br />

long lifeline <strong>of</strong> <strong>the</strong> chemical industry<br />

provides Böhlen and its cracker<br />

with naphtha. For more than 12 years<br />

now, this pipeline network has been operated<br />

safely and without any incident.<br />

Regular employee trainings and joint<br />

seminars with local and state emergency<br />

management authorities, whose territory<br />

<strong>the</strong> pipelines run through, contribute<br />

to this successful outcome.<br />

Via water, rail or road<br />

– <strong>Dow</strong> logistics<br />

takes advantage <strong>of</strong><br />

<strong>the</strong> most advanced<br />

technologies for<br />

<strong>the</strong> safe shipment<br />

<strong>of</strong> chemical products.<br />

Responsible Care<br />

1992: <strong>The</strong> Minister President<br />

<strong>of</strong> Lower Saxony, Gerhard<br />

Schröder, calls <strong>the</strong> Stade site<br />

an “industrial gem” during<br />

an interview.<br />

28 | 29


<strong>The</strong> SAFE-TAINER TM Closed Loop System<br />

SAFE-TAINER Closed cleaning SAFE-TAINER<br />

with fresh solvent machine with used solvent<br />

Continuous<br />

internal<br />

recycling<br />

No ground pollution<br />

External recycling<br />

Return <strong>of</strong> vapour<br />

Used solvent<br />

Closed Loop Recycling Management<br />

Avoid, reduce, recycle: this priority<br />

ranking <strong>of</strong> alternate options applies<br />

to <strong>the</strong> waste streams <strong>of</strong> each manufacturing<br />

process. This also makes sense<br />

from an economic perspective since –<br />

through <strong>the</strong> eyes <strong>of</strong> <strong>the</strong> chemical industry<br />

– waste is always lost material.<br />

An incisive example <strong>of</strong> closed loop<br />

recycling management, driven by <strong>the</strong><br />

spirit <strong>of</strong> Responsible Care ® , is provided<br />

by <strong>Dow</strong> subsidiary SAFECHEM. Since<br />

1992, <strong>the</strong> company has specialized in<br />

<strong>the</strong> safe management <strong>of</strong> chemicals.<br />

SAFECHEM enables <strong>the</strong> safe handling <strong>of</strong><br />

highly efficient chlorinated solvents e.g.<br />

in <strong>the</strong> automotive and aerospace industries.<br />

A successful risk management is at<br />

<strong>the</strong> center <strong>of</strong> it all: <strong>the</strong> SAFE-TAINER TM -<br />

system, a closed loop system for <strong>the</strong> safe<br />

supply and handling <strong>of</strong> fresh solvents as<br />

well as <strong>the</strong> return and treatment <strong>of</strong> used<br />

solvents.<br />

Ecological Change<br />

When <strong>the</strong> restructuring process <strong>of</strong> <strong>the</strong><br />

Central German <strong>Dow</strong> locations only<br />

begins in 1995, occupational safety,<br />

health and environmental protection<br />

are an integral part <strong>of</strong> <strong>the</strong> operational<br />

change process. Armed with new systems<br />

and technology, <strong>the</strong> opportunity is<br />

seized for setting innovative standards<br />

from which <strong>Dow</strong> also benefits globally.<br />

<strong>In</strong> cooperation with <strong>the</strong> authorities,<br />

<strong>Dow</strong> creates environmentally favorable<br />

construction planning guidelines which<br />

simultaneously take into account <strong>the</strong><br />

economic development <strong>of</strong> <strong>the</strong> company<br />

as well as <strong>the</strong> interests <strong>of</strong> <strong>the</strong> communities<br />

and <strong>the</strong> neighborhood.<br />

<strong>The</strong> clean-up <strong>of</strong> <strong>the</strong> soil after a<br />

decade-long injection <strong>of</strong> chemicals<br />

poses a particular challenge. Starting in<br />

1995, <strong>Dow</strong> implements a program for<br />

<strong>the</strong> remediation <strong>of</strong> contaminated locations.<br />

<strong>In</strong> Schkopau, it focuses in particular<br />

on <strong>the</strong> comprehensive remediation<br />

<strong>of</strong> chlorinated hydrocarbons and mercury<br />

contaminated soil. <strong>In</strong> Böhlen, areas<br />

must be decontaminated from mineral<br />

oils and aromatic hydrocarbons. <strong>The</strong><br />

decontamination program successfully<br />

concludes in 2002.<br />

A task <strong>of</strong> much greater dimension is<br />

<strong>the</strong> ground water decontamination at<br />

<strong>the</strong> Schkopau location, which starts in<br />

2002. Perimeter wells outside <strong>the</strong> industrial<br />

premises and defense wells at <strong>the</strong><br />

former center <strong>of</strong> contamination shall<br />

<strong>In</strong> 2005, members <strong>of</strong> <strong>the</strong> Planning and Site<br />

Development Association <strong>of</strong> <strong>the</strong> Böhlen-Lippendorf<br />

industrial site present <strong>the</strong> result <strong>of</strong> <strong>the</strong>ir joint<br />

construction planning efforts.


prevent <strong>the</strong> toxins from entering <strong>the</strong><br />

precious ground water reservoirs outside<br />

<strong>the</strong> premises. Through utilizing <strong>the</strong>se<br />

wells, ground water is drawn, cleaned,<br />

and returned to <strong>the</strong> natural ground<br />

water system. Projects for decontaminating<br />

<strong>the</strong> ground water in <strong>the</strong> vicinity<br />

<strong>of</strong> <strong>the</strong> Peres open pit in Böhlen are<br />

planned.<br />

By 2000, <strong>the</strong> <strong>Dow</strong> sites in Central<br />

Germany set up an effective and environmentally<br />

favorable closed loop<br />

recycling management system while<br />

<strong>the</strong> production volume increases significantly.<br />

A new plant for energetic recycling,<br />

similar to <strong>the</strong> energy recovery<br />

plant in Stade, serves as closed material<br />

circulation system, enabling almost<br />

complete waste recovery.<br />

Safety has Priority<br />

Workplace safety and <strong>the</strong> protection<br />

<strong>of</strong> residents constitute a particular focus<br />

<strong>of</strong> <strong>Dow</strong> in Germany. Early on, <strong>Dow</strong> introduces<br />

safety standards even stricter<br />

than those in <strong>the</strong> highly safety conscious<br />

chemical industry. What might<br />

look like an insignificant incident to<br />

some is considered an accident by <strong>Dow</strong>,<br />

where <strong>the</strong> cause has to be remedied. <strong>The</strong><br />

safety equipment in <strong>the</strong> plants is evolving<br />

continuously. Safety experts today<br />

mainly focus on <strong>the</strong> behavior <strong>of</strong> employees<br />

in <strong>the</strong> workplace – safety orientated<br />

behavior should become <strong>the</strong>ir second<br />

nature. This is driven by consistent<br />

training and safety programs that are<br />

also mandatory for contractor companies<br />

active on <strong>Dow</strong> premises.<br />

Responsible Care<br />

30 | 31<br />

Since 2002, ground water<br />

decontamination is performed<br />

in and around <strong>the</strong> Schkopau<br />

site. <strong>The</strong> so-called perimeter<br />

wells ditto (picture above)<br />

outside <strong>the</strong> site premises are<br />

part <strong>of</strong> this long-term project.


”This is how trust<br />

is achieved“<br />

Günter Armonat, Stade<br />

District Administrator<br />

between 1999 and 2006,<br />

has interacted with <strong>the</strong><br />

Stade site since 1977 –<br />

first as head <strong>of</strong> <strong>the</strong> Environmental<br />

Office in <strong>the</strong><br />

district, <strong>the</strong>n as head <strong>of</strong><br />

<strong>the</strong> Construction Department.<br />

Toge<strong>the</strong>r with <strong>Dow</strong>,<br />

he experienced and propelled<br />

<strong>the</strong> paradigm shift<br />

in environmental protection<br />

– until <strong>the</strong> greatest<br />

possible degree <strong>of</strong> protection<br />

<strong>of</strong> water, soil, and air<br />

was attained. Armonat<br />

recalls <strong>the</strong> intense discussions<br />

with <strong>the</strong> people in<br />

charge and “in <strong>the</strong> late<br />

1970s, <strong>the</strong> light dawned<br />

on <strong>Dow</strong>. <strong>In</strong> <strong>the</strong> field <strong>of</strong> environmental<br />

protection,<br />

<strong>Dow</strong> even became an engine<br />

<strong>of</strong> technical development<br />

that extended all <strong>the</strong><br />

way to preventive environmental<br />

protection.”<br />

Armonat: “<strong>Dow</strong> favored<br />

autarchy and undertook<br />

immense measures in order<br />

to prevent any waste<br />

water, waste, and emissions<br />

outside <strong>the</strong> site,<br />

wherever possible. This<br />

philosophy has paid <strong>of</strong>f<br />

since a bond <strong>of</strong> trust was<br />

created with <strong>the</strong> authorities<br />

and <strong>the</strong> people.<br />

Today, <strong>the</strong> population<br />

around Stade lives<br />

in perfect harmony<br />

with <strong>Dow</strong>.”<br />

<strong>In</strong> 2006 for example, all sites start <strong>the</strong><br />

“Drive to Zero” initiative. Its ambitious<br />

goal: achieving a zero accident rate.<br />

Site Fire Brigades<br />

<strong>The</strong> pr<strong>of</strong>essional site fire brigades provide<br />

safety for employees and <strong>the</strong> people<br />

around <strong>the</strong> production sites. <strong>The</strong>y<br />

ensure 24/7 safety for employees, neighbors,<br />

<strong>the</strong> plants and <strong>the</strong> environment.<br />

<strong>In</strong> Rheinmünster, for example, <strong>the</strong><br />

<strong>Dow</strong> fire brigade starts training in 1969<br />

and is <strong>of</strong>ficially recognized as <strong>the</strong> site’s<br />

fire brigade by <strong>the</strong> authorities in 1970.<br />

It consists <strong>of</strong> a core <strong>of</strong> full-time firefighters,<br />

complemented by voluntary<br />

fire-fighters at <strong>the</strong> site. <strong>The</strong> site fire<br />

brigade closely cooperates with <strong>the</strong> local<br />

fire brigades and also intervenes in <strong>the</strong><br />

event <strong>of</strong> incidents outside <strong>the</strong> site. <strong>In</strong><br />

1999, Rheinmünster installs a mobile<br />

training unit for simulating particularly<br />

dangerous fires – <strong>the</strong> “Fire Dragon,”<br />

in cooperation with a specialized emergency<br />

equipment company. <strong>The</strong> fire<br />

brigades <strong>of</strong> <strong>the</strong> surrounding region also<br />

practise here. By 2009, 9,000 fire-fighters<br />

have undergone training in <strong>the</strong> “Fire<br />

Dragon.” <strong>In</strong> <strong>the</strong> same year, <strong>the</strong> <strong>Europe</strong>an<br />

<strong>Chemical</strong> <strong>In</strong>dustry Council CEFIC<br />

recognizes this exemplary project in<br />

<strong>the</strong> Responsible Care ® award program<br />

through a commendation.<br />

Ambitious Goals<br />

<strong>In</strong> 1996, <strong>Dow</strong> sets ambitious global<br />

goals in order to significantly improve<br />

performance in environmental and<br />

health protection as well as occupational<br />

and production safety.<br />

2005 is <strong>the</strong> year <strong>the</strong> German sites<br />

demonstrate <strong>the</strong>y have made aboveaverage<br />

contributions to <strong>the</strong>se goals.<br />

<strong>In</strong> comparison to <strong>the</strong> index year 1994,<br />

<strong>the</strong> accident rate has been lowered by<br />

almost 99%. Energy consumption per<br />

ton <strong>of</strong> product has been halved, emissions<br />

<strong>of</strong> <strong>the</strong> climate-relevant carbon<br />

dioxide per ton <strong>of</strong> product have been<br />

reduced by 73%. <strong>Chemical</strong> emissions<br />

have been reduced by 83%, and water<br />

consumption and wastewater quantities<br />

decreased by 76% each.<br />

Bomlitz and Bitterfeld, <strong>the</strong> locations<br />

acquired in 2007, extend this success<br />

story and achieve a 90 percent improvement<br />

in <strong>the</strong>ir accident rate in one single<br />

year.<br />

Even More Ambitious Goals<br />

<strong>In</strong> 2006, <strong>Dow</strong> presents <strong>the</strong> even more<br />

ambitious “2015 Sustainability Goals.”<br />

Under <strong>the</strong> headline “Sustainable<br />

Chemistry,” <strong>the</strong> company starts working<br />

on solutions to global issues such as<br />

climate change, energy, health, environment,<br />

and product safety. <strong>Dow</strong> has set<br />

<strong>the</strong> bar high in its continued pursuit<br />

<strong>of</strong> continuous improvement.<br />

<strong>The</strong> <strong>Dow</strong> site fire<br />

brigades are being<br />

regularly trained.<br />

This includes fire simulation<br />

as well as rescue<br />

trainings high above<br />

<strong>the</strong> ground.


<strong>In</strong> 2009, <strong>the</strong> team<br />

<strong>of</strong> <strong>the</strong> LLDPE plant<br />

in Schkopau<br />

receives an award<br />

for 12 years<br />

<strong>of</strong> accident free<br />

work.<br />

Responsible Care<br />

32 | 33<br />

<strong>The</strong> <strong>Dow</strong> waste water treatment plant in<br />

Bomlitz also heats a communal open air bath.<br />

<strong>The</strong> <strong>Dow</strong> Wolff Cellulosics project proves<br />

<strong>the</strong> intelligent linking <strong>of</strong> economy and ecology.<br />

<strong>The</strong> site security employees and<br />

<strong>the</strong> fire brigade perform preventive<br />

safety work every day. <strong>The</strong> control room<br />

additionally coordinates emergency<br />

activities. Detailed operational charts<br />

regulate responsibilities and tasks<br />

in coordination with <strong>the</strong> authorities.


<strong>The</strong><br />

People<br />

at <strong>Dow</strong><br />

Autumn 2009: Over 100 young men and women start<br />

<strong>the</strong>ir training at <strong>Dow</strong> in Germany. <strong>The</strong>y look forward<br />

to taking <strong>the</strong>ir first steps towards a pr<strong>of</strong>ession by participating<br />

in a comprehensive apprenticeship programs<br />

at <strong>the</strong> sites. <strong>The</strong>y will quickly feel at home in<br />

<strong>the</strong> world <strong>of</strong> <strong>Dow</strong>. <strong>The</strong>y are facing three and a half<br />

years <strong>of</strong> training in a number <strong>of</strong> pr<strong>of</strong>essions: chemical<br />

plant operator, lab technician, electronic technician<br />

for automation and operation technology as well as<br />

industrial mechanic and mechatronic.<br />

To date, <strong>Dow</strong> has a long tradition<br />

as a training company in Germany.<br />

On August 1, 1975, Stade welcomes its<br />

first five Azubis (trainees). <strong>The</strong> Rheinmünster<br />

site has been committed to<br />

apprenticeship programs since 1985.<br />

By this time, <strong>Dow</strong> in Germany has<br />

grown into a significant size. Starting<br />

with its small representation in Frankfurt<br />

in 1960, <strong>the</strong> workforce grows significantly<br />

during <strong>the</strong> 1960s and 1970s –<br />

as do manufacturing sites and sales<br />

activities.<br />

Fostering Diversity<br />

From <strong>the</strong> very beginning, <strong>Dow</strong> puts a<br />

special emphasis on employees rooted<br />

in <strong>the</strong> respective regions. <strong>In</strong> a global<br />

company, <strong>the</strong>y will encounter colleagues<br />

from all over <strong>the</strong> world and<br />

from <strong>the</strong> most diverse cultures. Under


<strong>the</strong> heading <strong>of</strong> “Diversity”, <strong>Dow</strong> fosters<br />

a wide range <strong>of</strong> talent, thus supporting<br />

a special culture open to diversity and<br />

creativity. At <strong>the</strong> Rheinmünster site, for<br />

example employees from 30 different<br />

nations are working toge<strong>the</strong>r.<br />

Teamwork, <strong>of</strong>ten in global networks,<br />

personal accountability in <strong>the</strong>ir respective<br />

pr<strong>of</strong>essional roles, and life-long<br />

learning are all guiding <strong>the</strong>mes for <strong>Dow</strong><br />

employees around <strong>the</strong> globe. <strong>The</strong> company<br />

actively supports <strong>the</strong>ir personal<br />

development. This applies particularly<br />

to “Empowerment” – <strong>the</strong> promotion <strong>of</strong><br />

taking personal responsibility for your<br />

actions. Employees agree on annual<br />

goals with <strong>the</strong>ir supervisor and team<br />

members. <strong>The</strong>se are decisive success<br />

factors for <strong>the</strong> company.<br />

<strong>The</strong> People at <strong>Dow</strong><br />

People at <strong>Dow</strong> –<br />

<strong>Dow</strong> embraces<br />

teamwork.<br />

<strong>In</strong> September 2009, <strong>the</strong> “IdeenExpo” (Idea Exhibition) in Hanover inspires more than<br />

280,000 young people in <strong>the</strong> fields <strong>of</strong> science and technology. Using <strong>the</strong> slogan<br />

“We make more out <strong>of</strong> salt,” <strong>Dow</strong> points out <strong>the</strong> manifold products manufactured<br />

by chemical processes using salt as a raw material. Around <strong>the</strong> salt drilling core<br />

(from left to right): <strong>the</strong> Minister President <strong>of</strong> Lower Saxony, Christian Wulff, <strong>Dow</strong><br />

trainee Gesche Lemke, <strong>the</strong> Federal Minister for Research and Education, Annette<br />

Schavan, and <strong>the</strong> Lower Saxony Minister <strong>of</strong> Education, Elisabeth Heister-Neumann.<br />

34 | 35


“<strong>The</strong> best part<br />

is <strong>the</strong> people”<br />

<strong>Chemical</strong> engineer Asuncion<br />

Medrano has been<br />

with <strong>Dow</strong> for approximately<br />

10 years and currently<br />

works as Technology<br />

Specialist in <strong>the</strong> area <strong>of</strong><br />

olefins at <strong>the</strong> Böhlen site.<br />

This native <strong>of</strong> Spanish<br />

finds that <strong>Dow</strong> brings <strong>the</strong><br />

principles <strong>of</strong> diversity to<br />

life. <strong>In</strong> Central Germany,<br />

many colleagues <strong>of</strong> o<strong>the</strong>r<br />

countries, such as Spain,<br />

Poland, <strong>the</strong> UK and Nigeria,<br />

have recently joined<br />

<strong>the</strong> <strong>Dow</strong> workforce .<br />

“It’s a true enrichment<br />

for everyone.”<br />

Asuncion Medrano<br />

started in 2000 an internship<br />

at <strong>Dow</strong>. She was<br />

immediately won over<br />

by <strong>the</strong> organisation:<br />

“I liked <strong>the</strong> work style at<br />

<strong>Dow</strong>.” She signed an employment<br />

contract in 2001<br />

and since that time has<br />

seized <strong>the</strong> many opportunities<br />

<strong>Dow</strong> <strong>of</strong>fered for her<br />

pr<strong>of</strong>essional and personal<br />

development. What<br />

makes working at <strong>Dow</strong><br />

particularly attractive?<br />

Medrano: “<strong>The</strong> best part<br />

is <strong>the</strong> people that work<br />

here. We all mutually support<br />

each o<strong>the</strong>r. I can talk<br />

to any colleague and I<br />

always get an answer.”<br />

January 1991:<br />

<strong>In</strong>auguration <strong>of</strong><br />

<strong>the</strong> training center<br />

at <strong>the</strong> Stade site.<br />

Frank P. Pop<strong>of</strong>f, <strong>Dow</strong><br />

President, plants<br />

a linden tree in front<br />

<strong>of</strong> <strong>the</strong> building, as<br />

a symbol <strong>of</strong> healthy<br />

growth.<br />

Strong Team Spirit<br />

<strong>In</strong> 1986, when <strong>the</strong> Ahlen site joins <strong>the</strong><br />

<strong>Dow</strong> manufacturing network, <strong>the</strong> number<br />

<strong>of</strong> <strong>Dow</strong> employees in Germany<br />

increases once again, also thanks to<br />

<strong>the</strong> acquisitions <strong>of</strong> a number <strong>of</strong> smaller<br />

sites across Germany. <strong>The</strong> number <strong>of</strong><br />

employees is boosted again when <strong>Dow</strong><br />

acquires <strong>the</strong> Central German Olefinverbund<br />

in 1995 and Wolff Walsrode AG in<br />

2007. However, intense global competition<br />

and <strong>the</strong> global financial crisis <strong>of</strong><br />

2008/2009 make job-cutting necessary.<br />

Over <strong>the</strong> years and across generations,<br />

a close link has been established<br />

between <strong>the</strong> <strong>Dow</strong> locations and <strong>the</strong>ir<br />

neighboring communities. When <strong>the</strong><br />

training center in Rheinmünster celebrates<br />

its 20th anniversary in 2005,<br />

46 former trainees are still working on<br />

<strong>the</strong> site. Many <strong>of</strong> <strong>the</strong>m have at least one<br />

parent that works or worked at <strong>Dow</strong>.<br />

<strong>The</strong>re are similar family traditions at<br />

o<strong>the</strong>r <strong>Dow</strong> sites.<br />

<strong>In</strong> <strong>the</strong> years 2006 and 2008, <strong>Dow</strong><br />

ranks second in <strong>the</strong> nationwide contest<br />

“Germany’s Best Employer” in <strong>the</strong> large<br />

companies (> 5,000 employees) category.<br />

This ranking, conducted by <strong>the</strong><br />

“Great Place to Work” institute and<br />

“Capital” magazine, recognizes “credible<br />

management cooperating fairly and<br />

respectfully with employees, a high<br />

level <strong>of</strong> employee identification with<br />

<strong>the</strong> company, and a strong team spirit.”<br />

<strong>In</strong> 2008, <strong>Dow</strong> also wins in <strong>the</strong> special<br />

category “Diversity.“<br />

“Human Element“<br />

<strong>Dow</strong> also promotes outstanding individual<br />

performance. <strong>In</strong> 2006, it launches<br />

<strong>the</strong> “I am <strong>the</strong> Human Element“ campaign.<br />

It honors employees who stand<br />

out because <strong>of</strong> <strong>the</strong>ir special commitment<br />

and service which at times is pro<br />

bono. Those selected to receive this<br />

recognition e.g. dedicate a lot <strong>of</strong> <strong>the</strong>ir<br />

time to safety in and around <strong>the</strong> <strong>Dow</strong><br />

sites, develop processes for <strong>the</strong> efficient<br />

use <strong>of</strong> energy, or support social projects<br />

in <strong>the</strong>ir communities.<br />

<strong>The</strong> first trainees at <strong>Dow</strong> in Stade,<br />

1975. From left to right:<br />

Joachim Dede, Raimund Grosser,<br />

Bernd Schumacher, Gün<strong>the</strong>r von<br />

Riegen, and Andreas Winkelmann.


“<strong>Dow</strong> is now a member <strong>of</strong> <strong>the</strong> Champions League,”<br />

Federal Labor and Social Affairs Minister Franz<br />

Müntefering said when awarding <strong>the</strong> 2nd place<br />

as “Germany’s Best Employer 2006,” accepted<br />

by <strong>the</strong> Head <strong>of</strong> Human Resources, Uwe Wiechern.<br />

<strong>Dow</strong> Wants <strong>the</strong> Best<br />

<strong>In</strong> order to attract <strong>the</strong> best employees,<br />

<strong>Dow</strong> has been cooperating with high<br />

schools and universities for years. <strong>In</strong><br />

2007, <strong>Dow</strong> organizes a “Career Day” in<br />

Central Germany and invites 48 young<br />

academics from all over <strong>Europe</strong>. <strong>The</strong><br />

young people have <strong>the</strong> opportunity to<br />

present <strong>the</strong>mselves while, in turn, <strong>Dow</strong><br />

uses <strong>the</strong> day to bring toge<strong>the</strong>r potential<br />

new employees and senior leaders to<br />

match <strong>the</strong>ir expectations and capabilities<br />

with <strong>the</strong> culture and needs at <strong>Dow</strong>.<br />

<strong>Dow</strong> devotes a lot <strong>of</strong> attention to<br />

<strong>the</strong> employees <strong>of</strong> tomorrow. <strong>In</strong> 2009,<br />

a team composed <strong>of</strong> Bomlitz and Stade<br />

employees host a stand at <strong>the</strong> “Ideen<br />

Expo” in Hanover. Under <strong>the</strong> slogan<br />

“We make a lot out <strong>of</strong> salt,” a 120 m 2<br />

exhibition stand introduces <strong>the</strong> diverse<br />

world <strong>of</strong> salt-based (or chlorine) chemistry<br />

to over 4,000 students. More than<br />

30 employees and trainees hold workshops,<br />

demonstrate experiments, and<br />

explain exhibits.<br />

Around 300 young boys and girls are currently in vocational training<br />

with <strong>Dow</strong> in Germany.<br />

<strong>The</strong>se events also present <strong>the</strong> manifold<br />

work opportunities which <strong>Dow</strong><br />

<strong>of</strong>fers in Germany today. Typical jobs<br />

range from <strong>the</strong> plant technician operating<br />

complex production plants to <strong>the</strong><br />

lab technician and mechanic all <strong>the</strong> way<br />

to <strong>the</strong> lab-technicians and engineers,<br />

process technicians and electronics<br />

specialists. Whe<strong>the</strong>r in management,<br />

administration, sales, or customer service<br />

– <strong>the</strong> sheer spectrum <strong>of</strong> pr<strong>of</strong>essional<br />

roles is as large as that <strong>of</strong> nationalities<br />

and cultural backgrounds <strong>of</strong> <strong>the</strong> approximately<br />

6,000 employees. What connects<br />

<strong>the</strong>m is <strong>the</strong> desire to find better<br />

solutions and <strong>the</strong> ability to work toge<strong>the</strong>r<br />

in a team with little corporate<br />

hierarchy.<br />

Many Opportunities<br />

Looking ahead, a job at <strong>Dow</strong> in Germany<br />

will not only provide attractive<br />

occupational opportunities, but also<br />

provide career perspectives around <strong>the</strong><br />

globe. It <strong>of</strong>fers a wide range <strong>of</strong> assignments<br />

and career opportunities while<br />

explicitly welcoming self-initiative.<br />

Talented young pr<strong>of</strong>essionals enter <strong>the</strong><br />

company from all subject areas with<br />

emphasis on chemistry, process technology,<br />

mechanical engineering, business<br />

studies or economics, and chemical<br />

engineering.<br />

<strong>The</strong> People at <strong>Dow</strong><br />

36 | 37<br />

“Water as a basic issue<br />

<strong>of</strong> mankind“<br />

2006 on a spring day<br />

in <strong>the</strong> USA: Christian<br />

Pätzold, Application<br />

Technician at <strong>the</strong> Rheinmünster<br />

site, is present<br />

when Andrew Liveris,<br />

CEO and President <strong>of</strong><br />

<strong>Dow</strong>, presents <strong>the</strong> <strong>Company</strong>’s<br />

2015 Sustainability<br />

Goals. Under <strong>the</strong> headline<br />

“Sustainable Chemistry,”<br />

<strong>Dow</strong> wants to significantly<br />

foster activities in three<br />

areas: cooperation with<br />

neighboring communities,<br />

contribution to a sustainable<br />

energy supply, and<br />

finding a solution for <strong>the</strong><br />

climate issue as well<br />

as providing innovative<br />

solutions to some <strong>of</strong> <strong>the</strong><br />

most challenging problems<br />

facing mankind in<br />

<strong>the</strong> areas <strong>of</strong> nutrition,<br />

clean drinking water, living,<br />

health, and safety.<br />

Christian Pätzold has been<br />

invited to Washington<br />

because he is particularly<br />

committed to providing<br />

clean drinking water to<br />

people in <strong>the</strong> third world.<br />

Proper handling <strong>of</strong> <strong>the</strong><br />

precious resource water<br />

has been a concern to<br />

him for a long time –<br />

beyond his pr<strong>of</strong>essional<br />

life. He gives lectures and<br />

conducts experiments<br />

at exhibitions, he informs<br />

residents and speaks to<br />

school classes. And he<br />

develops applications that<br />

could significantly improve<br />

<strong>the</strong> water quality in<br />

developing countries.


<strong>Dow</strong> in <strong>the</strong><br />

Community<br />

– We Are<br />

Part <strong>of</strong> It<br />

“Being located in a community also means living<br />

with a community,” Yves Crépet*, Director <strong>of</strong> <strong>Dow</strong><br />

France, once said. This, <strong>of</strong> course, applies to all<br />

locations around <strong>the</strong> globe. Wherever <strong>the</strong> company<br />

is present, intense dialogue with <strong>the</strong> people <strong>of</strong><br />

<strong>the</strong> region is fostered. Many know and value <strong>Dow</strong><br />

as an employer and a good neighbor. Many employees<br />

are also volunteers at <strong>the</strong>ir places <strong>of</strong> residence,<br />

i.e. for <strong>the</strong> Voluntary Fire Brigade or <strong>the</strong> German Red<br />

Cross. <strong>The</strong> company continues to supports community<br />

projects <strong>of</strong> a social nature, dedicated to youth<br />

and education, culture, and last but not least,<br />

to <strong>the</strong> environment.<br />

This good neighbor relationship only<br />

developed over <strong>the</strong> years. As with many<br />

o<strong>the</strong>r companies in <strong>the</strong> chemical industry,<br />

<strong>Dow</strong> also initially had a hard time<br />

positioning itself in <strong>the</strong> world outside<br />

<strong>the</strong> company perimeter. <strong>In</strong>dustrial<br />

chemistry deals with complex methods<br />

and technologies. Much <strong>of</strong> this is not<br />

immediately understood by <strong>the</strong> broad<br />

public and may create concerns. During<br />

<strong>the</strong> 1970s, and early 1980s, chemical


* on <strong>the</strong> occasion <strong>of</strong><br />

being awarded honorary<br />

citizenship in<br />

<strong>the</strong> Drusenheim municipality<br />

on September<br />

13,1986<br />

accidents such as those in Seveso,<br />

Bhopal, and on <strong>the</strong> Rhine river hit <strong>the</strong><br />

front page and damage <strong>the</strong> public image<br />

<strong>of</strong> <strong>the</strong> chemical industry.<br />

It is <strong>the</strong> 25th <strong>of</strong> September in 1981<br />

when <strong>the</strong>re is an explosion in <strong>the</strong><br />

chlorine-alkali plant at <strong>the</strong> Stade site<br />

and chlorine gas is released. After 25<br />

minutes <strong>the</strong> situation is under control<br />

and nobody has been injured. But <strong>the</strong><br />

incident causes concern among <strong>the</strong> resi-<br />

<strong>Dow</strong> in <strong>the</strong> Community – We Are Part <strong>of</strong> It<br />

dents in <strong>the</strong> neighborhood. Site Director<br />

Bernhard H. Brümmer is under pressure<br />

– one day he even finds dead fish on<br />

<strong>the</strong> terrace <strong>of</strong> his home, placed <strong>the</strong>re by<br />

protesters. <strong>Dow</strong> recognizes how important<br />

it is to inform <strong>the</strong> people living in<br />

<strong>the</strong> vicinity about its activities earlier.<br />

Brümmer** later comments: “Stade had<br />

never had industry before … It was only<br />

natural that we had to go through this<br />

period. Today, … we are accepted here.”<br />

38 | 39<br />

Kids Day in Bomlitz:<br />

<strong>The</strong> original idea for a Girls’<br />

Day was to foster young<br />

girls’ enthusiasm for technical<br />

pr<strong>of</strong>essions by having<br />

<strong>the</strong>m accompany <strong>the</strong>ir<br />

parents to work for a day.<br />

This approach has been<br />

extended and boys have<br />

been invited as well. Plaster<br />

is mixed with products<br />

from <strong>Dow</strong> Wolff Cellulosics<br />

made from <strong>the</strong> renewable<br />

resource cellulose. Kids<br />

sawed, drilled, and beveled<br />

in <strong>the</strong> mechanical service<br />

division.<br />

** E. N. Brandt,<br />

Growth <strong>Company</strong>,<br />

<strong>Dow</strong> <strong>Chemical</strong>’s<br />

First Century,<br />

page 413/414


“Act as a role model”<br />

Dr. Tilo Heuer was<br />

District Aministrator <strong>of</strong><br />

<strong>the</strong> Merseburg-Querfurt<br />

municipality from 1994 to<br />

2007. As District Administrator,<br />

he was closely<br />

involved with <strong>Dow</strong> Olefinverbund,<br />

particularly<br />

during <strong>the</strong> approval procedures<br />

for plant construction,<br />

fire prevention,<br />

and safety. Dr. Heuer is<br />

originally a scientist and<br />

feels “strongly connected”<br />

to <strong>the</strong> chemical industry<br />

in Central Germany.<br />

“This, <strong>of</strong> course, is true<br />

for many people in <strong>the</strong><br />

region.”<br />

<strong>The</strong> reactions to <strong>Dow</strong> as<br />

possible investor were initially<br />

quite “ambiguous,”<br />

according to Dr. Heuer.<br />

Matters <strong>of</strong> debate were a<br />

US company as employer<br />

and reducted employee<br />

rights – “Yet all concerns<br />

turned out to be entirely<br />

unjustified.”<br />

<strong>Dow</strong> as an employer and<br />

trainer has acted in an<br />

“exemplary fashion”<br />

in its cooperation with<br />

<strong>the</strong> district administration.<br />

This is also true for its<br />

commitment to <strong>the</strong> region<br />

with its marketing<br />

campaigns for Central<br />

Germany, support <strong>of</strong><br />

universities and also <strong>of</strong><br />

local associations and fire<br />

brigades. Dr. Heuer<br />

concludes, “It is for this<br />

reason that <strong>Dow</strong> reaches<br />

out to <strong>the</strong> entire region.”<br />

It will take time. <strong>Dow</strong> in Stade reacts<br />

to <strong>the</strong> negative feedback and, for <strong>the</strong><br />

first time in 1982, it conducts a public<br />

survey on <strong>the</strong> company’s image. Later<br />

regular surveys will also be conducted at<br />

o<strong>the</strong>r locations. <strong>Dow</strong> wants to approach<br />

<strong>the</strong> people, listen to <strong>the</strong>ir needs and<br />

concerns, and respond to any criticism.<br />

<strong>The</strong> company clearly understands that it<br />

must explain its activities better – <strong>Dow</strong><br />

primarily manufactures products for <strong>the</strong><br />

processing industry that are not recognized<br />

by <strong>the</strong> consumer as final products,<br />

and whose value is consequently not<br />

immediately seen.<br />

<strong>Dow</strong> Builds Bridges<br />

<strong>In</strong> <strong>the</strong> following years, <strong>the</strong> company becomes<br />

more transparent. A milestone in<br />

<strong>the</strong> process toward transparency is <strong>the</strong><br />

creation <strong>of</strong> <strong>the</strong> Community Advisory<br />

Panels in <strong>the</strong> context <strong>of</strong> Responsible<br />

Care ® .<br />

<strong>The</strong> first and only<br />

Herbert-Henry-<br />

<strong>Dow</strong>-Weg in Germany<br />

was <strong>of</strong>ficially<br />

inaugurated at<br />

<strong>the</strong> brine mining<br />

facility in Ohrensen<br />

in 2006.<br />

“Let’s play<br />

chemistry”:<br />

<strong>Dow</strong> trainers and<br />

apprentices are<br />

engaged in special<br />

workshops for<br />

5- to 8-year-olds,<br />

a joint project with<br />

<strong>the</strong> adult education<br />

center.<br />

<strong>In</strong> 1991, <strong>the</strong> Community Advisory<br />

Panel “Citizens and <strong>Dow</strong>” is founded at<br />

<strong>the</strong> Rheinmünster location. It is <strong>the</strong> first<br />

in a series <strong>of</strong> dialog panels that <strong>Dow</strong> establishes<br />

at its large <strong>Europe</strong>an locations.<br />

This builds a bridge between <strong>Dow</strong> and<br />

<strong>the</strong> local residents. Ever since, regular<br />

meetings take place with <strong>the</strong> site management<br />

informing <strong>the</strong> neighbors about<br />

new <strong>Dow</strong> projects while <strong>the</strong> citizens can<br />

raise any concerns. <strong>The</strong> Community<br />

Advisory Panel visits production facilities<br />

at <strong>the</strong> <strong>Dow</strong> site and <strong>the</strong>ir suggestions<br />

form part <strong>of</strong> <strong>the</strong> management’s decision-making<br />

process.<br />

<strong>In</strong> 1993, a similar committee starts<br />

its activities at <strong>the</strong> Stade site. Fifteen<br />

local residents – from student to CEO –<br />

meet with <strong>Dow</strong> representatives on<br />

a monthly basis. <strong>The</strong> topics discussed<br />

most are environmental and health<br />

protection as well as safety. Residents<br />

learn first-hand about what is planned,<br />

and <strong>the</strong>y can share <strong>the</strong>ir worries and<br />

concerns.


<strong>The</strong> members <strong>of</strong> <strong>the</strong> Community Advisory Panel in Schkopau<br />

are being informed about supply and disposal systems<br />

in <strong>the</strong> context <strong>of</strong> Energy/Environmental Operations.<br />

<strong>The</strong> Community Advisory Panel<br />

in Böhlen forms in 1997, <strong>the</strong> one in<br />

Schkopau in 1999. All groups are soon<br />

firmly established and also meet with<br />

one ano<strong>the</strong>r in order to share experience.<br />

Be a Good Neighbor<br />

<strong>Dow</strong> in Germany fulfills <strong>the</strong> guiding<br />

principle <strong>of</strong> being a good neighbor in<br />

many ways. <strong>In</strong> 1989 for example, <strong>the</strong><br />

“Stadeum” opens in Stade. It is a charismatic<br />

cultural center with a reputation<br />

extending far beyond <strong>the</strong> city borders.<br />

<strong>The</strong> Stadeum is <strong>the</strong> highlight <strong>of</strong> a large<br />

project renowned nationwide for <strong>the</strong> rehabilitation<br />

<strong>of</strong> <strong>the</strong> Stade city center with<br />

its beautiful historic core that attracts<br />

many tourists. Up to <strong>the</strong> end <strong>of</strong> <strong>the</strong> millennium,<br />

nearly 100 million German<br />

Marks are spent for renovation and new<br />

construction projects associated with<br />

<strong>the</strong> Stade city center. Of course, this<br />

would not have been possible without<br />

<strong>the</strong> support <strong>of</strong> local industry, including<br />

<strong>Dow</strong>.<br />

<strong>In</strong> Central Germany, <strong>the</strong> company<br />

promotes <strong>the</strong> renovation <strong>of</strong> <strong>the</strong> Multi-<br />

Generation House in Merseburg in<br />

2008. It is one <strong>of</strong> over 500 multi-generation<br />

houses in Germany dedicated<br />

to facilitate cross-generation dialog.<br />

“Hands-On Chemistry“<br />

Since <strong>the</strong> mid-1990s, <strong>Dow</strong> is among<br />

<strong>the</strong> main promoters <strong>of</strong> <strong>the</strong> “Hands-On<br />

Chemistry” project at Merseburg College.<br />

<strong>The</strong> student labs specifically support<br />

school students interested in<br />

science. <strong>In</strong> addition to traditional work<br />

techniques, <strong>the</strong> young can become acquainted<br />

with cutting-edge methods in<br />

chemistry, biochemistry, and biotechnology<br />

in <strong>the</strong> labs. A cooperation agreement<br />

with <strong>the</strong> college ensures <strong>the</strong> longterm<br />

validity <strong>of</strong> <strong>the</strong> student project.<br />

<strong>The</strong> feedback is overwhelming, as is <strong>the</strong><br />

geographic outreach: in November 2009<br />

<strong>the</strong> student lab welcomes its 65,000th<br />

high school student.<br />

<strong>Dow</strong> in <strong>the</strong> Community – We Are Part <strong>of</strong> It<br />

Guided by District Administrator Günter Armonat,<br />

honorary guests leave <strong>the</strong> recently built flat-bottom<br />

boat “Tidenkieker“ on which school classes<br />

and o<strong>the</strong>r interested groups can observe nature<br />

on <strong>the</strong> Elbe River and its tributaries. To support<br />

this project, <strong>Dow</strong> provides financial contributions<br />

to a local conservation club.<br />

<strong>In</strong> 2006, <strong>the</strong> Rheinmünster plant celebrates<br />

its 40th anniversary. Members <strong>of</strong> <strong>the</strong> Community<br />

Advisory Panel congratulate site leader<br />

John Sampson (second from <strong>the</strong> right).<br />

During <strong>the</strong> inauguration <strong>of</strong> <strong>the</strong> Multi-Generation<br />

House in Merseburg, local associations present<br />

<strong>the</strong>mselves.<br />

40 | 41


“So that nothing<br />

goes wrong”<br />

Since 2006, Heiko<br />

Fehlau is Head <strong>of</strong> Safety<br />

and Commander at <strong>the</strong><br />

Rheinmünster site Fire<br />

Brigade, making sure that<br />

“nothing goes wrong.”<br />

He oversees preventive<br />

fire protection, fire fighting<br />

and site safety. “We<br />

are responsible here for<br />

<strong>the</strong> safety and health <strong>of</strong><br />

<strong>the</strong> employees and <strong>the</strong><br />

people in <strong>the</strong> neighboring<br />

communities.” Fehlau<br />

enjoys his responsibilities<br />

so much, he can be seen<br />

after work hours equally<br />

active on with <strong>the</strong> Voluntary<br />

Fire Brigade in his<br />

home town Hügelsheim.<br />

Fehlau has been an active<br />

member in that brigade<br />

for 26 years and he was<br />

awarded <strong>the</strong> Fire Brigade<br />

Badge <strong>of</strong> Honor in 2008.<br />

<strong>Dow</strong> donates to <strong>the</strong> victims<br />

<strong>of</strong> <strong>the</strong> flood disaster in<br />

<strong>the</strong> Bitterfeld-Wolfen region<br />

in <strong>the</strong> year 2002.<br />

At all sites employees do <strong>the</strong>ir part<br />

to encourage <strong>the</strong> upcoming generation<br />

to take up scientific or technical occupations.<br />

<strong>In</strong> 1991, <strong>the</strong> “Chemistry Project”<br />

starts in Rheinmünster. Once a year,<br />

interested students from <strong>the</strong> Rheinmünster<br />

Middle School are invited to<br />

<strong>the</strong> <strong>Dow</strong> training center. <strong>The</strong>y spend<br />

two days in <strong>the</strong> site training lab to experiment,<br />

accompanied by <strong>the</strong>oretical<br />

tutoring. <strong>The</strong> project has had so much<br />

success that 2010 will mark its 19th<br />

anniversary.<br />

<strong>In</strong> 2007, <strong>Dow</strong> starts <strong>the</strong> project<br />

“Modular education in sciences” for supporting<br />

particularly gifted students at <strong>the</strong> Georg-Cantor<br />

High School in Halle.<br />

Being open to <strong>the</strong> community<br />

is paying <strong>of</strong>f. <strong>In</strong> <strong>the</strong> year 2005, an independent<br />

polling firm surveyed approximately<br />

3,500 people from around<br />

<strong>the</strong> Central German locations as well<br />

as <strong>the</strong> Stade and Rheinmünster sites.<br />

Over 80 percent <strong>of</strong> those surveyed had<br />

a positive attitude towards <strong>the</strong> company<br />

as a partner in <strong>the</strong> region.<br />

Project days<br />

at <strong>the</strong> <strong>Dow</strong> training lab<br />

for <strong>the</strong> Rheinmünster Middle School.


Imprint<br />

Publisher<br />

<strong>Dow</strong> Deutschland Anlagengesellschaft mbH<br />

Am Kronberger Hang 4<br />

D-65824 Schwalbach<br />

Copy<br />

Alexander H<strong>of</strong>fmann,<br />

Frankfurt / Main<br />

Image agencies<br />

Corbis Images, Mauritius Images<br />

Design<br />

büro bockenheim,<br />

Frankfurt / Main<br />

Photos<br />

HAGER press, Horst Fechner,<br />

May Djavadi, Hauke Dressler,<br />

Kunstmann Fotodesign,<br />

Frederic Maigrot, Anne-Rose Reif,<br />

Rhine Center Archiv, <strong>Dow</strong> Archive<br />

Lithography<br />

Con Composition,<br />

Frankfurt / Main<br />

Print<br />

Henrich Druck + Medien,<br />

Frankfurt / Main<br />

®<br />

® Trademark <strong>of</strong> <strong>The</strong> <strong>Dow</strong> <strong>Chemical</strong><br />

<strong>Company</strong> (“<strong>Dow</strong>“) or<br />

an affiliated company <strong>of</strong> <strong>Dow</strong><br />

Responsible Care ® is a service<br />

trademark <strong>of</strong> <strong>the</strong> American<br />

Chemistry Council in <strong>the</strong> USA


<strong>Dow</strong> Deutschland Anlagengesellschaft mbH<br />

Am Kronberger Hang 4<br />

D-65824 Schwalbach<br />

Tel.: +49 6196 566-0<br />

Please visit us at www.dow.com or<br />

www.dow.de for fur<strong>the</strong>r information.<br />

We would be very happy about your comments<br />

or suggestions. Please contact us via fstinfo@dow.com.<br />

Editorial date: January 2010

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