<strong>3pm</strong> <strong>Journal</strong> <strong>of</strong> <strong>Digital</strong> <strong>research</strong> & <strong>publishing</strong> Harris, R 2007, Marketing 2.0, Marketing, pg 19, viewed 10 September 2010,< http://ezproxy.library.usyd. edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=1272102941&Fmt=7&clientId=16331&RQT=309&V Name=PQD> Kaplan M and Haenlein M 2010, Users <strong>of</strong> the world, unite! The challenges and opportunities <strong>of</strong> social media, Business Horizons, Vol. 53, Issue 1, p. 59-68. Kimberly, S 2010, Major Brands sceptical <strong>of</strong> social media, Marketing, pg 3, viewed 10 September 2010, < http://ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=1971180001&Fmt=7&cl ientId=16331&RQT=309&VName=PQD> Kraft Website, 2009, The Vote is In, Vegemite Cheesybite is the People’s Choice, Kraft Website, viewed 8 September 2010. Lars, P n.d, Consumer Behaviour, the psychology <strong>of</strong> marketin, USC Marshall,viewed 10 September 2010 Lucy, J 2009, Social Media 101, Electrical Wholesailing, pg 22, viewed 10 September 2010, < http://ezproxy. library.usyd.edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=1926906881&sid=1&Fmt=3&clientId= 16331&RQT=309&VName=PQD> Marketing Magazine 2009, New Vegemite needs new name, viewed 8 September 2010, < http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20090615_141608_5528> Marketing Week 2009, Market Research: Social Media breathes life into <strong>research</strong>, pg 25, viewed 10 Septem- ber, 2010, < http://ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=170307704 1&Fmt=7&clientId=16331&RQT=309&VName=PQD> Marketing Week, 2009, Online Market Research: Brand stories, pg 31, viewed 10 September 2010, < http:// ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=1992770761&Fmt=7&clientId =16331&RQT=309&VName=PQD> New Media Age, 2009, Market Research: Branching Out, pg 27, viewed 10 September, 2010, < http://ezproxy. library.usyd.edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=1681632961&Fmt=7&clientId=16331& RQT=309&VName=PQD> New Media Age, 2009, Social Media: Advertising Opportunities, pg 30, viewed 10 September 2010,< http:// ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=1905079561&Fmt=7&clientId =16331&RQT=309&VName=PQD> 45
<strong>3pm</strong> <strong>Journal</strong> <strong>of</strong> <strong>Digital</strong> <strong>research</strong> & <strong>publishing</strong> Smith, N 2009, Market Research: Canvassing the Community, New Media Age, pg 23, viewed 10 September 2010,< http://ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=1681632981&F mt=7&clientId=16331&RQT=309&VName=PQD> Sonti, C 2009, I believed in iSnack 2.0: creator laments Vegemite dumping, WA Today, The Age, 2009, Consumers asked to name new Vegemite Experience, viewed 8 September 2010, Wright, A 2010, Hands on or hands <strong>of</strong>f?, The social media balancing act, viewed 8 September 2010. < http:// blog.interbrand.com/blog/post/2010/03/24/Hands-on-or-hands-<strong>of</strong>f-The-social-media-balancing-act.aspx> Yankee, S 2009, Can Social Media Sites get you Business, Event DV, pg 50, viewed 10 September 2010, < http://ezproxy.library.usyd.edu.au/login?url=http://proquest.umi.com/pqd<strong>web</strong>?did=1905079561&Fmt=7&cl ientId=16331&RQT=309&VName=PQD> 46
Change language