3pm Journal of Digital research & publishing - artichoke web design

3pm Journal of Digital research & publishing
in 2007. It shows that the main users of Douban.com are aged from 18-30 and most are
well-educated. As a Web 2.0 site, in a way, the development of Douban.com is decided by
its main users.
2. The reasons of Douban.com success
2.1 Douban.com suits the internet policy in China
Internet regulation happens in every country. When this topic comes out, people might think
about China as an example due to the Great Firewall. Since 1997, Chinese national Internet
usage has grown from 630,000 users to more than 123 million users. The huge population
of internet users could form some potential problems which would bring huge influence.
The Chinese government started worried about the internet regulation. Under years’
effort of researchers, the Great Firewall came out. Like Derek Bambauer and his partners
described, “Some of the better known tactics used involve filtering search engine content
and removing results, blocking or editing Web log (blog) posts with political keywords,
and regulating cybercafés to prevent banned Web sites from being accessed.” The internet
in China is more sensitive in some way. To suit the internet policy in China becomes a
quite important rule for all internet companies. Douban.com is a web 2.0 website based
on users’ interest. Users create pure information about books, movies and music. This is
what gives Douban.com its visceral power: the ability to get important information neither
tampered by the neither government nor propaganda from companies. Pure information
is a powerful pull especially Douban.com is the biggest aggregate or of pure information.
2.2 Douban.com absorbs others’ advantage
Firstly, the simple design of Douban.com brings lots of praise. As we all know, the most
acclaimed part of Flicker is the organizational form of its Tags. In addition, its favorites,
friends and groups also strengthen the social network features. The simple design in
Flicker ensures that users can add any photos on the tag and add note whatever they like.
Organized with the tag, there are no strict rules in Flicker’s classification, which continue
to strengthen the interest of communication. Douban.com can won the key features of
Flicker because the CEO of Douban.com, Yang, does appreciate the simple flicker page.
Douban.com does “draws on flicker” especially on its simple design.
Secondly, people consider Douban.com follows the review function of Amazon. We now
know Amazon not only provides a lot of books and simple web pages, but also makes great
efforts to create a network community atmosphere. It encourages readers to paste book
reviews and now there has been nearly 1 million reviews, which becomes one of Amazon’s
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