IF ONLY WALLS COULD SPEAK - Blancpain
IF ONLY WALLS COULD SPEAK - Blancpain
IF ONLY WALLS COULD SPEAK - Blancpain
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Lovely details abound.<br />
Note the drawer<br />
pulls on the bespoke<br />
watchmaker benches<br />
pejorative here. “How is this different from<br />
gleaming architectural watch-house trophies<br />
in Geneva with soaring arches or flying cantilevers?“<br />
And the final question in the riff,<br />
meant as the coup de grace “Aren’t these all<br />
just structures with a watchmaking factory<br />
within?”<br />
The answer is a resounding no. These buildings<br />
are not alike and those differences<br />
reveal the differences in watchmaking philosophy.<br />
The <strong>Blancpain</strong> Le Brassus farmhouse<br />
has not been conceived like a factory and its<br />
design shows that it is not meant to be used<br />
like one.<br />
08 | 09<br />
When it was acquired in 1982, the Le<br />
Brassus farmhouse was meant to symbolize<br />
<strong>Blancpain</strong>’s joinder in more than 200 years<br />
of Vallée de Joux watchmaking traditions.<br />
Historically, watches were not made in factories.<br />
There were no fluorescent lit, cantilevered<br />
antiseptic facilities with assembly line<br />
methods. Watches were handiworks of artisans<br />
who labored in attics, farmhouses,<br />
small family dwellings. Each watch was a<br />
highly personal creation of the man who<br />
lovingly fashioned it. The finishes and decorations<br />
were artistic signatures. Each watch<br />
was made beginning to end by hands of a
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