IF ONLY WALLS COULD SPEAK - Blancpain

BLANCPAIN OPENS ITS FIRST
BOUTIQUE IN SWITZERLAND
Following on from Cannes, Paris, New York,
and Munich, Blancpain has set up its very first
Boutique on Swiss soil, located on the corner
of the Rue du Rhône and the Place de la
Fusterie, Geneva. The collections of the
world's oldest watch brand are showcased in
a 53 sq.m. boutique which opened on
December 16th. Reflecting the philosophy
prevailing in the Manufacture in Le Brassus,
Blancpain boutiques convey the same spirit
that pervades the workshops of its masterwatchmakers.
Crafted by a skilled cabinetmaker
from the Vallée de Joux, the interior design
of the boutique is imbued with the flavor of
the traditional watchmaking country side.
Cherry wood is the predominant theme, clothing
the walls and furniture with its warm
amber tones. Comfortable leather chairs welcome
visitors, who can thus savor a “lounge”
atmosphere in which to discover Blancpain’s
hand-finished and decorated timepieces.
At the back of the boutique, an authentic
antique solid oak and pewter bar found in a
Parisian brasserie provides an area conducive
to “watch talk” with collectors.
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GENEVA, PARIS, NEW YORK,
CANNES AND NOW A
NEW BOUTIQUE IN MUNICH
December 9th, 2005 marked the much anticipated
opening of Blancpain’s first boutique in
Germany, located at the prestigious Maximillianstrasse
in Munich (no. 14). This address
is where the celebrated artist Rudolph Moshammer
had his studio, and it is here where
Blancpain has outfitted the space with the
warm wooden décor recalling its Vallée de
Joux roots. Blancpain has taken two floors.
The ground floor is home to the cases displaying
Blancpain’s Haute Horlogerie collection
of timepieces. One floor above, is the
reception area and workshop for Blancpain’s
German after-sales service.